Laser show - as an advertising business. Laser show business

Advertising franchise from MEDOR

You have a great chance to save time on promoting your own brand and use a name that has been known on the market for 10 years.

The franchisee will choose a certain role for himself - an intermediary, consultant or businessman who will begin to advertise the goods and services of certain companies.

The MEDOR franchise will offer you the following benefits:

• 10 years of company experience;
• base of 3 thousand customers who constantly seek help;
• guaranteed appearance of up to 1000 new customers per month;
• mutually beneficial work scheme, which provides for the use of anti-crisis solutions in the advertising market. Professionals will teach you how to use tools that allow you to provide effective advertising with minimal investment;
• the franchisee will receive the status of the so-called network agency, which will be much better than a banal portfolio. In addition to the portfolio, you will receive cases and a powerful site to immediately become the largest advertising player in your region. It will also facilitate the recruitment of staff if necessary, as the franchisee becomes a very promising employer;
• the franchise buyer receives the full technology of a reliable network agency that works with the help of the task scheduler and CRM system. This should include certification in all powerful advertising systems on the Internet - adwords, direct, vk. In addition, you will receive a discount on media purchases for your customers;
• the development strategy for the franchisee is thought out by specialists, taking into account a period of 2 years. This means that you will have a clear plan of action for the next 2 years and gain confidence in future results.

  Russia and Ukraine - this is the first step to starting a successful business with an easy and simple start.

It is necessary to make a decision on buying a franchise with the professional recommendations of the section:

You can read about the latest news and business trends with a franchise.

Outdoor advertising franchise, check advertising and online advertising

Then you have to rely on expenses up to 63 thousand rubles every month? Does the region have less than 300 thousand people? Then the costs will be from 35 to 49 thousand rubles.

One of the reviews on the proposed franchise RA MEDOR. Orenburg

A franchise is issued for a period of 12 months, after which the franchisee can continue his status and continue to work under this brand.

For a minimum start, you need from 20 to 50 thousand rubles, if you work independently and at home. As soon as it comes to hired workers - the start price will increase several times.

After all, you don’t want the network partner you created to collapse at the beginning of your operation?

Expert Opinion:

Yes, in difficult times, for example, during times of economic or political crisis, the advertising business is "sagging", sagging at the same time as sales from advertising customers are falling. Well, what does not sink in difficult economic times?

Work simultaneously in several directions: make outdoor advertising, offer Internet marketing services, open a consulting direction, etc.

There are many options, and the offer that Medor advertising agency brought to the Russian market is ideal for those who want to not only succeed in business, but also do not want to go broke during the crisis.

Conclusion:It is interesting for: regional advertising agencies, training centers, those who want to open an advertising or consulting agency. Wishing to diversify the business.

The laser show is a recent attraction, an excellent decoration of holidays, parties, weddings, corporate meetings. The use of lasers can often be seen in many nightclubs and entertainment venues, they often accompany the performance of stars, concerts, youth events, as well as city holidays. The laser show looks spectacular both in open spaces and indoors.

Equipment

In order to open your own company specializing in organizing laser shows, you will need special equipment. The main components are the laser system itself and a programmed controller for its control. The choice of equipment on the market is quite wide. The installation price depends on the laser power, projection angle, size, system capabilities, and the number of basic programs.

So the simplest laser system without a controller, suitable for use in bars and restaurants and providing simple color images, will cost from 400 to 1000 dollars. Its plus - in small dimensions and portability, control is carried out using a computer and disk, its drawback is in a limited functional range.

The cost of complex, professional single-color laser systems controlled by a controller starts at $ 2,500.

A multi-color installation will cost $ 5-7 thousand, and super powerful universal systems can cost up to 70-100 thousand cu at a cost

It is clear that acquiring such an installation at the start of a business and without an established client base is inappropriate. It is worth giving preference to equipment from the middle price segment of 5-6 thousand dollars. The laser power in such a system reaches 1000 m W, the beam length is 50 meters, which allows you to project high-quality images and animations onto large enough areas and screens, and its compact dimensions and weight of just over 10 kg make it easy to transport the unit.

The cost of controllers for controlling laser systems ranges from $ 700 to 7 thousand. It is better to give preference to universal devices that are compatible with several laser systems and are necessarily adapted for connecting to a mixer to combine video and audio in projections.

