Business in Russia. Guidelines for starting a business in the regions.
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Participation in a trade exhibition can be a good way for a company to promote its products, so this type of business is in demand, and the organizer of the exhibition can count on a constant influx of customers. At the same time, the exhibition can cover completely different types of human activities, so there is always the opportunity to find any niche that has not yet been used by competitors.

At exhibitions, exhibits are presented and related to the economic sphere, including agriculture, and to scientific, and technical, and even to culture. Sometimes the holding of an exhibition event becomes the most effective advertising move, while it is mostly visited by potential customers who can familiarize themselves with products (and even services) immediately on the spot and make their choice. All this makes the exhibition business promising and becoming more widespread.

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However, in large cities, as a rule, there are already large exhibition complexes that are known to most large enterprises, and participation in the exhibitions of this major player is already the key to success. But even in this case, the newcomer has a chance to conquer his market segment by opening any new niche or playing on the provision of more profitable services. Not every entrepreneur can afford to participate in a large exhibition, because the entry price is usually very high for a successful exhibition organizer.

In this regard, a properly advertised exhibition will also be able to attract its visitors, while the price of its organization will not be lower than in the well-known complex. Some entrepreneurs, especially in the field of art, even specially organize exhibitions such as underground, which attracts their own, specific, different from the main contingent. Moreover, such an event can become even more successful than the well-known throughout the city. In general, the organization of exhibitions is a kind of art. The art of advertising. Having a creative approach and a good marketing concept, you can even promote an event that seems at first glance uninteresting.

Any newcomer who wants to organize exhibitions will also have the opportunity to choose the most convenient scheme of work for him, and even with a small starting capital, you can break into this relatively unfree market. However, having studied it in more detail, it becomes clear that almost all possible niches are occupied only in cities of federal importance (but even there, in the case of the original idea, there is an opportunity to gain popularity), in other settlements there is usually one or two large trade and exhibition complexes , known to any resident of the city, and several exhibitions of "interests" that deal only with a certain area or topic. That is, in the regions, almost nothing prevents creative people from taking their place, providing partners and their consumers with something new and original.

Exhibition business is a concept that can combine several related but slightly different types of activities. An important difference is whether a trade fair or cultural entertainment is being organized. At the same time, even economic enterprises can organize a simple exhibition of their exhibits (for example, advanced developments), the purpose of which is to attract attention to their products, but not to trade them. Conversely, an exhibition of paintings, for example, can be entirely aimed at the implementation of the exhibits.

But it is better for an entrepreneur to try to deal with as many possible options as possible, because it can be very difficult to attract partners who are ready to exhibit their exhibits, especially at first. After that, having occupied a certain niche and having earned a name, it is worth thinking about the selective approach to those who wish to participate in the exhibition. At first, it’s better to take on any idea only if it is not actively used by competitors.

To get started, it is worth registering as a business entity. In this case, you can register both an individual entrepreneur and a legal entity, the preferred of which is LLC - a limited liability company. This is due to the fact that it is precisely these forms that are allowed to use the simplified taxation system and pay 15% (of operating profit) or 6% (of income) in favor of the state. To do this, it is worth allocating about 20 thousand rubles, part of this amount will go directly to pay the state fee, and part - for other bureaucratic expenses. In time, the registration procedure rarely takes more than one month.

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For work, the code (OKPD 2) 82.30 is used. Services for the organization of conferences and trade shows, but you can also enter (OKPD 2) 93.29 Other entertainment and recreation services. In the first case, as is clear from the definition, it will be possible to work directly by organizing trade events, in the second - inviting visitors to simply familiarize themselves with the exhibits. If you do not want to independently deal with all legal issues, you can contact a specialized company, which as soon as possible will register for an entrepreneur and even provide legal assistance. But, of course, all this will not be free.

For further work, it is worth deciding whether the entrepreneur will have his own premises or will constantly rent new sites. In the first case, he will have the opportunity to completely dispose of his building, hold exhibitions at a time convenient for business and even use the site for other purposes, and not just for exhibitions. Otherwise, you will have to find a new room for each new event and negotiate with the owner about a daily or even hourly rental.

