Phrases seller consultant for all occasions. Examples of customer engagement phrases

Hello! In this article we will consider the main phrases to attract customers, stimulating the level of sales.

Today you will learn:

1. Why is it important to use the right words when talking to a client?
2. Examples of vivid phrases that will attract the attention of buyers.
3. How to conduct a dialogue.

The importance of the words of the first dialogue

Every person who sells a product or offers services knows and understands the importance of the first dialogue. It is precisely because of how quickly the seller will gain the confidence of the buyer, determine his needs and help with the choice, the level of sales, and accordingly his salary, depends.

In practice, it turns out that getting the location of the client is not so simple. Surely everyone was in a situation when you go to the store, for example, for shoes. At the same time, you yourself do not know what you want, and at that moment the seller comes up and says the hackneyed phrase “What interests you?”. At this moment, most buyers immediately respond: “I just look,” and leave the store.

In this case, the seller made several mistakes, due to which he lost the customer. But if he was not so intrusive, showed creativity and deserved your trust, then perhaps you listened to him, and he helped with the choice, after which you would buy shoes from him.

There are situations when well-written phrases for the store help to increase the amount of goods sold. In this case, you have to come up with slogans and interesting expressions, spread. Their goal is to interest the client and make you know more about your offer.

The main task of phrases to attract customers is to grab attention, achieve location and rub in trust.

The main mistake of many sales managers is that they immediately try to sell the goods. This technique rarely works, so the sales level of such people is not very high.

How to use phrases correctly

Many managers mistakenly believe that the sales team should give maximum time and attention to each customer. As a result, they get a result that they did not expect at all.

Example. Calls from customers and operators are received in the call center, obliged to communicate with customers as politely as possible, try to increase the talk time by all possible means and offer the maximum number of products.

The leaders believed that thanks to this, the caller would like such attention and he would acquire the maximum amount of products.

In practice, this gave the opposite result. A line was formed among the callers, followed by complaints about the fact that it is very difficult to get in touch with the operator. In addition, during the “sweet” conversation, the client had a double impression of a company that wants to “push” a lot of products by “jumping on its hind legs”.

In order to really, you need the basics of proper and effective communication with customers. At the same time, it doesn’t matter whether you sell the goods by phone or communicate personally with the buyer.

We have developed a small instruction according to which you can easily train your staff.

Step 1. Learning to classify people

You must explain to your employees that there are different types of buyers. One can impose some product, but not others. One category of people is conducted into one phrase, and another into another. Therefore, it is very important to divide buyers into categories.

They should not be more than 5, otherwise it will cause confusion among the employees themselves.

We offer the following classification:

1. Girls  - These are people who have been advised on one specific product. They do not want to listen to the advice that the seller gives them. They came (called) to buy one specific product. To offer them something else simply does not make sense, they will refuse.
2. Guys  - This is a category of people who do not fit into other categories.
3. Engineer- buyers who know what they want to buy. They call the main characteristics of the product or a specific model.
4. Mister  - a person who communicates with the seller in a technical language, using numbers. He knows which brand or brand he needs, but cannot decide on the model.
5. Mistress  - people speaking the language of emotions. They want to buy something stylish, beautiful or exclusive. Decided on the brand, but did not choose a model.

It is important to understand that a “girl” can be both a representative of the stronger sex, and a sweet lady. Customer categories are not tied to a person’s gender, social status or age.

Step 2. Before offering something, let the client speak

On the buyer can in no case immediately “attack” with their proposals. You must understand what exactly he needs. To do this, you need to give the client the opportunity to tell why he came or called.

It has been experimentally established that for a person in order to voice his desire and speak out, 72 seconds are enough. This is an average indicator, so it’s worth considering that some people may need more time and others less.

After you listen to the client, you can enter into a dialogue. What exactly to say you must understand based on what category the buyer belongs to.

for instance, “Guys”, after they speak out, you need to say: "I can offer the option a little more expensive, but it will be cooler."

If the client is “girl” or “engineer”, then you are required to listen to them, accept the order and complete it. Any of your offers will be rejected in any case.

For the "mistress" the following is suitable phrase: “I can offer the model a little more expensive, but it is more luxurious than the previous version”.

A "master" will appreciate the remark: " There are a bit more expensive, but this is a great professional model.».

The most promising clients are considered to be "Mr." and "Madam." It is with them that managers need to work.

By implementing such a customer classification system, you will quickly realize how effective it is.

Background phrases and common examples of words that are used when working with a client

No matter what you sell or what service you offer, the client should feel your sincerity. At the same time, you need to behave in an unconventional, creative way and start a conversation not from advertising the product, but from a simple conversation with the buyer.

It is important not to attack the client and try to lay out as much information as possible in the shortest possible time.

