Sergey Arsentiev

Setup services advertising companies In Yandex Direct and Google Adords

And deservedly: it is one of the fastest and inexpensive ways to get real customers to the site.

You can configure advertising campaigns on your own in the Yandex.Direct and Google.adwords interface, including using mine, and you can trust this work to me, then you will save your time and get a guaranteed result.

How is advertising in search

Every day, millions of people are looking for information on the Internet using a search engine, for example, Yandex.ru, Google.com, Mail.Ru, Tut.by, etc.

On these search queries, advertisements are displayed.
For example, I entered the user in the search query: "Setting up Yandex Direct is cheap" and it seemed to him advertising, including my services

The same applies to any activities: be it advertising building services, online shopping, furniture, cars, various courses, etc. - For any search queries, you can configure an advertising campaign and receive customers who are interested in your goods or services.

What you need to launch an advertising campaign:

1. Pick up words to display.
2. Create and configure a special advertising account.
3. Enable site advertising by selected words.

Everything is simple and effectively!

At the same time, it is possible to choose a region and time of deposits, for example, you can show advertising only in Minsk or only in Moscow on weekdays from 8.00 to 18.00, and you can turn the advertising company around the clock throughout the regions.

I specialize in the most popular contextual advertising systems - Yandex.Direct and Google.adwords, which together cover almost 100% of the Runet's advertising market and i can offer competent configuration of your promotional companies. In these services.

What I guarantee

Cost of services for setting up Yandex.Direct and Google Padwards

I propose to create "turnkey" advertising accounts in search and networks, the client is enough to fill out a simple questionnaire for advertising, then I will pick up requests, I will make the text of the ads and make the campaign unloading to Yandex or Google. Next, I will make basic settings in order to avoid recalculation of funds and try to attract the most target audience.

To date, the cost of setting up services for 1 group of goods or services in one campaign:

Search Yandex.

5,000 ROSS. rub.

for 1 campaign

Google search

6,000 ROSS. rub.

for 1 campaign

Network Yandex.

5,000 ROSS. rub.

for 1 campaign

6,000 ROSS. rub.

for 1 campaign

Discount!

One campaign "Repair and Finishing Services" in the search and in Yandex networks:
Inside the campaign group 1 \u003d "Repair of apartments" \u003d 200 words
Inside the campaign group 2 \u003d "Repair of offices" \u003d 100 words
Inside campaign Group 3 \u003d "Repair of cottages and cottages" \u003d 150 words
Inside the campaign group 4 \u003d "Ban repair" \u003d 50 words
Inside the campaign group 5 \u003d "repair garages" \u003d 100 words

Total: 5000r (Yandex search) + 5000r (Yandex network) \u003d 10000r for tuning turnkey.

If you need to set up a separate campaign in Google, consider Google rates.

Pay for creating campaign only once.
No subscription fee or hidden payments.
Full access to the account.
I do not get% from your budget, so I try to save it, and not to spend too much

You can further replenish the balance sheets (for example, using Yandex.Money, webmoney, Visa / MasterCard cards) and do not depend on intermediaries or agencies. However, you always have the opportunity to start working with an already configured account through any agency and replenish the balance from the current account.

Important information!

If you have many diverse directions (courses foreign languages, programming courses, summer camps For children, etc.), you will have to each direction make your advertising campaign, with your requests, minus words, settings, rapid references, etc. Move the cost of setting up one campaign to the quantity and get the final price. If the campaigns are many, additional discounts are possible.

I accept e-payments around the world (Visa / Mastercard, WebMoney, Yandex.Money, Priorbank, BelSvisSbank, Sberbank, Alfabank, payment terminals, etc.).

Automatically after the payment of Yandex sends a check by email.

Promotional code!

You can get a promotional code that gives 5% discount From the cost of setting up advertising in Yandex and Google.

Right now you can access this Content for subscribers. Just enter your correct email, and after confirmation, you will open the full contents of this page.

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If your email after the subscription does not receive an email to confirm the notification (this happens sometimes depending on the type of your box), that is, such options.

