Network business selling honey tea. Direct Selling Benefits

You can open a specialized department for the sale of honey with a total of 200-300 thousand rubles. What is the advantage of such a department and due to which it is possible to compete with retail chains, we read further.

The honey department or honey shop is a small outlet selling honey and other beekeeping products, as well as related products: tea and confectionery. Such stores are gaining popularity due to the wide range of honey varieties packaged in different containers (200, 500, 1000 grams and so on).

The first advantage of such a department over chain stores, which also sell packaged honey, is that it offers a wide range of honey and related products. Due to the narrow specialization, in this department you can sell not only more than 10 varieties of honey: North Caucasian, Far Eastern, Kyrgyz honey and so on, but also other products and goods:

• royal jelly;
• pollen;
• propolis;
• honey cosmetics;
• bee treat;
• containers for honey;
• useful literature;
• unique tea, tea sets.

Another advantage of the honey shop: here you can offer honey for sampling. Indeed, this is important for the client, since honey is an expensive product, and I want to approach its purchase with special selectivity. You can also think of a unique package “honey as a gift” or give useful literature or a tea set as a gift for a large purchase. The client will appreciate this and become your regular customer.

To organize such a store does not require a large area - it is enough to rent from 10 to 20 square meters. m. of retail space. It is not necessary at the same time to rent a passable place (such premises are expensive), you can rent a room even in a sleeping area of \u200b\u200bthe city. In this case, you can count on local residents who will become your regular customers. For example, a room on the ground floor of an apartment building may well suit you. Renting such a premises will cost between 15 and 30 thousand rubles per month.

An important component of the store is a competent seller. A person who does not just stand at the checkout, but who can prompt, explain and offer the right product to the buyer. He must know absolutely everything about the product: what kind of honey it is, where it was brought from, what useful properties it has, what honey is bitter, how much longer it is stored, and so on. A salesperson is a key player in making a store successful.

There are several options for purchasing goods for your shop.

1. You find wholesale suppliers, which are abundant in each region, and purchase goods from them (packaged honey). In fact, you buy the same assortment that is in supermarkets. But that will not be enough. For a greater variety, you will have to work with local apiaries, who can offer you honey in different containers (up to barrels) and at a more attractive price. Other beekeeping products (propolis, pollen, royal jelly and so on) can also be purchased from them.

If you buy packaged honey from a wholesale supplier, then for a batch you only need to have a quality certificate or a declaration of conformity. But if you take honey from a private person - the beekeeper, then you have to ask for an apiary passport and a certificate from the veterinarian for this batch of honey. In the absence of these documents, with a sudden check of the store, the outlet will suffer, and not the supplier of honey.

2. Opening of own production, or honey packing. You find a room for the workshop, purchase the necessary equipment (installation for packaging), hire staff and begin work. Honey for packaging is purchased from local beekeepers at a low price. And after packing, its price becomes 3-4 times higher. In this case, you get superprofits, as you bypass all the intermediary schemes (as is the case with the purchase of honey from wholesale suppliers). Opening your own packaging workshop requires additional investment (from 500 thousand rubles). But you can supply products not only your own retail outlets, but also other stores. In fact, you become the same wholesale supplier.

Important advice: before opening the point, study the literature, consult with specialists (from the same apiary owners). Learn to understand honey, to distinguish high-quality honey from low-quality, natural honey from honey from sugar. This will help to avoid many losses at the start.

Open a private apiary today is considered a promising and profitable business. Honey is traditionally in high demand and price. If you maintain your own 35-50 beehives, you can even open your own store, sell honey for large chains, confectionery factories. But this requires the preliminary creation of a business project. Only after thinking through everything to the smallest detail, you can open a profitable, exciting business.

Business plan for apiary plus markets

The proposed sample business project is designed for small businesses, these figures can change every year. Therefore, when drawing up your own plan, you must take into account the realities of today. The price of honey that is handed over to the store or factory may also vary, therefore, when designing a project, it recommends that you monitor the market in your area.

