A ready-made business plan with calculations for opening a manicure salon. How to open a nail salon from scratch: what you need to open it

Beauty salons are a fairly profitable line of business, with 40% of their income coming from manicure procedures. In this regard, highly specialized manicure salons are increasingly appearing on the market.

How to open a manicure salon from scratch?

To open your own business in this format, you will need a small start-up capital - about 450,000 rubles ($8,000), this amount will be enough for opening a manicure salon for three workplaces and a total area of ​​30 m2. It will be necessary to open an individual entrepreneur or register a legal entity. The initiator of a business idea should be prepared for considerable competition. Factors for the success of a business project are a good location, a high level of qualifications of craftsmen, reasonable prices, and following fashion trends.

Advertising for a manicure salon

• create groups and pages on social networks;
• make a simple business card website like Landing Page (from 5,000 to 20,000 rubles ($100-300).

It would also be advisable to have a promotion on the opening day with master classes, competitions and photo reports. Total advertising campaign – from 24,000 rubles. ($400).

Note!

You can start an advertising campaign with your regular social circle - friends, work colleagues, relatives. This will allow you to build a portfolio, develop skills and learn how to find potential clients while you work from home.

Interior and equipment of a manicure salon

The cost of purchasing furniture for a nail salon will be about 130,000 rubles. ($2,200). You will need chairs for masters and for clients, manicure tables, one chair for pedicure, hangers, cabinets for tools and materials, a reception desk and a sofa in the waiting area, a TV, a cooler, and decorative elements. Professional equipment for the office will require a cost of 55,000 rubles. ($900-1000): manicure sets, sterilizers and freezers, ultraviolet and table lamps, baths, containers, brushes, steam heater. Don’t forget about consumables (varnishes, paints, glitter, creams, solutions, cosmetic chemicals, gloves, cotton wool, towels, napkins, etc.) - that’s another 30,000 rubles. ($500).

Earned profit and expenses

One master can handle 4-5 clients per day. With an average bill of 900 rubles (16.5 cu), the material cost is 95 rubles. ($1.6), the daily income of the salon will be 13,000 rubles ($200-250), the monthly income will be 360,000 rubles. ($6000-7500).

The fixed costs of a business - your own nail salon - include a rent of 25,000 rubles. ($400), utilities 5,000 rub. ($100), advertising 4,000 rubles. ($80), wage fund 120,000 rubles. ($2000), depreciation of equipment 5,000 rubles. ($90), taxes 18,000 rub. ($300). Total – 180,000 rubles. ($2970-3000).

This business idea is practically not characterized by the seasonal factor, and the prospects for development with an established customer base and the presence of a team of manicure professionals is expansion to a network of larger salons.

I will be happy to answer all questions in the comments to the article.

Each of us has at least once thought about developing our own business, about working for ourselves, and not for someone else. A manicure salon is a great idea for starting your own business, a whole field for creativity and self-realization, and now we will look in detail at how to do this: where to start, what to pay attention to, how much money to prepare for investment.

In the modern world, women going for manicures are becoming commonplace; it has become an inexpensive, quite accessible pleasure. Many business women consider it their duty to keep their nails in order and regularly update their manicure; they look for the best places and consult with their friends. They are ready to spend a lot of money to work with a good master.

Despite the abundance of salons, there are few professionals in this niche, which, with the proper approach to business, will allow you to quickly stand out in the nail salon market.

First, you need to firmly decide to open a salon and set a goal, preferably expressed in a certain income, for example: earn 500 thousand a month. Any business requires serious dedication, so you need to get motivated and get closely involved in business development.

The second important component is to draw up a correct business plan, take into account expenses and income, and understand the nuances and pitfalls. Let's build a task plan and analyze each one step by step in detail.

IP registration and documents

The list of documents for registration of individual entrepreneurs in 2017 includes:

• application in form P21001,
• notification of the transition to the simplified tax system 2017,
• payment receipt for payment of state duty for opening an individual entrepreneur in 2017,
• power of attorney to submit and receive documents for opening an individual entrepreneur.