Experienced marketers argue that is properly configured contextual advertising Can sell anything. With the help of context, the attendance of "young" projects increases various promotions and sales, advertise goods and services of sites that are not included in the top search results, promote resources for additional key queries. But all these advantages can only give a competent configuration of contextual advertising. Errors Here are fraught with the loss of a significant part or the entire advertising budget.

Basic Consequences Setup Errors

• lack of clicks;
• high price of one click;
• low in line;
• high cost of conversion;
• low quality traffic (little shopping, subscriptions, other necessary actions);
• low CTR value (percent of clicability in comparison with the number of shows).

Unfortunately, it is impossible to increase some of the indicators separately without affecting others. If any parameter changes, then the changes affect and all others, unfortunately, not always in best side. And therefore it makes sense to talk about the complex of work on setting the contextual advertising Yandex and Google.

Preparatory Stage: Connect Analytics

On the Internet everything is dynamically, and therefore it is impossible to simply set up contextual advertising and enjoy the results. New projects appear, some of which become your competitors in advertising campaigns. Other projects stop advertised or change the strategy. Custom requests, their popularity and, result, cost. Yes, and no one is insured against errors that can and need to be corrected as it revealed.

To see the situation in the dynamics and timely track all changes, you need to connect special tools for each of the search engines:

• .Metrics;
• .Nalytics

Site connection is simply performed. Adjust the URL to the "My Sites" list, add a meter code to the site with a visible or invisible button to your discretion.

After that, you will be available to numerous tools that allow you to study the attendance of the site and transitions according to your contextual ads. Typically, problems with the connection of statistics tools do not occur. Both search engines provide a convenient Russian-language interface and detailed assistance sections. Let's go back to creating and configuring an advertising campaign.

Collection of search queries

On how to produce and make a seo-nucleus, we have already told in past articles. A similar tool for selecting keywords, taking into account statistics, is in Google. They enjoy them somewhat less often, since the services give almost identical results, and Yandex. Avordstat traditionally consider it easier and more convenient.

But if you intend to work tightly with Google or want to find additional queries that do not show Vordstat, it is worth looking into the Keyword Planner AdWords. Working with him happens on the same principle as with the directory - check the selected phrases to popularity, find additional, make up lists.

Create thematic groups (CEO kernel)

All of the selected you need to divide into groups by type of key phrases. Each of them should be similar to each other phrases in the composition of words and meaning. So, phrases "buy a product" and "product sale" should be treated different groupsSince their formulation requires a different approach to the text. And the keyword "buy a product is cheap" and "profitable to buy a product" clearly can be combined into a common group.

Most likely, you will have many groups consisting of 3-5 phrases each. If you have reached such a result, it means that you worked well.

And these numerous lists will help you to accurately set up contextual advertising.

How to write ads

For each "pack" requests are written advertisementYou will later modify you later using different key phrases from the group.

What you need to know when writing:

• The text must be as informative as possible. The user must understand what you offer.
• It is advisable to show. Do you have a discount week? Have an additional guarantee from the store? Do you offer gifts? Write about it!
• Formalized title is better. Setting up the contextual advertising Yandex Direct and Google AdWords will be more accurate if the title is a key query.
• The name of the brand and the company should be mentioned only if they are known in the market. Otherwise, pay more attention to the product itself.

At the same time, remember the restrictions from search engines - how many characters can be in the title, how much - in the text. Learn brevity!

Shipping Pages

Under different types Advertising ads are recommended to create (adapt) own landing pages. The easiest way to fulfill this recommendation to execute the online store, where the links lead immediately to the pages of the goods cards. And if you sell services or work with a business card, you will have to be prescribed by the creation of new pages and their text filling. The exception here is only a single-trouser created under him.

Why do separate pages need:

• The user during the transition should immediately get answers to their questions. If the transition took place on the phrase "buy a backpack", he should immediately see the very desired backpack, its price, purchase options. If you need another 2-3 transition to obtain information, you will most likely lose the buyer.
• Often the pages of small sites are optimized only for some key phrases. For example, under the phrase "buy goods", the content will fit perfectly, but no one thought about the "sale of goods" by creating the site. The bots of search engines when analyzing the compliance of the page and declarations draw attention just for the compliance of key phrases. If they do not match, your offer will be on the lower positions of the queue on the display.

