How to open and what you need for a burger. How to open a burger shop from scratch: step by step instructions
- one of the most dynamically developing and demanded directions for today.
If you are thinking about opening a catering establishment in the absence of a lot of capital to open a good restaurant, we advise you to pay attention to the burger format.
Why burgers? Let's figure it out.
The high pace of life of a modern person in a metropolis creates a demand for food in all kinds of eateries.
But not all residents of big cities would be happy to go to lunch at McDonald's or KFC, however, they would not refuse to have a bite of this format of food on the go.
Establishments where the main focus is the preparation of burgers - cutlets from good meat on a special bun, with the addition of various sauces and fillers, are in great demand today, and in terms of the quality of preparation and taste they surpass the well-known economy class fast food.
A burger, french fries, coffee or a sweet fizzy drink is a desirable menu for today's trendy catering establishment. Establishments of this nature are always in good demand among the population due to their palatability, speed of preparation and the opportunity to have a bite to eat in a convenient place at any time.
Such fast food as burgers, which came from America, until recently caused associations with McDonald's and other world-famous fast food restaurants, and today establishments of this type are opening almost on every corner.
How to open your bar from scratch - see the instructions.
Large restaurateurs also saw great potential in burgers, for example, Arkady Novikov opens FARSH establishments in Moscow, Alexander Rappoport opened Voronezh, the famous rap artist Timati launched BlackStarBurger, and popular coffee houses and restaurants began to increasingly introduce burgers, sandwiches and other dishes that you can take with you if you wish.
How to open your own burger, see this video:
Reasons for opening a burger joint and running such a business
Consider the benefits of opening a burger joint and answer the question why the popularity of this line of business is growing rapidly:
It is enough to have good burger recipes, quality meat, freshly baked buns, fresh ingredients and a relatively small kitchen in stock. Burgers are easy to make and take minutes to prepare.
In restaurants and sushi bars, it takes 20-30 minutes to prepare hamburgers to order, while in a burger shop, a much larger number of people will have time to get a portion of fast food during this time.
The growth of Russia's own production of quality meat makes it possible to use fresh, high-quality and relatively inexpensive ingredients for making hamburgers.
So you've decided to open a burger joint.
The cost of a burger. Photo: biz360.ru Consider the main stages of the opening and all the problems that may arise during the preparation for the opening:
Preference is usually given to the first option. The taxation system for such catering establishments is chosen as UTII.
To register an individual entrepreneur, you must visit the Federal Tax Service with a passport, submit an application and pay a state duty (800 rubles).
If everything is done correctly, you will receive a certificate of status of an individual entrepreneur in just a few days.
- medical books for employees;
- permission from the fire department;
- permission from SES;
- for the sale of alcoholic beverages.
How to open a popular burger place, see this video for tips and ideas:
At the initial stage, 2 managers, 2 cooks and 4 hall workers will be enough.
Think about who will supply you with quality meat and other ingredients.
It is possible to attract popular bloggers to promote your business. Create promotions, arrange delivery and use all the latest marketing tools.
How to appoint a person responsible for fire safety - read.
Opening a burger franchiseSometimes it is easier for aspiring businessmen to open a burger franchise than to create a business from scratch. Many popular chains are interested in expanding and entering the market of other regions by selling their franchises.
If you have a large enough capital, large restaurants such as Burger King, for example, can be considered for buying a franchise.
At the same time, the franchise buyer has at his disposal a ready-made business plan, ongoing support, a ready-made advertising campaign and a ready-made menu.
The advantage of a franchise is that its buyer can be sure that the idea will work, he does not need to figure out what and how best to do it, where to invest.
Of the minuses, one can note monthly royalties in the form of a percentage of profits, as well as mandatory compliance with the requirements of the franchisee.
Business plan with calculationsExperts say that opening a burger shop will cost 3.5-9 million rubles. But buying used equipment can save you a lot of money.
The average price of a burger in such establishments varies from 250 to 600 rubles.
At first, the monthly profit, as a rule, does not exceed 30-50 thousand rubles per month, but with constant development it increases significantly. Payback can be achieved in about 2 years.
And that's a good return.
Let's calculate the approximate costs that will have to be incurred when opening a burger area of 100 square meters in 2017-2018:
Room rental - from 40,000 rubles;
Approximate calculation of funds for the opening and payback of a burger. Photo: s0.rbk.ru The cost of one simple burger is about 180 rubles:
- Roll - 15 rubles;
- Cheese - 10 rubles;
- Sauce - 40 rubles;
- Minced meat - 75 rubles;
- Tomatoes, cucumbers, salad - 40 rubles.
The cost of equipment and furniture (rub.):
- Refrigerator table - 164 thousand;
- Refrigerator - 125 thousand;
- Water heater - 21 thousand;
- Thermal showcase - 180 thousand;
- Grill - 820 thousand;
- Deep fryer - 700 thousand;
- Oven oven - 130 thousand;
- Scales - 14 thousand;
- Bathtub for washing dishes - 30 thousand;
- Refrigerator checkpoint - 180 thousand;
- Food warmer - 60 thousand;
- Dryer - 10 thousand;
- Furniture - for the bar and kitchen - 800 thousand rubles
Thus, the purchase of equipment will cost about 3,000,000 rubles.
Employee salary:
- Manager (2 people) - 35,000 rubles;
- Hall employee (4 people) - 20,000 rubles;
- Cook (2 people) - 100 rubles per hour;
- Technical staff (1 person) - 12,000 rubles.
In such establishments, the average check is 250-400 rubles per person. The number of clients per day can reach 600-700 people.
It turns out that in a month you can earn about 700,000 rubles. In this case, the net profit will be 300,000 rubles per month, and the investment will pay off in a year.
How to create your own business for a novice entrepreneur - tips.
OutcomeThe fast food business is currently experiencing a big boom due to a new fashion trend that is very popular among young people.
