What is the best seller in winter. Choosing a product for an online store: the most profitable and purchased items

The key step in creating an online store is the selection of the most popular products or services. In 2016, the crisis affected a wide variety of industries, which recorded a sharp decline in sales and production volumes. Online trading, on the contrary, has shown steady growth. What is the best-selling on the Internet in 2016-2017?

When creating a group on social networks for sale or an online store, special attention should be paid to the product range. You should not limit your choice to one category of things. The best-selling products on the Internet are ordinary things that we purchase in simple stores. Sales will depend on how competently you create the structure of the store. Let's say you sell clothes or shoes. The buyer can additionally be offered various accessories: belts, gloves, glasses, watches, various jewelry for girls. For example, a girl comes into your online store to purchase a skirt or sweater. Of course, she will want to pick up accessories for new clothes. This concept allows you to significantly increase sales when a person enters the store to purchase one thing, but leaves with several at once.

You can specialize in one product, if you offer the buyer a wide and unique range of products that are difficult to find in other stores.

Best selling products on the Internet. TOP 13.

No. 1. Small household appliances for the home

In the online store you can find many cheap offers for the sale of small household appliances, which will be cheaper compared to an ordinary store. These are microwave swords, kettles, coffee machines, vacuum cleaners, etc. All this is in demand.

No. 2. Computer hardware

Computers, as is the case with phones, are quickly becoming obsolete. A computer that was purchased 5-6 years ago can already be called technically old. Every year, new advanced graphics cards, processors, etc. are released. All this forces people to regularly update hardware for games or work due to the release of demanding hardware programs, games, etc. An online store with computer hardware and various accessories (keyboards, wireless mice, etc.) will be in demand.

No. 3. Phones and accessories

This category of products includes smartphones, iPhones, tablets, headsets, phones, etc. Smartphones and tablets become outdated quickly enough, which forces the buyer to switch to new models. People usually change their phone every 2-3 years.

№ 4. Shop with women's things and accessories

Statistics show that women prefer to order many things on the Internet, as online stores offer a wider range of offers compared to traditional stores. You can sell anything you want: bags, jewelry, shoes, shoes, scarves, watches, etc.

No. 5. Cheap spare parts for vehicles

During the crisis, sales of new vehicles fell significantly. And many large car dealerships left the Russian market due to low sales and loss-making. People are forced to buy used cars and spend a lot of money to maintain them in working condition. If you sell cheap parts from different manufacturers, then the crisis will not affect your profit.

No. 6. Car accessories

Advantageous products for the online store include car accessories. These are rugs, seat covers, steering wheel covers, navigators, additional mirrors, radars, DVRs, driving glasses, fragrances, phone holders and much more.

№ 7. Shop with cheap clothes and shoes

In 2016, when choosing clothes and shoes, the vast majority of buyers pay attention to prices. The ratio of low price and quality is one of the main criteria for successful trading in a crisis. In this case, you need to look for those suppliers who offer stylish things at a lower market price.

No. 8. Online store selling cheap used items and goods.

During the crisis, the middle class was particularly affected. Many cannot afford to buy new things. In this case, you can create an online store selling used goods, clothes, etc.

No. 9. Furniture from domestic manufacturers

Many people cannot afford imported furniture. The way out of this situation will be cooperation with domestic furniture manufacturers.

A few more products for the online store:

• Books
• Perfumes and cosmetics
• Gifts and stuffed animals
• Pet Products

How to choose a mark-up for a product?

In a crisis, high margins should be discarded. It is advisable that the price be 20-30% lower compared to conventional stores. Indeed, many people buy things in online stores for the reason that it is profitable. The Internet is an excellent tool where you can go to different online stores, see product prices, compare and determine the optimal mark-up. Based on 2015, we can conclude that the best-selling goods were electronics (cheap gadgets and accessories), cosmetics, small household appliances and clothes.

