Why is it scary to open a business? Start Your Own Business Psychology how to start a business.

The more information you have about how to start your business, the higher your chances of succeeding in this. We offer you 10 tips on how to start a business. Many people try to do this, but due to a lack of proper knowledge, they crash, even if they have a great idea. As Ostap Bender said, the idea is good, but the execution is wretched ...

1. Analyze your personality

First, look at yourself: are you the type of person who is able to create his own business? Can you spend days, months, years to achieve your goal? How about your ability to live in financial insecurity? Do you take criticism constructively? Will you surrender if everything turns out to be far from being as simple as expected?

Before you start your own business, make sure that you are the person who is able to withstand such pressure.

2. Conduct market research

In order to create a successful business, you must first obtain at least key information about the market you intend to enter. How popular will your product be? Who will purchase it? Can you sell your product at a profit? What sales volume do you plan? How many competitors will you have, how strong are they, and how will your product be better than their product? These are just a few of the questions you should ask yourself before your foot steps aboard a ship leaving for the stormy sea of \u200b\u200bbusiness.

3. Select the product you want.

In this case, this is one of the key factors. The key to success of any business is the sale of highly sought-after goods. Make sure that you will offer the market a product that people really need, and not which “would be nice to have.”

4. The product does not have to be new

Going off the beaten track is a method that has several advantages. The main one is that you don’t need to convince people that your product is necessary and worthy not only of attention, but also of being bought. Almost all women don’t think whether they need lipstick, do they? The only question is whether consumers choose exactly what you offer, or purchase the product they are interested in from you.

To add something new and useful to a traditional product is a much more promising idea than to release a completely innovative product.

5. The main thing is honesty.

Honesty is no less important in business than in life in general. You must be clearly aware of your strengths and weaknesses. Determine that you are doing poorly and assign this activity to another person.

6. Do not rush to leave your main job

Start your own business in parallel with your main job. Use maximum free time to think and promote your project. The history of thousands of successful companies began with the fact that a person came from a job, dined and set about creating a concept for his business, and then putting it into practice. You will never have an “ideal” time for your own startup. Just get started today and do it. At the same time, it is rash to leave your main job as soon as you smell the money of a great business. You can put your resignation on the table only if your own business will consistently bring you at least an amount sufficient for a life of no worse quality than you have now.

7. Engage your family

First, it can act as a focus group to test your ideas. This is the simplest and, most importantly, free opportunity to quickly get feedback. For example, one of the successful businessmen who is engaged in speed reading, began his own business by testing a new teaching methodology on his family members.

Secondly, the moral support of your households will add you the necessary “drive” and motivation.

Thirdly, relatives can help you make the starting capital necessary for investing.

Finally, a family member can become a co-founder of your company or your business partner.

8. Find a mentor

Try to find an experienced businessman who can help you with good advice. The rake that is "seductively" in front of you has already been stepped on and not once. Of course, you will not be completely safe from the “bumps”, but you will be able to avoid at least a few.

9. Make a business plan

A business plan is an entrepreneurial compass according to which you check to see if you have gone astray. It is clear that not everything will turn out exactly as you planned: alas, business, like life in general, is far from always predictable. However, in order to win the battle, an offensive master plan must be. How to make a good business plan - you can read on the Internet and specialized literature. Here we will indicate only the key components of such a document: a description of the market (the relevance of your business idea), a marketing plan (“to whom and how I will promote my product”) and a financial plan (“how and when will I get a profit”). The more competent you make a business plan, the easier it will be for you to find an investor (unless, of course, you need it).

10. Establish a personal relationship

The realities of the business world are such that many issues are resolved without problems only due to the presence of appropriate connections and acquaintances. In Ukraine, the so-called "nepotism" has acquired particularly significant proportions. No, you don’t need to create a guard of relatives for yourself - just “grow up” with useful contacts, use the slightest opportunity to “catch on” in all the “necessary” places, starting from a retail outlet around the corner and tax and ending with the ministry, where you were lucky to get one of your questions . Once a politely slipped chocolate can turn for you a hundred (or even more) dollars - saved or earned. Personal relationships will help you not only start your own business, but also make it truly prosperous.

Finally, an aphorism in the subject: “The best idea for your business is hard work” (A. Byvaly).