First you need to ask interrogative questions, thereby you identify the needs of the client:

• “What shade of this model do you like more?”
• “A very convenient and practical thing! Don't you think so? ”
• “Why did you choose this particular model?”

After interrogative behavior, you need to change tactics and clarify the situation using the following best phrases:

• "It seems to me, or you doubt that ..."
• "Tell me, I understand you correctly ..."

Very often, a client needs the advice of a seller. At this point, you provide support and assistance with the following words:

• “If I were in your place, I would not hesitate for a minute”;
• “I am 100% sure that you will not regret your choice”;
• “You have a very good taste.”

In case of any difficulties, you should take a position of understanding. After the client has voiced his problem, you need to answer something like the following:

• “I understand you very well, because my friend also faced a similar problem. But she found a way out ... ";

In their work, sellers, managers and all people who want to get a buyer should remember that you can not use the phrase “Are you interested in something?”and use a squeezing look. The buyer automatically answers negatively and leaves.

Vivid phrases, as well as advertising remarks that perfectly attract the attention of customers

Often, it is non-standard phrases that help sales agents find new customers. Most often, such phrases are promotional in nature. But do not be afraid of them. Here are some of the most successful expressions.

Conclusion

The secret of a professional seller is that he knows how to choose the right moment when to approach a customer and offer his help. At the same time, he selects the right words that show his sincere interest.

Do not be afraid of unusual situations and improvise more often! We are sure you will succeed!

Reading time: 13 minutes

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From this article you will learn:

• How do slogans work to attract customers
• What principles are they based on
• What phrases should be used in slogans
• How to develop a successful slogan to attract customers
• How to avoid mistakes when compiling a slogan

Short, capacious phrases are well remembered by people. Even if a person heard a good slogan only once, that person is very likely to fall into memory. Moreover, many people may then not remember the content of the advertisement, have no idea what kind of product they are talking about, but they will quote the slogan by heart.

Why slogans are so important for attracting customers

To begin with, we will understand what an advertising slogan is. Translating the "slogan" from English, we get the "appeal", "slogan", "motto". Hence the definition of an advertising slogan: this is a short motto of a product or company, the main task of which is to convey the main idea of \u200b\u200ban advertising campaign. Therefore, a good slogan is not just a beautiful phrase, but also a phrase that carries a certain semantic load.

Another, no less important, task of the slogan is to attract customers, increase brand awareness, work on the image of the company.

Meanwhile, if the slogan for attracting customers is developed according to all the rules, then you can win quite a lot. The company's products will become more recognizable and memorable, and the image of the organization will be maintained at a certain level.

Advertising slogans to attract customers: requirements, types, approaches and methods of creation

The slogan consists of just a few words. But the significance of each of them indicates the firm's strategy.

Using the slogans:

• Promote products and brands.
• Attract customers.
• Increase sales.
• Try to unite the team.

In the latter case, we are talking about all sorts of corporate speech and slogans.

The classification of slogans follows the principle of formation. The main options are as follows:

To create a good slogan to attract customers, you need to follow certain rules.

Be concise

One is simply too lazy to read a long text, while others do not have time for this. Therefore, the phrase should be as short as possible, as well as easy to read and pronounce. Avoid complex words, so it will be easier for a person to understand the meaning of the slogan.

Examples here are the following:

• Toyota: "Manage your dream!"
• Skoda: “Just brilliant!”
• Francesco Donni Clothing: “Only the best!”

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Use language features

The slogan should not only attract customers, but also “take care” that the person remembers the information conveyed to him. Here rhymes, a varied pun, oxymoron and harmony will help you. Do not neglect metaphors, without fail use irony and humor. Find words with a strong emotional load: fear, hope, happiness, deliverance, etc.

Examples of such slogans:

• Humor combined with metaphor, plus a reference to the famous proverb: “Wash water before eating! Brita »
• Most people appreciate humor: "Nuts - charge your brains."
• The same goes for duplicated words: “Each pair has a pair. Salamander. "
• Consonant words are easier to remember: “Freedom -“ Volvo ”.

Use numbers

The numbers in the slogan attract the attention of a potential customer in the first place. A buyer, for example, can be intrigued by a low price, a small amount of goods, a time limit for a purchase, etc.

Examples of similar slogans:

• Speed \u200b\u200bof exposure: “Rennie. 5 minutes and no heartburn! ”
• Unlimited: “Maximum of possibilities. Maximum freedom. Lexus. "
• An opportunity to stretch pleasure: “A guarantee for 10 thousand sweets. George Dental Group. "
• Quality and impact: “Triple protection for the whole family. Aquafresh. "

Ask questions. Play on contradictions

These slogans attract customers, exciting their curiosity. If a phrase sounds a question, but there is no answer, a person wants to know, "and how it all ends." Paradoxical, contradictory phrases also never go unnoticed by a potential client.