Creating a burger restaurant with diligence and constant development will bring a good income, and the institution itself can fall in love with thousands of customers.
The well-known restaurateur Arkady Novikov claims that the main thing in this business is high-quality meat and good buns. In this case, there will be no release from visitors. Good luck!
Business plan for a burger shop: business relevance + main components of the plan + business registration + market analysis + choice of institution concept + selection of premises, equipment and staff + advertising and promotion of a burger shop + calculation of expenses and business payback.
The catering business has been one of the most profitable business areas for many years. But time does not stand still, day by day new types of establishments appear, which are becoming much more popular than the restaurants and fast food cafes that are already familiar to us.
These enterprises include burgers - restaurants and cafes of the "new" generation, which have a narrow specialization and offer their visitors a wide range of burgers.
Such a business in Russia is not yet very developed, but it can rightfully be called one of the most promising. If your attention was attracted by the opportunity to launch such an enterprise, there is no doubt - such a business will definitely bring good profits.
In this article, we will analyze a detailed business plan for a burger joint so that you can see how to open such an establishment step by step and make it popular.
Opening a burger: the relevance of a business ideaIt makes no sense to talk a lot about the fact that all kinds of restaurants and cafes are very popular among the population.
This is facilitated mainly by the fact that the rhythm of life of modern man has greatly accelerated. Every second person, working hard, simply cannot allocate enough time to spend several hours every day preparing food.
This is especially true for those citizens who spend almost a day in offices or educational institutions.
A simple scheme allows you to compare the attendance of various kinds of institutions in 2014 and 2017:
It follows from the statistics that the attendance of fast food restaurants and cafes are in the leading positions. And this, in turn, suggests that the catering business in Russia is very relevant.
Moreover, such a statement applies to all catering establishments, and especially to still underdeveloped, new areas, which, of course, include burgers.
On the one hand, it may seem that a burger restaurant, as an establishment with a narrow range of dishes and a small area, is not a very attractive business idea.
But in reality, everything is completely different.
Burgers have a lot of advantages and disadvantages compared to regular ones:
- Unusual culinary direction.
- Distinguished style.
- Affordable pricing policy.
- Fast cooking, combined with high quality products and service.
- Nice atmosphere without too much noise and fuss.
All these characteristics, plus many more, make burgers a popular place for visitors and a very lucrative business for entrepreneurs.
Therefore, regardless of whether you are a beginner businessman or an already established entrepreneur in the restaurant business, know that burgers are a very relevant and promising type of activity.
The main components for writing a business plan for a burger
To date, to start any type of business, an expedient solution and even a necessity will be the preparation of a business plan for opening an enterprise.
At the initial stage of doing business, a business plan will help you correctly calculate the necessary capital investments, think over the concept of the institution, select premises and equipment for it, and develop a marketing strategy.
In total, all this will allow you to avoid numerous mistakes and risks, and also help to calculate your own strengths.
A business plan is a very broad concept. The document consists of a large number of sections, each of which is needed to think through all the details of the project.
As for the burger business plan, it will consist of the following mandatory sections:
- Analytical plan– market analysis, determination of the target audience and competitors, business relevance.
- organizational plan– business registration, approval of strategy, concept and product range.
- Production plan– selection of premises, organization of space, development of interior design, purchase of equipment, hiring of personnel.
- Marketing plan– development of ways to promote the burger shop, options for attracting visitors, the formation of a list of additional services.
- Financial plan– calculation of profitability and payback, analysis of opening costs and expected future income.
And now, in order to tell you as accurately as possible about the stages of opening a burger in Russia, we will analyze separately each of the points of the business plan. Let's start with how to legalize your business.
How to register a business activity if you decide to open a burger? Business registration is undoubtedly one of the most important stages of a business plan, without which all further steps in starting a business will be illegal.Most often, when starting their own business, novice businessmen register their activities as an individual entrepreneur (IP) or a limited liability company (LLC).
Which option to choose when opening a burger joint?
Given that the burger is a small establishment, in order to legalize its activities, it is still better to choose. To do this, you will need a very small package of documents, and the very conduct of individual entrepreneurship is much simpler than the organization of an LLC.
To start the registration process, you need to collect all the necessary documents and go to the IFTS at the place of registration. The official website of the Federal Tax Service will help you find the address: https://service.nalog.ru/addrno.do
From the list of documentation you will need:
- Passport.
- TIN code.
- Application (you can fill it out directly at the inspection).
- Receipt of payment of the state duty (today it is 800 rubles).
After submitting the application and the relevant documents, you will have to wait a few days, after which you will receive the OGRN certificate. It will confirm that you are now a businessman, moreover, at the legal level.
In addition, you will need to determine the taxation system that the state will apply to you and indicate the OKVED activity codes.
As for taxation, it is best to choose the STS (simplified taxation system) or UTII (single tax on imputed income).
You can enter the following codes:
But since we are talking about the legal side of opening a burger joint, it should also be noted that both burger and other restaurant business establishments are subject to high requirements - both from the sanitary and epidemiological service and the fire inspectorate.
Therefore, in order to avoid conflicts and problems in the future, you should definitely make sure that your burger bar meets the standards of SNiP 2.08.02-89.
In addition, at any time you must be ready to provide the inspection commission with a number of documents, which include the following:
| 1 | Certificates of OGRN and TIN. |
| 2 | Journal of Safety Engineering. |
| 3 | Certificate of conformity with the requirements of the Sanitary and Epidemiological Service. |
| 4 | The act of checking instrumentation. |
| 5 | Agreement with the sanitary and epidemiological service. |
| 6 | Agreement with an organization that conducts disinfection, disinfestation and deratization. |
| 7 | Agreement with the power supply service. |
| 8 | Agreement with the water supply service. |
| 9 | Agreement with housing and communal services. |
| 10 | Agreement with the sewer service. |
| 11 | Agreement with the fire department. |
| 12 | Agreement with the city administration. |
| 13 | Agreement with the landlord. |
| 14 | Agreement with the equipment service center. |
| 15 | Employment contracts with hired employees. |
Another important nuance of opening a burger joint is that each of your employees has a medical book confirming a satisfactory state of health.