According to Yandex.Market and GfK Rus, December 2015

Over the past year, the economic situation in Russia has worsened, a sharp depreciation of the ruble and accelerated inflation have led to a reduction in demand in the consumer market. At the same time, the volume of online retail trade continues to grow. So, the total sales volume on Yandex.Market from January to October 2015 amounted to 72.5 billion rubles

It is calculated taking into account the number of conversions from Yandex.Market to websites of online stores, the cost of goods that interest users, as well as the likelihood that the user will ultimately buy the goods.

23.6% more than in the same period of 2014. This study talks about how the Internet trading market in Russia works and what has changed on it over the past year. The main data was obtained from a survey of Russian online buyers conducted by Yandex.Market and GfK Rus in September-October 2015.

Shopping in Russia and abroad

The popularity of Russian and foreign stores

The main change in the geography of online retail stores in recent years is the sharp increase in the popularity of Chinese online stores. In the past 12 months, more than half of the respondents used the services of Chinese sellers - this is 30% more than in 2014, and twice as much as in 2013. At the same time, interest in stores in other foreign countries decreased: at least once in the last year, only 23% of respondents made purchases in them (26% in 2014). Russian online stores are still in great demand: more than 90% of customers place orders there.

The popularity of Russian and foreign online stores in different cities is markedly different. The smaller the city, the higher the proportion of residents who place orders in China. Of the millionaire cities, Chinese stores are especially popular in Omsk. And the demand for online store services in other foreign countries is highest in Moscow.

Along with the growing popularity of Chinese stores, the number of customers who have encountered problems in the delivery of goods has noticeably increased. Over the past year, among those who made purchases abroad, 26% received low-quality goods (21% in 2014), 12% - not what they ordered (9% in 2014), 7% did not receive the goods at all and were unable to return money (5% in 2014).

The demand for the services of foreign online stores is almost entirely met by several popular sites. Among Russian online stores, demand is distributed more evenly, leaders have a smaller market share. Moreover, more than 70% of Russians surveyed use Yandex.Market to select goods.

What products are bought in Russia and abroad

In Russia, the majority of online buyers order small household appliances, clothes and shoes, cosmetics; abroad - clothes and shoes, children's goods, mobile devices (mobile phones and tablets). In Chinese stores, they buy mobile devices more often than on average, and cosmetics in stores in other countries. Since last year, there have been fewer people who bought clothes, auto parts, and small household appliances on European and American sites, while the number of customers in Chinese stores increased in almost all categories of goods.

Product selection, payment and delivery

Relations between sellers and buyers

Online sellers continue to effectively promote their services. Over the year, the share of customers who have favorite Russian online stores has grown from 62% to 65%. Half of the respondents said that they made the last purchase at a discount.

The proportion of respondents who made unplanned purchases at least once a year (ordered goods that accidentally caught their eye on the Internet) amounted to 65% (in 2014 - 63%). The main reasons for spontaneous purchases are discounts and free delivery. Unplanned purchases are especially common in Kazan and Rostov-on-Don.

Joint purchases

Joint purchases

Shopping for a bucket - when a single order is made up of several orders from different people.

On the Internet at least once in the last year 22% of respondents committed. Most often, clothes and shoes, goods for children and cosmetics are ordered by a chipper. The main motives for joint purchases are discounts for a bulk order and low shipping costs. In small cities, this method of ordering goods is more common on average than in large cities, and among online cities with millionaires considered, joint online shopping is most popular in Novosibirsk.

Mobile devices

When choosing and buying goods in online stores, people are increasingly using mobile devices - tablets and smartphones. Almost 30% of respondents have ever made purchases on the Internet from a smartphone, and almost half of them made orders through special applications. Particularly high is the proportion of people who shop with smartphones in Kazan and Samara.

Payment for purchases

The most popular method of calculating purchases in Russian online stores is cash payment at the time of delivery: in 2015, 71% of respondents paid this way (73% in 2014). At the same time, more and more buyers are choosing non-cash payment methods: in 2015, when buying in Russian stores, 69% of those surveyed took advantage of them (62% in 2014). At the time of ordering (prepaid), a card paid at least 54% at least once a year, at the time of delivery - 34%.