Examples of slogans:

• Tide: “Are you still boiling? Then we go to you!"
• Snow Queen: "Where are you getting dressed?"
• Winston: “You think I have no taste?”
• Fairy: "Easy Over Fat Fat."

In the latter case, the slogan attracts the attention of customers just built on a contradiction phrase.

Try to arouse positive emotions in the client.

To do this, use the appropriate words, upon hearing which, a person imagines warm clothes, a harmonious melody, a pleasant taste, a magical aroma, etc. Such representations contribute to the production of serotonin, the “hormone of happiness,” by the human body. As a result, the product you are offering begins to be associated with the customer as something pleasant.

Examples of similar slogans:

• Candy Mars: "Mars. Everything will be in chocolate! ”
• L’Oreal cosmetics: “Loreal Paris. You deserve it! ”
• Nissan Almera Car: “Pleasure Without Delay!”
• Maybeline cosmetic brand “Everyone is delighted with you! And you are from Mabillin. "

Promise Customer Benefit

The client must be sure that, having bought your product, he will improve his health, achieve well-being, improve his housing or other conditions, etc.

• Panasonic: “Microwave. Vitamins remain. ”
• Pinosol Drops: "Pinosol. Sneezing runny nose! ”
• Kinder Surprise: “Kinder Milk Slice. Milk to eat! ”
• Audi car: “Winning a clear advantage.”

How slogans to attract customers act on the psychology of customers

If the slogan is correctly composed, then it acts not only on a conscious, but also a subconscious level. At the same time, emotions of potential customers are necessarily affected. And thanks to the originality of the slogans, a logical chain is created in the human brain that holds the created image in memory.

As noted above, many people like humor - provided that it is subtle and original enough. Such slogans not only attract the attention of customers, but also cause joy and inspiration.

• “The impossible is possible!” - people hope that their problems will be resolved.
• “Take a break - eat Twix!” - customers are sure that they will enjoy the purchase.
• “Touching luxury” is a game based on the feeling of clients' own worth, because the product is status.
• "All shades of your desires" - affected by sexual motives. Lipstick is simply required to attract the attention of men.
• “Either the best or nothing” is a slogan that attracts ambitious customers.
• “Do you like? Give it! ”- a game of pride. A person thinks: “How do I dislike this? I love, of course! ”
• “Florence. Envy ”(we are talking about a cottage village) - a game on a person’s desire to stand out among others - neighbors, colleagues, etc.

Not all slogans aimed at attracting customers appeal to noble human feelings. But these phrases do no harm to anyone, and therefore have a right to exist.

What are the principles on which slogans are built to attract customers

There are several of them, and each of them is important in one way or another:

1. Conciseness. The slogan must be short, not contain more than 7-12 words. There are many well-known slogans of only 2-6 words: “Manage your dream”, “Impossible is possible!”, Etc. In general, the shorter the phrase, the better.
2. Emotionality. A compressed emotional phrase makes the most powerful impression on the client.
3. Memorability. Well-sounding phrases remain in my memory - riffled or at least rhythmic. You can use sound repeats (alliteration). A vivid example of such a slogan to attract customers: “Your pussy would buy Whiskas. Phrases in which words or parts of a sentence are repeated are well remembered: "Easy to buy - easy to sell."
4. Simplicity. No need for complex or even more obscure terms. Even words that are difficult to pronounce are not welcome.
   . The client must understand what is at stake. Only in this case, the image of the goods will be associated with the slogan. For example, the phrase "sleep formula" is quite combined with the sale of beds.
5. Persuasiveness. The quality of the slogan is extremely important for attracting customers. There should also be a call to action that cannot be expressed in abstract words like “best” or “good”. We need specifics (at least half the words in the phrase): “buy”, “only 2 days”, etc.
6. Uniqueness. Thanks to the originality, the phrase is sure to be remembered, while plagiarism will not work. Moreover, borrowed slogans will continue to work for their “masters”. On the other hand, after the appearance of a large number of imitators, even well-known brands have to change their slogans to attract customers.
7. Customer focus. It is necessary to interest the buyer, to offer a solution to his problems.
8. Hit the trend. Slogans distributed through the Internet or the media are heard by everyone.
9. Using numbers. With their help, you can specify information: “Rennie. 5 minutes and no heartburn! ”
10. Use of question and exclamation marks. In the first case, this is a call to action, involvement in a dialogue, an offer to think: “Where are you getting dressed?” (“Clothing store”). The second slogan sounds more emotional, which also attracts customers: “One second is enough!” (Glue “Second”).