You can register an individual entrepreneur either independently or by using the services of professional registrars, which can ease the unpleasant paperwork. Registration costs from 800 to 2 thousand rubles.

This requires a bank account and documents to open it. It is imperative to obtain permission from the fire and sanitary-epidemiological services, to enter into an agreement for disinfection, disposal of fluorescent lamps, and garbage removal.

Mandatory conditions are that all personnel with a work permit must have medical records. Drawing up an employment contract with employees for official employment is desirable, but let's be honest, not everyone decides to do this in order to save money and reduce taxes.

Room

Buying or renting premises depends on your desire and financial capabilities. Of course, renting in a good location is not cheap. There is no need to rush to buy; after a few months of the salon’s operation, you will understand how profitable a location in a particular location will be; perhaps you will think about moving to a more suitable area.

Having developed a certain stable client base, firmly established in the area, and saved up funds, you can think about buying out the premises in order to become a full-fledged owner of your brainchild.

Study the market in your city, see which places in the city are most visited - these can be large shopping centers, populated residential areas, or thoroughfares. Rent in such places will be significantly higher, but with skillful business management it will pay off.

Analyze the age audience: in an area with new buildings, there will most likely be an abundance of young girls who will be more willing to go to the salon; in an area where there are many elderly people, renting a room is unprofitable.

There are regulations and requirements for premises specifically for a nail salon:

• The average work area for one master is 6 m2,
• The salon should not be in the basement,
• Availability of a ventilation system.

It is necessary to justify 3 zones in the room: an administrator area with a sofa for waiting visitors, a work area with tables for clients and craftsmen, a bathroom or toilet.

It doesn’t have to be 3 separate rooms; the administrator’s area can be separated from the work area with a large screen.

Choose rooms with an unusual design or create an original interior yourself. Your salon should be memorable in order to attract not only high-quality work, but also atmosphere. Come up with a twist: interesting colors, metallic furniture, an abundance of green plants. A big plus will also be parking next to the location of the proposed salon.

Equipment purchase

Over time, you will get a feel for what equipment needs to be purchased, but first, the required purchases are:

• manicure tables by number of workstations
• comfortable armchairs or chairs with backs for craftsmen and clients
• waiting sofa
• coffee table for magazines
• reception desk
• telephone
• lockers for storing equipment and consumables
• manicure equipment sterilizer
• sink
• autoclave
• UV camera
• nail baths
• stereo system and/or TV
• set of manicure tools
• consumables (varnishes, rhinestones, gloves, napkins)

Find a reliable supplier of premium branded supplies. Study the supplier market, reviews, consult with business colleagues. The quality of work directly depends on the quality of materials, and this is especially important during the formation of a business.

In the waiting area, place a comfortable soft sofa, a coffee table with brochures and glossy publications. It wouldn’t be a bad idea to put out a plate of sweets and cookies, install a coffee machine and invite customers to while away the waiting time with a cup of coffee. This will help create a cozy atmosphere in the salon, and visitors will be happy to return to you again and again.

Hiring staff

This is one of the most important points of a business plan. The reputation of your salon will depend on the qualifications, politeness, and responsibility of the staff. Many experienced nail technicians work from home and have a steady clientele.

Offer them favorable conditions, a well-equipped workplace, official employment, and such masters will bring a string of clients to your enterprise. You can also hire newcomers, but then it will take many times longer to promote the business.

Unscrupulous craftsmen can get a job with you with the insidious intent of building up a client base in the workplace, handing out their contacts with a tempting offer to do it cheaper, and training their skills to a high level using good equipment and quality materials.

To reduce the risk of such incidents, organize collective events, corporate parties to unite the spirit and create one family, pay wages on time, praise on business, come up with a system of incentives and bonuses, then the craftsmen will always feel comfortable in the workplace and are unlikely to think about changing jobs .

The responsibilities of the masters include:

• Preparing and cleaning the workplace
• Disinfection of instruments, control over cleanliness
• Accounting for consumables, timely notification of restocking
• Performing services from the list of established ones
• Polite communication with clients

A valuable employee, not only your right hand, but also the first impression of clients about the salon. During the interview, pay attention to what impression the prospective employee makes on you; it should be pleasant to communicate with him. The administrator is a neat, calm, competent person.