Reasons to start life with a new leaf

All people sooner or later have a period when they want to give up on everything and radically change their lives. There is a desire to turn back the clock, correct mistakes. There can be many reasons for this, but each one has their own. We tried to collect and highlight the most common. Namely:

• Unloved place of work. It is not often possible to meet a person who works at his favorite job. Often, we choose a profession not at the call of the heart, but based on some circumstances (for example, a salary or a work schedule are comfortable).
• Relations that have exhausted themselves. In order to find your soul mate, sometimes you have to build relationships with several partners. With some, short-term alliances are obtained, with others, longer ones. Often each of the partners understands that this is not his half, but no one in his life wants to change anything. Then the couple continues a relationship that has no future. In this case, both suffer.
• Unsettled personal life. Dissatisfaction with the present may be due to the fact that a person does not have a life partner. Such people want to start a family, arrange their personal lives. But for some reason this cannot be done. Many decide to start a new life after a divorce, hoping for a brighter future.
• Bad habits. Very often bad habits spoil our lives. For example, a person likes to drink. It seems to be nothing like this, but when alcohol becomes the cause of uncontrollable behavior and unpredictable consequences, an addict needs change.
• Serious illness. There is nothing worse than feeling helpless before a disease. When a person becomes seriously ill, he begins to take a different attitude to life. All the troubles that happened before seem insignificant. A person can hardly endure not only his illness, but also the troubles of people close to him.
• Overweight problems.   People with extra pounds are often unhappy with their body and state of affairs. They understand that something needs to be changed, because their personal life, state of health, degree of self-esteem, etc., depend on it.

Where to start a new life

The hardest thing in any business is to take the first step. Many people who decide to start their life from scratch have chaos in their thoughts. They understand that something needs to be changed, but they don’t know where to start.

We picked up some tips that will not let you get confused at the first stage of change.

1. Finish all previously started work.. You should not start a new life with unresolved issues. For example, your ex-boyfriend is still phoning, talking about his problems and wants to renew his relationship. If this communication is unpleasant for you and causes discomfort, take courage and express your opinion about the situation. Release the person and start a new life.
2. Get rid of unnecessary things and rubbish. It is believed that if you have not used a thing for a year, then it will no longer be useful to you. Place order around you.
3. Forget the past. The past will forever remain in the past. If you decide to change jobs and take the first steps, don’t look back, don’t think that you may have made a mistake. You begin a new period of life, and the previous one has already passed.
4. Say goodbye to the present. Try to live tomorrow. Make plans, think about what is ahead of you a happier period of life.
5. Define for yourself a clear,. For example, if you want to become a financially independent person, then you do not need to immediately dream of a million state. Try to make a real dream come true. After reaching it, you can always set a higher bar.
6. Motivate yourself. Depending on your goal, you need to consider what methods of motivation you will use. For example, you are unsatisfied with your appearance due to excess weight. In this case, you can hang pictures of models throughout the apartment, their bodies will stimulate you to play sports and eat right.
7. Keep a positive attitude. A new life begins with people with an optimistic outlook on life. Repeat to yourself several times a day the phrase "I am strong, I can do everything." Through time, you will believe in yourself, and any problems will be on your shoulder.
8. Decide what exactly you want to change.. Write down, draw, speak out loud.
9. Visualize your dream. Imagine how you wanted to live in 5-10 years. Many people with a clear view of the future achieve their dreams in reality.
10. Believe in yourself and your strength. If you don’t have faith that you will realize your plan, then others will not believe in it. It is impossible to achieve anything without faith in oneself.

How to change your life. Active phase

After you mentally said goodbye to your past life and continue to look to the future with optimism, you need to move on to the active phase.

If you decide to change jobs, start going to interviews, looking for suitable vacancies. If the reason for the changes in life is overweight, then sign up today at the gym and go on to proper nutrition.

In addition, use the following tips to help you quit, leave and start your life anew.

In order to change life for the better, you need to act today. We have compiled an approximate daily routine and the necessary rituals that will help you feel like a new person.