Slogans for attracting customers + magic phrases

Competent marketers have long known how to work with a word. Moreover, certain words have been defined as “magic”. At first, they make customers want to read the full text of the advertisement, and then to purchase the goods. Here is some of them:

• Free.
• Power.
• Inside.
• Money.
• Proven.
• Intimate.
• Exceptional.
• Master.
• Reliable.
• Cash.
• Scientific.
• Incredible.
• New.
• Discovered.
• Open.
• Opening.
• Breakthrough.
• Disclosed.
• Secret.
• Sex.
• Force.
• Hidden.
• Private.
• Shocking.

If you have doubts that these words do not work, conduct an experiment. Include some of them in the name of the letters or in the email newsletters, and then take a look at openness. She will surely increase greatly.

Why it happens? There is no special secret here. Certain words have a special effect on the person’s subconscious, as a result of which he seeks to read the text more carefully. But when creating slogans to attract customers, in addition to adjectives and nouns, it is necessary to use verbs. They give the phrase power:

• Blow it up
• Throw it away.
• Do it.
• Get to the bottom.
• Find it.
• Discover.
• Open up.
• Come along.
• Tear it up.
• Distribute.
• Create.
• Save.
• Save.
• Push
• Strike.
• Find out.

This can be called a kind of hypnosis. A call to action encourages customers to perform certain actions: they subscribe to newsletters, leave their e-mail, etc.

How to develop advertising slogans to attract customers: 2 stages

We can say that the process of creating slogans consists of two stages. At the first - analytical - it is necessary to collect and analyze the necessary information in order to find out exactly what and how the slogan should convey to customers. The second stage is creative, and its goal is to find the ideal form for the advertising phrase. Let's look at the algorithm for compiling a slogan to attract customers.

Analytical stage

At the end of the analytical phase, record all the information so that you can return to it if necessary. After this, it is time to think about the form of the slogan to attract customers.

Creative stage

1. Once again, analyze the slogans of your main competitors, but for a slightly different purpose. Here it is necessary in order to avoid accidental repetitions and find something of your own. In some cases, you can even play on the slogan of a competing company, only very carefully. For example, one company modestly declared: “We are second, but we are trying.”
2. Design as many slogan options as possible to attract customers.
3. Consider whether all options meet the requirements identified during the analysis. Remove unnecessary.

It is difficult to say what is more in the process of creating a slogan - analysis or creativity. But one thing is certain for sure: even the most “creative” option should remain within the framework defined by the tasks.

And one moment. Any slogan, no matter how wonderful and original it may seem to you, must pass a test for uniqueness and testing at representatives of Central Asia.

8 strategies for creating advertising slogans to attract customers

Talk about your leadership

There are many ratings that, in one way or another, determine the best companies. And if the company takes first place in at least one indicator, this is already an excellent achievement. As a comparison, contests where they choose the most charming "Miss". Many people know that in addition to the Miss Universe contest, there is Miss World, Miss Grace, etc. To become the best in one of them is also an incredible success.

• Carlsberg: “Perhaps the best beer in the world.”
• British Airways: “Favorite Airlines of the World.”
• Pizza Hut: "America's Favorite Pizza."
• Yamaha: "Born to be a leader."
• Disneyland: “The happiest place on Earth.”
• Xerox: "We taught the world to copy."
• Yandex: “There is everything.”

Call customers for action

To sell a product or service, you need a call to action. Many people do not stand up until they are told that "it is so necessary!". The slogan should not only attract a client, but also work to increase sales, that is, push a person to perform a certain action.

Examples of such slogans to attract customers:

• GP: "GP batteries, I saw - buy it!"
• Twix: “Take a break - eat Twix!”
• Snickers: “Hungry? Snickersney! ”
• Sprite: “Quench your thirst!”
• Nike: "Just do it."

Try to be different from your competitors

If your company or the proposed product will have some unique feature, then the level of sales will quickly go up. To attract customers, tell the slogan about this line. If people like it, it will be a good impetus for your business.

Examples of such slogans to attract customers:

• M & M’s: “It melts in the mouth, not in the hands.”
• Duracell: “Not a single battery lasts longer.”
• Heinz: "57 species."
• Cadbury: "One and a half glasses of milk in every pound."
• FedEx: "When Doesn't Exist Tomorrow."
• CAMEL: "CAMEL relieves a headache."
• Patra: "Beer with a cork."

Use slogans to attract customers rhyme

Many slogans rhyme, making them more harmonious and easier to remember. A good move would be to rhyme around the name of the company or brand.

Examples of such slogans to attract customers:

• Whiskas: "Your pussy would buy Whiskas."
• Sony: “This is not a dream, this is Sony”
• Nicorette: "Nicorette, Nicorette - you can live without cigarettes."
• Gillette: "Gillette is better for a man not."