In general, if you are interested in how to set up the contextual advertising yourself, you should follow the rule: give a person what it is necessary, when he needs. The more your ad and landing page will correspond to this rule, the higher the efficiency of the advertising campaign.

Betting and ledging

When setting up Google and Yandex, it is important to understand the basic principle of the price of clicking. Both search engines work here as auctions. That is, when setting up an advertising campaign, you can see the estimated cost of each of the queries, which is formed on the basis of the price of current impressions. When choosing a suitable phrase, you become a member of the auction. Who will offer above the cost of clicking, he will be the first in line for display.

This auction is automated, so you do not have to sit all day and raise rates. For each of the requests, you must specify which maximum price you consider permissible. Next, the system will raise on your behalf right up to the maximum you specified.

Separately, it is worth saying that according to the most important search queries, you can assign a "guaranteed display", i.e. your ad will be defined in case the user enters the desired phrase. But it is worth it an order of magnitude higher, and the price is also formed on the basis of auction. Usually this service enjoy large companiesbecause it will require solid advertising budget.

Geography and time of shows

To understand how to properly configure contextual advertising, it is important to learn how to use the limitations of the shows on various features.

1. If your company is ready to serve only certain regions, configure the show for them. You will save money, as well as avoid client discontent, which you cannot serve.
2. If you work from 10 to 22 hours, the announcement show also makes sense to limit this temporary interval. Similar restrictions in the advertising show are exposed on weekends. It is better to advertise when you can give a quick response to the needs of users.

Stop words as an important limiter

When setting up on one of the steps it will be prompted to specify the stop words. In Google, this parameter can also be asked if desired. What is it and why are they needed?

If you are selling new digital technology, most likely, you will have any requests from cheap advertisements about the sale of b / y-equipment. Also for you will not be targeted visitors who are interested in device characteristics and repair instructions. When you form a list of keywords, you most likely deleted explicitly inappropriate phrases. But important words included in them are always recommended to write out a separate list - this will be your stop words.

For the example above, there will be stop-words: "Buy used", "used", "repair", "instruction", "do it yourself", etc. This list will help not show the proposal to people who are not interested in it. . So you will increase the efficiency of the shows and reduce the cost of the buyer.

Monitoring the effectiveness of the "context"

After the initial configuration of the contextual advertising of Google AdWords or Yandex.Direct was performed, you must replenish the score in the system and start the start of the shows. But the work does not stop this. After 1-2 days (and sometimes before), it is possible and you need to go to statistical services and analyze effectiveness.

• Noticed the non-target "", for which there were transitions? Check the query lists and stop words. Something you missed.
• Learn user behavior after switching to the site. Is there too many failures (less than 30 seconds on the site)? What phrases and ads goes the most faults? Disable unsuccessful options and add new ones instead.
• Segment data when analyzing. Evaluate work with different requests separately. Do not be afraid to experiment with low-frequencies and keys with "low expected CRT". Search engines give a hint, but not a solution. Check different ideas.
• Learn competitors. How do they work with the context? What are the key to choose? Why do they show more often than you? Learn from those who are successful.

Why do we need contextual specialists

As you can see, set up in Yandex and Google is not so difficult, as it seems. But the work is extremely laborious, requiring significant time and attention. At the same time, to obtain the optimal result, a little configure, you need to constantly study efficiency and make adjustments.

Otherwise, you risk to be among those who spend the advertising budget with extremely low performance, disappointed in the context and writes angry reviews about the "incredible high cost of search engines for business."

If you do not have time and the desire to engage in the project every day, there is no experience in writing selling ads and skills in the preparation of competent lists of keywords, it is better to trust this work to specialists. In addition to all the skills listed above, professional professionals use specialized programs to automate part of the work, which also improves performance. This is especially noticeable at the monitoring stage and timely change. Collaboration with specialists to configure contextual advertising is a solution for those who seek to be among the leaders.