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In this type of business, it is ideal when a businessman already owns a large room - at least 100 m 2, but even such a site can be called small, because some exhibitions are held on areas up to 700 m 2. Then the entrepreneur is tasked to equip the existing building for the purpose of his business and not spend time and money constantly on finding the premises and arranging it. And it’s only profitable if the premises are not rented, because you have to pay the rent on a monthly basis, and this will become an extra waste of money, because sometimes events take place every few months. Therefore, if your site is not available, it is better to rent it directly only for the event itself, renting out already rented premises. But there will be difficulties with the delivery of equipment and its installation.

The site itself should be located in the business or central areas of the city, because visitors will not go to the outskirts for the sake of the exhibition (or rather, a much smaller number will go there). Therefore, it is worth counting on the fact that the rental price will be very high. Today in big cities it is not a problem to find a room that is purposefully rented out by the hour for exhibitions, while 100 m 2 are rented out at a price of 2 thousand rubles per hour. In small cities, this amount is slightly lower.

The rental price will be included in the entry cost for participants, therefore, in this aspect, the entrepreneur does not actually risk his own money, but too expensive an “entrance ticket” can scare away many potential partners. If we take into account precisely the long-term lease, then you can find a large site (about 500 m 2) worth even up to 10 thousand rubles a month, but you need to rely on the landlord to provide literally bare walls. However, for the exhibition this is even more likely a plus. In some cases (especially during the warmer months), exhibitions can also be held outdoors or in non-equipped rooms (for example, in an unused parking lot). Usually in such cases they are looking for the cheapest options, because they still have to constantly re-equip them for the purposes of each particular exhibition. In the presence of several millions, as already mentioned, the premises can be fully redeemed in the property. In case of failure, this will still be a good investment, because investment in real estate.

You can also find special offices that deal with the rental of premises directly for events. In this case, not only the cost of renting the premises is calculated, but also the furniture and equipment that the landlord provides. Usually these are universal things, but in some cases, the lessor will be able to allocate even shelving and display cases, which saves the businessman from having to bring his own - and this is a significant savings in transport and labor. In general, if you have to deal with the permanent rental of new premises, you will have to have your own, albeit small, because not only the necessary equipment, furniture and other accessories will be stored in such an office, but also special devices that allow you to produce promotional materials.

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This should include a machine for large format printing (the cost of the machine - from 400 thousand rubles) and the corresponding periphery. An entrepreneur will have to produce a large number of promotional products, and in this case it is not always advantageous to work with a third-party printing house. Purchased printing equipment will allow you to engage in additional activities (which can bring additional income) and independently print leaflets, banners and posters. Partners will appreciate this opportunity, because for the exhibition they will need a lot of printed materials to advertise their products and services. As the belief that the organizer takes care of all the advertising in the minds of the exhibition participants, it is necessary to comply with this. The main thing is to make it clear that the organizer directly advertises the exhibition itself, and the participant must also deal directly with the advertising of their products.

A typical chain looks like this: the organizer finds the participants, then contacts the advertising agency, which, in turn, orders the printing of products in the printing house. So, you can get the maximum profit if you exclude the last two participants in the chain in general, so the exhibition business also involves the development of advertising and its printing within the same production. But, if the organizer does not have enough funds to establish such an enterprise, you will have to contact the intermediaries.

Many people will be involved in organizing the exhibition itself. The entrepreneur himself, perhaps with assistants, should fully engage in the search for exhibitors. It all depends on what format of the exhibition will be used. Some companies are ready to arrange an exhibition entirely dedicated to its activities. Exhibitions that are dedicated to a specific field of activity work well, while competitors who try to attract visitors to their stands will participate in the same territory. How they achieve this is the task of their performers, but with the organizer certain rules for the exhibition are established. There are even exhibitions that cover several areas of human activity. Exhibitions of art objects deserve special mention, but at such sites they also turn into goods.

For the exhibition to work, you need to hire a lot of auxiliary workers who are ready to bring inventory, assemble the equipment and do other power work. It is important that the exposition was properly arranged, because the visitor should not go around it very quickly or get lost among the stands. Usually, the participants themselves attract employees who introduce visitors to the exhibits, conduct quizzes and draws, sell products or give souvenirs. But the organizer’s employees should monitor the progress of the exhibition and observe its rules, if necessary, it is worth even attracting a private security company to provide security guards for the duration of the exhibition, because brawlers can manifest themselves everywhere. If any background music, broadcasting of any materials and similar things is supposed, then it is necessary to hire operators who are engaged in technical support. Also, the burden of the organizer is the burden of providing visitors with basic conditions - that is, the presence of a working bathroom and a buffet, or at least a vending machine. At the same time, this can also bring additional profit.