Often, additional installations are used to create entertainment and enhance the effect of the laser show - steam generators (average cost $ 500), strobe lights ($ 300-350 apiece), ultraviolet lamps ($ 350). In addition, when conducting shows in open spaces in the absence of smooth surfaces, you have to use a special screen. As a rule, a screen is a prefabricated structure of several mesh sections measuring one meter per meter. There are also automatically put forward versions with a motor, as well as water screens. The price range is from 600 to 3,000 dollars.

Staff

If the company plans to implement the business idea at the highest level, that is, to provide laser production services, using not only standard firmware programs flashed in the controller, but also high-quality and spectacular individual installations, one cannot do without an artist - a specialist in laser graphics.

Where to get money to start your own business? It is this problem that 95% of beginning entrepreneurs face! In the article, we revealed the most relevant ways to get start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

In certain programs, such a professional, using imagination and creative ideas, will be able to create a unique video sequence by superimposing sound on it. For 5 minutes of such a presentation, customers are willing to pay 6-8 thousand dollars. As a rule, the master’s fee is 10-15% of this amount.

In addition to the artist, a laser system operator is needed, his assistants are several auxiliary workers, a sales and promotion manager, site support, a driver with his own transport. Thus, the company’s staff is very small: 5-7 people. All employees must pass certification in accordance with the norms and rules of operation of lasers.

Expenses and income

Starting capital for the implementation of a business idea will depend on the estimated size of the company and the complexity of the services provided.

The cost of developing a site, promotion, advertising will average 3-5 thousand dollars

The current cost items are salaries for staff, taxes, additional equipment purchases (if necessary, expansion of services).

Cost of services:

- A simple laser show - 2.5 thousand cu;
  - complex screen show - 3-3.5 thousand;
  - individual art development - $ 7800-9000.

Despite the considerable cost of laser presentations, with the competent and active work of a sales manager, loading a company can be dense and year-round. Under such conditions, a business project can pay off after a year of work.

An example of a laser show that you can create:

For several years in a row, an entertainment business has been actively developing in Russia. Depending on its type, growth is from 5 to 25% per year. This is a high indicator, but is this the case with profitability in this area? Given that development is a cyclical process, the risks of opening are minimal. Let's talk about a business like organizing laser shows. What is he like and is it profitable to do it now?

Market analysis and relevance

Laser shows today are considered entertainment for:

The services are often used by bars and night clubs, restaurants with evening shows, city authorities during the holidays. The popularity of laser shows is growing every year. This once again confirms that the idea can and should be implemented.

Opening makes sense:

1. If the competition is small.
2. Only in large and medium-sized cities.
3. Not only experienced businessmen, but also beginners.

Of course, organizing laser shows is a business for young people who like to make new acquaintances, attend noisy events, whose imagination allows them to create new original ideas. In addition, you need to understand the technical process.

Registration and business organization

The modern laser show has become a real work of art. The task of choosing equipment has been simplified, so there will be no difficulties in organizing a business. As for registration, everything here is quite simple too.

In order for everything to be legally executed correctly, it is necessary to register a company. Most often they are limited to registration of individual entrepreneurship, they buy and register a cash register.

If you need to participate in the tender system, for example, to service municipal holidays, in your city, you can open a legal entity, but it will take a little longer. The cost of opening a legal entity is slightly more expensive.

No business licenses will be needed.

Room

The office does not matter much in this matter, but it makes no sense to completely abandon it. We need to store expensive equipment somewhere, accept applications and develop new ideas.

You can equip a small space for receiving customers.

Well, if one of the rooms will serve as a warehouse. No major repairs will have to be done, even if the office is clean and tidy. The amount of furniture does not really play a role.

Equipment and facilities

The most important purchase for organizing a laser show business is equipment. A few years ago it was considered expensive and was not available. Today everything has changed. You can limit yourself to buying semi-professional installations or immediately invest in high-quality expensive equipment.

The cheapest option is a show using a personal computer and the cheapest laser setup. The purchase will cost from 50 to 70,000 rubles. You can earn with it in small bars and restaurants. The power of the devices is small, so such shows will quickly go out of fashion.

If there are enough funds, there can be no question of any savings. You must immediately invest in professional equipment.

These include:

• multi-color laser;
• controller (control system);
• laser system;
• the mixer.

We draw attention to the fact that even among professional systems there are those that are not worth buying at the opening stage. They are extremely expensive. Only if there will be a lot of customers can you subsequently, through the purchase of an expensive system, expand your business.