In order to open their own apiary, the planned investments will amount to approximately 518 thousand rubles, but the net profit for the first season will be 58.6 percent per annum. If you decide to invest less, then the rate of income will decrease.

To sell the obtained honey, you have to analyze the markets for products. It is recommended that you start from the nearest ones; you can conclude a contract for delivery to a nearby store, factories, and private customers (for which some beekeepers open their own store directly next to the apiary). After expanding your business, you can move to more distant markets and connect agents to sales.

Today, natural products are again in great demand, despite their higher price. Therefore, delivering your honey to any store, you can be sure of its sale.

On average, a store accepts honey at 300 rubles per kg, but resells it twice as high. The difference is very noticeable. One flask contains about 50 kg of honey; in a month a store can sell about two or three such flasks (it all depends on the size of the store and the area).

From the point of view of profit, we get: 50 kg for 300 rubles is 15,000 rubles, and for 600 rubles per kg - 30,000 rubles of profit. That is why many start with the fact that, in addition to selling to a private customer, they open their own store, offer products to confectionery factories.

To organize such a store, you need to wait about a year or two from the start of the business opening, as this requires certain financial injections.

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The organizational phase of the business on honey

The beekeeping business implies the right organizational stage, which includes:

• installation of hives (today hives of three thousand rubles and above are offered for sale);
• bee families (a good bee family on sale, which brings excellent honey in large quantities, costs from 4,500 rubles). From the apiary, where there are such families, from May to August you can collect about 5 tons of honey (you need to calculate the number of families separately);
• the cost of workwear, equipment can be 18,000 rubles.

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Personnel and pricing

Beekeeping is a very responsible and delicate matter. Practical knowledge is indispensable. Therefore, it is necessary to start a business with your own training, obtaining the necessary skills and experience.

If there is no experience, then you will have to hire specially trained personnel who will deal with the care, keep accounts. Experienced beekeepers usually prefer not to go on a permanent salary, but on terms of cooperation, usually this option is much more profitable. A partner can offer not only his knowledge and experience, but also selection bee families, that is, honey will be better and you can get 20-30 percent more honey if you hire such an experienced specialist.

The personnel plan usually includes the following columns:

• freelance accountant - 8 thousand rubles;
• two beekeepers for care of the hives - 30 thousand rubles;

The cost of maintaining staff is 38 thousand rubles.

Pricing is one of the most important articles of the entire project. It is assumed that the sale of honey will be 300 rubles per kg. Based on this, we calculate that the volume of honey sold per year, when harvesting from the apiary 5 tons, will be:

300 rubles * 5000 kg \u003d 1,500,000 rubles.

All this taking into account one-time costs:

• the acquisition of hives on the site - 300 thousand rubles;
• purchase of bee families - 200 thousand rubles;
• equipment for work - 18 thousand rubles;

Profit - 518 thousand rubles.

Once again, we note that the amount of expenditures in each region has its own plus, annual inflation must be taken into account. Here is the average amount of costs, taking into account prices for 2013.

The sale of honey obtained is supposed to private consumers, participants of the confectionery market.

The conclusion of a long-term contract for the supply of honey for a small confectionery factory may require an established annual volume of production.

The price you offer for honey should be fixed, it is very important for the proper conduct of business. You should not worry at what price the agent sells honey to a store, private person or factory. The price you give should be beneficial for you.

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Financial performance and risks

Beekeeping is a seasonal business, therefore, all calculations for the project should take into account that the average profit should be reflected for four working months. In the winter months, care for the hives is minimal, but you will have to lay about 4 thousand rubles per month for the care and payment of the services of an employee who will conduct weekly monitoring of the condition of all bee families. The amount of payment may vary, it all depends on the number of families and hives on the site.

Tax deductions are calculated according to a simplified scheme, this is 6% of the total income.

When calculating the amount of honey received, one must also remember the risks. Basically, the problem is to get honey during adverse weather conditions, because too dry summers or rainy weather have a strong negative effect on the volume of product collection. There is a way to reduce such risks by applying the nomadic method. It consists in the fact that in bad weather the hives are transported to a more favorable area, which minimizes the risk.