In the office, marketers constantly work who monitor the market, identify market needs and find out which exhibitions will be relevant in the near future, which exhibitions will be held by competitors, and what kind of events are not interesting to the public. After determining the type of exhibition, they must provide the organizer with a program to promote the exhibition. However, ATL techniques are good here, while the participants are discussing what contingent they want to see at the exhibition. Will it be ordinary people, among whom there will probably be at least a few interested, and the rest will become sources of word of mouth, will it be potential business partners or consumers who are directly ready to purchase. But one way or another in each case, you need your own advertising campaign, which can use various methods.

The trade show is designed not only to provide consumers with the products of participants, but also to maintain or improve the image of the company, stimulate sales growth and even allow the manufacturer to become closer to the buyer. However, as noted above, some companies seek to simply show their achievements and participate in the exhibition only to maintain their name. Some exhibitions generally exist for the aesthetic pleasure of visitors - we are, of course, talking about exhibitions of culture and art (although for someone it is an aesthetic pleasure to observe advanced technological products). In direct proportion to this, the source of income of the organizer is established.

The easiest way to get money is when the organizer receives a fixed amount for organizing the exhibition. Most often this is possible in cooperation with one participant who pays simply for the demonstration of his products and does not set as his goal the sale of goods. He will pay the agreed amount according to the contract, and will not require any reports. This is similar to an advertising agency.

Perhaps the most common option is when participants pay for the "entrance" to the exhibition, after which they transfer funds to the organizer, depending on the effectiveness of the event. In this case, after the exhibition you will have to hire extras and analyzers who will provide a detailed report on the success of the event. And finally, there is a scheme according to which tickets sold to direct visitors become a source of income. It is clear that this is possible only if the exhibition was of a cultural and entertainment nature. This is probably the most risky scheme of work, because an entrepreneur may not get anything at all. In some cases, the entrepreneur does work only for the percentage of goods sold by the participants, although this is most often unprofitable for him.

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Exhibition business in modern conditions seems interesting for many participants of the domestic market. For some, this is a way to acquaint consumers with the range of products and interest in their subsequent acquisition. For others, this is an opportunity to gain a certain amount of money for do-it-yourself designer objects. For the third - a real chance to meet serious partners and make interesting deals.

A special place in such a business is given to the organizer of exhibition events. To guarantee a profit in this business, you need to know how to organize an exhibition, sale, art exhibition or fair, and what is needed for this. How to open your exhibition business will be discussed later in the article.

Features of exhibition activities

Each entrepreneur is concerned about creating a positive image for his company, attracting the attention of potential customers and customers, and stimulating sales. From this point of view, the exhibition is an excellent marketing tool that allows you to contact directly with the target audience.

However, do not forget that the exhibition is, first of all, a show, a demonstration of all kinds of achievements of mankind in one or another area of \u200b\u200bits activity, be it art, economics, production or something else.

Only a cursory examination may seem that it is not difficult to arrange an exhibition. In fact, such an event is an important event requiring serious comprehensive training. For example, before organizing an art exhibition, you should perform a series of actions:

• choose an interesting topic;
• develop a program that can deliver aesthetic pleasure to visitors;
• find exhibitors;
• to form an exposition;
• make an attractive presentation, etc.

This is all that relates to the ideological side of the exhibition. In addition, there is also a mass of organizational issues. Therefore, to create an effective exhibition business, it is recommended that you initially draw up a detailed business plan.

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How to draw up a business plan for the exhibition center

A business plan is where any business begins. In the current conditions, one cannot do without it. To succeed in business, an entrepreneur needs to act according to a pre-planned scheme, initially calculating every step. In addition, a well-designed business plan will help attract investors, which will be very appropriate when opening an exhibition business due to large initial costs.

Exhibition center and what should it include? These are the main sections of the business plan with a brief description of what needs to be reflected in them:

• introduction - here you should briefly outline general information about the project, indicate its cost, the need for additional sources of financing and economic efficiency - is compiled upon completion of the business plan and summarizes the conclusions in other sections;
• market review - in this part you need to provide information on the main competitors and the economic feasibility and relevance of your own project;
• investment plan - to describe in detail all possible one-time and current expenses for opening the exhibition center and withdraw the total amount;
• production plan - to reflect the main business operations and business processes, the implementation of which is necessary for the implementation of the project;
• marketing part - should contain pricing principles, schemes for promoting the services of the exhibition center, advertising, etc .;
• financial plan - present a calculation of projected profits, reflect all the financial data of the project and, as a result, an indicator of the estimated profitability of the business;
• risks and guarantees - in this section you need to analyze the existing risks and propose a scheme for minimizing them.