At first, you can play this role yourself until you find a suitable representative.

Administrator's responsibilities:

• Opening and closing of the salon
• Keeping the premises clean
• Maintaining a customer base, communicating with them, notifying them about promotions and offers
• Sign up for services
• Services Consulting
• Maintaining a book of reviews and complaints, resolving disputes
• Cash management, customer payments

It is reasonable to offer a shift work schedule - 2/2 with a 12-hour working day. It is worth considering that most clients will be able to visit the salon in the evening after work, and it is worth shifting the work schedule to a later time, for example, from 10 to 22.

List of services

In this case, you can turn to the experience of your colleagues and see what manicure services are provided in successful manicure centers. Classic manicure, French, shellac, nail extensions, custom design - all this variety should be presented in the form of a table and the cost calculated for each, for example:

• Base coat - 10
• Basic color coating - 15
• Protective coating - 10
• Napkins - 2
• Disinfectant - 5

Total: 42 (rub.)

These calculations will be useful to us in calculating profits.

In any business there is a risk of loss of reputation. To minimize it, check the book of reviews and suggestions more often, communicate directly with clients, and build friendly relationships. Offer to leave reviews yourself, put a book on the coffee table at the entrance. Many people put the book of reviews in a secluded, inconspicuous place, or even store it in a closet and take it out only upon request - this is wrong. Developing feedback will speed up the development of your salon.

In addition, try each new service on yourself, test each master on yourself to personally verify the quality of what is offered.

Update your list of services regularly. Use unique offers that differentiate you from your business colleagues. This could be a signature nail design, a special extension technique, or the use of branded care products.

In addition to manicure, you can further expand the range and add related services - pedicure, massage. This will help increase demand and customer base.

Price list

Price list- the face of your salon. Many people print them in black and white on plain A4 paper, put them in a crumpled file, hang them in an inconspicuous place, or don’t have one at all.

Manicure salon- services sector. Let's compare it to a restaurant. Remember your feelings when you come to a seemingly decent place, with an attractive design, good reviews, and they bring you a sheet of menu. No folder, no thoughtful design, dirty, wrinkled. What impression did this make on you?

Same with the salon. Carefully consider the design of the price list, the color scheme, which would be nice to match the interior of the cabin. Create a well-structured price list that will make it easier to work with clients. Apply a few rules:

Use paragraphs and subparagraphs. For example:

• Extensions: acrylic extensions, gel extensions, silk extensions, etc.
• Manicure: Classic manicure, French manicure, color manicure...

Enter a detailed description of the service:

• Classic manicure - treatment of the cuticle and nail fold, shaping the nails, applying oil, transparent coating.

Each service must be clear to clients. Compared to a menu in a restaurant, each dish comes with a list of ingredients.

Specific cost of the service. Not “from 500 rubles”, but specifically - 560, 650 rubles, etc. The client must know how much to expect and how much money to take with him.

Service execution time. Of course, it is not always possible to determine the exact one, but it is advisable to write approximately.

Service and logistics are very important in business. Of two equally high-quality salons, clients are more likely to choose a salon with extremely clear and competent service.

Advertising

At the beginning of any business, serious investments are necessary, otherwise you will have to wait a very long time for returns and profit.

But all this will be meaningless if the work of the craftsmen is of a low level. The best advertising is a job well done, then word of mouth will not keep you waiting.

Many aspiring businessmen are embarrassed to personally participate in advertising. Personalization is a big step forward. People will see who they trust themselves to, who they pay money to. Create a personal brand led by your name, this will help you expand in the future and open new points.

Financial calculation

Now let's sum up the financial results.

How much money is needed for opening and the first month of work:

• Registration of individual entrepreneurs, opening of a bank account - 800 thousand.
• Rent and decoration of premises - 80 thousand
• Purchase of equipment and consumables - 250 thousand
• Staff salaries (on average administrator - 20 thousand, foreman - 18 thousand*4=64) - 84 thousand
• Advertising and promotion - 30 thousand
• Taxes

Total: 446 thousand + taxes

In the following months of work:

• Rent of premises - 50 thousand
• Consumables -30 thousand
• Salary - 84 thousand
• Internet and television - 2 thousand
• Advertising - 5 thousand
• Taxes

Total - 171 thousand + taxes

Let's calculate the profit.