What is market analysis for and how will it affect the choice of burger format?
Another important element of the burger business plan is market analysis and determination of the target audience of the future burger.
Why is such an analysis needed?
After analyzing the market and finding out which catering establishments already exist in your city, you can easily understand what kind of institution your locality lacks.
Thus, you will immediately solve two problems: you will be able to avoid the risks regarding the unpopularity of your burger joint, and you will create exactly the institution that the residents of the city need.
But market analysis consists not only of determining the number and format of various establishments.
Monitoring includes, at a minimum, the determination of three main factors:
Based on the definition of all the data in your business plan, you will already be able to more accurately specify your own offer in the catering market by developing the format and concept of the institution.
Despite the fact that all burgers are those catering establishments that specialize in cooking burgers, each point has its own style, menu and way of serving.
Therefore, in a business plan, even at the stage of developing your business idea, you should think through the concept to the smallest detail.
What points should be decided in the course of defining your own format:
The concept and style of a burger.
Based on the data obtained about the analysis of the market and the target audience, you can accurately determine what your establishment should be like.
If the main audience of visitors are young people aged 19 to 29, it would be nice to design a burger place in a bright, youthful style and develop a corresponding catchy menu with unusual dish names.
If office workers or couples become the main visitors, then it is worth developing a more family and calm style in your burger place.
Institution type.
All burgers are establishments that in many ways resemble eateries or fast food restaurants. But there is no clear idea of how an ideal burger should look like, so you can position your establishment as a highly specialized restaurant or as fast food.
The choice of type will mainly depend on the saturation of your market with such establishments and the preferences of the residents themselves, as well as their solvency.
service method.
Depending on what type of burger you will be, you must determine how the customer service will be carried out.
Having chosen by the type of restaurant, it is best to hire more waiters to organize full or partial service. And if you want to open a fast food burger, develop a self-service system.
Burger menu.
As already mentioned, there is no exact definition of the concept of a burger, and, accordingly, there is no specific list of dishes that should be served in it. Therefore, the development of the menu and the definition of the list of dishes at the stage of the business plan falls entirely on the shoulders of the owner.
The only thing that can be said for sure is that in any case, a burger joint should provide a wide range of burgers, because they are, as it were, the “chip” of the establishment. As for the assortment of other dishes, it should not be too wide, but also not consist of burgers and french fries alone.
Ideally, the menu should include 15-20 items of dishes:
- 5-7 different types of burgers with different buns and cutlet from different minced meat;
- 2-3 simple salads;
- 2-3 side dishes, like french fries and village potatoes;
- 2-3 types of meat dishes, for example, chicken wings or fried sausages;
- 2-3 simple desserts.
As for drinks, their list should also consist of different categories. It can be a variety of soft drinks, all kinds of teas, several coffee options, freshly squeezed juices.
Alcohol, as a rule, is sold weak in burgers, for example, beer, simple cocktails and wine.
If you plan to sell alcoholic beverages, pay attention to the need to obtain a license.
Also, don't overlook the opportunity to attract visitors with unusual dishes on the menu, for example, include veggie or children's burgers in the list.
List of additional services.
Although we classify burgers as food establishments, you can organize some additional services to attract more visitors.
These include organizing the delivery of burgers home, holding events (business lunches, corporate parties, family holidays), organizing a burger children's room or playground on the territory.
By analyzing each of the elements to create a complete format and concept, in a business plan you can clearly depict what kind of burger you are going to open. Based on this, it will be much easier to solve other organizational and production issues.
Choosing a room for a burger: where and what area is better to rent?
According to the generally accepted rule, all food establishments (including burgers) are best placed in crowded walkable places.
These can be the central streets of the city, and squares near large shopping centers, and passable places near office buildings, universities, and large enterprises. In a word, it is best to open a burger in a place where the establishment will always be in sight, and where a large number of people pass by every day who want to have a bite.
Also, when choosing a place for a burger, start from the size of the city in which you plan to launch it. If it is small, then undoubtedly look for a room closer to the center. And if we are talking about a metropolis, then it is possible to allow the opening of an enterprise in some residential area where many people live.
At the same time, do not forget that the location of the burger should correspond to its concept.
Consider also the number of competitors nearby. If there are already several burgers in the city center, then either look for a place that is less crowded with competitors, or offer your potential visitors something that others do not have.
As for the burger area itself, it is best to rent it. But, if you have enough capital to buy, then you can buy it.
The dimensions of the selected premises will depend on the scale of the burger shop you plan to open, as well as what type of establishment you will have.
If we take the average figures, then for the organization of a burger you will need about 100 square meters. m. area, of which 60-70 sq. m. will go under the hall for guests, and another 30-40 sq. m. will be needed to organize bathrooms, kitchens and premises for staff.
Remember: the room should not be very large, but at the same time sufficient to organize a kitchen and a spacious hall.
Production business plan for a burger bar: the main items of equipment
As with any other food establishment, it is not enough to rent just the space to open a burger joint. It still needs to be properly equipped so that visitors feel comfortable, and food can be cooked in the kitchen.