For starters, it is enough to purchase a system with a capacity of up to 1000 mW.

The beam length can be up to 50 meters. It's enough. The system control panel (mixer) is selected for the laser installation. Make sure that they are compatible in work. Now you can proceed to the compilation of the show.

Show program

The level of the show is of great importance. A good show will cost more, and the equipment for its implementation requires quality.

  Laser programs are divided into three types:

1. Screen show.
2. Beam show.
3. Mixed style.

The first term means that the installation will be projected onto the screen. These are successive images. The second term is a spatial installation, it is often supplemented by effects: smoke, ultraviolet light, strobe lights. However, most often today they use the third type.

Staff

For such a business, it is not advisable to hire a large number of employees. It will take a person who will control the mixer during the show.

If you can’t do the show yourself, you will definitely have to hire a technical specialist (laser graphics specialist) for this. Opening such a business, it is better to independently engage in either the creation of show programs, or the work of a client search manager. A manager is a person who will distribute advertising, promote a company in the market, organize a schedule.

A laser graphics specialist sometimes requires an assistant. In total, the number of permanent employees is 3-4 people.

All employees working with the laser installation must pass certification according to SanPin No. 5804-91.

This is a legal requirement.

Advertising

It is necessary to create your own website and distribute it on the network. If the site is not ready, it is better to promote your company on the Internet. Now on its open spaces there are a lot of sites advertising various institutions and companies engaged in entertainment.

Magazines and newspapers can also be used, but they should be narrowly targeted. It’s not worth investing in simple advertising, for example, in newspaper ads or in a running line. It is not effective.

The financial component of the business

Of great importance is the financial component of the issue. It seems to many that opening such a business will cost a huge amount. There is no need to talk about profitability. Let's see if this is the case in reality.

The cost of opening and maintaining

The most expensive item of expenditure will be the purchase of equipment.

If you restrict yourself to an unprofessional system, you can meet the needs of 300-400 thousand rubles, including the cost of renting a room and paying employees. However, experts advise to immediately invest in the purchase of a good laser system, which, including additional equipment, will cost half a million rubles.

Consider the risks and expenses for the first three months of work, including the cost of wages to employees. Total, the initial amount should be at least 800 thousand rubles.

Future Income

Revenues from the show are high. If you do this professionally, then in one evening you can earn about 150,000 rubles. Let's say 10 such shows are held per month.

Do not forget that a good specialist can create an individual project, it is estimated at a much larger amount, however, there are only one such order per year. Less expensive shows can be made to increase the number of customers. They are estimated at 60-100 thousand rubles.

Payback period

This business has a very high margin.

It depends on the following components:

• cost of equipment;
• quality and cost of show programs;
• marketing;
• number of customers.

With proper business promotion, it can pay off in just 3-4 months.

It is extremely rare for this to take a year. Keep in mind that it will be more difficult to recoup expensive equipment at the cost of several million, as the cost of the show program will increase. It should be acceptable to a large number of customers.

You need to focus on year-round work, and not just on the warm season. By the way, seasonality in this business cannot be ignored in any way. In autumn and winter you will have to make discounts and go to restaurants and bars.

Organization of a laser show is one of the developing types of business that can be quickly recouped even with the high cost of equipment. The only caveat is knowledge in this area. Without them, you will have to spend several months reading special literature and training. However, it's worth it.

In our daily lives, advertising has a special place. It can be seen almost everywhere: on the street, houses, in the subway. Companies are trying to stand out in any way to promote their brand, which means it's time to open their own business on advertising.

Recently, projection lighting advertising has become popular - it is a new and innovative solution to attract the attention of buyers. This method of advertising opens up truly ample opportunities, since the resulting images are colorful, color rich and large. Thanks to this, it will be noticeable even from afar. Experts say that this type of advertising is many times more effective than traditional banners and banners.

Project Description

Projection advertising appeared in Russia relatively recently, so there will be no serious competitors in this area of \u200b\u200bactivity. In addition, this method of advertising allows you to project an image with an area of \u200b\u200bmore than 150 square meters. m. Therefore, it is more effective in comparison with conventional banners.

So, it will not be difficult for you to find those who want to use the services of your company. The advertising business of this kind is a completely new trend in this area. This species was invented by Western experts, but our compatriots have already developed a more affordable technology that is optimal for our conditions.

The essence of projection advertising

Projection advertising on buildings is when the desired image is projected onto a large area. This can be the walls of white or gray houses, and it is permissible if their area is 40% occupied by windows. Illuminated advertising is reproduced using special equipment - a projector.