This article will discuss the differences of two contextual advertising systems. We will affect the themes of auctions, ads and extensions, keywords and talk a little about automation. We decided not to affect strategies, since this is a topic for a separate article.

Auctions Google Adords and Yandex.Direct

Auction in Adwords is designed in such a way that the announcement with the highest rating will be shown at the highest positions, while the announcement rating will affect the position and the cost of clicking. The announcement rating consists of several components - your bet, the quality of ads / keywords / landing page, as well as the additional extensions used. The announcement rating is impossible to see any of your competitors. Do not confuse with the quality of the keyword. The advertiser with the highest rating will pay exactly so much to kill the 2nd advertiser's bet on 0.01 cent.

Google has a minimum announcement rating to enter the auction, it is determined automatically, and if your rating does not meet the minimum requirements, the declaration will not be shown. In the Status column in the Keywords menu it will be written: For this variant, advertising in Google is not shown now due to the low ranking of ads depending on the size of the rate and quality indicator.

Auction Yandex.Direct works differently. Although the principle of the ranking of ads is similar to Adords - in the blocks of specialization and guaranteed shows are selected by ads with best combinations Indicators at the price of clicking, quality ratio and CTR forecast - technology is different. In special discussion, 4 ads may be shown, where 1 position is 100% of clicks, 2nd - 85%, 3ium - 75%, and 4th - 65% of maximum traffic. Each advertiser in Wed will receive 65% of traffic, but for the rest of the traffic and there will be a struggle, depending on the position of the announcement. Competition between 4 advertisers further goes for the increase in traffic.

Keywords in Direct and AdWords

Two systems absolutely interpret keywords completely differently. The fact that in Yandex works, there will be no work in Google, and vice versa.

In Adords, keywords are divided into 4 types: wide, phgsome, accurate and modifier of widespread compliance. Read more about the types of conformity can be found in the reference, we will identify differences. In Yandex, there is no definition of the type of conformity, but there are symbols and operators.

1. Wide compliance of Google VS Yandex

In both systems, keywords can be selected taking into account typos, synonyms, single and similar words, in a single or multiple number. But as the practice of search queries in Yandex.Direct is much relevant Google Adords. In Yandex, part of the phrases can be disabled by removing the showing of the addition of additional relevant phrases, in Google - only to use minus words.

2. Phrase correspondence in Google and the word with the "Quotes" operator in Yandex

Here is the most important error and the main difference. In Yandex, the word in quotes fixes the number of words, and in Google means that the request will include your keyword, and phrases should be added to the beginning or at the end of the query. For example, the keyword "Roma Baba" in Yandex can be shown on request baba Rumova or baba, and in Google buy Roma Baba, tasty rumbaba, cake Roma Baba wholesale.

3. Exact compliance in Google or square brackets in Yandex

In Google Adords, the keyword with precise correspondence is framed by square brackets. The order of words does not change, no additional keywords can be added. Until recently, the exact compliance initiated the announcement show exactly the key you added. In 2017, the show rules changed a bit. With accurately, the declaration can be shown in a single or multiple number, abbreviated options and abbreviations, single-handed words, or queries with typos.

In Yandex, the operator square brackets fix the order of words, while the phrases can be added to the beginning or end of the word.

For example, the keyword [Roma Baba] in Google will seem on such requests: Roma Baba, Roma Baba. In Yandex, the same key will seem on requests: Roma Baba wholesale, inexpensive Roma Baba, Delicious Roma Baba Recipe, glaze for rumbaba. In order to use the only one in Yandex possible variant accurate entry, you need to use a key phrase with exclamation signs and square brackets [! Roma! woman].

4. Wide-matching modifier in Google (symbol +) VS Yandex

The + symbol in front of the keyword in Google is customary, if you want the keyword to present in the query. Modifiers are narrowing coverage, compared with a wide correspondence, but at the same time, shows are followed by the most relevant phrases. The search query should contain all these 3 keywords in any sequence in a single or multiple number, with typos or single words. So, for example, in Google, a keyword + buy + Roma + Baba can be shown baba Rumovaya buy cheap, cream for rumbaba buy, roma tincture is inexpensive for women to buy. As you can see, no one has canceled a minus words, because they can come across and not completely relevant requests.