Since in each of the cases of organizing a burger, depending on the concept, the menu and the necessary equipment for cooking will change, we will give as an example the main items of equipment for production and utility rooms, as well as for arranging a hall for guests.
| Hall for visitors | |||
| tables | 10 | 9 200 rub. |  |
| Chairs | 40 | 4 500 rub. | |
| Sofas | 5 | 15 500 rub. | |
| bar counter | 1 | RUB 160,500 | |
| Kitchen | |||
| Burger press | 1 | 14 000 rub. | |
| Electric grill | 1 | 10 000 rub. |  |
| frying surface | 1 | 14 000 rub. |  |
| Refrigerator table for burgers | 1 | RUB 165,000 | |
| fryer | 1 | 700 000 rub. | |
| vegetable cutter | 1 | 35 000 rub. |  |
| Thermal showcase | 1 | 49 000 rub. |  |
| Fridge | 1 | RUB 110,000 | |
| oven | 1 | 45 000 rub. | |
| Cutting table | 2 | 9 900 rub. |  |
| Bath for washing dishes and vegetables (3-section) | 1 | 29 000 rub. |  |
| Rack | 2 | 11 500 rub. | |
| water heater | 1 | 16 000 rub. | |
| bathrooms | |||
| Toilet | 3 | 3 900 rub. | |
| Wash basin | 3 | 1 200 rub. | |
| Wall mounted soap dispenser | 3 | 800 rub. | |
| Hand dryer | 3 | 5 300 rub. | |
| Utility room for employees | |||
| Wardrobe | 1 | 7 000 rub. | |
| Sofa | 1 | 11 000 rub. |  |
| Optional equipment | |||
| POS computer | 1 | 40 000 rub. | |
| receipt printer | 1 | 10 900 rub. | |
| waiter station | 1 | 29 000 rub. | |
In total, the total cost of equipment for a burger will be more than 1.8 million rubles, which, you see, is a very impressive amount. But remember that this figure is indicative. It can be less or more - depending on the type of institution and the region of the country chosen for doing business.
In addition, the cost can be reduced by purchasing not new, but already used equipment.
You can also reduce costs slightly by entering into a supply agreement with beverage manufacturers. You will buy and sell their products, and in return they will provide you with their refrigerators for cooling and storing water, mineral water, juices.
Be sure to include all of this at the preparation stage in your business plan. A clear structure of your actions will help you ultimately predict the amount of capital investment as accurately as possible.
Recruitment and procurement of raw materials: other organizational elements of a business plan for a burger ...
Despite the fact that the search for future employees and suppliers at first glance seems not such a difficult task, the business plan must contain all such points without fail.
Thanks to all the data entered in it, you will be able to correctly calculate the costs and understand where you will buy products for cooking in a burger joint.
So let's start with recruiting.
a) How many employees will you need at the stage of starting a burger joint?At first, you will need to hire about 7-8 people who will work in shifts:
- 2 managers
- 2 chefs
- 2 waiters
- 1-2 cleaners
Please note that the number of employees may be less if you plan to organize a self-service line.
But since waiter service is more suitable for a burger joint, first hire at least two such employees, and later increase their staff to 4-6 people.
As for other employees, such as an accountant and a marketer, at first you can perform their functions yourself. As a last resort, you can attract workers from outsourcing.
b) Where and from whom is it best to buy raw materials?
Since not only price is important when opening a food outlet, but also product quality, it is best to find trusted manufacturers who can provide you with a quality certificate for each type of product.
To save money, enter into supply contracts only with direct manufacturers, not resellers.
In terms of produce (fruits and vegetables), it will be better to find some small farm that will always supply only fresh greens.
Carefully approach the choice of suppliers of meat and meat products, because their freshness will affect not only the taste of dishes, but also the reputation of your burger joint.
Also, do not forget in your business plan to allocate funds for the purchase of various cutlery: cutlery, plates, cups and glasses.
It is not necessary to buy the most expensive glass or earthenware to organize a burger joint, but its quality should not be too bad. By buying low-quality, cheap dishes that are constantly broken, you will only go at a loss. Therefore, it is better to purchase a more expensive, but durable option.
Marketing plan for opening a burger joint: development strategy and advertisingMany people underestimate the need to include a marketing section in a burger business plan, and for good reason.
Initially thought out, as well as a list of advertising tools, will help to "unwind" a new food outlet as soon as possible.
Where should you start and what should you focus on?
Due to the fact that a burger joint is a new and modern establishment, the ways of its promotion should be appropriate. Therefore, start with a catchy name and an enticing slogan that will quickly interest potential consumers.
The burger site should become its calling card, with the help of which future visitors can get acquainted with the concept and offer of your business. In addition, your website must be functional enough to accept online orders from people who want some home delivery branded burger.
To implement all of the above, it would be better to create a website by contacting a specialist. He will be able to make it functional, interesting and understandable for any user.
Do not forget about other, very effective ways of advertising:
- Distribute flyers and discount coupons.
- Pay for advertising on TV and radio.
- Place a few ads in newspapers and magazines.
- Offer bonus programs for regular visitors and large companies.
- Throw a spectacular burger opening with a raffle and a modest tasting of your menu items.
Secrets of the success of opening a burger.
We calculate the costs and expected profit: the financial component of the burger business plan| Registration of entrepreneurial activity | IP registration | 800 |
| Obtaining permits and sealing | 5 000 | |
| Rent and arrangement of premises | Space rent (for the first six months) | 240 000 |
| Premises renovation | 550 000 | |
| Arrangement of premises for visitors | 510 000 | |
| Arrangement of utility rooms and bathrooms | 1 371 300 | |
| Salary for staff | Managers (2 people) | 70 000 |
| Chefs (2 persons) | 70 000 | |
| Waiters (2 persons) | 40 000 | |
| Cleaners (2 persons) | 20 000 | |
| Additional expenses | Purchase of crockery and cutlery | 90 000 |
| Purchase of products necessary for opening | 100 000 | |
| Design and order printed materials (menus, business cards, etc.) | 40 000 | |
| Advertising | Website development | 40 000 |
| Printing handouts | 20 000 | |
| Paid ads | 35 000 |
As a result, the amount of initial investment for opening a burger shop will be about 3-3.5 million rubles. The amount, of course, is not small, but we recall that it is indicative and may be less depending on the city of your residence and the number of seats in the burger joint.