On average, a manicure costs 500 - 700 rubles. If you take 600 rubles for the cost, then the cost calculated earlier will be 7% of the total price. From this subtract the percentage for the master, for example, 10%. The result is 498 rubles, which will be used to pay rent, internet, taxes and own income.

Services, as a rule, cost from 500 to 2000 rubles. If one master serves 5 clients a day, provided there is a stable client base, this will bring you revenue of 20 thousand, which will be 600 thousand per month. Several masters will bring, accordingly, many times more. Of course, these calculations are approximate, and to really get such a profit you need to work a lot, develop your business, and do promotion.

Conclusion

If you have firmly decided to build your business in the manicure field, you have promised yourself to put in maximum activity, creativity, creativity, and organization, you will certainly achieve success in this field, because a manicure salon is a win-win option if you run your business skillfully.

But manicures, pardon our French, have one drawback: a limited shelf life. This makes girls pick up the phone again, call their favorite manicurist and run to her, headlong.

That is why, as enterprising people, a logical question immediately comes to mind: how to open a nail salon and how much will it cost? We answer: to open a small manicure salon, 500 thousand - 1 million rubles may well be enough. If all goes well and you are lucky with your staff, these costs will pay off in about a year.

In general, there are quite a lot of companies in the field, including network ones. There are also offers for franchises: for example, the franchise of Lena Lenina’s manicure studio is widely known. By opening a manicure studio under the wing of a famous company, you can start under a well-known brand and save yourself from the headache associated with the need to select equipment. On the other hand, by opening your own manicure and pedicure salon, you can save a lot of money, do everything your own way, and then sell yourself beautifully without being bound by job descriptions.

Before we begin

And before we start, we need to decide what kind of manicure salon we are actually opening. There are only two main options: a manicure and pedicure room in your own premises in a “near home” format or an island nail-bar in a shopping center, on the route of the main traffic of shopaholics.

We should also talk about such a thing as manicure at home. This option is more suitable for professional manicurists (or manicurists, you never know), if they read our site at all. Having a certain base of your regular clients, you can receive them at your place or go to their home: this is the most convenient option for busy and rich ladies.

It is also worth thinking about additional services. Claw extensions are good. And for girls who have already conducted many experiments on themselves, done something wrong, and are now afraid to go to the doctor, you can offer nail treatment, all sorts of masks, baths and SPA.

Main risks: strong competition, the need to tinker with staff, financial crisis in the middle class.

“Step-by-step instructions on how to open a manicure salon”

Location

Where do you think your nail salon should open? If you carefully read the previous paragraph, then you already know the answer to this question. We recommend paying attention to relatively non-standard options - the first floors of business and office complexes, shopping centers, in general, the traditional walk-through habitats of our target audience. The main thing is not to poke your nose into basements: it’s better not to joke with sanitary standards.

As for the area of ​​your manicure and pedicure room, then you need to dance based on the number of masters: each workplace should have approximately 8-10 square meters. m and several sockets. There are no special requirements for renovating the premises, but sometimes it’s worth thinking about sending your girls to clients’ homes.

Equipment

Opening a manicure and pedicure salon is, of course, easier than a beauty salon, however, if you are new to the field, you will have to learn a lot of new words. Manicure tables, cutters, lamps for nail extensions, hand baths, as well as numerous stands for polishes, manicure carts, barks, creams, oils, powders, nail files, napkins - this is not a complete list of what is useful to us in treatment rooms. In general, this, of course, is the topic of a separate article - and if your plans do not include an analysis of brands, terms and sizes of nail files, you can turn to specialists. The main thing is that after all this, don’t forget about the computer, TV and sofas at the reception.

