Business idea: how to open a nail salon. Business plan for opening a nail studio

Many people who aspire to do business face difficulties in choosing the area in which they want to work. Often the most profitable format is work in the service sector. So, various institutions that provide the opportunity to take care of themselves are becoming increasingly popular. At the same time, their visitors prefer to save their time, and therefore the most popular format is express salons.

One of the common services is a manicure. It is interesting that recently not only girls, but also men take care of their hands. Accordingly, the circle of potential customers is expanding.

Market and competitor analysis

The high popularity of hand and nail care services has led to high competition in this line of business. Among the institutions that provide manicure services, the following stand out:

Beauty salons that benefit from the opportunity to receive comprehensive facial and body care. Their main disadvantage is high prices.
Hairdressing salons that additionally provide simple services - manicure, pedicure, solarium, etc. The main advantage is low cost, the main disadvantages are not very high quality work and non-observance of sterility conditions (often).
Express format salons are establishments that are distinguished by the ability to provide several services at the same time (for example, styling in combination with makeup and manicure). The main advantage is a short service time, and among the minuses one can single out a high price and a high probability of saving on customers (which will lead to relatively low loyalty).
Various manicure studios - due to their large number, one poor-quality service can seriously affect the reputation and lead to the loss of customers. The main advantage is the focus on a limited number of services (and narrow specialization is an important condition for quality).

In addition, among potential competitors, one can single out craftsmen who provide services at home (either in their apartment or on site with clients).

In order to overcome such a highly competitive environment, one should rely on several principles for opening such a business:

Focus on high quality services.
Work only with official suppliers of professional cosmetics.
Organization of promotions for regular customers.
Providing a wide range of nail services, subject to fast execution.
Maintaining the cleanliness of workplaces.
Stylish design of the room (in fact, it is a kind of "face" of the studio).
Location in crowded places, etc.

You can watch an interesting interview with the owner of such a business in the following video:

Business Location Options

There are many places where you can start doing this kind of activity:

No additional permissions are required for the premises, hence the first option is to arrange a manicure at home. To do this, you need to purchase tools and start working: accordingly, investments and payback periods will be relatively small. However, the level of trust in such masters is often not high enough: it is necessary to have extensive experience as a nail service specialist and a loyal customer base.
The second popular accommodation option is salon in a shopping center in an express format. Often, a separate room is not allocated for it: craftsmen work right in the aisles. This requires a small area, and the number of potential customers is very high. However, a limited number of jobs can be placed here. In addition, many visitors to nail salons prefer the comfort and convenience of the procedure, which this accommodation option does not provide.
Finally, you can open a full studio in a shopping center, business center or residential building on the ground floor. The cost of rent, key customers (respectively, prices for services), etc. will differ. For the successful organization of such a business, an area of 30-60 square meters will be required.

organizational plan

You will need:

Register a company and prepare all the necessary documents - 3-4 weeks.
Find a suitable room - about 1 month.
Make repairs - 3-4 weeks.
Purchase equipment - 1-2 weeks.
Find and hire specialists - from 2 to 6 weeks.
Purchase small consumables (varnishes, creams, napkins, etc.) - this step will have to be performed constantly, so you need to immediately discuss who will do this.

Financial plan

In order to rent a separate room, you will need from 45 to 90 thousand rubles per month (depending on the region, the size of the room, its location, etc.). It is important to keep in mind that it is often necessary to pay rent for several months in advance.

In addition, a novice entrepreneur in this area expects the following expenses:

The cost of paperwork (or, as well as the preparation of documents for SES) is about 5-10 thousand rubles. You don't need to get any permissions.
The cost of repair and decoration of the premises - from 100 to 200 thousand rubles.
Purchase of the necessary equipment - about 300-400 thousand rubles for a small salon (in the case of organizing several jobs).
Staff salaries - most often calculated as a certain percentage of the cost of the service provided (about 50-60%). The salary of the administrator is 25-30 thousand rubles.
The cost of promotion is about 5-10 thousand per month.

Thus, the opening of a small studio will take about 500-700 thousand rubles. Accordingly, the project will be able to pay off somewhere after 9-12 months after opening.

Marketing plan

It is important to understand that acquaintances can become the first customers. At the same time, be sure to take pictures of successful work and fill the site and groups in social networks with them. This will allow the word of mouth effect to work: the number of customers in the first months will grow exponentially.

In addition, various promotions for clients. This is necessary so that they go from one-time to permanent. So, at the first visit, you can give a club card, which will begin to give discounts after a certain number of manicure trips - on the one hand, this will attract visitors, and on the other hand, it will allow you not to reduce revenue in the first few months of work (until the payback is reached).

It is interesting to give everything related to the salon, certain corporate style. For example, the design of business cards may overlap with the interior design, and the masters may dress according to a certain dress code, provided that they wear an apron or a badge with the studio logo.

You should take care of the clients who will have to wait for their service (among them there will be both those who came earlier, and those who will receive the service a little later than planned).

The administrator can offer them a cup of coffee or tea - this will reduce the negative effect that occurs when they have to wait.

Finally, a fairly effective method of promotion is distribution of leaflets(Interestingly, this area is one of the few where this really works). Leave leaflets first of all in business and shopping centers, and not in residential buildings.

In the case of organizing a business at home, you should rely only on satisfied customers and examples of work posted on the Internet. Therefore, special emphasis should be placed on meeting all the needs of visitors.

Risk Analysis

Any type of business is associated with certain risks. Among the common ones are:

Risks associated with the slow growth of the client base. The main way to overcome it is to provide quality services in combination with advertising. In addition, the diversification of services will also help to attract more visitors.
Turning off hot water for the summer (it is necessary to organize the work of the masters). Can be overcome with the purchase of a boiler.
Risks associated with high competition. They must be taken into account at the stage of organization and reduced through the competent choice of location, as well as the price range.