1. Wake up earlier than usual . You can set an alarm just a few minutes earlier, but nonetheless, it will already bring innovation to your life.
2. Go for a run or do exercises . Physical activity not only has a beneficial effect on the body, tempers the spirit, but also improves mood.
3. Take a contrast shower . Thanks to him, you will heal your body, cheer up well and wake up completely.
4. Now you can take a few minutes to meditate . After charging, your body has finally woken up, but now you need to tune your mind in the right way. Meditation is perfect for this.
5. Have a good breakfast .

After all the procedures done, you will surely have a great mood, which will need to be maintained throughout the day.

• Go to work, while do not forget to smile at all, even strangers. Through time, you will notice that the people around you also radiate joy.
• In the process of work and rest, try to communicate with people - “lighters” who will spark your enthusiasm to conquer new heights.
• At the end of the day, find time for self-development. You can read books, watch educational programs, listen to an audiobook, study foreign languages, etc.

How changes occur at different periods of life

In different periods of life, people's values \u200b\u200bare different.

• A 20-year-old person is easier to tolerate change, inclined to think less and act more.
• 30-year-old people are more thoughtful in their attempts to start a new life. It is at this age that a person seeks to find himself. For this period, there is a desire to change the specialty and place of residence.
• Starting a new life at 40 is more difficult. People do not often dramatically change the existing way of life, but during this period, an active reassessment of values \u200b\u200btakes place. For most parents, children have grown up and do not require their custody. Therefore, people at this age begin to pay more attention to themselves.
• At 50, women feel that they are still young, and their future depends only on themselves. They change themselves, make adjustments to their lives. It is often at this age that people find their soul mates and begin to live for their pleasure.

No matter how old you are, if you decide to change your life and start all over again, we recommend:

•   Look forward with optimism;
•   Do not be afraid of change;
•   Change yourself and your environment;
•   Find a new hobby;
•   Set a goal for yourself and develop an algorithm for achieving it;
•   Change your attitude to life.

Psychological tips for action

If you turn to a psychologist with the question, “How to start a new life and change yourself?”, Most likely you will be asked to do some exercises. Now we will analyze them in detail.

1. Wish Collage. Take a piece of paper (it is better if it will be a Whatman paper at least in A3 format) and several women's magazines. Make a list of your desires. From magazines cut out pictures that are relevant to your desires and paste them on a poster. Place your poster in a prominent place. You must constantly see him. As wishes come true (and they will certainly come true), cross them out. Thanks to the collage, you will not forget about your goals.
2. We say goodbye to bad qualities. Think about the negative qualities you are endowed with. This can be envy, laziness, fear of change, etc. Write them all on a piece of paper and set it on fire. Now take the ashes and develop it downwind. At the same time, imagine that you have got rid of these qualities, and they will never return to you.
3. We make up the result of our life. Often, when a person seeks to start all over from scratch, he is disappointed in the years he has lived, falls into depression. It seems to him that part of his life has been lived in vain. But it's not always the case. Take a piece of paper and write down the joyful events of the past years, your achievements or successes. For example, you graduated, gained recognition and respect at work, became parents, traveled and saw the world, etc. There is no need to perceive the past as the worst part of your life. It’s just a passed stage, after which a happy future opens. Article

01   But I

Hello! Today we’ll talk about how to open a business and how to become an entrepreneur.   As a rule, this is what people who strive for independence want. Creating your own business provides a number of advantages, especially when compared with regular employment. But to start, you need to carefully weigh everything, evaluate your capabilities and think through the details as much as possible.

Let's analyze how to start a business, if the capital is minimal, or how to start a business without initial capital:

• If you have knowledge, experience in any field of activity, you can use it as a platform for launching your project;
• You need to understand that running your business is hard work. Doing nothing and getting millions will fail;
• To establish the whole process, they will have to do it 24 hours a day.

Compare a business without start-up capital investments and start-up investments. For clarity, we present in the form of a table:

The level of potential risk is also clear from the table: if there were no investments, there is a maximum that you can lose this time and your efforts. With significant financial investments, the risks are high: you can lose not only your capital, but also other people's funds.