This is an example for the opening of the exhibition center. You can use it when drawing up your own project or entrust the writing of a business plan to professionals.

What you need to open an exhibition center

Exhibition business, like any entrepreneurial activity, must pass state registration for its legal existence. the organizer decides, in the law there are no requirements regarding the form of enterprise.

Important! Despite the absence of legal restrictions on the choice of legal form, for the exhibition business it is recommended to register a legal entity with more features than private entrepreneurs. The advantage of LLC in this case is the possibility of the participation of several founders at once and the formation of a larger share capital.

In addition to registering with the tax authority, the organizer of the exhibition center has to go through an equally important and perhaps the most difficult stage of all - the preparation of the premises. The area of \u200b\u200bthe complex in which the exhibitions will be held should be at least 2 thousand square meters. m. The room should have high ceilings, spacious halls and pavilions and be very well lit. Is it worth saying that the external and internal decoration of the center should be impeccable? After all, the number of visitors and the desire of exhibitors to participate in exhibitions will depend on how beautifully, comfortably and fashionably the premises will be arranged.

The premises can be rented or built specifically for these purposes. The second option seems more appropriate, since renting such a large area will be very expensive, and the payback of the project may take a long time. The construction of the exhibition center is associated with large one-time costs, but in the future will significantly save on current costs.

In addition to the premises for the center, you will need special equipment for organizing exhibitions: demonstration tables, racks, stands, shop windows, podiums, stands, etc.

One of the components of success in the exhibition business is the quality work of the staff. If you intend to open a full-scale center for exhibitions, it makes sense to assemble a close-knit team of employees (organizers, designers, advertising specialists, etc.) working for the result.

Organization of exhibitions

When organizing an exhibition, the first thing to do is to choose a direction and determine the scale of the event.

Depending on the subject of the exhibition, there may be:

• art;
• scientific;
• technical;
• trade (this also includes sales exhibitions and trade fairs), etc.

The business community is most interested in trade shows and trade fairs. Participants of such events during the exhibition demonstrate to consumers their best achievements, advanced developments, technological innovations, etc. They are distinguished from a regular exhibition by the fact that the visitor can purchase the exhibited products in order to test them before they go into mass production.

How to organize an exhibition-fair or exhibition-sale? To do this, you need to determine in advance the date of the event (preferably 2-3 months), topics and selection criteria for exhibitors.

The next stage is the dissemination of information about the upcoming exhibition among potential participants. To do this, use the media, advertising on local radio and television, Internet communications, etc. When inviting organizations to participate in an exhibition or sale, it is necessary to specify the date by which it is possible to apply for participation.

When all exhibitors are determined, you must perform the following steps:

• develop a project of the exposition;
• draw up an interesting program for holding an exhibition-sale (introduce an element of the holiday, include master classes);
• to interest the client audience (to conduct an advertising campaign);
• organize the work of staff;
• make a cost plan.

The cost of organizing the exhibition and ways to profit

How much it costs to organize an exhibition depends on what material and labor resources are needed to hold it. All costs can be divided into 4 groups:

• on the operation of the exhibition and sale (rental of premises, if it is not owned, utility bills, organization of fire safety, etc.);
• on creative training (script development, decoration, etc.);
• on the technical equipment and implementation of the exhibition (preparation of equipment, purchase of necessary materials, transportation of exhibits, staff salaries,);
• for advertising.

The minimum cost of the exhibition is approximately 300 thousand rubles. It is difficult to determine the maximum, since everything depends on the number of exhibitors, on the need to create additional conditions for exhibits.

The income of the organizer, which can be obtained from one exhibition-sale (exhibition-fair), exceeds the cost several times. The price for the organization’s participation in such an event varies from 120 to 500 thousand rubles. depending on the scale of the exhibition itself and the number and area of \u200b\u200bexhibition stands.

Important! The exhibition center can receive considerable income if additional services are provided on its basis, for example, designing exclusive materials for demonstration stands or holding training seminars. In addition, on days free from exhibitions, part of the center’s premises can be leased for conferences, negotiations, etc.