At the same time, this business is protected from seasonal demand, and also has a low probability of declining interest in this type of service, since a very small number of people can get a perfect manicure or provide proper care for their hands in a short period of time.

Thus, opening a nail salon in any of the formats is a promising and profitable idea. An equally important advantage lies in the relative simplicity of organization and a short payback period. Accordingly, the main disadvantage is a large number of competitors: it can be overcome by providing unique quality services at affordable prices for the target audience.

Each of us at least once thought about developing our own business, about working for ourselves, and not for the “uncle”. A manicure salon is a great idea for starting your own business, a whole field for creativity and self-realization, and now we will analyze in detail how to do it: where to start, what to look for, how much money to prepare for investment.

In the modern world, women's trips to manicures are becoming commonplace, it has become an inexpensive, quite affordable pleasure. Many business women consider it their duty to keep their nails in order and regularly update their manicure, they look for the best places, consult with their friends. They are willing to spend a lot of money for the work of a good master.

Despite the abundance of salons, there are few professionals in this niche, which, with the proper approach to business, will allow you to quickly stand out in the nail salon market.

First you need to firmly decide to open a salon and set a goal, preferably expressed in a certain income, for example: earn 500 thousand per month. Any business requires a serious return, so you need to be motivated and come to grips with business development.

The second important component is to draw up the right business plan, take into account expenses and income, understand the nuances and pitfalls. Let's build a task plan and step by step, analyze each in detail.

IP registration and documents

The list of documents for registration of IP in 2017 includes:

application form R21001,
notification of the transition to the USN 2017,
a payment receipt confirming the payment of the state duty for opening an individual entrepreneur in 2017,
power of attorney to submit and receive documents for opening an IP.

You can register an individual entrepreneur both independently and by resorting to the services of professional registrars, which can ease the unpleasant paperwork. Registration costs from 800 to 2 thousand rubles.

This requires a bank account and documents for its opening. It is imperative to obtain permission from the fire and sanitary and epidemiological service, conclude an agreement for disinfection, disposal of fluorescent lamps, and garbage disposal.

A prerequisite is the availability of medical books for all staff with a work permit. Drawing up an employment contract with employees for official employment is desirable, but let's be honest, not everyone decides on this in order to save money and reduce taxes.

room

Buying or renting a room depends on your desire and financial capabilities. Of course, renting in a good location is not cheap. You should not rush to buy, after a few months of the salon's operation you will understand how profitable the location in a particular place will be, perhaps you will think about moving to a more suitable area.

Having gained a certain stable client base, firmly established yourself in the area, having saved up funds, you can think about buying out the premises in order to become a full-fledged owner of your offspring.

Study the market in your city, track which places in the city are most visited - these can be large shopping centers, populated residential areas, through streets. Rent in such places will be much higher, but with skillful business management it will pay off.

Analyze the age audience: in the area with new buildings, there will most likely be an abundance of young girls who will be more willing to go to the salon; in an area where there are many elderly, renting a room is unprofitable.

There are regulations and requirements for the premises specifically for a nail salon:

The average area for the work of one master is 6 m,
The salon should not be in the basement,
The presence of a ventilation system.

It is necessary to substantiate 3 zones in the room: the administrator's zone with a sofa for waiting visitors, a work zone with tables for clients and masters, a bathroom or toilet.

It doesn't have to be 3 separate rooms, the administrator's area can be fenced off from the working area with a large screen.

Choose rooms with an unusual design or create an original interior yourself. Your salon should be memorable in order to attract not only high-quality work, but also atmosphere. Come up with a twist: an interesting color scheme, metallic-style furniture, an abundance of green plants. A big plus would also be parking next to the place of the proposed salon.

Purchase of equipment

Over time, you will feel what equipment you need to buy, but for starters, the mandatory purchases are:

manicure tables by number of jobs
comfortable armchairs or chairs with backs for masters and clients
waiting sofa
coffee table for magazines
reception desk
telephone
lockers for storing equipment, consumables
manicure instrument sterilizer
sink
autoclave
UV chamber
baths for nails
stereo system and/or TV
set of manicure tools
consumables (varnishes, rhinestones, gloves, napkins)

Find a trusted supplier of premium branded supplies. Study the supplier market, reviews, consult with business colleagues. The quality of work directly depends on the quality of materials, and this is especially important at the time of establishing a business.

In the waiting area, place a comfortable soft sofa, a coffee table with brochures, glossy publications. It would not be superfluous to put a plate with sweets, cookies, install a coffee machine and offer customers to pass the waiting time with a cup of coffee. This will help create a cozy atmosphere in the salon, and visitors will be happy to return to you again and again.

Recruitment

This is one of the most important points of a business plan. The reputation of your salon will depend on the qualifications, courtesy, and responsibility of the staff. Many experienced nail technicians work from home and have a steady clientele.

Offer them favorable conditions, a well-equipped workplace, official employment, and such craftsmen will bring a string of customers to your enterprise. You can also take beginners, but then it will take many times more time to promote the business.

Unscrupulous masters can get a job with you with insidious intent to build up a customer base in the workplace, distribute their contacts with a tempting offer to do it cheaper, train their skills to a high level on good equipment and quality materials.

To reduce the risk of such incidents, organize collective events, corporate events to unite the spirit and create one family, pay wages on time, praise on business, come up with a system of incentives and bonuses, then the masters will always feel comfortable in the workplace and are unlikely to think about changing jobs .

The responsibilities of the masters include:

Workplace preparation and cleaning
Disinfection of instruments, control over cleanliness
Accounting for consumables, timely notification of restocking
Performing services from the list of established
Polite communication with customers

A valuable employee, not only your right hand, but also the first impression of customers about the salon. At the interview, pay attention to what impression the prospective employee makes on you, it should be pleasant to communicate with him. The manager is a neat, calm, competent person.

At first, you yourself can play this role until you find a suitable representative.