Therefore, when preparing a business plan, it is recommended to introduce a column for transportation costs of transportation. To do this, it is usually necessary to rent a truck, but using the nomadic method will make it possible to get honey in an amount of up to 40 kg from one hive, that is, all transportation costs will be fully compensated. Today, this method is used by many modern beekeepers, who often cooperate in order to create such a joint parking. This allows not only to reduce risks, but also guaranteed to receive the planned amount of honey.

At the same time, there is one point that must be taken into account: farmers, as a rule, do not take rent for such temporary parking, because they themselves are interested in the presence of bees on the site and in pollination of crops. In some cases, it is possible to organize cooperation with farmers, using their parking lots and making a profit from the “work” of bees.

Bee honey is a healthy product, especially if it is natural. Many beekeepers are engaged in this business. When the product is ready, the question arises of how to sell honey. One needs to rely on a sales mechanism to get high profits. It should be borne in mind that the bee product is in demand among ordinary people, as well as cosmetologists, experts in the food industry. It is bought at any time of the year.

Principles of selling honey

How to sell honey? The product must be of high quality, otherwise it will not be in demand. It is necessary to observe the norms of its storage, it is important to collect it correctly. It is necessary to control the condition of bees in order to increase productivity.

You should communicate with beekeepers, learn about the sale of the product. In this matter, activity planning is important. It will be much more convenient if the responsibilities are shared. Work must be carried out on advertising, marketing and improving product quality.

Implementation options

Where to sell honey? There are several options for selling this useful product:

• On the market at a retail price.
• At enterprises in bulk.
• Sale through the online store.
• Sales by ad.
• Implementation through fairs, exhibitions, festivals.

If you have many friends, then distributing products will be easier. Each of these methods really works, you just need to use them correctly. Honey has always been and will be a sought-after product, so with the right implementation, there will always be buyers.

Points of sale

Often you can find ads that say: "Honey selling." The Russian Federation, like other countries, allows you to sell products in different ways. The beekeeper should consider how much honey is received per season. When the batch is large, the sale should be carried out through the factory, company. Many are selling to other countries.

Where to sell honey for profit? An excellent solution would be to open a point of sale where customers can purchase different types of products. You can sell goods in a cafe, restaurant, pastry factory, offices.

Sales Rules

How to sell honey profitably? There are special fairs for this, which are usually visited by many people. It is important to beautifully advertise the product so that it looks attractive. Such events are usually organized in large cities. For this, the Internet can serve. It is necessary to place ads on special sites. You need to photograph the goods, for example, in a bank. It is necessary to make announcements, indicate benefits. The information must be true.

Sell \u200b\u200bAltai honey or any other kind of get through the online store. Buyers need to make discounts, which attracts new customers much better. It should be remembered about another audience - the elderly. Since they do not use the Internet, it will be easier to find such buyers in the market. Well-proven and such a proven way, as the distribution of ads on the porch, in public transport.

Direct Selling Benefits

How to sell honey to people directly? For this, products are brought to hospitals, motels, post offices, to the market or to work. This option is ideal for amateur beekeepers who have few bees. It will make regular customers.

Direct selling requires compliance with the following rules:

• Offers must be constant.
• It is necessary to sell quality products that will not differ in consistency, smell from the previous batch.
• The appearance of honey is important for customers, so you need to choose attractive jars.
• All product specifications must be compliant.

If honey contains a lot of glucose, it is sugared. Customers do not choose a solid consistency of products. The product must match the grade. Rapeseed honey has small crystals. The flower has a loose state, and the mortar is usually liquid.

Methods for the successful sale of goods

The beekeeper should have trading skills:

• Application of advertising for products.
• It is important to know everything about products so that you can advise buyers.
• It is necessary to realize propolis, wax candles, pollen.
• It is necessary to contact the customer.
• It is important to observe the rules of hygiene.