How to get funds for business development

• Invest in your savings.   By the way, it is considered the safest and most reliable option;
• Getting a loan at the bank.   This is real if you have something to pledge to the bank. Without this, credit conditions will be denied. A loan can be taken for vague purposes and for business development. A deposit is required in either case;
• Borrow from friends or relatives.   If you are sure of success and the amount required is small, why not. If the business does not live up to expectations, there will be nothing to repay the debt, relations with loved ones will surely deteriorate. Based on this, it is easier to get a loan;
• Find an investor.   This may be one person who is interested in your project or organization as a whole;
• Find a partner who will invest his money in the development of the business;
• Start with a minimum   (release of one unit of goods or provision of services to only one customer);
• Apply for a state subsidy   (more on this will be described below);
• Raise money through crowdfunding.   This is a collection of money from the population in any amount. For example, a fundraiser is announced to release a new album for the famous vocal group. Anyone can make an investment.

All of these tips will allow you to get the right amount of money available, and most importantly, by legal means.

Where to start your business

A person who has decided to start his own business causes dual feelings: someone considers him desperate and crazy, and someone admires courage and determination.

There are a lot of sources where you can get information on starting your own business (take for example our site How to earn. Ru), you just need to use them correctly to get the maximum practical benefit.

We will dwell in more detail on the steps to be taken in order to become a successful entrepreneur.

Step 1. Developing a business idea

Any business begins with the fact that someone had the idea to do it. The main thing - . Entrepreneurs with experience say that in order to formulate ideas on an ordinary piece of paper they write 10 options that appeared in my head. Then describe the advantages and disadvantages of each option.

But you can just go to the section and find an idea for yourself.

Step 2. Choosing a market segment

Choosing the right niche in the market is very important for a novice entrepreneur. In the initial stages of business development, you should not choose services or goods that are not widely known. But you need to prepare for a lot of competition. Therefore, a thorough analysis of the market will not hurt to choose your place on it.

Step 3. Business Plan

The presence of carefully thought out and formulated allows you to evaluate your capabilities, as well as analyze what you can get in the near future, and what in the long term.

Key points of a business plan

• Description of the main activity;
• Planned result;
• Probability of loss of cash;
• Economic analysis;
• Stages of business development;
• Time allotted for each stage;
• Calculation of expenses of one-time and periodic;
• Planned final result (what is planned to be done when the result is achieved).

Step 4. Registering a business

When a decision on the activity is made, a business plan is drawn up, you need to go through the procedure or (of a limited liability company). a little more time-consuming process than opening an IP.

The package of necessary documents includes:

• Original or photocopy of passport in good quality;
• Original or photocopy of the TIN;
• Document on registration with the tax authority;
• Statement of choice.

You can go through the procedure personally or turn to specialists who deal with similar issues.

You may also need to do business.

IP is the most famous form at the moment that allows for entrepreneurial activity.   This is mainly due to the ease of registration, which is available to any citizen.

There are advantages and disadvantages to opening an IP, it is normal and is present in any business.

Positive moments of opening IP:

• Simple registration procedure;
• All activity is under the control of the entrepreneur, he decides when to stop it;
• It is not necessary to engage an accountant to keep records;
• All profit is the property of the entrepreneur, he has the right to dispose of it at will. The main thing is to pay taxes on time.

Disadvantages of IP:

• In the event of debt arising from obligations, the entrepreneur is liable with all his property. This must be remembered at the stage of business organization. If you plan to develop your business in the trading sector, in case of default on credit obligations, compulsory forms of repayment of the debt can be applied;
• Regular inspections by regulatory authorities (tax service, etc.);
• Lack of profit (it is impossible to predict whether the activity will bring good profit);
• The obligation of the entrepreneur is regular contributions to the Pension Fund;
• An individual entrepreneur cannot sell a business;
• A bias towards the form itself: many businessmen refuse to cooperate with individual entrepreneurs simply because they consider this form of activity to be frivolous. It is clear that this is a mistake, but it has a place to be;
• Often there are situations when individual entrepreneurs are not allowed to participate in the tender;
•   conducted according to the rules applicable to.

An analysis of the pros and cons given will allow a novice entrepreneur to take a more responsible approach to choosing a registration form, this will save time, nerves and money.