Delivery

Since last year, the share of online shoppers who have used the delivery of Russian Post has noticeably increased: for the first time, there are more of them than those who chose courier delivery. Demand for Russian Post services is especially high in small cities. The proportion of people who took their orders from postamats is gradually growing.

The Russian Federation is one of the most favorable markets for the sale of a wide variety of products. Many novice businessmen who are only determined by the choice of direction are interested in the best-selling goods in Russia. After all, not only popularity plays a role. The success and profitability of the project is affected by both competition and other factors. In the age of high technology, you can purchase anything without leaving your computer screen. The following describes the top best-selling goods in Russia, which are not only successful with consumers, but are also an excellent object for making good profits.

Responsible choice

It is thanks to demand and fashion trends that the best-selling goods appeared in Russia (2016). Statistics show that, as a rule, novice entrepreneurs prefer to work only with a certain category of products, most often it is no more than a couple of categories. On the one hand, this is correct, since the sphere of influence and the necessary knowledge should concern a small sphere. With a huge assortment, it is quite difficult to track the popularity of a product. Each organization should have a top of the best-selling goods, and the rest only give a person a choice and show variety. That is, if initially one direction was chosen, then gradually the business can be supplemented with related elements.

In that case, if the electronic space is chosen as the field for implementation, you can experiment. On the Internet, you can implement almost anything at the moment. However, no matter what method for carrying out the business and the distribution channel is chosen, it is still necessary not to miscalculate the object. Properly selected direction and sphere will reduce risks and ensure fifty percent success. The top 10 best-selling goods in Russia in this case will certainly come in handy.

It is also important to understand how one or the other will be bought during a period of economic instability. Indeed, during the crisis, the rating of the best-selling goods in Russia changed somewhat. For example, it has become more elite products. This is due to the fact that the wealthy segments of the population, worrying about their condition and competently managing money, chose to save or invest their finances in things. These include precious metal products, antiques and art objects. Thus, the rich protect their condition from inflationary processes.

The top-selling goods in Russia have left objects designed for the middle price segment. People who prefer them found themselves in a rather distressed situation and therefore began to switch to what is of lower quality. Such products have a reduced cost. For this reason, you need to be careful enough about the goods of this category, because in the event of a crisis, they will immediately lose their demand.

It can be concluded that, since social inequality in our country excludes the middle class, and the bulk of the population either skim cream or is below the poverty line, we need to focus on such a market. Each of the directions has its advantages and disadvantages. For example, elite goods can simply not be overpowered financially, and the introduction of this market is quite difficult. The implementation of cheap products, of course, will quickly capture its audience and gain popularity. But at the same time, the minus of doing such a business is high and fierce competition. In this case, more well-known organizations and Chinese Internet sites will pull the blanket over themselves. And although the best-selling product in Russia (2016) is any gadget, it is almost impossible to snatch its market share in this area.

Clothing, shoes and accessories

The top best-selling goods in Russia in 2016 is headed by this particular group. This is not surprising, since the protection of the skin and the desire to express oneself are almost in the first place in the list of human needs. It doesn’t matter how clothes are sold, in a store or via the Internet, there will always be a buyer for them. You can create an assortment for different price categories. Thanks to this maneuvering, you can always adapt to the circumstances and find your target audience.

When selling goods of this category via the Internet, you may encounter a number of difficulties, but they overlap with a number of advantages. Twelve percent of customers are buying clothes, shoes, and accessories through the World Wide Web. This business is a very good idea for women. The main thing when selling through an electronic resource is a decent design and content of the site. Photos should accurately reflect the thing. This will help prevent unsatisfied reviews and problems with returns. For a client, buying things on the Internet is always a pig in a poke. It is never impossible to predict which product is in real life. For consumers, the Internet is a very convenient platform in terms of search. For example, in order to purchase a favorite thing, it is not necessary to go around a bunch of shops. It’s enough to just enter the necessary phrase into the search engine. But this only works for well-known brands.