The main advantage of this unit is that there is no need to prepare the surface to reproduce the image using it. You can play ads anywhere on any building or industrial facility.

Project implementation options

Projection advertising is a very convenient, promising and cost-effective type of business. Each projector is equipped with a function to play one or more images, you just have to choose the period after which one movie will be replaced by another. Therefore, renting one ad slot, you can provide services to several customers on its space. An advertising business of this kind can be organized in two different ways: you can install a stationary projector or use its mobile version.

Stationary method

In this case, projectors for projection advertising are installed permanently, and the desired image is reproduced on the wall of the same building. All installation work to install the equipment will take about two weeks. In addition to connecting to the mains, the projector must be protected from the weather. A canopy for it can be made of iron or plastic.

Remote way

In this case, the equipment is installed on a car, for example, Gazelle. This option does not limit you in movement, you can travel around the city from one customer to another. The projector is connected to a three-phase current generator, which is also very convenient, because it does not have to solve the problem of connecting equipment to a stationary power supply.

What do you need to get started?

This kind of advertising for business is a very interesting and promising option. To realize this idea, you need to perform only two points: conclude an agreement with the owner of the building on which you will reproduce the image, and install a projector.

As already noted, there is no need to change or prepare the facade of the building. For this reason, difficulties in concluding an agreement with the owner should not arise. This type of advertising can also be used during daylight hours, as a powerful xenon lamp is installed on the projector. It is also necessary to select OKVED, outdoor advertising is a special non-regulated type of activity.

Potential clients

The advertising business is quite promising, especially when it comes to such an innovative method. Therefore, your services will be in demand, many leading global brands will want to become your customers. It will be difficult to look away from light slides alternating one after another, and the time for viewing an advertisement will increase significantly, since it will be in the field of view longer than a standard banner. Projection advertising is an ideal option for creating a promising business with a good future and a low level of competition.

Business Equipment

The purchase of special equipment, both primary and secondary, will cost you nine hundred thousand rubles. The main ones are projectors, and the additional one is the film that is inserted into them. The film is characterized by high heat resistance, which is very important, since it has been near the xenon lamp for a long time, which provides image translation. One roll of film costs about $ 400, but it should be enough for a year or even for a slightly longer period of time.

The film can be purchased at the same time as the purchase of equipment. To obtain the desired image on the film in a special design studio with the help of a plotter, the required picture is applied.

Staff

Do-it-yourself outdoor advertising requires the involvement of specialists and not only to work with equipment, but also to communicate with the owners of the buildings on whose surface the image will be reproduced, and officials. It is worth noting that for this type of advertising without a carrier legal framework has not yet been provided, for this reason all approvals are carried out privately.

Laser show is currently quite a young direction in the advertising business. In this business, most of the investment will go towards the purchase of equipment and advertising.

Laser show is a new, progressive form of outdoor advertising, which is a great idea for organizing a business. In addition, it can be used not only in advertising, but also to organize laser shows at all kinds of holidays and entertainment events. The laser business involves a serious investment of money, but it pays off very quickly.

Laser beams dancing in the fog, crossing like swords, like lightsabers, gliding, piercing smoke. Rays drawing pictures and inscriptions right in the air, in the streams of a fountain, on the wall of a house, on foliage of trees. These pictures open like flowers, rotate, shrink and stretch to the beat of the music, finally freeze. Then they dissolve, disappear, but only so that a new image appears in their place.

To organize a business based on the creation of laser shows, first of all, it is worth taking care of the purchase of special equipment. To date, there are a fairly large number of organizations offering the sale of various laser systems that differ in complexity of reproducible effects and the number of colors.

The cost of the simplest of them - one-color, will amount to approximately equal to 500 thousand rubles, multi-color will cost about 700 thousand rubles. In addition to installation, you should purchase screens designed for static and dynamic pictures and a smoke cannon. About 100 thousand rubles will have to be spent on this.

By organizing 10 shows a month, the initial cost will pay off in 2 months. It is important to enter the market closer to the New Year holidays, followed by Christmas, February 14 and 23, March 8. Further in the work will begin the off season and until the summer the work will be limited only to corporate events. You can earn about 300,000 - 400,000 rubles in these months. In the summer, the period of outdoor recreation, as well as weddings, will begin; summer profits will be comparable to New Year’s profits.