Personnel

Personnel is our everything, especially when it comes to manicure. It is best to take relatively well-known masters with an established client base: it is known that many clients are ready to follow their favorite manicurist around salons throughout the area and turn on the word of mouth mode. True, this requires connections, and the manicurists themselves have no particular desire to get a job in an unknown salon, so there is only one way out: do not save on wages and a percentage of the cost of the procedures, that is, make an offer that they cannot refuse.

Documents and licenses

No matter what anyone thinks or says, manicure is a household service. Therefore, whether you are opening an express manicure or a full-fledged manicure-pedicure salon, you do not need to obtain a special license: it is enough to register, say, an individual entrepreneur, fill out a package of SES documentation and, if you are lucky enough to grab your premises, deal with the housing office and firefighters .

Marketing

The best promotion for a nail salon that has opened from scratch is a good place with a large sign and good specialists with a decent reputation. Having caught two birds with one stone, you can breathe easy: word of mouth will make itself felt. You’ve already heard about the great loyalty of your clients, so add to this the fact that they are ready to quickly spread your fame and happily answer the question “oh, what a cool manicure, where do you go?” Thus, one old client will not only return every now and then, but will also bring 10 new ones.

However, no one is stopping you from adding fuel to the fire: here you have discount cards for regular customers, and “a second manicure as a gift,” and leaflets in office centers with business cards in glamorous cafes. You can negotiate with various clothing stores so that if you purchase over a certain amount, they will give you a certificate for a free visit to your salon. In general, if you did everything well, you will quickly become famous in the circle and there will be no end to clients even without unnecessary advertising.

Summary

Opening a beauty and pedicure salon is much easier than opening a beauty salon. At the same time, to start, you can spend up to a million or open a franchise business and not worry about branding and selecting equipment. To design a salon, it is better to choose an individual entrepreneur, thereby simplifying accounting and mitigating the tax burden. But the success of your business will largely depend on the location and specialists who work for you - if you can attract good specialists, then there will be no end to clients, even without unnecessary advertising.

The culture of doing manicures in salons rather than at home is firmly entrenched. Such a business does not require large investments (start-up capital is only 300-400 thousand rubles), but it brings in 100 thousand net profit monthly. In the future, you can offer additional services in the field of beauty and personal care.

According to surveys, 42% of manicure and pedicure specialists have a weekly flow of clients from 10 to 30 people, and 23% have more than 30. About 55% of Russian women do manicures, 37% do not forget about pedicures. Economic instability in the country has almost no effect on profit volumes in the nail service industry. Interest in this area is also growing on the world market. A report from Grand View Research, Inc shows that the global nail market will reach $15.55 billion by 2024 (9.5% annual growth rate).

50% of beauty salon services are manicures. The disadvantage of this business is high competition. The niche for premium services has been filled, the market segment aimed at clients with middle and low incomes has been formed by 50%. Networks of salons are poorly developed.

The target audience

The main audience (95%) are women aged 16 to 50 years. Basically, they work and visit the salon from 1 to 4 times a month (depending on needs and income level). A separate subgroup is the non-working population (mothers on maternity leave, housewives, students). 5% of the entire target audience are men.

To make it easier to create a set of services and tools for their promotion, we will draw up a portrait of the client. It is important to consider:

• life style;
• wage level;
• preferences;
• needs;
• values.

Conduct an in-depth analysis and collect the following information:

• Full name, contact details;
• date of first visit to the salon;
• total number of visits;
• optimal time to visit;
• the client’s opinion about the quality of services and the salon as a whole;
• what craftsmen served the client.

This is how the regular clientele is determined, the degree of their loyalty to the salon, and the quality of the employees’ work is monitored. This information is invaluable when developing a strategy to attract and retain your customer base.

Types of manicure business

At the planning stage, it is important to choose a format:

• Manicure salon. A room designed to accommodate a maximum of 2 craftsmen. Advantages - classic format, standard services, low start-up costs. Disadvantages - small area, difficulties with expansion.
• Studio. Beauty salon with all types of manicure and pedicure and qualified personnel. Advantages - prices are above average, wide-skilled specialists. Disadvantages - large investments, long payback period. In addition, it is not always possible to fill the salon with clients.