In any case, clothes and shoes are the best-selling goods in Russia. Statistics show that customers of these products on the Internet are twelve percent of customers. Other sources say that the most popular purchase among the fair sex is a dress. All this confirms the success of business in this industry.

Event Tickets

The 10 best-selling products in Russia continue with tickets. After all, if dealers were engaged in similar business before, now everything is more legal and simple. A person, as in the previous case, does not need to go anywhere in order to purchase a treasured ticket. It is enough to make a couple of clicks with a computer mouse. In the days of the development of Internet technologies, even a service such as selling tickets is not a problem.

Introducing this market is very difficult. The reason for this is a high degree of competition. The problem also lies in finding potential partners. They should be directly the organizers of the events themselves. But a serious attitude and determination will help to overcome difficulties, because the efforts will pay off over time. No wonder the best-selling goods in Russia include online tickets.

Cosmetics and Perfumes

Continuing the topic of sales on the Internet, we can say about the popularity of cosmetics and perfumes. The boom on them is growing especially on the eve of the holidays. Many people prefer to purchase this product, therefore, only because of its cheapness. This is basically a conservative psychotype of buyers who, having chosen one brand, remain true to it for many years. And of course, do not forget about the huge saving of time and effort. The success of a business in this area depends very much on the quality of the product and the way it is promoted. In this market, companies of well-known and trusted brands have their stable target audience. Cosmetics and perfumes are what immediately come to mind when choosing a gift. In electronic space, about ten percent of users order this product.

Medications

People will always be sick, so the best-selling non-food items in Russia are medicines. This is evidenced by only a huge number of pharmacies, which are located literally at every step. When purchasing this product from the pharmaceutical industry, a person relies on trust. And even in spite of all the harm that pills, herbs and dietary supplements can cause to the health and vital functions of the body, they are in demand and occupy their niche.

If a person is engaged in the pharmaceutical business, then he must be sure of the reliability of the suppliers, as well as the quality of the drugs sold.

LEDs

The best-selling product in Russia (2017) is diode-powered lighting. This year it was these products that became a breakthrough. This is largely due to the fact that it is more economical. Such devices consume significantly less electricity, while its consumption is such that the service life is much longer than conventional lamps. And again, the unstable economic situation played its role, as people are trying to save their money, trying to save even on trifles. The LED business is very profitable. However, the attractiveness of this sphere is also its minus, because competition is growing instantly.

Print media

Although electronic technologies are being introduced into all spheres of human activity, electronic books could not replace printed editions. A person’s craving for knowledge and self-education is an integral part of his life. This business is very successful due to its payback. After all, the wrapping in books can be almost fifty percent. Even so, people will buy prints. They belong to one of the best-selling products in the electronic space. The popularity of books is confirmed by the fact that people read everywhere, even in public transport. But the search for the necessary literature is a very time-consuming business, so the Internet in this sense is very useful.

Appliances

The rating of the best-selling goods in Russia could not do without this category. She takes her leadership position justifiably. Indeed, without many goods a person cannot imagine his modern life. Some prefer simplicity and cheapness and choose online stores. But more often than not, people are afraid to miscalculate and choose well-known resources, so it is quite difficult to break into this market in electronic space.

Most of the Russian residents still prefer to purchase equipment in person. Indeed, at the same time, a person can evaluate the quality of the purchased goods at least visually, that is, determine the model and make sure that there are no defects. But this does not make the attractiveness of products in this sphere lower. The most popular are small appliances, such as irons, blenders, juicers, meat grinders. Beauty products occupy a niche in this sector. These include razors, hair dryers, epilators, electric shavers. Equipment for cars has its own segment - radio and navigators. The competition in this business is very big, so it’s difficult to break through with your home appliance project.