Step 5. Choosing equipment and facilities

In order to choose the right premises, we have prepared a number of articles for you:

If you have decided on the place of business, the next step is to purchase the necessary equipment. Costs will directly depend on the chosen field. For example:

• If you open a point of sale, you need equipment for trade (refrigeration, scales, etc.);
• If you plan your own production, you need a whole line of equipment;
• If the case will be conducted on the Internet, everything is simpler. But when you need a warehouse to store goods.

Step 6. Advertising and business promotion issues

These issues require serious attention and investment. In attracting as many customers as possible is the main task of any business. To expand the customer base, we need competent advertising.

An online business also requires the development and optimization of a site in order to maintain a business.

Promotion plays a big role. For a client to tell his surroundings about you, he should be pleasantly surprised, give him more than he expected to receive. For example, a discount on a product or service, a small gift.

The above mentioned government support for start-up entrepreneurs. Further on how to get it and how to use it correctly.

Governmental support

In our country, there are several types of state support for entrepreneurship. Namely:

• Allocation of subsidies;
• Holding exhibitions and fairs;
• Free advice on various issues;
• Assistance in renting a site or premises for the enterprise.

Briefly describe each option.

Subsidy allocation   - The most relevant type of state aid. Two types of subsidies are issued: those who have just planned to start their own business, and those who want to modernize production and develop their existing business at a new level.

In the first case, you have to prove that your business will bring tangible benefits to the region, that all the risks have been calculated. In the second case, already held entrepreneurs receive reimbursement of a part of the expenses incurred (for paying loans, leasing payments, etc.).

In any case, not only the prospects of the chosen direction are taken into account, but also the priority for the entire region. Priority are considered: agriculture, medicine, education, new technologies, cultural sphere.

Assistance in leasing a site or premises for an enterprise is not free, but financially more profitable than renting it from private individuals. Preferential terms are provided that save money.

Holding exhibitions and fairs   - The provision of free retail space to novice entrepreneurs. Allows you to reduce advertising costs, share experiences, establish business contacts.

Free consultation   - assistance in solving specific issues that sooner or later every aspiring entrepreneur will face. You can ask questions to lawyers, economists, specialists in labor and employment.

Note to the entrepreneur: The state provides support on the basis of strict reporting for each amount spent.

How to become a successful entrepreneur

It is unlikely that anyone will accurately answer this question. They become successful businessmen, applying a lot of effort, working almost round the clock, earning invaluable experience and knowledge. Everyone goes their own way to success.

Everyone has mistakes, but they are part of the way. The main thing is to work to prevent them constantly.

Common mistakes of beginning entrepreneurs

• Starting a business just because you think your idea is brilliant. Potential buyers and customers should evaluate your idea, not yourself;
• Starting a business without market analysis. Why it is needed has already been considered previously;
• Start without knowledge in the planned field of doing business. A good example: to open a workshop for the production of parts for machines, knowing nothing about machines;
• Expect millions of earnings in the first months after opening (a business requires patience and time);
• Do it yourself: to cope with all the tasks alone is simply unrealistic. If you plan to do business for a long time, you will have to hire employees. Good employees are not big expenses, but an investment!
• Starting a business without a clear business plan. To put it mildly, the idea is bad. You yourself will not have a complete picture of your activities and what goals you set;
• Incorrect prioritization. The main priority is customers. Will they, the whole process will be adjusted;
• Lack of desire to learn and improve. Learn constantly, learn new things, broaden your horizons;
• There is no general interest in the area in which business is planned. Simply put: do not open a hockey school if you do not like hockey;
• There is no healthy perseverance. Many companies crashed just because management refused to deal with the flood of problems.

Business is a struggle, often with oneself and one’s own shortcomings.

Ideas for starting a business

This is not a complete list of ideas for business that a novice entrepreneur can do. There are many of them. Find your idea and implement it.

Personal qualities of a successful entrepreneur

We figured out how to become an entrepreneur. The idea to create a business from scratch has already been selected, an ideal business plan has been drawn up in all respects, but in addition to all this you need to have something else important. Namely, certain personal qualities. What, we find out now.