Responsibilities of the Administrator:

Salon opening and closing
Keeping the premises clean
Maintaining a customer base, communicating with them, notification of promotions and offers
Registration for services
Service Consulting
Maintaining a book of reviews and complaints, resolving disputes
Cashier management, customer accounts

It is reasonable to offer a shift work schedule - 2/2 with a 12-hour working day. It is worth considering that most clients will be able to visit the salon in the evening after work, and it is worth shifting the work schedule to a later time, for example, from 10 to 22.

List of services

In this case, you can refer to the experience of colleagues and see what manicure services are provided in successful manicure centers. Classic manicure, French, shellac, nail extension, design of your choice - all this variety must be presented in the form of a table and the cost price should be calculated for each, for example:

Base coat - 10
Basic color coating - 15
Protective coating - 10
Napkins - 2
Disinfectant - 5

Total: 42 (rub.)

These calculations will be useful to us in calculating profits.

In any business there is a risk of loss of reputation. To minimize it, check the book of reviews and suggestions more often, communicate directly with customers, and build friendly relationships. Offer to leave reviews yourself, put a book on the coffee table at the entrance. Many people put the guest book in a secluded, inconspicuous place, or even keep it in a closet and take it out only when asked - this is wrong. The development of feedback will accelerate the development of your salon.

In addition, try each new service for yourself, check each master for yourself to personally verify the quality of what is offered.

Update the list of services regularly. Use unique offers that would distinguish you from your business colleagues. It can be a branded nail design, a special extension technique, the use of branded care products.

In addition to manicure, you can further expand the range and add related services - pedicure, massage. This will help increase demand and customer base.

Price list

Price list- the face of your salon. Many print them in black and white on plain A4 paper, put them in a crumpled file, hang them in an inconspicuous place, or don’t have one at all.

manicure salon- services sector. Let's compare it to a restaurant. Think about how you feel when you walk into a seemingly decent place with an attractive design, good reviews, and they bring you a menu sheet. No folder, no thoughtful design, dirty, crumpled. What impression did it make on you?

Same with the salon. Carefully consider the design of the price list, the color scheme, which would be nice to match the interior inside the cabin. Create a well-designed price list that will make it easier to work with customers. Apply a few rules:

Use paragraphs and subparagraphs. For example:

Extension: acrylic extension, gel extension, silk extension, etc.
Manicure: Classic manicure, French manicure, colored manicure…

Enter a detailed description of the service:

Classic manicure - processing of the cuticle and nail fold, shaping the nails, applying oil, transparent coating.

Customers must understand each service. Compared to a menu in a restaurant, each dish comes with a list of ingredients.

specific cost of the service. Not “from 500 rubles”, but specifically - 560, 650 rubles, etc. The client must know how much to expect and how much money to take with him.

Service execution time. Of course, it is not always possible to determine the exact one, but it is desirable to write approximately.

Service maintenance, logistics are very important in business. Of two equally high-quality salons, customers are more likely to choose a salon with extremely clear and competent service.

Advertising

At the beginning of any business, serious investments are necessary, otherwise you will have to wait a very long time for returns and profits.

But all this will be meaningless if the work of the masters is of a low level. The best advertising is a job well done, then word of mouth will not keep you waiting.

Many novice businessmen are embarrassed to personally participate in advertising. Personalization is a big step forward. People will see who they trust themselves to, who they pay money to. Create a personal brand led by your name, this will help you expand and open new outlets in the future.

financial calculation

And now let's sum up the financial results.

How much money is needed for opening and the first month of work:

Registration of an individual entrepreneur, opening a bank account - 800 thousand rubles.
Rent and decoration of the premises - 80 thousand
Purchase of equipment and consumables - 250 thousand
Salary of staff (on average, administrator - 20 thousand, foreman - 18 thousand * 4 = 64) - 84 thousand
Advertising and promotion - 30 thousand
taxes

Total: 446 thousand + taxes

In the following months of work:

Premises rent - 50 thousand
Consumables -30 thousand
Salary - 84 thousand
Internet and television - 2 thousand
Advertising - 5 thousand
taxes

Total - 171 thousand + taxes

Let's calculate the profit.

On average, a manicure is performed at a price of 500 - 700 rubles. If you take 600 rubles for the cost, then the cost calculated earlier will be 7% of the total price. From this subtract the percentage for the master, for example, 10%. As a result, 498 rubles come out, which will be used to pay rent, the Internet, taxes and own income.

Services, as a rule, cost from 500 to 2000 rubles. If one master serves 5 clients a day, subject to a stable client base, this will bring you a revenue of 20 thousand, which will amount to 600 thousand per month. Several masters will bring, respectively, many times more. Of course, these calculations are approximate, and in order to really get such a profit, you need to plow a lot, develop your business, and engage in promotion.

Conclusion

If you have firmly decided to build your business in the manicure field, you promised yourself to apply maximum activity, creativity, creativity, organization, you will certainly achieve success in this field, because a manicure salon is a win-win option with skillful business management.

You probably have not wondered why the nail salon business is so attractive to aspiring entrepreneurs. We will tell you what the secret of success of most nail salons is, advise where to open a nail salon and even tell you how to find staff. This service sector does not cease to flourish even during a crisis, salons' incomes are constantly growing - all because people want to look beautiful even when there is not enough money for gasoline. We will take advantage of this weakness of the population and open a nail salon, which will come again and again, bring their money, and take away a good mood and beautiful nails. Of course, do not expect a huge income from the very start of the enterprise, but after a couple of months of stable advertising, you will enjoy the flow of customers. We will advise you to open a nail salon with a narrow specialization - cleaning, painting nails, restoration. There are many reasons not to develop a large number of services at the start, the main one is that we simply do not have enough money to rent a huge room and buy specialized equipment. The good thing about a nail salon business plan is that we can save on a few points and open a business without a lot of money.