Furniture

The best-selling products in Russia are largely related to home improvement and the human environment. Therefore, furniture is popular among the population. People, if they do not buy it during the repair process, periodically update their home with such elements. If we talk about the Internet space, then the popularity of this product is somewhat lower. It is rare for anyone to have enough imagination to imagine and visualize objects in their head. Sometimes it’s quite difficult to evaluate the dimensions of various objects, especially so that they fit perfectly into the room space. Moreover, a person often relies on his tactile sensations, and since he will have to constantly collide and touch furniture items in the course of his life, touch should cause pleasant feelings.

The situation is different when people choose a model personally, but order it via the Internet. But the success of such a project depends on the promotion of the online store. Indeed, sometimes analogues of models of well-known companies are made by clandestine organizations. In this case, a fake may not be very high quality. In any case, those who want to save money, and those who prefer proven brands, make up a huge segment of the furniture market.

Toys

This product is different in that it is popular with people at different stages of the life cycle. They are relevant for both children and for older people (although in this period their acquisition is reduced). Only five percent of web users prefer to buy this product on the Internet. This segment is caused by only one reason - this is a wide assortment of choices. The Internet is the place to buy something unusual.

A separate niche is occupied by handmade toys, which more often than not become children's fun, but the subject of expensive collections. The advantage of this sector is that these products can be designed for different sectors of society and social groups. Therefore, the toy business will pay for itself. After all, it can mean the sale of goods, both cheap and more rare and elite.

Power tools

Complete this list, characterizing the best-selling goods in Russia, power tools. They again continue the line of household goods. These products have somewhat narrowed the circle of consumers, because the main segment of consumers is the male part of the population. However, among her there are those who prefer to save money, and those who wish to have a quality tool in their arsenal. But since it is beyond the power of everyone to purchase original equipment from well-known brands, many online stores successfully use this, selling low-price products. This does not mean that they are of poor quality. Even a Chinese fake can last quite a long time. Among the Russian audience, the popularity of this product is due to the mentality and desire of men to the work process. This explains the popularity of power tools in the country.

Chinese fakes

Although the top most purchased goods in Russia is completed, but I want to talk about another group. But these are not goods manufactured using high-tech Chinese brands, but fakes produced by clandestine firms. Their popularity is determined by a ridiculous price. An equally important point is that the Chinese have successfully noticed the psychotype of their client. They successfully manipulate the essence of people through replicas of famous brands. A person, seeing a familiar name, immediately draws attention to him.

But although everyone knows the low quality of these products, this is not always the case. There are things that are very successful. This is due to the fact that some organizations place their enterprises in China due to cheap labor. Local craftsmen adopt technologies and distribute them among others. Of course, their target audience is very wide, since only a small percentage of Russian residents live luxuriously. Most of the population wants to acquire more and more profitable, while adhering to a harmonious balance of "price - quality".

Hello dear readers! In one article I already wrote about that, but that article was a long time ago and you need to give you a new batch of popular products. Also read a cool article. And today I will take the goods not entirely from my experience, but from the statistics, which Opt-club summed up. Statistics were taken from purchases at Taobao and Tmall. So, let's begin!

The answer to the question of what is most often bought in China is simple. Of course, fakes on famous brands! The peculiarity of the Chinese market is that on it, at affordable prices, fakes of literally the entire range of products of all popular brands are sold. They also call such a product not fakes, but replicas.

Only Chinese people can sell goods at ridiculous prices that were completely copied from the manufacturer, who invested a lot of time and money into developing their own copyrighted products;) But, most surprisingly, this solution found support from consumers and even from manufacturers of original goods themselves. Here's how things got interesting. The popularity of the market for just such products is confirmed by the procurement data, and the highest ratings in this list, of course, are those of well-known brands.

Here are the Top 10 Brands from China

1. NIKE and Adidas

The replica sales of these brands are tremendous. Only offers, for each brand, exceed one million applications. The quality of the products offered also varies, depending on the price. In addition, both world giants have established their own production of sportswear and shoes in China, so you can buy original products in China.