Now let's talk about payback.
The cost of one burger is about 180 rubles. , to which you still need to add some funds for a serving of french fries and ketchup, which are served with a burger.
The sale price of such a set will be about 300-600 rubles. The average check in this case will be from 600 to 800 rubles.
If we take into account that from 50 to 80 people will visit your burger bar every day, we can calculate that at first, the net profit per month will be from 50 thousand rubles. And in six months this figure may increase to 300 thousand rubles.
Thus, given the enterprise will pay off already after 1.5 - 2 years.
Let's summarize this. We have examined in detail the business plan of a burger shop, strict adherence to which will help you open your own profitable business.
Burgers are not unique, but still very fresh and relevant food establishments that can bring their owner a good return and wide popularity. Therefore, weigh all the pros and cons, calculate the amount of investment in your case and join the ranks of successful businessmen.
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Many people think that building a business in the production and delivery of pizza and hamburgers is a long-weary topic. And this area of business is too developed. In fact, there is still a huge field for activity. Firstly, the entire business for the production and delivery of hamburgers and pizza is built in two ways. Some entrepreneurs want to do business from start to finish.
Others simply reheat semi-finished products in the microwave. At the same time, it is worth noting that the second group earns more, because it manages to serve much more customers in an hour, and offers a cheaper version of the product. Those who do everything themselves in order to survive in this field try to emphasize that the pizza is tasty and of high quality, made using a special technology, and its cost is not prohibitive. And hamburgers are presented in a wide range so that everyone can choose between pizza and a sandwich.
In principle, the pizza and hamburger production and delivery business is a profitable business. The margin can be up to 1000 because the production cost is low. Therefore, when starting a business, it is necessary to focus on the presence of competitors in the selected area, offer a new direction in order to differ among similar firms, and also correctly calculate logistics.
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Production room.
This issue needs to be given due attention, since it is important to cover several areas at once. You can rent a room from 60 to 200 square meters. The first option is suitable for a mini-pizzeria, and the second for quite serious production facilities. At the same time, in both cases, it is necessary to allocate space for a small office space, food orders will be accepted for delivery.
It is best to rent a separate room, based on former cafes or canteens. It is important that all communications are equipped in the room, a ventilation system is established, as well as heating, in order to be able to work in cold weather.
The premises must be regularly cleaned, meet the requirements of sanitary and fire safety. Conventionally, the entire area should be divided into a production zone, a department for storing raw materials and products (special conditions for this should be created here), as well as an administrative zone.
Depending on the chosen location and area, about $ 250-500 will be enough to pay for the rental of the premises. Plus, to this amount, you will need to add $ 150-200 for utility bills. In winter, it will be almost twice as much.
Equipment and technique.
Of course, a convenience food pizza delivery business will only require a microwave oven to operate. But, if you support the group that wants to offer the consumer quality products at an affordable price, then it will be necessary to invest some money in the purchase of specialized equipment:
1. Pizza ovens (2-4 units) - from $500 per one;
2. Ovens for baking buns for hamburgers - $400 per unit;
3. Spiral mixer (1-2 units) - from $1.2 thousand;
4. Refrigerator table (modern version to save space and functionality) - from $2,000;
5. Pizza press - $4,000;
6. Inventory for making pizza and hamburgers (cutting boards, knives, containers, dishes, containers, and so on) - from $3,000.
In addition to equipment and inventory, it will be necessary to buy transport for pizza delivery and special thermal bags. Some entrepreneurs offer staff to use their own transport, but it is better that the company had its own on the account.
For starters, you can buy 2-3 scooters. We need powerful, but budget options. Unit cost will start from $1.5 thousand. To buy cooler bags, you need to add another $300-500. In total, for equipping with everything necessary, entrepreneurs are counting on the amount of about $25,000.
Raw material.
If you produce high-quality pizza and hamburgers, but you must offer exceptionally tasty raw materials. Most pizzas and hamburgers are based on the following products: tomatoes, tomato paste, ketchup, meat (chicken, pork, beef), cheeses (hard, soft, semi-soft), mushrooms, herbs, premium flour, mayonnaise, sour cream, corn, fruits , vegetables, salt, sugar, spices, sausages, fish, seafood and so on.
It is beneficial to immediately develop a menu and buy in bulk what you need. You can buy from local suppliers, and use refrigerators for storage. Do not buy in too large quantities, as you can get low-quality pizza and hamburgers, which can negatively affect the company's reputation. In total, about $ 2-3 thousand are invested in the purchase of raw materials.
Staff.
For a small pizzeria, there is enough staff of up to 10 people. These will be drivers - 2-3 people, cooks - 2-3 (to work in shifts), cook assistants - 2 people, a cleaner, managers, security guards.
Chefs will play the most important role in serving pizza and hamburgers. Here we need clean, neat people with wholesale and skills. They will develop the recipe for each pizza. And the demand will depend on the quality of their work. You also need to be safe so that people do not eat too much at work and do not steal.
To do this, you need to put your person on guard or invest in the installation of surveillance cameras. It is necessary to allocate about $4,000 to pay the staff, taking into account the shift work schedule.
Good advertising will generate real demand. It is most profitable to create your own website, present the entire range of products and make the possibility of ordering online. Distribution of leaflets in your region will also give its business. Here, too, it is worth approaching with uniqueness. You can make not just square leaflets, but booklets of an unusual shape. For example, in the form of a delicious pizza.
It is important to present an example of your pizzas and hamburgers, better as it will be in reality. You can rent outdoor advertising, print in magazines or newspapers, use advertisements on radio and local TV channels. The main thing is to focus on the fact that you cook pizza from beginning to end on your own and it is really tasty.
It is also worth offering promotions to customers. This is a temporary discount (5-15%), a gift for each customer (most often a Coca-Cola, but you can be more original and offer a hamburger or just a keychain), promotions in the form of buying three pizzas for the price of two, and so on.