Bind tagline to CA

Reaching out to the right audience is almost a guarantee of success. The slogan will surely attract the attention of a person, and he will think: “This is exactly what I need!”

Examples of such slogans to attract customers:

• Alfa Romeo: "A car for a bachelor."
• Pepsi: “The Choice of a New Generation.”
• Forbes: The Capitalist’s Tool.

Use comparisons

Often, in order to convince someone of something, you have to resort to comparison. In advertising, it works the same way. Comparing slogans do an excellent job of highlighting a product or service against the background of their peers.

Examples of such slogans to attract customers:

• Ajax: "Stronger than dirt."
• Beyond Petrolium: “More Than Fuel.”
• Matchbox: "We sell more cars than Ford, Chrysler, Chevrolet and Buick combined."
• Moscow Cell: "Only silence is cheaper."

Reassure Customers

If you let a person feel special, then with a high degree of probability he will make a decision in your favor. Advertisers have long understood this, and use this motivator wherever possible, including when compiling slogans. In fact, each person wants to be different from the rest, to attract attention to something. And, indulging in these little weaknesses of theirs, people get into marketing networks.

Take care of the image

The image of a company is not only the trust of its customers. This is prestige and status, this is fashion and trend. Let praise yourself and not too modest, but modest sellers are not successful. To sell a lot, you need to be assertive, in some ways even arrogant. The main thing in business is the result, no matter what philosophers think about it.

The coolest advertising slogans: creative examples from global brands

1. Nike: just do it (Nike: just do it).

If earlier Nike simply sold sportswear, now we can safely say: it forms consciousness. People believe that you can keep yourself in good physical shape without being professional athletes. The main thing here is desire and perseverance. The company managed to convince its customers of this.

The author of this slogan was Kennedy + Weiden. And none of the specialists working there could even think about how Nike would develop in the future - and in many respects a well-chosen advertising phrase. From a regular supplier of sporting goods for marathon runners, the company has turned into the world's largest player. And the whole point is a well-chosen slogan that managed to attract new customers.

1. Apple: think different (Apple: think different).

One day, famous dreamers decided to challenge the system. They did this, and as a result, the world has changed. About this at one time told Apple advertising "Here’s to the Crazy Ones, Think Different." This phrase is a response to the IBM Think Think advertising campaign (Think IBM).

Little time passed, and the slogan “Think differently” began to be used in all of the company's advertising - even though Apple could not boast of any innovative products then. But once people realized that Apple is not just another company selling computers.

The company produced powerful and at the same time easy-to-use devices. Customers were attracted to the fact that they could feel tech savvy, and people were happy to buy the company's computers.

According to Forbes, as soon as Apple issued a slogan to attract customers, its shares went up sharply and tripled during the year. The company has not used this slogan for a long time, but Apple fans are still proud to be able to think differently.

1. L’oréal: because you’re worth it (L’oréal: you deserve it).

Every woman is confident that she deserves a lot. L’Oréal knows that their makeup is used by women to look as attractive as possible. This slogan attracts customers not by reporting any information about the company's products. He talks about the opportunities that open to women. And such a completely new approach to understanding cosmetics is fully justified.

1. Mastercard: there are some things money can’t buy. For everything else, there’s mastercard (Mastercard: there are things that cannot be bought. For everything else, there is a mastercard) .

This slogan for attracting customers was invented in 1997, an advertising campaign with it was launched in 98 countries in 48 languages.

This campaign began with the story of a father and son who decided to go to a baseball game. Father paid for the entrance, for food, then for the ball with an autograph, but the main thing in this advertisement is the conversation between the heroes of the video. There were no social networks at that time, but the campaign gained extraordinary popularity and became truly viral.

1. M&M: melts in your mouth, not in your hands (M&M: melts in your mouth, not in the heat).

Another example of a great slogan to attract customers. The company skillfully emphasized the peculiarity of its chocolate: it does not melt in the hands.

1. Lay’s:  betcha can’t eat just one (Lay’s: bet you can't eat only one).

Has anyone ever eaten just one chip, and stop there? Surely not. Such a slogan for attracting customers would be suitable for other companies selling snacks, but as they say, who managed to eat something.

Lay’s does not tell how delicious its chips are. She says that people are close: the properties of human nature.

1. Dunkin ’donuts: America runs on dunkin (Dunkin ’donuts: America runs on dunkin).

An advertising campaign launched in April 2006 cost Dunkin ’donuts several tens, if not hundreds, of millions of dollars. To attract customers, the slogan was used, claiming that all busy Americans are charging on the go coffee from Dunkin’’ donuts.

1. Mcdonald’s: i’m lovin ’it (Mcdonald’s: that's what I love).

The campaign started in 2003, and this slogan still attracts customers. Many people understand that eating at McDonald's does not correspond well to a healthy lifestyle, but you can’t refuse hamburgers, wings, donuts and other dishes from there.