• Express manicure (nail bar). Open counters in shopping centers. The advantage is the location in a high traffic area. Disadvantages - expensive rent, psychological factor (many clients cannot relax when undergoing cosmetic procedures in front of everyone), reputation as a budget establishment (repels many). The business cannot be expanded.

• Manicure at home. Business with minimal investment. At the initial stage it will not even require registration. A good option for both a beginner who wants to have an independent source of income, and an experienced one with an established client base. A home studio has a lot of advantages - small investments, the ability to record at any convenient time. Disadvantage: lack of reputation. People do not trust home craftsmen - it is not known what their skill level is.

Let's look at what it takes to open a manicure studio from scratch.

Documentation

Individual entrepreneurs and LLCs are suitable for registering a business. Typically, an individual entrepreneur is opened with a simplified taxation system or a single tax on imputed income. You will need an open bank account.

Package of documents:

• Certificate of registration of individual entrepreneur or LLC.
• License.
• Permission from the sanitary and epidemiological station.
• Fire inspection permit.
• Certificate of registration with the tax authorities.
• Registration with the Social Insurance Fund and the Pension Fund as an employer. Needed to hire workers according to Labor Code.

A manicure business does not require a large package of documents, but you need to be prepared for inspections by the sanitary and epidemiological station, control that employees undergo a medical examination (marks in the medical book are updated every 6 months), and maintain the conditions in the salon necessary for servicing clients.

If the owner of the premises has not entered into an agreement for the disposal of fluorescent lamps, solid waste, or garbage removal, the solution to these issues will fall on your shoulders.

Room

The location and area of ​​the room depend on the format. It is better to open a salon and manicure office in high traffic areas - in the central part of the city, near public transport stops and intersections in residential areas, in shopping centers.

The nail studio must meet sanitary requirements:

• availability of cold and hot water supply;
• the area of ​​one workplace is not less than 4.5 m²;
• utility room;
• separate rooms or areas for manicure and pedicure;
• high-quality ventilation system;
• a room for cleaning and sterilizing instruments (instruments and furniture are disinfected after each client appointment).

You can study the requirements in more detail in Resolution No. 59 dated May 18, 2010 “On approval of SanPiN 2.1.2.2631-10.”

For 3 workplaces (2 for manicure work and one for pedicure work) you will need at least 30 m². The area is designed for work areas, utility rooms and a foyer where visitors will wait their turn. Our business plan for a manicure salon involves renting a one-room apartment on the ground floor. The average rental price in Russia is 25,000 rubles. Repairs will require 30,000 rubles.

Equipment

Table No. 1. Furniture for a manicure room:

Table No. 2. Equipment for manicure salon:

Table No. 3. Materials for the manicure salon:

Staff

Customer loyalty - and therefore your income - depends on the level of service. Therefore, do not hire people on staff without making sure of their qualifications.

Criteria that the candidate must meet:

• education in the specialty, availability of a resume;
• availability of a health certificate with a completed medical examination;
• politeness, neat appearance;
• Diplomas from competitions, certificates of master classes will be advantages.

Table No. 4. A list of employees:

Advertising

In the beauty industry, word of mouth is considered the best advertising. A man got a beautiful manicure in your salon and attracted the attention of others. They also wanted to visit you. The business owner only needs to invest in the quality of services, and the client himself will become effective and free advertising.

But if you need to speed up business promotion (especially in areas with high competition), you can use marketing tools:

• Printable advertisement. Flyers, leaflets, booklets, announcements for posting. For design and printing - about 10,000 rubles.
• Business cards. We distribute at themed events and in any places with a potential audience. Expenses - 6,000 rubles.
• Website, groups on social networks, Instagram account. Most consumers prefer to search for a product or service of interest via the Internet. To underestimate this fact means to lose an impressive share of clients. When advertising services online, keep in mind that consumers want to see reviews, examples of work, prices and current promotions. You will spend from 15,000 rubles on advertising on the Internet.
• Participation in competitions, master classes, competitions.
• Implementation of client-oriented strategies. Having collected a database of telephone numbers, you can congratulate customers on the holidays, offer discounts, and lucrative special offers.
• Signboard. There must be an intriguing, attractive office sign. Its production and installation will require 15,000 rubles.