Starting costs.
Own pizza businesshamburgers, as well as home and office delivery of such products entails the following investments:
1. Room rental - $400-700;
2. Purchase of machinery and equipment - about $25,000;
3. Purchase of raw materials - 2-3 thousand $;
4. staff - $4 thousand;
5. Advertising activity - $600.
In total, in building a business in the production and delivery of pizza and hamburgers it is necessary to invest about 33 thousand dollars.
Profit and payback.
On average, a 30 cm pizza can cost from $1.5 to $5. Larger pizzas will cost between $2 and $7. Hamburgers are sold at prices ranging from $0.7 to $2. Everything will depend on the filling and the owner, in the direction of doing business. The margin in this industry can reach up to 1000. And the profitability will be about 30-50%.
The profit of a harmful company, regardless of the season (although the demand for products increases sharply at lunchtime, on weekends in the evening, on holidays and in bad weather) will start at $5,000 per month. Thus, already in six months of work, you can recoup the initial investment.
Clients and further development.
Clients are people with low and medium income, aged 16 to 50. To develop business, they mainly offer to expand the range by offering other dishes and drinks. You can also make a decision and open a branch in another region, open a cafe.
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| Back | Forward -Business: opening a laundry, dry cleaning in a shopping center |
In this business plan, we will look at how to open a burger joint. This business format refers to fast food. Its main plus is the ability to install a shop or kiosk anywhere. In addition, a lot of equipment is not required to start the project.
| Starting investments: | RUB 530,000 | The number of employees: | Two |
| Planned income per month: | RUB 200,000 | Market competition: | High |
| Estimated monthly expenses: | RUB 110,000 | Payback: | half a year |
Street fast food, low prices and fast customer service. Basically, the average check does not exceed 300 rubles. The whole advantage of this business lies in the fact that pussies can be placed in the most passable place. The next factor that accompanies the success of the enterprise is the growing demand for fast food.
What to sell:
- burgers (at least five types);
- hot dogs (several types);
- side dishes (french fries);
- snacks (wings);
- salads (several types);
- drinks (tea, coffee, juice, cola, cocktails);
- desserts (ice cream, stuffed pies).
First, you need to decide on the concept of the institution. It can be one specific direction or several. Even a stall can be made in a corporate style that visitors will remember. The concept also includes a list of dishes that will be on the menu. In the future, this list must be repelled in the process of purchasing equipment.
The main thing is to get permission from the SES, the fire inspectorate and conclude a contract for the lease of the site. If you take the form of ownership, then the status of an individual entrepreneur will be enough.
Location selectionThe most effective location of retail outlets is in places with the highest traffic. To identify such places, you need to observe where other outlets are located and what kind of traffic they have.
Most relevant places:
- central streets;
- ring roads;
- public transport stops;
- near metro stations;
- near markets;
- near office buildings and shopping centers;
- in recreation areas, parks.
As for mobile kiosks, there are excellent rental options. But it's better to own it anyway. Such a kiosk will be a good investment. In addition to it, it is necessary to purchase equipment for making food. It must meet several main criteria, be compact and inexpensive.
What you need from equipment with prices in rubles:
- kiosk (250,000);
- hamburger molding machine (20,000);
- cutlet machine (85,000);
- water supply and storage apparatus (50,000);
- blender (15,000).
This list is basic and minimal. The full list depends only on the assortment that you will sell.
Gallery "Equipment for a hamburger"
At the opening stage, it is enough to hire several sellers or a cashier who will work in shifts. In the future, you need to track the time of service and the presence of queues. If the latter take place, it is necessary to expand the staff.
Who is needed:
- seller (20,000 rubles);
- cashier (20,000 rubles).
The main thing is to make a brand out of a small burger shop. Based on this, you can make local advertising and expand. The greatest flow of people will come to you precisely because of the reviews and the brand.
Creating websites or advertising on social networks is not typical for this business format. But if you do not want to stop at the opening of one point, but expand the network to the whole city and beyond, you need to declare yourself. This is done through the Internet and advertising.
Financial planThis business is also beneficial in that growth can be done gradually. You do not need to invest a large amount from the very beginning in order to provide an assortment. You can start with several drinks and several types of burgers.
Required investments in rubles:
- equipment (420,000);
- personnel (40,000);
- rent of a land plot for a kiosk (50,000 rubles);
- consumables (20,000 rubles).
Total: 530,000 rubles.
Possible risksThere are many risks in the food industry. Starting from SES checks, ending with customer reviews. You need to carefully monitor the quality of meat and the shelf life of products. After all, one negative incident related to the quality of food can jeopardize the entire business.
Burgers, potatoes and beer - this is the menu of the current Moscow catering. The founder of the BB & Burgers chain, Ivan Kukarskikh, opened nine cafes that will bring him 360 million rubles. revenue in 2016. How does the burger economy work?
Ivan Kukarskikh, founder of the BB & Burgers network (Photo: Oleg Yakovlev / RBC)
“Burgers are the new sushi. Only two components are needed for success: high-quality meat and good buns,” says restaurateur Arkady Novikov. Unpretentious fast food, which a few years ago was strongly associated with McDonald's and Burger King, has become the mainstream of the capital's restaurant market. New burgers open on every corner. One of the reasons for the flourishing is the emergence of affordable Russian-made marbled beef.
The trend was set a few years ago by food trucks (food trucks) and street food festivals, where The Burger Brothers, Burger Heroes and other similar projects debuted. Burgers were in demand, and aspiring restaurateurs moved from mobile points to stationary premises. “None of us had experience in the restaurant business. But we did everything ourselves, studied at the same time, ”says Alexander Zalessky, founder of The Burger Brothers.