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Where to open a nail salon

When writing your business plan for a nail salon, you need to consider the location of your business, a lot depends on it. If in the case of a car service, we didn’t care where the company was located, now we need to find a suitable place. What to pay attention to when choosing a room for a nail salon? It's simple - it should be near large boutiques, shopping centers, fitness centers. That is, near any entertainment, after which a woman, or a man - they also use the services of a nail salon, could come in and make themselves beautiful. According to psychologists, after buying something new in your wardrobe, a person has an elevated mood and wants to make himself perfect, to eliminate any shortcomings. If, after leaving the boutique, a potential client sees a sign with the name of your nail salon, consider that you have already received the money. Of course, renting a space for a nail salon in the city center will be very expensive, but we will try to get out of a difficult situation. Find a shopping center a little further from the center, choose a smaller area and rent costs will be reduced to 30 thousand per month. These are the first expenses of the nail salon for the operation, and we will try to recoup them.

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Opening a nail salon begins with the purchase of equipment

First we need to buy a manicure table and a good nail lamp. A high-quality table with a good finish will cost us 6 thousand rubles. A nail extension lamp today costs about 5 thousand rubles, it is better not to save here and immediately buy good equipment. Let's add two more chairs for each table to the expenses of the nail salon - one for the salon worker, the other for the client. Two chairs will cost us 4 thousand rubles. Based on the size of the rented premises, we need to decide how many tables we need to buy and put. Large nail salons set up tables so that there is 10 square meters of free space per table. Considering the price of rent, we cannot afford such extravagance. To begin with, we will buy two tables with chairs and lamps, so as not to burden our budget too much and at the same time be able to serve all customers. Later, when there will be more customers, you will need to purchase additional tables and place them as comfortably as possible to move customers. The costs of a nail salon should also be burdened by the purchase of consumables. Do not forget that most often people come to such salons in order to paint their nails and put them in order. Consumables include varnishes, paints, acrylics, tips, creams - all this will cost us 6 thousand rubles for one manicure table. You should not save on the quality of materials, most of your customers understand this themselves and will immediately notice a cheap varnish or cream. One-time expenses of a nail salon end there.

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Nail Salon Business Plan: Hire Staff

At the start of the enterprise, we decided to install two tables in order to reduce costs. For each table you need to hire one worker, preferably a woman. You can start looking for staff before buying materials, and then, if you don’t know where to start a nail salon, the staff will tell you what is missing for comfortable work or what materials you need to buy more. Personnel are easiest to find at employment services or job sites. Most makeup artists who graduated from an educational institution, after completing the courses, want a salary of 60 thousand rubles, but after a couple of months of searching they are left with nothing. It is precisely such valuable personnel that then look for work through the employment service in the hope of working in their specialty. We will find two make-up artists and offer them a salary of 15 thousand rubles a month. Believe me, this salary is enough for a person who has no salary at all. For two employees, we need 30 thousand rubles a month, we will add this to the expenses of the nail salon. The staff, by the way, will not only perform the work, but also receive money for this work - we do not need any cashier, these are just extra expenses.

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Our main advertising weapon will be a sign with the name of a nail salon. It is worth paying attention to this, hiring a professional, because the entire salon will be evaluated by our signboard. The nail salon business has been popular for a long time and a bright signboard can distinguish us from the crowd of identical companies in the first place. We will spend 8 thousand rubles on it. After installing it, you need to do direct advertising, which brings the main number of customers for our business. What is the main income of a nail salon? That's right - from the women of the middle class. We will not aim for below average income for the reason that this segment of the population very rarely uses the services of a nail salon. So, the middle class is office workers, accountants, bank workers, shop assistants, teachers, and so on. We will hand out colored leaflets describing the services and prices for them to these people - during the lunch break, after the end of the working day, before work. You won’t be able to cover everyone at once, so just periodically change the place of distribution of leaflets. This will bring a certain flow of customers, which is already good for a new business. Then these clients will advertise us themselves. We need to advertise our nail salon business as much as possible, so let's not forget about online advertising. In every city there are women's forums where the weaker sex discusses their issues, there are Vkontakte groups with various kinds of advertising. Do not be lazy and compose a good advertising message, which you will then leave on all these resources. Somewhere you have to pay, somewhere you can advertise for free. The main thing when you spend money on advertising, do not be disappointed - it will all turn into income for a nail salon later.

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Business plan for a nail salon: calculate expenses and income

We have written in detail about everything that we need to buy in order for the nail salon business to be successful and develop, now it’s worth summing up our expenses. One-time expenses consist of the purchase of two tables op 6 thousand rubles, two lamps and four chairs - 4 and 2 thousand, respectively. For each table, you need to buy materials in the amount of 6 thousand rubles. We do not forget that we buy a high-quality, unique sign for our salon - this is another 8 thousand rubles. In total, one-time expenses will amount to 50 thousand rubles. Operating costs are made up of rent and wages to employees of the enterprise. We will find inexpensive premises near a shopping center with a rent of 30 thousand rubles a month, we will also use a trick with the staff and find workers through the employment service. Wages will be 15 thousand for one employee. Advertising of our business will cost 6 thousand rubles. As a result, 66 thousand rubles for the operation. Now let's calculate the income of a nail salon. Manicure on average in the region costs 1000 rubles for all nails without coating, with coating 1200 rubles. A pedicure will cost 1,200 rubles uncoated, 1,500 with a coating. That is, having served one client, you will receive approximately 2500 rubles. For the payback of the functioning, we need to serve 26 customers per month, the rest is pure profit.

* Calculations use average data for Russia

435 000 ₽

Starting investments

350 000 - 550 00 ₽

110 000 - 250 000 ₽

Net profit

7 months

Payback period

In Russia, there is a growing culture of doing manicures in specialized salons. To open a manicure parlor, you will need about 435 thousand rubles, and it can bring more than 100 thousand rubles. net profit.