1. The new york times: all the news that’s fit to print (The new york times: all the news that can be printed).

This slogan is more than a hundred years old. It was created in the last decade of the nineteenth century. The phrase contrasted The New York Times with publications specializing only in sensations. The idea of \u200b\u200bthe slogan is that you need to print the fact and stories that can teach a person something new. Now The New York Times is considered a reliable source of information.

1. Maybelline: maybe she’s born with it. Maybe it’s maybelline (Maybelline: maybe she was born with this. Maybe it's Maybelline)

One of the most famous slogans in the whole world. Appearing in the 1990s, until the year 2016, it made women feel extremely confident. After all, any lady should use the cosmetics of the company, as she will turn into a model from the cover of a glossy magazine. In 2016, the slogan was changed to Make IT Happen, inspiring women to express their understanding of beauty in their own way. But the previous motto is still relevant.

How to create slogans to attract customers, avoiding common mistakes

And a little more about the "magic" words, which were discussed a little earlier. Some of them were used so often to attract the attention of customers that they wore themselves pretty much and no longer cause the planned reaction. It:

• nouns:  bliss, aroma, taste, secret, dream, etc .;
• adjectives: impeccable, perfect, true, best, etc.

If the slogan you created includes words from both of these groups, the ad phrase simply won’t work. It is difficult to come up with an expression more banal than “true bliss”. On the other hand, such words in combination with fresh and original images will look very appropriate.

how to attract customers?

Each company, company or store may be popular with customers, and may work at a loss. Of course, the popularity and relevance of your business depends largely on the product you sell and on its quality. But there is one more an important factor - peoplethat work for you and their professionalism.

You must determine for yourself the goals that pursue:

• Why are you telling people about yourself?
• What is the main goal for your company?
• Who are your customers? What are their desires and preferences?
• How to formulate a purchase offer so that it becomes desirable for your customers?

Separately, it is worth considering how to convey interesting proposals for the purchase of goods of your company.
  Ways to help attract or lure a client to yourself have always existed.

The most common and fastest of these is Advertising. Due attention should be paid to advertising your company. It should become bright and memorable.

Do not neglect new technologies, place your advertising on the Internet. I assure you, on the Internet it will not go unnoticed. In addition, you can quickly collect statistics on the reaction of your customers to an advertising message.

how to influence the client

When contacting, try to use the following phrases (these phrases increase sales) and their word forms:

• security
• fun
• benefits
• warranty
• to be proud
• money
• the trust
• proven
• income
• deserve
• health
• comfort
• easy
• love
• reliability
• urgent
• new
• opening
• positive
• Understand
• true
• correct
• advantage
• results
• happiness
• value
• saving

And avoid the following words (they reduce sales):

• possible
• the contract
• failure
• take offense
• commitment
• responsibility
• to pay
• bad
• signature
• buy
• try to
• loss
• failure
• sell
• sales
• lose
• decision
• deal
• death
• cost
• hard
• heavy

When the first step to gaining new customers has already been taken, it is time to use force, as they say, in the rear. Spend   trainings for your subordinates, teach them to communicate with customers and persuade them.

The manager must do everything to evoke the most positive emotions in a potential client. He must leave your company with excitement. Then you can be sure that you have received a regular customer who will probably advise you to your friends, work colleagues or relatives. A manager who can persuade a buyer is a real value for a leader. Hold contests between your subordinates, where the reward for the best sales will be a cash bonus, for example.

Pay attention to your customers personally. Then they will believe that they trust a decent person. Ask your employees for suggestions and suggestions as well. After all, a respectful attitude to the team will bring you their dedication and a conscientious attitude to work.

  During a conversation, it is very important what and how you say, in what tone and with what mood. Examples of customer engagement phrases may include ...

  Magic phrases ... a list of marketing phrases that are one hundred percent successful. How to attract customers ...

If you think that the headline in social networks is not so important, analyze why some almost identical messages receive different responses. This may seem an exaggeration, but in fact there is only one element - the header can make the weather, regardless of the network. According to statistics, 8 out of 10 people read headlines, and only 2 out of 10 read the rest of the text. There were times when replacing one word in an unsuccessful post title led to an increase in the number of responses to it by 46%!

Do you need headlines in social networks?

Headings on social networks, as well as headings for ordinary texts, catch the attention of the reader and draw him into the content itself. It doesn’t matter which text is entitled - selling, entertaining or informative. The headline is an intrigue, aystoper, an obligatory element of the text. This is what your post will “sell”.

On Facebook, posts 100–250 characters in length receive 60% more response than posts over 250 characters. But long posts can also be popular and read to the end thanks to the “delicious” headlines. They should be informative, intriguing and short - optimally 7 +/- 2 words.