Shops selling honey can be better partners. If the products are of high quality, then no outlet will refuse to sell them.

Market mechanisms

It is necessary to take into account the assortment, cost, properly organize trading business, taking into account the communication aspect. It is important to have a variety of products. It is advisable to sell goods of different varieties, so that each buyer can find something suitable for himself.

The cost of products should be optimal, so you need to monitor the honey market. If you managed to open your own business, then you should think about expanding production. This will require more professionals who can sell honey.

An important role is played by advertising. To attract customers, customers can be invited to the apiary, show how honey is obtained, organize a tasting. Such events affect the increase in sales. You need to constantly monitor the quality of the bee product so that it matches the desired level.

Intermediary Services

You can work through intermediaries - shops, pharmacies, markets. In advance, the product must be poured into a container, and then packaged. This implementation option has a minus - a small income, since not all stores sell honey accordingly. Moreover, not all sellers can answer buyers' questions of interest.

Sale to other countries

There are many countries that purchase honey. Usually they acquire it as a raw material, which, after processing, goes on sale, including abroad. It is advantageous to supply products to China, the USA, Germany, Japan, France.

The sale of honey abroad is much more profitable, but it may be difficult to find buyers, transportation, documentation. Now there are special companies that are looking for information about beekeepers and offer their intermediary services. But they charge for their work.

To get this valuable and useful product to the beekeeper is only half the battle. You also need to know how to sell honey, because you can stay with him and not know where to put this product.

Sales mechanism

It would seem that he received honey, bring it to the market and sell it. But it turns out that the population is not buying it as willingly as we would like. Therefore, the beekeeper raises the question: "Where to sell honey?".

Manufacturers of processed products are interested in acquiring this product at any time of the year.

When implementing this product, it is necessary to sell only high-quality honey, because by selling a low-quality product, you can lose the buyer. Honey must be collected carefully, stored correctly. The beekeeper should look after his bees, do not be shy to ask for advice from more experienced beekeepers.

With retail sales, family members can be involved in this business.

You can find out where to buy honey in bulk by talking to other sellers of this product, having studied the market on the Internet. It is possible that in this way you will find yourself a wholesale buyer who will sell all the remnants of your honey, and further search is not needed.

Implementation methods

There are several of them. The task of the beekeeper is to choose among them the one that does not deprive him of either time or money. These methods include:

• retail sales in the market;
• wholesale sales to enterprises of various forms of ownership;
• internet sales
• implementation by placing ads or conducting advertising campaigns;
• sale at organized fairs, festivals, festivals;
• implementation to your friends.

These methods can be combined, then the question "Where to sell honey?" will not stand in front of the beekeeper.

The latter method assumes that the beekeeper has a large team of acquaintances, since honey is not in high demand in Russia. Therefore, invite friends who like your honey to give it to others to try it. Such a chain can go on indefinitely, which may lead to a number of customers appearing who are interested in purchasing this product from you.

Wholesale of honey

Ads for the purchase of honey in bulk can be found both on the Internet and in newspapers with announcements. It should be borne in mind that there are pitfalls here, which include the fact that most wholesalers work with batches of 500 kg or more, for each batch of honey you need to get a declaration of conformity, for which you need to conduct chemical analyzes in accredited laboratories. And the most important thing is that in the wholesale trade the beekeeper loses in profit in comparison with the retail sale.

If you urgently need money and a quick sale of goods, you need to engage in the wholesale of honey. How to sell honey in bulk? To answer this question, you need to arm yourself with a computer with Internet access, a printer, in order to be able to print sales announcements that can be hung up at stops (yes, this method continues to be popular, especially when you consider that the main buyers of honey are middle-aged and elderly people ) In addition, you need to contact the various confectioneries located nearby, in restaurants, teahouses, various hyper- and supermarkets, consumer cooperation organizations.

Retail honey

With retail sales, the question of where to sell honey does not disappear. When placing ads on the Internet, the text itself is better to accompany a photograph of the product. In the text you need to put information about the merits of the product being sold, while you do not need to embellish, it is better to advertise the organoleptic properties of the honey sold.