• Decisive character.   Be prepared to take on the role of a leader who can be responsible for his words and deeds. It is important to learn how to make difficult decisions, listen to the opinions and advice of others, but leave the final decision to yourself;
• The ability to invent new things and think outside the box.   A share of adventurism is needed, but within reasonable limits. However, do not forget that courage and recklessness are two different things;
• Love for the chosen business.   If your eyes do not burn, you will not attract other people with your ideas;
• Speed \u200b\u200bof reaction and ability to act in difficult situations.   Always useful, especially in business. It is impossible to predict everything, but if necessary, improvisation can help out;
• Do not lie. No need to fool yourself, employees, customers. Do not set unrealistic deadlines, do not try to sell what is not;
• Do not do things halfway.   But allocate your time wisely;
• The ability to be flexible.   It is not necessary to adhere strictly to the initial plan if the actual situation does not correspond to this. Flexibility is valued more than excessive stubbornness and the desire to be right in everything;
• Intuition.    There are times when she helps out better than logical conclusions;
• Propensity for introspection.   It allows you to avoid many mistakes, correct old ones and not make new ones.

The above list may be continued. Being engaged in the development of these qualities, you can improve not only your life, but also significantly promote your business. Over time, you will mark the most important for yourself and engage in their enhanced development.

Personal qualities are largely responsible for the success of the whole thing. Studies have shown that the main driving force for many is the need to realize oneself in one's favorite business. An active life position should become a common feature of those who strive for success in any field.

In general, you need to be able to combine personal qualities with business ones, and benefit from both. Since any entrepreneurial activity is fraught with risks, you need to be firmly confident in the correctness of their actions and future success.

To achieve success in your business, you need to correctly combine the acquired experience with natural inclinations. This will allow you to quickly move to the intended goal and achieve it in a reasonable amount of time.

Trainings for those wishing to start a business

Key objectives:

• To teach business communication skills;
• To develop the ability to resist competitors;
• To acquaint those who want to start their own business with the peculiarities of applying economic and legal norms;
• Present various methods of solving problems arising in the process of work.

It is often proposed to analyze the realities of the market in a playful way. Everyone can attend such events, regardless of whether you run your own business or just plan to open it.

Training courses often allow not only to obtain the necessary knowledge, but also to gain self-confidence, which is so often lacking. Largely thanks to them, you can avoid the mass of gross errors in the conduct of their business.

Regarding the financial issue, paying for attending trainings is not always necessary. Free classes are often held or the organizers provide bonuses and discounts on attendance.

Conclusion

Now you know how to open a business! And at the end of the article I would like to say: if you want to become a successful entrepreneur, change your worldview, surround yourself with people who have achieved success in business.

Act, but do not follow completely and completely alien recipes for success. Only through working on yourself, on your mistakes, you can achieve the desired result. Remember, as popular wisdom says: "Under a lying stone, water does not flow."

No one is born an entrepreneur. They become, sometimes by trial and error. If the thought of starting your own business does not bother you, leave doubts and move forward! And we will help you in every way on the pages of our site!

  Quite recently, 15-20 years ago, few people used the services of psychologists, since they considered them to be something unnatural. But time passed, and the situation in this area has changed dramatically. This profession has become very popular, and the number of practicing psychologists is growing rapidly. And this is not surprising, since many want to do their favorite thing, and even get decent money for it. And at the initial stage, only investments in your education and constant practice are required, which once again emphasizes the benefits of this profession.



  But like everywhere else, at the beginning of a psychologist’s business there are pitfalls. And the main such stone is usually the lack of a large number of customers in the first stage. This is due to the fact that psychologist clients come to consultations for the most part according to recommendations and it will take a lot of time to “fill” their client base. Therefore, we can safely say that at the start of his business, the psychologist most likely will not earn much. But everything comes with time.

  As professionals in this field say, it is best to combine work at home and work in some organization at the beginning of their business. Thus, by accepting private clients you will earn extra money, and at the enterprise you will gradually gain experience.

  The next serious drawback of this type of business is that the competition is very high. And often supply exceeds demand. It’s just that while we are still not among the advanced European countries, and our people are not used to turning to psychologists, although there is a tendency to increase demand every year. And we hope that over time the situation will change for the better.

Psychological support is sometimes more expensive than just consulting a private doctor, and if with ordinary diseases the symptoms of improvement are visible with the naked eye, then in the case of psychological support, everything is much more complicated. And it’s not easy to say whether your consultation helped the person or not. Doctors can often guarantee a positive result from their help, since they know how various medicines act on patients, but alas, the psychologist cannot guarantee this, since all people are different, and because of this, the psychological effect is also different. This is precisely the benefit of great experience, it is necessary to be able to help all categories of people.