2. UGG Australia

Replicas of this brand also occupy a leading position in sales. The Chinese have learned to masterfully copy these popular sheepskin boots and now fakes are of quite decent quality, which consumers use.

3. Timberland

The Chinese were able to establish the production of high-quality replicas of this popular American brand that makes shoes and clothes from genuine leather. Attractive ratio of price and quality, ensure steady interest of buyers in Timberland shoes made in Chinese factories.

4. iPhone from the manufacturer Apple

  Despite the fact that the acquisition of electronic counterfeit products is a very risky business, the demand for Apple replicas is very high. Myths about the possibility of buying an original iPhone in China at a meager price are based on the information that the production of Apple itself is located in the Middle Kingdom and, accordingly, acquiring an authentic iPhone is both easier and cheaper. But, buyers should be careful, and when buying an electronic product at a low price, be aware of the low quality of such products.

5. Hair curlers Babyliss

This sensational innovation at the beginning of 2014 made a splash in the Chinese market. Mass demand for such curling iron exceeded supply. Manufacturers had to adjust their production schedules and urgently fill up warehouses with this popular product.

6. Converse and Vans

Counterfeit sports shoes of these famous brands rank sixth in procurement this year. And it’s hard to disagree with the choice of buyers, because the quality of the sneakers that the Chinese have made is very high and logical that the buyer does not see the point of overpaying.

7. Dresses by the English company Karen Millen and the French fashion house Herve Leger

Products of these brands are very popular all over the world, thanks to successful styles and high-quality execution. Manufacturers of Chinese replicas are trying to comply with the high quality standards set by the original manufacturers. But, buying a dress is much cheaper than it is on the market of genuine products, you must always remember that the release of a good product can not be cheap.

8. Lacoste and Ralph Lauren

T-shirts made by the Chinese using the logos of these famous brands are also readily purchased by suppliers from all over the world. The quality of tailoring of these products can be different, and largely depends on the price, but the material from which such products are sewn does not meet the high standards of recognized manufacturers - owners of these brands.

9. Abercrombie & Fitch

A famous American brand that has been popular among youth for many years. Thanks to the simple design and affordable supplies, copying products of this brand is not difficult for craftsmen like the Chinese. And the public supports such an initiative, continuing to vote from year to year with their purchases for the further production of fakes.

10. Juicy Couture completes this hit parade

Under this trademark, tracksuits are produced in bright colors, with colorful trim in inscriptions and drawings. Thanks to Hollywood, such clothes have gained immense popularity among women. And what is popular, and even more so with such a grateful audience as ladies, will always be manufactured and delivered in a wide assortment and at a convenient price by helpful and polite Chinese

Conclusion

The presented rating reflects the demand in the Chinese market. The fact that it presents only fakes of famous brands is not exclusively a phenomenon, but a regularity, because the consumer, in most cases, wants to get what is popular and fashionable, and the market only reacts with the offer. Therefore, in drawing up your procurement plan, you need to focus on fashion trends and levels of consumer demand for certain goods. This is advice for you - try selling replicas of famous brands!

You can learn how to order goods from China and sell goods from China from the section! A selection of articles was structured there to make it more convenient for you to perceive the information. This, perhaps, is the end of the article;) Subscribe to my blog in the form under this article, write comments and share in the comments about which products you think are in demand and will have good customer demand?

Sincerely, Schmidt Nikolai!

The OT Commerce company has identified the most popular categories of products ordered from the Taobao Chinese marketplace in 2016. This study is conducted by the company for the second year in a row. We analyzed the product categories of Taobao intermediaries online stores created on the basis of the OT Commerce platform according to the following parameters: order frequency and sales volume. And on the basis of this, a consolidated report on the number of orders and cash amounts is presented.