1. Summary of the project "Manicure room"

The goal of the project is to open a manicure room for the implementation of a range of manicure and pedicure services in Rostov-on-Don. For the implementation of the project, a room is rented in a residential area of the city. The area of the room is 30 m2. This manicure room is designed for three manicure places. The price segment is medium. The target audience is the female population of the city, using the services of a nail salon from 1 to 2 times a month, depending on preferences and income level.

The main advantages of the manicure business:

business relevance;

lack of seasonality, constant demand;

does not require large investments.

The manicure business has two main criteria for success: location and professionalism of the masters. The volume of initial investments is 435,000 rubles. Investment costs are directed to the renovation of the premises, the purchase of equipment and furniture, the initial purchase of consumables and the formation of working capital, which will cover the losses of the initial periods. Own funds will be used to implement the project.

2. Description of the industry and company

Currently, the Russian market of the beauty industry is experiencing an active development of manicure service. In the structure of demand for services of beauty salons, manicure services occupy almost 40%. In recent years, the beauty industry market has seen the emergence of many highly specialized salons that focus their activities on the provision of manicure services. The capacity of the Russian manicure services market over the past 5 years has grown by 111% and in 2015 amounted to 232 billion rubles. Every year, the quantitative volume of the market is growing, along with this, the price of manicure services is also increasing. Only at the end of 2015, prices for this type of service increased by 40%.

Experts expect that the Russian market of manicure services will continue to develop dynamically. This will be facilitated by the growth of incomes of the population, weak market saturation in local areas, fashion trends, and the development of the global beauty industry.

To date, the demand for the services of nail salons is quite high. According to statistics, in 2015 the share of Russian women who regularly use the services of nail salons was 55%. The results of a survey conducted among 10,000 respondents indicate that 42% of manicure masters serve from 11 to 30 clients per week, and 23% of manicure masters serve more than 30 clients. The manicure service market is characterized by a high level of competition. Nail salons are presented in different formats and territories: in every shopping center, in the city center, in residential areas, and even at private masters at home.

Despite the high level of competition that is observed in the market, the niche of specialized nail salons is not completely filled. The number of nail salons in New York is about 1300, while in Moscow there are about 300. Based on this, we can conclude that there are great opportunities for the development of the Russian manicure services market. Stable demand for manicure services remains even in the context of the economic crisis. According to VTsIOM, in 2015, only 1% of the female population said that due to price increases, they were forced to abandon beauty procedures, which include manicures.

Advantages of a business in the field of nail service:

Business relevance. The culture of doing manicures in specialized salons came to Russia relatively recently, and the fashion for professional manicures is becoming more and more firmly established among the female population of the country;

Lack of business seasonality, year-round demand;

Does not require large investments. There are several formats of manicure studios (from economical nail bars to large-scale salons) designed for any budget;

Does not require serious knowledge in the field of business and finance, therefore, is a suitable startup option for aspiring entrepreneurs;

Possibility to expand the range of services;

Basic level of profitability 20-25%.

The main disadvantages of the nail business:

High level of competition. Despite the potentially high capacity, competition in the market is quite high. To attract customers, you need to constantly introduce new technologies in the field of nail service, use marketing tools and form your customer base;

Need ppermanent controlservice level. To keep a customer, you need to constantly maintain a high level of service. For nail salons, a one-time visit of a client is not so much important as a long-term relationship with him;

High requirements for professionalism. Every year these requirements for a manicurist become tougher: professional standards change, new technologies are introduced, new trends appear. Often the professionalism of the master determines the loyalty of the client.

Difficulties associated with consumables. With the growing popularity of nail salons, the market for nail supplies is developing. In this regard, there is a huge number of little-known and not always high-quality suppliers. Therefore, it is necessary to navigate the brands of professional goods in order to purchase high-quality consumables.

3. Description of manicure parlor services

Nail service belongs to the business of beauty salons, providing a highly specialized list of services. The nail salon provides services for the care of the nails of the hands and feet. Today, the market offers a huge number of procedures for the processing, restoration and extension of nails.

Standard set of nail salon services:

nail and hand skin care services: various types of manicures, scrubs and hand masks, paraffin therapy, wrapping, moisturizing, massage, etc.;

modeling and strengthening of nails with gel, acrylic, etc.;

nail design: varnishing, gel polish using various techniques;

SPA care, aroma peeling, aroma massage, therapeutic coating and other services can act as additional services of a nail service. For the initial stage, it is recommended to focus on the main and most demanded services. This will save on the purchase of consumables. According to statistics, the most popular type of service is manicure - its share in the total structure of services provided in the salon is 30%. Nail extension also takes 30%. In third place is pedicure - 15%, eyelash extension, which is often offered to customers as an additional service, occupies 13%. The remaining 12% equally share hand services, nail correction, foot services, hand massage, bioepilation and solarium.

The specific list of nail services depends on the availability of equipment, suppliers of consumables, the level of professionalism of the masters, and the imagination of the business owner. With the development of a business, it is possible to expand the type of services provided by adding eyelash extensions, permanent eyebrow tinting, a solarium, and cosmetology services.

The list of manicure parlor services in the initial period:

manicure without coating - 400 rubles.

hardware manicure - 700 rubles.

varnishing - 100 rubles.

gel polish coating - 500 rubles.

removal of gel polish - 200 rubles.

design (french, pattern, sequins, rhinestones) - 150 rubles.

gel nail extension - 1300 rubles.

nail correction - 650 rubles.

paraffin hand therapy - 250 rubles.

hand massage - 200 rubles.

pedicure - 1000 rubles.

paraffin therapy for legs - 400 rubles.

To determine the exact cost of each type of service, a competitor analysis should be carried out. At the first stage of work, it is recommended to set prices slightly lower than those of competitors.

4. Sales and marketing of a nail salon

The target audience of a nail salon is 95% of women's clients, 5% of men. These are working people who take care of their appearance and use the services of the salon 1 to 2 times a month, depending on their preferences and income level. A separate group of potential clients is the non-working population of the city, which includes young girls, mothers on maternity leave, and housewives.