Organization of a traveling exhibition

On the basis of the existing exhibition center, many interesting ideas can be realized. One of them is the organization of a traveling exhibition. What is attractive about such a plan? The fact that the organizer does not need to create a project, arrange exhibits, but simply rent a ready-made package of a traveling exhibition and place it on the territory of the center. You can exhibit antiques, decorative butterflies, photo materials, elements of modern design.

How to organize a traveling exhibition? Everything is quite simple. You need to find an interesting offer. Many museums today rent ready-made exhibits. Details of the organization of the exhibition are agreed directly with representatives of museums and foundations. Preliminary preparation includes:

• selection of the exhibition placement period (duration is on average 7-10 days);
• conducting an advertising campaign (it is advisable to start actively advertising the exposition in 1-1.5 months);
• conclusion of an agreement on holding an exhibition;
• insurance of exhibits (if necessary);
• transportation of exhibition materials and their placement in the exhibition center.

The profitable part of such a project is formed through the sale of entrance tickets and the provision of additional services (sale of souvenirs and postcards, photography, etc.).

Every person who is engaged in art, whether it be a sculptor, musician, poet, photographer or artist, dreams of world fame and popularity. However, for public recognition by society, it is necessary to go through a difficult path called an exhibition. Every creation must be seen. Each artist dreams of putting his picture on display in order to hear both positive and negative reviews and comments on his work, the more discussions, the more popular.

There are two main types of exhibitions. Some exhibitions are designed to make the artist earn huge capital through his art, while other exhibitions are designed to make the artist famous, become popular and possibly shocking. Before organizing an exhibition, any artist has to deal with this choice. Since the organization of both exhibitions is different.

Organization Costs

Organizing an exhibition is quite expensive. Indeed, in order to make a proper impression and attract potential customers, it is necessary to spend not a small amount. As a rule, a good exhibition requires a spacious, well-groomed room, if the room does not match the style of the artist, additional costs for decorators are needed to prepare the room for receiving guests.

Then you need to give good advertising on television, radio and newspapers in order to attract the largest possible number of buyers and respected guests. The presence of journalists and photographers at the exhibition will raise ratings and attract additional attention. Well, of course, you need to take care of a small buffet:

• fruit;
• small snacks;
• wine;
• champagne;
• mineral water.

It is necessary to provide all possible options for a positive outcome of the organization of this event.

Exhibition for a Beginner Artist

Beginner artists, as a rule, do not have enough funds to organize a large-scale exhibition. Therefore, the majority tries to organize the event on their own strength and at minimal cost. Many artists negotiate with various entertainment venues, for example, restaurants, cinemas, bars and nightclubs, in order to place their masterpieces for free on the premises, of course, with a small percentage of sales.

Own exhibition is an excellent PR-move that will help you to correctly and interestingly tell about yourself. This is your advertising, expanding borders, customer search and self-realization. You can exhibit everything that has been done, selected and arranged by you personally. When preparing for the first exhibition, it is very important not to fall face in the dirt, because it is this face that you will demonstrate in the future. Advice should be sought from professionals. They have worthy work experience, know a lot about visitors to not only Russian, but also international exhibitions, and understand the specifics associated with organizational issues.

Karolina Hatkevich - an expert in exhibition matters. She is a designer and artist, as well as a member of the Creative Union. Carolina has been organizing international exhibitions for several years and knows everything about what aspiring artists need to do. Carolina's tips will be interesting also because she is the owner of her own gallery Karoart.

Planning

You may be surprised, but the time taken to prepare for the exhibition takes at least six months. For 6 months, organizational issues are resolved, a concept is determined, preparation of exhibits (materials) is being completed. Any exhibition should be dedicated to a vibrant city event. It is not necessary to determine it in advance, but within six months it will make itself felt, and you decide that the birthday of a famous artist or a city holiday will perfectly brighten up the day when you tell the world about yourself.

Sponsorship

Yes, that’s the truth of life. No budding artist or photographer can do without financial support. The first thing you need to do is create a sponsorship package. A sponsorship package is a set of documents that will allow you to familiarize yourself with the feasibility of investing finances in your project.

In the first place - the importance of the project for the city or region, as well as certain social groups. It will be good if your exhibition is visited by potential sponsor customers or users of its commercial services. If you are looking for financial support from the state, it is important to talk about the benefits of the project in terms of training, education, glorification of the city.