In addition, when answering the question of how to sell honey at retail, you can advise selling through the online store. Better if it will be your store. It is advisable to create a friendly atmosphere, to sell a quality product so that buyers leave only positive feedback.

In retail sales, honey is bottled in various containers. The seller must have a container with which and from which it will be possible to let customers taste the product. In addition to honey, for sale separately you need to take such as zabrus, propolis, bee bread, wax.

The sale of honey abroad

If you tried the options proposed above, but they did not seem attractive, and you continue to be tormented by the question "How to sell honey?", You should try your hand at selling abroad. The most profitable countries for the implementation of this product are Australia, USA, France, China, Germany, Japan, Greece. The sale of honey to China is especially relevant, which is ready to buy all of Russian honey, the supply of which to this country in 2016 compared to 2010 increased 36 times!

When selling honey abroad, the wholesale price is much higher compared to prices from domestic buyers, however, there are slightly more difficulties. With this implementation, increased attention should be paid to quality, and, therefore, documentation, to decide on the buyer and transportation of honey.

The buyer can be found with the help of special companies, but they do this not out of kindness, and part of the profit will need to be shared with them. You can search for yourself by creating a website and filling it with information in Russian, English and the language of the country where you plan to sell honey.

The sale of honey, like any other product, requires constant monitoring of the market situation. Do not forget about this when setting the price.

Transportation is usually negotiated, so it is the least problem.

Documents for different countries are different. The following documents are common: confirming your activity, sanitary certificates.

Finally

Thus, the beekeeper himself must determine how to sell honey. It may be retail sales on the market, but this takes time and desire, and it may be wholesale within the country or abroad, which is largely determined by the capabilities of the beekeeper.

It is important to determine the format of the business. There are 2 options.

You can organize your own apiary. One person can serve up to 60 hives. To organize the production and sale of packaged honey, you can cooperate with other beekeepers. This is a more profitable and financially safe option. But its implementation requires experience in beekeeping and permanent residence in the countryside. In the summer, there is a lot of work in the apiary, and during the winter, you need to keep an eye on the hives.

The second option is the purchase of raw materials from beekeepers. You can organize a packing workshop. To do this, you must find among reliable suppliers of raw materials among beekeepers.

Comparing both options and choosing the most profitable or probable in terms of organization, you can start writing a business plan.

Main risks

The demand for honey depends on the season, but is not critical. In autumn and winter, it increases markedly. In the summer - somewhat lower. In the summer months there is an active pumping of honey, and the shop will be loaded with work. In winter, you will not be able to work at full strength, but during this period there is a more active sale of products. This should be taken into account in order to ensure a decent supply for the winter months and satisfy the needs of customers.

The main risk of a small enterprise is associated with a lack of raw materials. In cold winters, bees can die, under adverse weather conditions in the summer they give much less honey. The risk of interruptions in raw materials is quite high. Risk can be reduced only by expanding the circle of suppliers and developing their own apiary.

If you do not have experience in breeding bees, starting with a large number of hives is not worth it. The beekeeper’s specialty should be taken with the utmost seriousness. It is necessary to study the experience of the best farms, the subtleties of caring for each type of bee and the composition of their honey.

Location

To organize this business, the countryside or a regional center with an ideal climate for breeding bees is best suited. In this direction, the most important factor is the proximity to the sources of raw materials.

If you have chosen a format with your own apiary and cooperation with other apiaries, you should look for a plot in the village. The costs of creating a farm are low. For the location of 60 beehives, a plot of 25 acres is enough. Medonos should grow around - buckwheat, acacia, linden, mint. The choice of plants depends largely on the breed of bees.

Example. If you decide to breed the North Caucasian bee, rent an additional plot and plant it with clover. Only this breed of bees can get nectar from a clover flower, whose honey has excellent properties.