For posts of up to 100 characters, the first sentence in the text can fulfill the engaging role, provided that it is properly designed. A sentence header can, for example, be separated by an empty line, emoticons or emoji, write each word in it in capital letters.

Top 30 Templates for Selling Phrases

Use these heading templates for inspiration and start if you have not already got a hand in this business. In the future, you will be able to automatically write headlines yourself, which will be sold very effectively in social networks.

1. Secret ________
2. Top 10 Ways ___________
3. Why _________ will never work
4. How ___________ helps you succeed
5. What __________ doesn’t want you to know
6. Why __________ is not as bad as you think
7. 5 relief tips ____________
8. How ___________
9. If you are _________, then you can ____________
10. What everyone should know _____________
11. Beginner's Guide _______________
12. 4 keys to _____________
13. 10 tools (formulas, products) that experts use _____ (in which area)
14. How many times have you tried ____________ and you have failed? (for example, they tried to change the tire and failed)
15. 20 errors in _________ and ways to avoid them
16. The truth about _________________
17. Complete Guide to ________________
18. ___________ just do
19. 5 minutes to the best _____________
20. This is what happens when ______________
21. Before you __________, read this article.
22. What happens when _____________
23. You can also ______________
24. Like ____________ in less than an hour per day
25. 7 species ___________. It will help you __________
26. Examples that prove ______________
27. Make ___________ like a pro
28. 20 ingenious hacks to help you ____________
29. 10 examples _____________
30. 5 things I would like to know about _____________

Most popular Facebook and Twitter headlines

On Facebook and Instagram, users are very actively involved in emotional headlines: “SHOCK,” “Very touching,” or “burst into tears of happiness.”

Also very popular are headers catching curious users: “The incredible happened next”, “You shouldn't do this if you don't want to ...” and the like.

On Twitter, headers that call to download something work fine (“Click here to download”). They are very effective and get 13% more clicks.

How to write successful headlines for posts on social networks yourself

At first, writing headlines is always difficult, so feel free to take the popular headlines of others as a basis. Google on a specific topic, find the most appropriate heading you’ve often viewed, and think about how you can use it. At the same time, be unique. Do not copy headings just because they have worked for others - add your ideas and personality to make them original.

• Focus on urgency. For example, “Ten Things You Should Do Right Now” or “Correct these common mistakes, or you risk losing everything.”
• Use the negative form of the word instead of the positive.For example, a post titled “5 Worst Blogging Examples” is likely to surpass “5 Best Blogging Tips.”
• Use more present tenses and adverbs, especially such as "earn," "act now," "run," "achieve." These words gain incomparably more clicks due to relevance, ease of reading and perception.
• Submit information as lists. Using lists in the text is still a popular and effective way to attract attention, and although they are often abused, lists still get quite a lot of clicks.
• Minimize nouns and adjectives. Excessive use of adjectives in the title can make your sonorous, but overly pompous, verbose and, frankly, boring.
• Be specific. It seems that using a more general headline will attract the widest audience, but often it is not. The title should clearly indicate the topic of your content.
• Show the benefits. Your headline should tell HOW your product or information will HELP people, not how good they are as such.
• Use question words. The use of such questioning words as “how”, “what”, “when” and “why” in headings always effectively attracts attention and gives a good response.
• Evoke emotions. A headline that arouses feelings of happiness, anger, or even fear can increase the number of clicks, but be careful: there is a very fine line between awakening feelings and manipulating them.
• Use insider information. Messages promising to reveal this or that secret are always popular.
• Don't get carried away. A fancy headline with lots of long and smart words may seem successful to you, but you are unlikely to get the interest you need. Better give readers a simple and clear idea of \u200b\u200bwhat is being said and how it will help them.

The quality of your headlines - both on social networks and on your blog - can have a huge impact on the success of all your content. So don’t be lazy to waste your time and test different headings to see which ones work best.

It is sometimes difficult to isolate client clusters that are ready to increase the average check. However, this, as well as individual selling phrases for each category of customers, can increase your revenue with virtually no investment. About how to train call center employees to classify customers in time and make them the right offers - in our article.

Customer engagement phrases  quite often similar from company to company. However, many employees of call centers, using various phrases of communication with clients, either do not know how to use them, or do not take into account the differences between different categories of clients.

Large online stores have long trained employees of call centers in the correct communication with customers, today medium and small representatives of e-commerce follow their path. However, correctness is not always equivalent to efficiency and does not necessarily lead to a positive result. So, the call center of one fast-growing store constantly worked to ensure that operators talk more softly with customers, make them additional offers and anticipate their wishes. Oddly enough, the expectations did not materialize: customers complained about the call center and left.