It is also important to prescribe the structure of the event: when it will take place, who will be present, who is the author and organizer of the project. Provide information brightly and efficiently. These documents are better to arrange in the form of a presentation.

Another important point is support. Get positive feedback. It can be given by reputable experts, scientists, universities. Make copies of letters of recommendation and appeals.

And finally, the plan should indicate the minimum and maximum amount, as well as a list of advertising services and sites provided to the sponsor. When calculating costs, consider everything: renting a room, a buffet, the cost of materials. Regarding the benefits of the sponsor, it is important to understand that he must not so much lose his finances as acquire new opportunities.

Informing

Make a vibrant advertisement. If you manage to get the support of the media - this is half the success. If you don’t want to talk about you on TV, go to the Internet. There are social groups, bloggers and other platforms for posting information. Make the exhibition attractive to the potential audience, intrigue, make a bright headline and make stylish graphic design.

Filling

Solve the issue with the amount of your work. If you are a participant in a common project, there can be less than 10, and if the author of your own exhibition - at least 50. Make a plan in advance: which works will be included in the project, and which will only complement the collection. How exactly do you place the work? These questions must be answered in advance, and not at the last moment.

Training

Be prepared for difficulties. No plan can help you eliminate the effect of unexpectedness and obstacles that accidentally arise on the way. Exhibitions, as a rule, are not held in the form in which they were originally imagined. Contractors are changing, and the type of site automatically adjusts the working conditions. Create a small team of people whom you trust - they will support you in difficult times and help you find a way out of any situation.

Vera Khayrutdinova

The artist, member of the Creative Union of Artists of Russia, designer. For 6 years of exhibition activity, organized and held 29 personal exhibitions, 9 of which in China.

The main advice to aspiring artists: do not be afraid to exhibit your work. I am sure that following the further plan, you will fulfill your dream and hold the first exhibition.

How to tell about yourself

Make a resume

Include in it information about the place of study, about exhibitions indicating the time, place, name. Surely you participated in group events. Constantly update your resume, add new events related to art, and delete less important ones. Also write about internships, workshops, bonuses, awards, if any. Add your photo.

Write a biography

Briefly tell about yourself. Literally half a page: write about who you are, where you were born, where you studied. Probably some of your works are in private collections (even if you donated them) and, possibly, in different cities of Russia or abroad. Add this information as well.

Prepare a booklet

An optional item, but allows you to brightly and colorfully present information about you. Post your photo, photo of one or more pictures. Add brief information about yourself, what you write, contacts, mention your site or pages on social networks. A good option is a double-sided leaflet in A5 format. More informative than a business card, moreover, inexpensive.

Get pages on social networks

If they are, often put a photo of the paintings. Very interesting shots in the writing process, in the open air, pictures of paintings in the interior. Ask to be photographed at work. Shoot short videos.

Register on the portals for artists

Perhaps some of the other visitors will want to purchase your work. The main plus of such sites is that when your name is entered in search engines, your pictures will be among the first links in the search results. You can use these sites to post work:

How to prepare work for the exhibition

Make out the paintings

Pictures need to be issued in baguettes, for watercolors it is better to add a passe-partout. Do not forget about the mounts. Recently, I switched to canvases with a gallery stretch, 4 cm thick.

  When the gallery stretch the edges of the image go to the ends of the subframe and design in a baguette is not required

I kill several birds with one stone: I save on design (baguettes are not cheap) and facilitate the transportation of paintings. The frames are heavy and fragile, they are easy to damage, it is necessary to protect the corners with special corners, and if, then we consider every kilogram. And canvases with gallery stretch are easier and more convenient for transportation and packaging. In addition, in modern interiors such works look stylish.

Signature

Be sure to put a signature on the front side of the work. On the back, indicate the surname, first name, name of the work, size of the painting (first written height, then width), material (for example, “canvas / oil” or “watercolor / paper”), year. You can sign with charcoal, then be sure to fix it with a special spray or hair spray so that it does not crumble.

Take pictures

It’s best to have a professional shoot. You can use good quality photos for a catalog, album, booklets, prints (making copies) or when printing on clothes and accessories.

But such a shooting is expensive, so at first you can take pictures yourself. For shooting, it’s best to take the work out and take it off in the shade. Then trim the excess and process it in a photo editor. Make sure the colors in the photo match the real colors in the picture.