To create a more detailed portrait of the client will allow real data collected over 6-8 months of constant work of the salon. Ideas about your customers will allow you to determine the possibility of introducing a particular service, form a marketing policy, etc. Keeping statistics and analyzing the client base, you can identify groups of regular, one-time and "lost" clients, as well as evaluate the effectiveness of each master.

Ready-made ideas for your business

To effectively influence the target audience, it is necessary to develop a name, company logo and corporate identity. The formation of a single concept significantly accelerates the promotion of the brand on the market.

Nail salon promotion channels include:

distribution of flyers and leaflets;

placement of business cards in crowded places of the target audience;

holding various promotions and developing loyalty programs;

participation in various competitions and competitions;

use of client-oriented techniques: congratulations on holidays, providing bonuses to regular customers.

Ready-made ideas for your business

To attract the attention of consumers, you can hold a solemn opening ceremony of the salon: decorate the facade, invite guests, arrange a draw, organize a master class. Place photos and a report on the event on social networks or order advertising in the media that will cover this event. The cost of this type of advertising will be at least 15,000-20,000 rubles. Special advertising techniques should be provided for regular customers. You can provide special promotions or events for them. Most nail salon promotion channels do not require significant costs, and some of them are free.

distribution of business cards among the target audience (for example, you can offer a hairdressing salon mutual advertising with the placement of business cards). Printing business cards will cost about 2000 rubles;

the creation and active promotion of accounts in social networks will cost 3,000 rubles.

the manufacture and installation of an attractive sign will cost about 15,000 rubles.

Thus, the cost of advertising will amount to 25,000 rubles. It is worth emphasizing that a significant role in the promotion of a nail salon is played by the professionalism of the masters, the good reputation of the salon, the courtesy of the staff and the quality of service. These parameters have a strong impact on sales volume.

During the working day, one master can serve an average of 4-5 clients. The average check per customer is 1000 rubles. The revenue per master will be approximately 5,000 rubles. It is planned to open a salon with three workplaces for manicure and one chair for pedicure. Thus, the daily revenue of the salon will be 15,000 rubles, and the monthly revenue will be 450,000 rubles.

5. Manicure parlor production plan

Opening a nail salon involves the following steps:

1. Nail salon format.

To date, the nail business is represented by various forms:

Nail bar. Nail bars are an open counter located in shopping centers and providing express manicure services. The advantages of this format are its cost-effectiveness and location at a point with high traffic of potential customers. However, there are significant drawbacks, which include the complexity in organizing the work process, human psychology - some do not want to carry out beauty procedures in front of everyone, the inability to expand the range of services, the reputation of a budget institution, which may alienate part of the clientele;

Manicure at home- home studio in which the master works. Usually this is a master with experience and an established client base, who, in order to save money, equips his office at home. The advantages include the ability to sign up for a convenient time, a lower price of services, since the master saves on renting commercial premises. The disadvantages include the lack of responsibility of the master, since they often do not register their activities carried out at home, as well as their reputation - not every client will trust the master at home.

manicure parlor is a small, isolated space with one or two masters. Advantages - a standard, budget format, which includes a standard set of manicure services. Cons - small space, difficulty in expanding the range of services.

manicure studio- a specialized beauty salon that provides a full range of manicure and pedicure services. Usually specialists of a wider profile work here, a wider range of services is provided. Pluses - a more expensive price segment, a competitive advantage in the form of more qualified employees. Cons - it requires a lot of money, there is a risk of not filling the studio.

Nail salon is part of a full-fledged beauty salon. The advantages are that all beauty services are provided in one institution. The main drawback is the distrust of those customers who prefer to go to highly specialized establishments.

This business plan involves opening a manicure parlor. This format occupies the middle price segment and covers a significant part of potential customers.

Ready-made ideas for your business

2. Location of the institution. In accordance with the format of the establishment, the location and the required area of the establishment are determined. As with most types of business, it is recommended to locate the nail parlor in a high traffic area. It can be the city center, stops and intersections in a residential area, a commercial area in a shopping center. It is planned to open a manicure parlor in a residential area - on the first floor of an apartment building on the first line of houses.

Sanitary requirements for manicure rooms:

cold and hot water supply;

one workplace not less than 4.5 m2;

the presence of a utility room;

separate rooms for manicure and pedicure procedures;

good ventilation of the room;

room for cleaning and sterilization of instruments.

You can get acquainted with these requirements in the Decree of the Chief State Sanitary Doctor of the Russian Federation dated May 18, 2010 N 59 Moscow "On approval of SanPiN 2.1.2.2631-10"

For the organization of 3 workplaces for manicure and 1 pedicure chair, about 30 m2 will be required, taking into account the working area, technical rooms and the waiting room. For the implementation of the project, it is planned to rent a room with an area of 30 m2 in a residential area of Rostov-on-Don. Rental price - 25,000 rubles / month. 9 m2 is allotted for the pedicure room - two pedicure chairs can be installed on this area, but in order to save investments, one pedicure place will function at the initial stage. The main hall occupies 17 m2, which houses three manicure workstations and a reception with a comfortable waiting area. 2m2 is allocated for the bathroom, and 2m2 for the technical room. Cosmetic repairs will cost 30,000 rubles.

3. Ppersonnel selection. This is a very important stage when opening a manicure parlor, since the client base depends on the quality of the services provided. When hiring employees, the following selection criteria must be considered:

the master must have an education in the specialty;

it is desirable to have diplomas and medals from various competitions and master classes, confirming high qualifications;

manicurists must have sanitary books and be checked every six months;

the master must be polite and have a neat appearance.

In addition, it is worth making special demands on the administrator: courtesy, literacy, understanding of the specifics of the work of masters, and organizational skills.