Currently, there are about 200 online stores based on the OT Commerce platform, mainly in Russia and the CIS countries. Of these, only 20% are in Europe and Asia. At the end of 2016, the growth in the number of orders was small, only 5% compared to 2015. But it should be noted that in 2015 there was a big decline compared to the pre-crisis period. Therefore, even a slight increase is now an indicator of an improvement in the economic situation.

Moreover, according to the results of 2016, the volume of sales of online stores based on the OT platform in aggregate increased by 52% compared to 2015. This is a very good indicator, which means that people began to spend more on purchases in online stores, ordering not only various cheap goods, but also more expensive ones. The market situation has stabilized, people have returned to their usual buying behavior, getting used to the new conditions that have arisen in connection with the global economic crisis.

The best-selling items are clothing and shoes. They are bought in large quantities in online stores. According to OT platform statistics: clothing and shoes account for 42% of total sales.

According to statistics from the OT Commerce service platform, the rating of the most frequently ordered goods from Taobao in 2016 was distributed as follows:

1. LED technology
2. Chips, integrated circuits
3. Jewelry
4. Cosmetic supplies
5. Cables and Adapters
6. Dresses
7. Women's sweaters and sweaters
8. Shoes, sandals
9. Women's bags
10. Socks, tights
11. Jeans
12. Boots
13. Pajamas, underwear
14. Instruments
15. Baby clothes
16. Wedding accessories
17. Accessories for computers
18. T-shirts, shirts, turtlenecks
19. Jackets and down jackets

Small and cheap goods lead in the number of orders. The first position is occupied by accessories for drip irrigation. These products are categorized as garden supplies.

A large number of electronic components are also sold. These include chips and integrated circuits, cables and adapters, as well as LED technology, components for computers.

The number of orders does not determine the profitability of a particular category of goods. Based on the analysis of the sales volume of goods ordered from Taobao in 2016, the rating was distributed as follows:

1. Dresses and sundresses
2. Boots and ankle boots
3. Jackets and down jackets
4. Shoes
5. Women's bags
6. Women's sweaters and sweaters
7. Jeans
8. Baby clothes
9. Men's shoes
10. Coat
11. Pajamas, underwear
12. Men's shirts
13. Rucksacks
14. Accessories for computers
15. Sweatshirts
16. Jewelry
17. Instruments
18. Products for expectant mothers
19. Mobile phones
20. Wedding Dresses

The leading positions are clothing and shoes, and only in fifth place do bags appear. I must say, they are also bought in large quantities on Taobao. In 2015, bags were the most popular product category.

Comparing the previous two lists, OT Commerce presented a consolidated rating of the most popular and profitable Chinese products:

1. Dresses
2. Boots / ankle boots
3. Jackets and down jackets
4. Shoes / sandals
5. Women's bags
6. Sweaters & Sweatshirts
7. Jeans
8. Baby clothes
9. Men's shoes
10. Coat
11. Pajamas & Underwear
12. Men's shirts
13. Rucksacks
14. Accessories for computers
15. Sweatshirts
16. Jewelry
17. Instruments
18. Mobile phones
19. Wedding Dresses
20. Spare Parts for Cell Phones
21. Phone accessories
22. Wristwatch
23. Products for expectant mothers
24. LED technology
25. Socks, tights
26. Chips, integrated circuits
27. Cosmetic supplies
28. Accessories and accessories for drip irrigation
29. Cables and Adapters
30. Wedding accessories

This year, the absolute leader are dresses. They were sold 48,228 units in the amount of 350,296 USD. In general, most of the profits of online stores come from women's clothing and footwear categories. This confirms the popularity of women's shopping, compared to men's. Although men's shoes and clothes (represented by men's shirts in the ranking) constitute profitable categories of goods.

Also in demand are children's things and goods for expectant mothers.

Products such as mobile phones, wedding dresses, watches with a low frequency of orders make up a good share in sales.

Moreover, wedding dresses remain relevant for the second year in a row. But in 2016, wedding accessories were also included in our rating. Their popularity has grown compared to the previous year.