As for Yandex, the operator + fixes the stop word. These stop words will be present in the search query. Usually these are prepositions, pronouns and words that do not carry an additional meaning. Example: + How to prepare Roma Baba, Roma Baba + at home.

Another difference in systems - in Yandex limit 7 words to the keyword, and in Google 10.

Ads Yandex.Direct and Google AdWords

Search ads. In Yandex and Google, similar ad format, in both declaration systems consist of two headlines and descriptions. The differences in the fact that there are more characters in the Yandex in the header 1 (35 characters against 30 in Google) and in the description (81 against 80 characters). At the same time, we note that additional characters! or? Not taken into account when calculating Yandex, as well as, unlike Google Advords, an exclamation mark can be used in header 1. But in Google there is a separate type of ads' number only, clicking on it from a mobile device, the user enters the number into the phone and remains only to click on the call button.

Extensions.In Google, you can add more extensions. If only additional references can be used in Yandex, clarifications (it is shown only in 1m specials) and a business card with address and contact information. Google has more opportunities to work with extensions. These are prices, promotions, phone numbers with the ability to keep track of calls as conversions, structured snippets, messages on phone, reviews and applications.

Additional targeting

Devices. Targeting on devices in Yandex is primitive, you cannot completely disable shows on mobile devices or tablets, unlike Google. Maximum what you can do is reduce the rates up to -50%. In Adordsa, you can completely disable mobile devices and tablets.

Location.In Google, you can show ads in a certain radius from some place or postal index. The minimum radius is 1 km. Excellent option for local companies, such as restaurant or pizzeria. There is no such option in the Direct, there are no such option in the region. Local geotargeting You can configure via Yandex audience and then add this segment to the campaign direct as the target audience for adjusting rates.

In Yandex.Direct, it was possible to take part in beta testing a new ad format - a media contextual banner on the search. In Google Analog this type There are no ads yet.

Automation Google AdWords VS Yandex.Direct

In Yandex, there is practically no automation in the interface for a regular user. If you want to disable the campaign when it has a certain number of clicks or costs, you will not be able to do this without implementing the API or connect the automation services. Even such an elementary action as a campaign stop, and then turning it on at a certain day is simply impossible to automate - everything has to be turned on manually.

AdWords also have automated rules, as well as scripts. In automated rules, it will not be easy to work in the usual user. With the help of rules and scripts, you can create campaigns automatically, add ads, change rates, positions, strategies, as well as generate reports and send them to mail. Scripts are a little different level, but nevertheless there are a huge amount in the network.

In conclusion, I would like to say that before deciding which contextual advertising system to use, make the analysis of your niche. Examine competitors to Yandex and Google, develop a strategy, make miscalculations and only then determine which system to use. In both systems there are tools that complement each other, consider it in your strategy. May the target traffic arrive!

If you have created a site for the purpose of active Internet commerce, then you need to declare your products and services in the global network. For this you need contextual advertising, since it is the most powerful and effective view Advertising on the Internet. We offer you to consider in more detail what is the contextual advertising, and what benefits it will bring you.

What is contextual advertising?

Contextual advertising is one of the types of advertising on the Internet that effectively attracts your resource already interested buyers in order to increase the sales ratio of your proposals. Advertising campaigns are created and configured using free services such as Google AdWords and Yandex.Direct.

The contextual advertising is economically beneficial, since the payment is carried out for the clique of a visitor, besides, it acts selectively and is demonstrated only for that audience, the interests of which converge with the theme of the proposed product or service. This type of advertising has a lot of settings and allows you to choose geography, announcement time of ads and MN.D. Thus, contextual advertising brings you the maximum influx of visitors and conversions of the site.

B. ezlovally, every type of online advertising has its advantages and features, but in comparison with other species, contextual advertising gives instant results. This means that you do not have to wait until your resource becomes more popular or will be released in the top search engines.

• Quickly attract potential buyers.
• Increase sales of specific goods or services.
• Increase the number of re-sales.
• Enhance the recognition of the company or brand.
• Quickly and effectively declare your startup.