4. Purchase of equipment and materials. When purchasing equipment and consumables, special attention should be paid to product quality. It is necessary to purchase equipment and consumables in verified places, with a certificate. It is better not to save on this cost item. Table 2 provides an indicative list of required equipment.

Table 2. List of equipment and materials for a manicure room

Furniture	Equipment	Consumable
Armchairs for master and client	UV lamp for building and drying gel polish	Nail polish color palette
Manicure table not less than 70 cm	Manicure sets	Nail polish/shellac removers, cuticle softeners and other cosmetic chemicals
Cabinet, shelf for storing materials and tools	Sterilizers	Creams / products for wellness procedures
Reception for administrator		Napkins, towels, gloves, etc.
Sofa for the waiting area	Bathtubs, coasters and pillows
Clothes hangers	Paraffin furnace
Safe for storing money and documents	Brushes for artistic painting of nails
TV for the hall	Table lamp
Chair for pedicure	Manicure hood
water cooler
Alarm system
Approximate cost: 130000 rubles	Approximate cost: 50000 rubles	Approximate cost: 30000 rubles

In the first month, the cost of consumables will be about 30,000 rubles, since it is necessary to form a complete assortment. In the coming months, it is planned to buy additional consumables in the amount of 10,000 rubles.

Thus, the amount of initial investment in the arrangement of a manicure room is 210,000 rubles.

6. Organizational plan of a manicure parlor

The initial stage of opening a manicure parlor is to register a business with government agencies and obtain permits. To conduct commercial activities, an individual entrepreneur is registered with a simplified UTII taxation system. Manicure parlor belongs to the category "Household services", the main indicator in calculating the tax is the number of employees employed in the business. The corrective indicator is set separately for each region. For the city of Rostov-on-Don, the value of the coefficient is 1.0 (relevant for 2017). Types of activity according to OKVED-2: 96.02 - Provision of services by hairdressers and beauty salons.

Documents for opening a manicure parlor:

IP registration certificate;

extract from USRIP;

permission to conduct activities from the fire service;

permission of the sanitary and epidemiological service;

contract for disinfection, disposal of fluorescent lamps, garbage disposal;

employment contracts with employees;

sanitary books of masters.

It is recommended that you familiarize yourself with SanPiN 2.1.2.2631-10 "Sanitary and epidemiological requirements for the location, arrangement, equipment, maintenance and mode of operation of public utility organizations providing hairdressing and cosmetic services."

The working hours of the manicure parlor are from 10:00 to 21:00. Based on this, the staffing table is formed. Since the institution is open 7 days a week, it is necessary to organize a shift work schedule for all staff of the institution. The duties of manicure and pedicure masters include providing appropriate services to clients of the manicure room, caring for tools and equipment. The duties of the administrator include: control over the appointment of clients to each master, maintaining social groups, maintaining the client base, organizing the workflow, communicating with clients by phone, in social networks and personal communication.

The head of the manicure parlor performs full business management: development of a marketing strategy, search and hiring of employees, purchase of consumables, control over the distribution of funds, control of revenue, payment of wages and decision on the payment of bonuses, timely payment of taxes and contributions, staff development, solution of current problems.

Table 3. Staffing and payroll

№	Job title	FOT, rub.
Administrative
	Administrator (shift schedule)
	Accountant (part time)
Industrial
	Manicure and pedicure master (shift schedule)
Auxiliary
	Cleaning lady (part time)
		108 000
Social Security contributions:
Total with deductions:

7. Financial plan for a manicure parlor

The financial plan takes into account all the income and expenses of the manicure parlor, the planning horizon is 3 years. It is planned that after this period, the institution will need to expand production and the list of services provided, as trends in the beauty industry are changing rapidly.

To launch the project, it is necessary to calculate the amount of investment. To do this, you need to determine the cost of repairing the premises, purchasing furniture and equipment, conducting an advertising campaign, the initial purchase of consumables and the formation of working capital, which will cover the losses of the initial periods. Own funds will be used to implement the project.

Table 4. Investment costs

Variable costs consist of the cost of materials that are used in the provision of manicure or pedicure services. On average, the cost of materials spent on one procedure is about 8-10% of the cost of the service for the client. Based on the amount of the average check, we calculate the cost of one procedure: 1000 * 0.1 = 100 (rubles). The fixed costs of a nail salon consist of rent, utility bills, payroll, advertising costs, taxes, and depreciation. The amount of depreciation is determined by the straight-line method, based on the useful life of fixed assets in 3 years.

Table 5. Fixed costs

8. Evaluation of the effectiveness of a manicure parlor

The payback period for a nail salon with an initial investment of 435,000 rubles is 7 months. The net monthly profit of the project upon reaching the planned sales volumes will be about 100,000 rubles. Return on sales in the first year of operation will be 29.1%. The net present value is positive and amounts to 107,692 rubles, which makes it possible to speak about the investment attractiveness of the project.

9. Possible risks

To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

External risks of a manicure parlor:

High level of competition in the market. A well-thought-out marketing strategy and the formation of your client base will help reduce the risk effect;

The fall in effective demand. This risk can be leveled by lowering prices and holding various discount promotions;

Loss of location due to termination of the lease. It is not uncommon for the owners of the premises, seeing the successful development of their business, terminate the lease agreement and open a company with a similar type of service. It is possible to reduce this risk by concluding a long-term lease agreement and choosing the right landlords.

Internal risks of a manicure parlor:

Staff problems. Firstly, this is the dishonesty of employees who get a job in the salon in order to build up their client base and continue working at home. In order to avoid such situations, it is necessary to introduce a corporate culture aimed at long-term work with personnel; maintain a stable level of wages and motivation of employees; create a friendly atmosphere within the team. Secondly, this is an insufficient level of qualification of employees, because of which the reputation of the entire salon may suffer. The easiest way to reduce this risk is at the recruitment stage, by hiring employees who meet all the requirements;

Salon financial plan
Business Startup Technology
- - - Similar business ideas:

Business plan for opening an express manicure salon in a shopping center on an area of 6 sq. m.