To store photo pictures, create a separate folder on your desktop. Pictures can be pre-sorted into collections - so you can always quickly find the right ones. For photos of paintings in interiors, also have a separate folder, as well as for pictures from plein airs and your photos at the easel.

Make a list of jobs

Make a list of all your paintings in a table. Can be sorted by collection or year. So you yourself will understand how many paintings you have, and put things in order. In the table, indicate the number, name of the picture, year, size, material, if necessary - cost, attach a photo. I add notes to the paintings when they are sold or placed in the collection. Be sure to mark the paintings that you give to the exhibition or somewhere else.

What else to consider when preparing for the exhibition

Title

Think of the name of the exhibition in accordance with the style and theme of the paintings. Select works according to the concept, so that together they look good and logical. Make a separate list according to the principle described above, just include the paintings that you want to demonstrate at this exhibition. Write about how the idea of \u200b\u200bwriting pictures came, the story of the collection.

Site Selection

There are many opportunities to exhibit for free: exhibition halls, galleries, business centers, libraries. Ask questions by mail or phone, go in and get acquainted in person, ask if employees can post your work or recommend who it is best to contact. Show your pictures.

If you are in Moscow, you can contact the head of the Art in Nature project Valery Senkevich or in the Izo Art Gallery in the Romanov Dvor Business Center - for a little money you can take part in a group or personal exhibition.

Packing and delivery of paintings

Take care of the packaging in advance. Of course, it all depends on where and how you are going to transport the paintings.

• If the work is framed in a baguette, protect the corners - a small chip on the frame can ruin the whole view.
• If you deliver by car and not very far, a layer of plastic film and bubble wrap will be enough.
• If transported over long distances, transport companies suggest adding cardboard packaging or a rigid crate.
• When transporting paintings abroad, do not forget to apply for an export permit. In Moscow, the College of Experts on Cultural Property deals with this. The cost for artists is 500 rubles per picture, but sometimes there is the opportunity to cheat. Works from the same series can be issued as a diptych or triptych and paid as for one picture.

Arrangement of paintings

Think in advance how your work will hang. From the floor to the center of the picture should be 140-150 cm. Check the lighting. It is best to use spotlights. If you exhibit in the gallery, they will definitely help you with hanging.

Press release

The first press release was helped by specialists. The text should include the name of the exhibition, brief information about you, what will be presented, the address, duration, opening date, telephone number for communication. Further press releases can be done independently on the example of the first.

Invitations

Issue invitations to open the exhibition. Indicate the name, address, time, phone number, what other events are planned (I often invite friends and singers to perform). And send it out! It is very nice. I prepare a list of those I want to invite in advance, and note who agreed to come and who did not. So you can approximately calculate the number of guests to determine the number of drinks and snacks for the buffet.

Photographer

Be sure to invite a professional photographer. Pictures from the exhibition can be placed on pages on social networks and sent to guests and friends. These photos will remind you and your event.

Shooting a video

A good addition to your portfolio, although optional. If you still decide to make a film about the opening of the exhibition, discuss with the operator in advance what you want to see in it, what close-ups are important to you, interviews with which people. In general, write a script for your evening and movie. When you apply for the next exhibition, do not forget to attach a link to it.

Your image

Think over your appearance in accordance with the concept of the exhibition and the venue. If necessary, consult a stylist who will take care of the hairstyle and. Such details will help you create a complete image that will surely be remembered by guests and will please you in photographs for a long time to come.

Introductory speech and communication with guests

Greet the guests, briefly tell us about the paintings. Do not forget to thank the people who came to you. Pay attention to each guest, walk around the room, get to know each other, chat, find out how the person learned about your event. And be sure to enjoy your evening!

Reception

Of course, you can do without it, but usually guests come to the event after work, and a glass of water or a glass of champagne will not hurt. It all depends on your budget, you can add pastries and snacks. Guests will appreciate these courtesies.

Closing

It is carried out at will. You can invite those who did not attend the opening.

Of course, the organization of the first exhibition is an exciting and difficult event, but at the same time it is a way to a new level of professional development. Think about where you would like to see your paintings, tell your friends about your plans, ask for advice from people related to art, send a resume. In general, knock on all doors and show your creativity. And then the first exhibition will be the beginning of a series of exciting events that will open up new facets of your talent and give you many amazing acquaintances and discoveries. Good luck to you!