In the spring of 2015, heavy artillery joined in: Arkady Novikov opened the first #FARSH burger joint. Now he is launching the fifth establishment of the network. In July last year, another well-known restaurateur Alexander Rappoport opened a meat restaurant and a burger shop Voronezh. In September 2016, the Black Star Burger eatery, owned by rapper Timati and his partners, opened on Novy Arbat, and huge queues immediately lined up at the establishment. Rolls with cutlets were introduced to the menu even by "Chocolate Girl" and the Upside Down Cake confectionery.
“The dish is simple, satisfying and understandable, the price is affordable,” Arkady Novikov explains the popularity of the format. However, in his opinion, the Moscow market is already close to saturation, the wave of burgers will move to the sleeping areas of the capital and the regions.
European format in a village near Moscow
The BB & Burgers sign (Beer, Buns and Burgers) looks unexpectedly on the facade of a garage-like building on the Central Street of Glukhovo village. Usually in such premises there are cheap roadside cafes, but not trendy burgers. Around - the private sector, modern cottages side by side with wooden huts, and "Lada" - with "Mercedes". “I was looking for a place for three months,” says Ivan Kukarskikh, 27-year-old founder of the BB & Burgers burger chain. - I drove all the Ilinskoe highway from Novaya Riga to Rublevo-Uspensky, went into every room along the road, tried to negotiate a lease. This is the “golden mile”: there is no other such location beyond the Moscow Ring Road.”
Ivan just returned from Switzerland in 2012, where he studied hospitality management at the Ecole hoteliere de Lausanne. During my studies, I often went with university friends to the local Holy Cow burger joint. “I already realized then that high-quality premium meat burgers are a promising trend that is gaining momentum,” says Kukarskikh. Ivan liked the format so much that he even defended his diploma on this topic: he presented a business project for a burger shop to teachers.
Kukarskikh studied for 12 years in Canada, Spain and Switzerland, but decided to return to Russia: “In Canada and Spain, the mentality is too different from us, and in Switzerland it’s just boring.”
In Moscow, he nevertheless decided to start not with burgers, but with the Farmer culinary cafe. “Cooking seemed to me a simple and understandable format, I wanted to build a large network,” says Ivan. His father, Pavel Kukarskikh, entered the restaurant business in the 1990s, opening his first restaurant, Mister N, in Yekaterinburg. By 2007, the company of Kukarskikh Sr. "Malachite" became the largest restaurant operator in Yekaterinburg. His network of bakeries "Paul Bakery" has ten cafes in Moscow and 45 throughout Russia. According to SPARK, Malachite Management Company earned 19.7 million rubles last year. profit (with a turnover of 32.6 million rubles).
In Moscow, Ivan did not have to be bored. First of all, he launched cooking in the village of Malakhovka near Moscow, where the production of blanks from the Paul Bakery network was located. The cookery was located in a small area allocated by the father's company, selling salads, meatballs, side dishes and desserts to take away. The monthly turnover was about 2.5 million rubles, net profit - 600 thousand rubles. Invested in the launch of 2 million rubles. fought off in a few months.
But as soon as cooking was launched at the other end of the Moscow region, on Ilyinsky Highway, serious problems began. “In cooking, there is usually a huge percentage of write-offs, from 50%, but ours was even higher,” Kukarskikh recalls. “The production was located in Malakhovka, people did not see where and how the food was prepared, and they did not trust us.”
The project, in which Ivan also invested 2 million rubles, worked in the red. When the losses exceeded 300 thousand rubles in the third month of operation, Kukarskikh Jr. decided that it was time to change the concept and realize an old dream - to make a burger joint.
Burgers and rock and roll
The burger joint project that the entrepreneur advocated in Switzerland did little to help. “A beautiful business plan and reality are just different planets,” says Ivan. He drew knowledge about cooking meat from YouTube. Before the start, I watched hundreds of videos about how burgers work in the USA and other countries, how to fry meat correctly. The father helped with advice: he supported the son’s idea to do something of his own, and not work in the family company, and he lent money for the first institution. “In our family, 80% of conversations are still about food and catering. Sometimes my father asks that, they say, I can only talk about burgers on dates with girls too? Ivan laughs.
The cookery was turned into a burger place in two weeks: they bought a grill and an extractor hood, in total, 200 thousand rubles were spent on equipment. Meat was a problem. Then, in 2012, marbled beef, according to Ivan, was still considered an exclusive product and cost several times more than now. He agreed with farmers and dealers on the supply of chilled beef and began to fry the meat.
“At first I wanted to make such a cute European cookery in white colors - the consumer did not understand,” says Kukarskikh Jr. - Then I thought: well, get it - grill, meat, onions. We started playing rock music in the background, allowing guests to draw on the walls with felt-tip pens while waiting for their order.” It worked: already in the first week they began to sell burgers and french fries for 15-20 thousand rubles. per day, and according to the results of the first month, the turnover amounted to 600 thousand rubles. Cooking earlier in the same place brought only 450 thousand rubles.
A novice entrepreneur made a mistake that nearly cost him his business. “I bought the hood myself, and the owner of the premises installed it; we had no idea there were supposed to be filters. And once, in the second month of the burger shop, I open the door, and smoke comes out from there: it turned out that the hood was clogged, miraculously there was no fire, ”recalls the entrepreneur.
In total, about 3 million rubles were spent on the launch of the burger restaurant, the institution reached operating profit in three months, and now the “garage” on Ilyinsky Highway brings 3-4 million rubles. revenue per month, profit exceeds 500 thousand rubles. “If I didn’t make all the mistakes and didn’t start cooking first, I could meet 1 million rubles,” the restaurateur calculated.
When in the spring of 2014 the first point began to consistently make a profit, the entrepreneur decided that it was time to scale up the business. “I understood that we were in a trend, we have a positive trend, but it was very scary. It is psychologically difficult to jump from a rent of 120 thousand rubles. per month immediately for 600 thousand rubles, which was in the center. After all, in order to recoup such costs, it was necessary to make sales three to four times higher, ”recalls Kukarskikh.