How much money do you need to start a business

According to preliminary calculations of the business plan, the costs of opening a nail salon will include:

Deposit for renting premises (2 months) - 80 thousand rubles.
Equipment - 500 thousand rubles.
Consumables - 40 thousand rubles.
Advertising sign - 30 thousand rubles.
Business registration and other expenses - 20 thousand rubles.

Total - 670 thousand rubles. It is planned to allocate 60% of own funds and 40% of borrowed funds (bank credit) for the project implementation.

Prospects for the market of nail salons

Recently, there has been an increase in the number of newly opened nail salons. Step by Step experts characterize this market segment as attractive from a financial point of view. Speaking in numbers, almost 20% of the female population of large cities use the services of nail salons. In a million city, the potential audience of customers is approximately 100,000 people. The lion's share of customers refers to the service in terms of fashion, maintaining a high status in society and prestige. Despite the growing demand among the population, the market for nail salons today is not saturated. Although there is competition, there are still no large, network players. Therefore, small businesses can feel quite comfortable.

Which OKVED to indicate when registering this business

As an organizational form, it was decided to register individual entrepreneurship. We believe that this is the optimal org. form for a small manicure cabinet. The application for registration will indicate the OKVED code 93.02 - “Provision of services by hairdressers and beauty salons”. UTII will be used as a taxation system - a single tax on imputed income. With UTII, the tax is paid based on the area of the object, which in this case is minimal. This means that the tax will not be large (4 - 6 thousand rubles per month). The nail salon is planned to be located in a high-traffic area. For this, a lease agreement for a 6 sq. m. in one of the popular shopping centers of the city. The rent will be 40 thousand rubles per month. Expensive, but we believe that it will pay off with a high client flow of the shopping center. In addition, the location in the shopping center will significantly reduce the cost of advertising the salon.

What equipment to choose for a nail salon

To provide high-quality manicure services, it is planned to purchase the optimal set of equipment: a manicure table, a manicure stand, chairs for masters, UV lamps for building, a vacuum cleaner and related products (manicure roller, stand for varnishes, manicure lamp, manicure bath). Estimated costs for the purchase of equipment will amount to 500 thousand rubles. For the provision of services, four masters will be hired to work in shifts 2/2. The salary will be set as a salary + a percentage of the proceeds from the client's funds. Masters with experience will be taken to work, but employment of novice specialists is not excluded. Unskilled workers are planned to be sent to advanced training courses. The duties of employees will include not only the provision of manicure services, but also control over the cleanliness of the working area. The employee is obliged to carry out daily wet cleaning of the work surface and wash the table from drops of varnish. A special manicure machine with a vacuum cleaner will be used to clean acrylic dust.

“It is better to use disposable towels. If they are rag, you will need to conclude an agreement with laundries or you will have to open a separate laundry room.

Nail Salon Marketing Plan

The salon plans to provide the following services:

Classic manicure (800 rubles)
Manicure "Economy" (900 rubles)
Manicure "All inclusive" (1100 rubles)
Therapeutic manicure (1300 rubles)
Manicure + Shellac (1400 rubles)
Children's manicure (700 rubles)

The promotion of a nail salon will be carried out in several ways. The first thing to do is business cards. They are planned to be distributed to other related salons in this area: massage rooms, spas, tanning salons, hairdressers, and so on. It is also planned to advertise the salon as much as possible on the Internet: create a group on social networks, leave information on forums and bulletin boards, add the company to the online catalog of organizations.

Salon financial plan

Fixed monthly expenses

Premises rental - 40 thousand rubles.
Advertising - 20 thousand rubles.
Taxes (UTII) - 5 thousand rubles.
Salary + insurance (4 people) - 110 thousand rubles.

Total - 175 thousand rubles. Income

The average check of the service is 1000 rubles.
Number of clients per day - 10 people. (only 5 people per master).
Revenue per day - 10,000 rubles.
Revenue per month - 300,000 rubles.

How much can you earn at the opening of a nail salon

Hence the profit: 300,000 - 175,000 = 125,000 rubles. The profitability of a nail salon, according to business plan calculations, is 41%. With such indicators, the project should pay off in 10-12 months. (taking into account the period for the promotion of the point).

Step-by-step plan for opening a nail salon

Conducting situational analysis of the market, customer base.
Choice of salon format: home service, salon opening.
Registration of a business and obtaining permits to conduct activities.
Search for colleagues.
Rent and arrangement of premises.
Acquisition of consumables, equipment, inventory.
Conducting an advertising campaign.
Starting a business.

What documents are needed to open a nail salon

The easiest way to open a nail salon is to register an individual entrepreneur by providing a photocopy of your passport, an application and paying a state duty to the tax service.

Which taxation system to choose for business registration

For the salon, you can choose 3 taxation systems:

UTII - a fixed tax that suits better than other systems;
USN - a system in which there is no need to keep accounting records.
Acquisition of a patent - does not exist in all regions of the Russian Federation.

Do I need permission to open

It will not be possible to open a nail salon without obtaining permission from the SES and the fire inspection. State institutions will check the premises for compliance with the standards and issue the necessary document. A nail salon must comply with the requirements of the sanitary service: workplace - at least 6 sq. m, furniture - amenable to dry cleaning, a sink for washing tools, the presence of sterilization chambers. Opening a nail salon is not subject to licensing.

Business Startup Technology

Great success is achieved by those nail salons that give preference to quality, the study of new techniques and trends. For the prosperity of activities, it is recommended to open a point in a crowded place, provide individual discounts, and hold promotions for the holidays. The technology for opening a nail salon is simple - market research, renting a room, purchasing equipment and hiring real professionals. But the main thing is your own concept, which leads to your goals. As a rule, most clients prefer not the place of the salon, but a specific master.