The area of \u200b\u200bthe premises for the organization of the honey packing workshop depends on the equipment chosen. For a small business, 100 m² is enough. Most of the area is reserved for warehouses for storing raw materials and packaged honey. They must have appropriate conditions for temperature and humidity. For example, the maximum moisture limit for unsealed honey is 60%, for hermetically sealed honey is 70%. The storage capacity should have a certain margin. Selling products at a reduced price due to the fact that the packaged honey is no longer in stock, is silly. You can create a certain supply for the winter months, when the demand for your products will increase sharply, and prices will rise.

Due to the fact that you produce food, the requirements for premises from various authorities will be very stringent. They should be recognized in advance.

Equipment

For honey packing, you can purchase an inexpensive domestic line Medofit +. It costs about 540,000 rubles and is already a finished production, in which there are all units and units for performing all stages of honey production. The availability of technical conditions will greatly simplify the process of certification of your products. Specifications:

Productivity - 1,500 kg per shift.
  - Power - 13.5 kW.
  - Container - from 20 to 500 ml.

Devices for the production of wax are represented quite widely. You can choose an automated line with a capacity of 50 kg per hour, the cost is from 400,000 to 800,000 rubles. But for a small enterprise that is just beginning to work, a small press machine for 50,000 rubles, working on the principle of a waffle iron, is quite suitable. Parameters:

Weight - 11 kg.
  5 sizes of wax can be produced.
  The cell size is 5.4 mm.
  The matrix material is rubber silicone.
  Loss of raw materials - 2-3%.
  The cooling element is tap water.

You need a car to deliver products to retail outlets. A used Gazelle with a refrigerator can be purchased, on average, for 350,000 rubles.

Also, you need a container. The price depends on the volume and material - glass jars or plastic containers. About 200,000 rubles should be set aside for the purchase of containers.

Frames

To service the Medofit + line, 4-6 people are needed. Such enterprises rarely work with 100% load. With the full amount of work (reception of raw materials, loading and delivery of products to customers, work on the production line) 6 people can quite cope. It is important that at least one person is at the factory who is fluent in honey packing technology and storage conditions.

Documents and Licenses

A small honey packing company can operate as an IP. An apiary can work as a farm or a peasant farm. Financial reporting and taxation in these cases is simple. If several farms cooperate to organize a packing workshop, each of which contributes a certain share to the creation of a business, a legal entity should be registered. In this case, consult with an experienced lawyer. It will help to draw up all the documents correctly, to distribute the shares of the enterprise’s income and to write the statute. It is very important to foresee situations when one of the co-founders decides to leave the business and find the optimal solution for further development.

The production of packaged honey is not subject to licensing. The certification process should go through - otherwise you will not be able to sell products through retail chains. If you can achieve quality that meets GOST, there will be no problems with customers.

Marketing

It is almost impossible for a novice entrepreneur with small production volumes to enter the large wholesale market. Many do not even try, since the sale of packaged honey through small shops and own retail outlets in agricultural markets brings a much greater income.

It is important to create your own brand and actively promote it. Creating an online store is a great option for this product. If you have certificates and an active advertising policy, you can sell a significant part of your products online.

Profitability

The amount of starting capital for the organization of the workshop described above is about 1,000,000 rubles.

If you will buy raw materials, the cost of packing 1 kg of honey, taking into account the price of containers of various volumes, is 140 rubles. But this is a very approximate figure, since wholesale prices for the purchase of honey from beekeepers are set on a contractual basis and are very unstable. They depend on the type, average prices in the region and weather conditions in a particular season.

The retail price depends on the region and ranges from 230-250 rubles per 1 kg. If during the period of active collection of honey you can work at least 50% of the capacity and pack 700 kg per day, the monthly profit will be about 1,386,000 rubles. After payment of current expenses, net profit of 1 200 000 rubles remains.

With well-established sales, you can reach the payback in 2-3 months. If the enterprise is created by beekeepers, the need for the purchase of raw materials disappears in whole or in part.

Summary

The production of packaged honey is a very promising and highly profitable area. This is a great business for a beginner or a group of bee farms.