  The reputation of psychologists is also strongly influenced by the fact that Russia does not yet have a good legislative framework that would regulate the activities of psychologists. In fact, any person with the appropriate education can provide such services, no matter how he received it. Because of this, many psychologists consider most simply scammers to rob people.

  But even despite these shortcomings and nuances of this business, opening an office of psychological support is an excellent business, which, if properly promoted, can bring considerable profit. The main thing is to be able to position yourself and promote yourself correctly through various channels. In this article we will consider all these points.

Registration of a private practicing psychologist

To open a psychologist’s office, you will first need to issue a certificate of an individual entrepreneur. And this can be done in different ways. Submitting all the documents yourself and going through the registration procedure will be the cheapest way. This will cost you about one thousand rubles. In principle, the whole process of registration is not complicated, and you can even arrange everything by mail yourself. But it will take a lot of time, since the post office in Russia works at the level of the last century.

  If you do not want to deal with all these paper issues, you can contact the intermediaries. Especially now there are a lot of companies that are engaged in similar services. Of course, this will cost you much more, but it is also a guarantee that you will not mess up anything in the papers, and everything will pass without your personal participation.
  For all this you will have to prepare the relevant documents, and this:

   Application for registration of IP.

State duty receipt.

Application for a simplified tax system.

Sending notifications to the PFR, FSS, Rosstat, FOMS.

Also, for the normal operation of your psychological office, you will need to make a seal of a private entrepreneur and open a current account in one of the bank branches.

  When opening the office of a practicing psychologist, it makes no sense to register a legal entity, since you practice on your own and pay a fixed tax. It makes sense to open an LLC in the event that you produce or sell something. Then yes, in some cases it will be appropriate. For us, this is not entirely suitable.

  There are two options for paying taxes when working on a simplified tax system.

  The first is a fee of 6% to the state treasury of all funds received by you, the second option is 15% of your income minus production costs. For our office of psychological assistance, it is better to choose a tax option with a 6% rate, since we do not purchase any goods and it will be much more profitable.

  The second option allows you to deduct from all your income the amount of your costs, and pay 15 percent of net profit, which is much more profitable in the case of trade or production. Moreover, with this option of taxation, it is necessary to carefully store all contracts and receipts for payment. Then the tax authorities will have no complaints against you.

  The next point during registration is the choice of a code of foreign economic activity. For the normal functioning of your psychological office, it will be quite enough to indicate one OKVED code 93.05 - the provision of other personal services to the population, and this will be enough. This should be done if you do not plan to open any other types of consultations in the future, for example, business or health consultations.

Particular attention should be paid to the presence of a document that confirms higher education in this specialty. Although to be honest, in Russia there are no laws prohibiting such activities without a diploma, and many successful psychologists practice without education at all. But it will be much better if you have such a diploma, since then the trust in you from the clients will be much higher, at least at the initial stage of establishing a business. Indeed, many people still live by Soviet concepts and the position of a psychologist evokes dual feelings in them. Many even consider such specialists to be scammers who undeservedly receive money from them. Well, okay, let's hope that the situation will change for the better in the future.

  The existence of a special education diploma is also important because in January 2015 the law “On the Basics of Social Services for Citizens in the Russian Federation” was adopted, which defines your activities as services for the population. You are engaged in psychological counseling and such activities require a professional diploma. And if you have a disgruntled visitor who complains to the prosecutor’s office, then a check will come to you and if you don’t have a diploma, he’ll cover your office.

  It is important to understand the differences between a psychologist and a psychotherapist. A psychologist is a person who has received a higher psychological education. Many universities in our country graduate such specialists, and they have the right to engage in various counseling, work in enterprises and so on. Often social psychologists deal with such matters. General psychologists are most often engaged in teaching and various scientific developments. There are also clinical psychologists who deal with various forms of deviations from normal development. Clinical psychologists also work in various medical institutions and conduct all kinds of consultations. Examples of the work of clinical psychologists can be observed at medical commissions at military registration and enlistment offices and so on.