To attract attention, organize a grand opening of the salon - with decorations, gifts, raffles, master classes. Post photo reports on social networks or order an advertising block in the media. This method of advertising will require from 15,000 to 20,000 rubles.

Pay attention to the design of printed products. Bright, creative, stylish design of business cards, flyers, posters, advertisements will arouse trust and interest in the audience.

How much does it cost to open a manicure studio: business plan with calculations

Let's calculate the costs required to open a salon with 3 workplaces in a one-room apartment on the 1st floor:

• Registration of a business, payment of state duties and taxes - 10,000 rubles;
• Cosmetic repairs - 30,000 rubles;
• Furniture - 132,000 rubles;
• Equipment - 35,000 rubles;
• Materials - 29,000 rubles;
• Advertising - 40,000 rubles;
• Additional expenses (training of craftsmen, opening, transportation costs) - 50,000 rubles.

In total, you will need 351,000 rubles to start.

Monthly expenses:

• Taxes - 8,000 rubles;
• Apartment rental - 25,000 rubles;
• Utility bills - 10,000 rubles;
• Salary to employees - 126,000 rubles;
• Materials - 5,000 rubles;
• Advertising - 5,000 rubles.

Total monthly expenses: 179,000 rubles.

There are many different procedures for nail care and treatment. The standard ones include manicure, pedicure, scrubs, masks, paraffin therapy, wraps, moisturizing, massage, modeling and strengthening of nails with gel, acrylic, as well as nail design itself (varnish coating, artistic painting). Additional services:

• SPA procedures;
• aroma peeling;
• aroma massage;
• healing coatings.

Offer only popular services at first to save on equipment and materials. According to statistics, manicures are in high demand. Its share among all procedures performed by manicure salons and salons is 30%. Nail extensions also account for 30%. For pedicure - 15%. Subsequently, you can expand the range of services - for example, eyelash extensions, eyebrow tinting.

Table No. 5. Manicure services and their cost.

To set accurate prices, monitor prices of competitors in the region. To attract an audience at the opening stage, offer low prices.

The average profit of 3 masters per day will be 9,000 rubles.

This is about 252,000 rubles per month.

Net income: 252,000 - 179,000 = 73,000 rubles.

Payback period: 5 months.

Is it worth working on a franchise?

When opening an office under a franchising scheme, the franchisor takes on a huge share of the tasks. This includes developing a business plan, searching for premises, repair and design work, purchasing equipment and materials, and advertising. The franchisor has experience and a supplier base - therefore, you will save time, money and get rid of the risk of running into the pitfalls that await a newcomer on the path to creating a startup from scratch. Support is usually provided at all stages - from registration to organizing work processes. A ready-made, practice-tested model guarantees income.

The disadvantage of a franchise is the need to give away part of the profit every month.

What is more profitable: a nail salon or a home business?

If you are a professional master and do not have the capital to open your own office, a home salon will be the best solution. What's good about it?

There is no need to take responsibility for the quality of work of other craftsmen, or waste time and money on organizing business processes. Some people are put off by the prospect of doing a manicure at someone’s home, but with high-quality service, you will have a base of regular and loyal customers. And with it a constant source of income. When it comes to profits, when running a home-based business, your profit margin will be limited by your time.

Business risks

• High competition. To attract a central office, you will have to introduce new technologies, promotions, special offers, and develop strategies for retaining your client base.
• It is necessary to constantly monitor the level of service. One dissatisfied customer will cause significant damage to your business.
• High qualification requirements. The field is becoming more complex, new standards are emerging - it is important to keep up with the latest trends. The professionalism of the master determines the loyalty of the audience.
• Difficulties with procurement. The niche is full of unscrupulous manufacturers and suppliers, so caution is required.

Conclusion

This is not a seasonal business - there is demand at any time of the year and regardless of the economic situation in the country. The field does not require significant start-up costs and opens up a lot of opportunities for expanding the range of services. An additional advantage is that you do not need to acquire specific skills.

Never neglect planning. A detailed business plan for a nail studio will allow you to predict profit levels and keep costs to a minimum.