One of the most popular burgers in Moscow at that time was Burger Brothers on Krasny Oktyabr. Ivan focused on her. “I thought they were cool, and we are sitting in the back. I even took their bun and went to my bakers, said “I want the same one,” recalls the restaurateur. What he didn't know was that The Burger Brothers had a lucky lease. “We were approached by the owners of the Produkty cafe-bar on Krasny Oktyabr, who had a small room with a window to the street, they offered us to take it on partnership terms - for a percentage of the profits,” says Alexander Zalessky, founder of The Burger Brothers.
Kukarskikh found a room of 65 sq. m on Tsvetnoy Boulevard, whose owners agreed to provide two months of rental holidays, and began to prepare for launch. It took 4 million rubles to rent, repair and equip a new point. Ivan claims that he earned this money at the first burger.
“I thought that we worked out all the processes with our small team that worked at Ilyinka, selected the most popular menu items. But in reality, we weren’t ready for anything, everything went wrong,” Ivan recalls. The fact is that the traffic of customers in the center was much higher than on Ilyinsky Highway, the team did not have time to cook burgers and keep clean. Customers were waiting in lines, tables were littered with rubbish. The chefs could not keep up with the pace of work and quit after a month. “We managed to exhale only in the third month, when we reached zero and formed a team. I understood: everything, we were hooked in the center. There is our sign here,” says Kukarskikh.
Drunk Granny effect
Today, there are already nine establishments operating under the BB & Burgers brand in Moscow and the Moscow region; the first two belong to Ivan Kukarskikh, the rest he opened with partners. “I often came to the first burger on Ilyinka and saw how everything was arranged there, I believed in the idea even then,” says Bogdan Panchenko, who wholesales vegetables to Azbuka Vkusa stores. He invested 2 million rubles. in a burger on Sretenka and the same in a cafe on Novy Arbat, in return he received 15% in both establishments. According to Bogdan, the investments paid off in a year and a half after the opening.
Cooking burgers in one of the establishments of the BB & Burgers chain (Photo: Oleg Yakovlev / RBC)
“The most difficult thing now is not even to attract money, there are always quite a lot of people who want it. It’s hard to find good venues,” says Kukarskikh Jr. According to him, he works with the largest real estate agencies that are looking for good points in the capital's commercial real estate market, but still have to make compromises. For example, for a burger shop on Maroseyka, a room was found that previously housed the Volkonsky bakery. But the site was too big, and Ivan suggested that his father open a "Paul Bakery" in the neighborhood. On Pyatnitskaya, according to the same scheme, the father and son shared the premises of the former shoe store.
According to the businessman, the average monthly rent for a burger bar in Moscow is from 1 million rubles. per month, monthly revenue ranges from 4 million to 6 million rubles. depending on location and time of year. Profit is usually around 20%. According to preliminary calculations, the revenue of the entire network in 2016 will exceed 360 million rubles, profit - 80 million rubles.
An important feature of the format is that burgers do not need large premises. Burgers are quick to prepare and eat, and are often taken to go. In fact, this is fast food, although the average check is twice as high as in economy format establishments. So, the average check in BB & Burgers is about 700 rubles. (usually they take a burger for 380 rubles, a potato for 140 rubles and a drink for 170 rubles). The most popular burger is Drunk Granny, which is prepared according to a recipe Ivan brought from Chicago (original name drunken granny).
Buns are baked in Malakhovka, beer (2-3 thousand liters per month) is purchased from a craft brewery, meat is ordered from market leaders Primebeef and Miratorg.
Premium McDonald's
“If earlier we set up a grill, a table and gave freedom to the chef - assemble it as you like, as long as it tastes good, now our kitchens are mini-factories,” says Kukarskikh. “Every movement is worked out: I took a bun, put a measured amount of ingredients on it, turned around, gave it away, repeated.”
Kukarskikh is obsessed with the idea of building a network of burgers throughout Russia and competing with McDonald's, so he decided to develop a franchise as well. In 2015, he found franchisees who opened a burger joint near the Kitai-Gorod metro station. We agreed on a royalty of 5% of the turnover, without a lump-sum fee. But six months later, the franchisees stopped paying the promised amounts, and then completely changed the sign. However, a few months later the institution closed, says Ilya Klimov, marketing director of the BB & Burgers chain. “The burger market within the Garden Ring is clearly overheated, it is now worth opening in good sleeping areas,” says Alexander Zalessky.
This was done, for example, by former marketer and event manager Igor Nikulin, who opened a Bear Burgers burger shop a month and a half ago near the Preobrazhenskaya Ploshchad metro station, in the building of the cinema named after. Moscow City Council. He rented the former premises of a cafe with European cuisine, bought the necessary equipment for 200,000 rubles, and began selling burgers to managers from a nearby business center and visitors to local clubs and dance studios. At first, sales were not very good, but now regular customers have appeared, the entrepreneur sells 60 burgers a day, the average check is 600 rubles.
Kukarskikh also seeks to open points outside the center. For example, I recently opened a second burger shop outside the Moscow Ring Road in the Riga Mall shopping center. A new huge shopping center for 80 thousand square meters. m began to work in 2016, and most of the areas are still empty. But here BB & Burgers has a monopoly: the company occupies 150 sq. m opposite Kinomax, and there are no other cafes here. On weekdays, sales are poor, but weekends “make the box office”: people come to the cinema from all over New Riga and its environs. The opening of this point has already cost 20 million rubles, but Kukarskikh is convinced that he will recoup investments as the shopping center fills up.
Ivan's fixed idea is to build a network of burgers throughout Russia, but he is still not sure that Moscow's burger fashion will reach the provinces. “Still, we have somewhat hothouse conditions here. Not everyone in the regions can afford burgers for 380 rubles,” he said.
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