  They also test patients before the doctor makes a final diagnosis. But the therapist is a completely different direction. A psychotherapist is a doctor with a medical specialty “psychiatrist”, who later took additional courses in psychotherapy, and only then he is officially called a psychotherapist, and can practice psychotherapy.

The psychotherapist is a high-class medical specialist, and has all the necessary skills. The psychotherapist knows everything about the human psyche and can treat disorders using completely different methods. It can be both medication and non-medication. He can prescribe various courses of therapeutic effect, using various methods. In the field of psychotherapy there are a huge number of areas, such as art therapy, gestalt therapy, cognitive-behavioral therapy, hypnotherapy, etc. And each individual therapist specializes in one thing.

  If you do not plan to provide such services, then you just need a diploma of higher psychological education, which will confirm your competence. But you still have to follow all the rules of ethics and medical morality, because improper counseling can also leave a huge psychological trauma in a person’s soul.

Opening of a psychological office

If you have decided and decided to open your own office to provide psychological assistance to the population, then first of all we will need a room for these purposes. The office should have a set of necessary furniture, chairs, a table, a comfortable sofa for visitors to relax and wait.

  Often, as soon as psychologists begin their activities, they decide to receive clients at home, or at the patient’s home. But as practice shows, both of these options are not very attractive. When arranging such an office at home, you will not be enough for a long time and this is very difficult psychologically. Although it sounds strange. It’s hard psychologically for a psychologist. But this is a fact!

  You and your family will have a hard time, as they will only dream of relaxation and tranquility, and thus you will violate the personal space of all members of your family. Psychologist patients are people with their own specific problems, and therefore they can carry bad energy into your home, no matter how strange it sounds. And you will personally forget about rest and calm for a long time.

In the second option, when you expect to go on a call to your customers, there are also many shortcomings. Firstly, these are various transportation costs. Secondly, the home atmosphere is not the best solution for psychological counseling. In addition, it is also a matter of your safety. After all, most often psychologists are women, and you never know who you will be dealing with this time. You can only go to the client’s house if he is familiar to you or if you are eating to him on the recommendation.

  Therefore, the best option for your office is to rent a room. At the very beginning of your activity, it is worth looking for an area that you can rent on an hourly basis only when you need it, and not a whole month in advance. If you search well, then you can find quite acceptable options at an inexpensive price, about 300-500 rubles per hour of use. In addition, in such rented premises there is already all the necessary furniture, which means you will not need to think about it.

  The main requirements for your office is cleanliness and comfort. It is very important that the client feels relaxed and then you can help him. It’s also important that confidentiality is maintained in your office, because people with various problems will come to consult you. Therefore, the room should be closed to strangers. Child psychologists often open classrooms on the basis of preschool institutions, but this option is not very suitable for us.

  When you have already found a suitable room for yourself, then the next stage of your activity is to attract customers. At first, it will be difficult to do without advertising. Therefore, you can give it in special publications and on the Internet. The Internet is the best advertising channel, so you need to use it to its fullest. Communicate on psychological forums, social networks and blogs. But the best option for promotion is to create your own website, where you will talk about psychology and give various tips. On the same site you will advertise your services.

  In the contact details of your office, indicate all your certificates and diplomas that you have in your hands. This will increase confidence in you as a professional and psychologist. You do not need to ascribe non-existent specialties to yourself, but you only need to tell the truth about yourself. Then a flow of customers will rush to you. And if the reviews of your work are at their best, then you can make good money on it.

If you are a completely beginner specialist, then in this case it will be best to combine private practice, with work in some enterprise, or on the telephone in a trust service. Let them pay little for it, but such work will be a platform for gaining experience, and in the future, as you grow, you can completely go to free bread. In order to become a truly good and highly paid specialist, you need to choose one single priority area and develop in it.

  For a beginner, of course, it will be difficult, since it does not make much sense to set high prices for your services. But to reduce them to a full minimum does not make sense. The main thing is to find a middle ground, and then, as the customer base and positive reviews are developed, you can raise prices.
  In large cities, the services of a professional psychologist are estimated at about 1,500-2,000 rubles per hour of consultation. But you as a beginner need to bet 1000 rubles in one hour. And gradually raise this bar. Good luck to you business!

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