Best article of the month

If you do everything yourself, employees will not learn how to work. Subordinates will not immediately cope with the tasks that you delegate, but without delegation you are doomed to time pressure.

We published a delegation algorithm in the article, which will help get rid of the routine and stop working around the clock. You will find out to whom it is possible and impossible to entrust the work, how to correctly assign the task to be completed, and how to control the staff.

Excessively polite service led to an increase in the average duration of a conversation, which created a queue of customers who were waiting for a response. In addition, the callers wanted to buy one item, and they were offered additional services and accompanying goods. Thus, the call center has the image of a “sugary stealer”. How to act to provide the proper level of service and convince customers not to refuse to buy?

Step 1. Identify Buyer Types

Buyers are not the same, so phrases for communicating with customers should be different. It is worth analyzing the consumer base and identifying several categories, or types. I prefer to use clustering, which allows for non-obvious criteria to identify stable consumer groups with predictable behavior. There should be no more than five categories, or clusters - otherwise it is difficult for operators to determine which client the client belongs to and to vary the communication style.

In the example described above, we identified five such clusters: “guy”, “girl”, “engineer”, “mistress” and “master” (picture).  This is not a division by age or gender, it is the figurative names of the categories - a male pensioner may well turn out to be a “girl”. Talking bright names characterize types well, and it is easier for operators to remember them. The identified categories can be successfully applied in retail.

Step 2. Find out after what time the client will speak out and be able to continue the dialogue.

Define the period of time during which the buyer should talk. If you start selling before this point, the caller will be angry, frustrated, or will not complete the selection because he has not satisfied his basic need. Any phrases to attract customers at this moment will be powerless.

For example, someone is going to buy a dishwasher. At the beginning of the conversation, he fusses, clearly does not navigate the parameters of the goods. As soon as the buyer understands what he needs, the relaxation phase begins when it is already possible to make an offer to sell an additional product or service.

During the experiments (having studied 1 thousand effective conversations of several hundred operators), we determined that in this store the “pronunciation” phase lasts an average of 72 seconds. This threshold is determined by the average time of calls completed by the purchase, without any attempts at additional sales. For each product, this parameter is individual (for example, for prefabricated houses - more than 20 minutes).

After the buyer speaks out, we offer him our own scenario for further conversation.

"Guy". After listening to such a client, the operator says: "You know, there is a little more expensive, but it looks cooler." Representatives of this category respond well to this selling phrase.

"Girl". No unnecessary conversations: the operator listens to the client, accepts the order and hangs up. To propose alternatives or complementary products is useless: this cluster does not make decisions. For example, if a “girl” orders a coffee machine, then he will not buy a cappuccino machine, because they did not tell her about it.

"Engineer". Extra talk is prohibited. You can make suggestions for additional purchases, but this is inefficient: the "engineers" make an informed choice. They carefully monitor the Internet in search of the right product and the lowest price. Logically substantiate your choice. For example, if you tell them: “We have an amazing camera for three hundred dollars more expensive, with function X”, you will hear a clear answer why it does not fit.

"Madam". For this category, the selling phrase “There is a bit more expensive, but looks more luxurious” works, because external attributes are important to such a client.

"Sir". The phrase "It costs a little more, but it is a professional model." These are people for whom the status and awareness that they use technical innovations is important.

The categories “mistress” and “master” have the greatest potential for increasing a check. They do not particularly care about the choice, spend not the last money and do it measuredly. It is important to show them with selling phrases that they can make a better choice for them. Logical rationale (product characteristics) is desirable for the “master”, emotional (for example, exclusivity, uniqueness) is desirable for the “lady”.

Step 3. Train your call center staff

Training should be carried out in practice. Use the records of previous conversations of call center employees to form the skill of determining the type of client. So, we imitated for each operator 50 calls per hour, in which real customers are trying to buy something. The operator must learn by the tenth second of the conversation to identify the representative of which cluster is calling him.

In complex cases, you can identify two likely clusters, and then ask a clarifying question, from the answer to which it will become clear which option is closer to reality. Suppose a client looks like an “engineer” and a “guy” at the same time. If the answer is clear, quick and reasoned, then this is an "engineer". And if the client is a little worried and hesitant - this is the "guy."

The skill of determination can be formed in an hour of such training, the error rate will be no more than 10%.

Result

Previously, operators tried to serve representatives of all five clusters with the same high quality, and redundant. When we identified the main categories of customers, it turned out that communication with representatives of two of them should be reduced to the formal acceptance of the application: any other actions would cause rejection.

This allowed to reduce the total time spent on calls by almost 40%. Proper communication with customers from other categories allowed us to increase sales: after the implementation of the approach, they increased by 83% (only this sales channel and incoming calls were taken into account).