Formats and types of placement of contextual advertising, what are their differences?

• Text advertisement represents ordinary advertising text With a hyperlink that refers to the advertiser's web page.
• Banner advertising It is an ad in the form of a graphic image with text and reference. Banner advertising can be in the form of a static or animated picture in GIF format, as well as in the form of an interactive banner with a call to perform a specific action.
• Video advertising It is an advertisement in the form of a special advertising video with a hyperlink to the advertiser's website.

• in the search for Google and Yandex;
• in the context-media network and an advertising network Yandex.

Each type of accommodation is good in its own way, has its own features and differences, so we suggest you consider them more detailed.

Advertising in search of Google and Yandexpresents text ads placed directly in search results according to specific user search queries. In Google search engines or Yandex, contextual announcements are marked with a yellow mark with the inscription "Advertising". You probably met such ads when they were looking for the search system the necessary goods or simply the necessary information.

The principle of operation of contextual advertising in the search is extremely simple. The contextual ad advertiser is attached to a specific keyword or keyword, for example, buy a passenger car, and when a user looking for a car, in the search, dials the request you need, which coincides with the key phrase, it shows the corresponding announcement. Thus, the user receives information corresponding to his request, and you receive an interested user in your sentence, which can be your real buyer, of course, if your range and prices are arranged.

(CMC) may have a text ads, a static or animated banner, and may also have a type of advertising video, which are placed on millions of partner sites of search engines and in popular affiliate social networkssuch as YouTube, Facebook, VKontakte, etc. According to various data sources, the share of Google's partner sites ranges from 75% to 85% of global traffic.

A pleasant feature of advertising in the contextual-media network is the ability to both automatic and manual selection of online advertisements. Thus, the advertiser can independently choose platforms according to various criteria:

• By keywords.
• On the subject of sites.
• For the interests of users.
• According to the list of remarketing.

Advertising network Yandex(Oh) is a system designed to post contextual ads and ads based on behavioral user factors. The advertising network is specifically designed for owners of various Internet resources and webmasters who wish to advertise on their web projects. Yandex advertising network allows website owners to monetize their traffic, of course, if their resource corresponds to certain conditions.

Oh has the following advantages:

• A large base of advertisers, publishing more than a billion ads per day.
• Targeted approach to visitors of your resource.
• The most favorable and profitable ads are shown.
• Safety. Pre-posted ads are moderated.
• The ability to increase income due to convenient optimization and statistics tools.

At the disposal of the participants of the affiliate program are the following tools:

• Adding mirrors. Ability to accommodate on one site up to 50 copies of sites broadcasting advertising blocks Yandex.
• Monitoring the availability of the site. The monitoring algorithm constantly monitors the statistics of the site attendance and, in the case of sharp drops, checks a suspicious resource for accessibility.
• Filter of competitors. The ability to disable the announcements of competing companies.
• Family filter. Blocking ads with the content "for adults".
• Yandex.Metrica. Analysis of attendance and behavior of visitors to monitor advertising efficiency.
• Yandex.Poysk. Creating a search on a website and connecting advertising from the Yandex search area.

What advantages has contextual advertising?

Contextual advertising has a lot of advantages over other types of advertising, which are caused by a wide coverage of the audience rich in tools, accessibility and good profitability. This species Advertising has the following positive sides:

• Payment for click interested users.
• The possibility of simultaneously accommodation in several search engines.
• Placing advertising on millions of popular partner sites.
• Ability to select the position of placement.
• Targeting by keywords.
• Advertising display according to interests and user preferences.
• Advertising display solely at the right time in the right place.
• Operational setup and easy management of materials.
• Wide opportunities for analytics.
• Maximum efficiency of placed advertising.
• Improving organic site ranking.

Another significant advantage of contextual advertising, which is worth considering more, is Rearketing.

Remarketing, what is it?

Rearketing Google AdWords., as well as Repeating Yandex.Directand advertising network YandexIn essence, there are behavioral advertising in the context-media network. The main task of Remarketing is to stimulate the user who has manifested interest in the proposal, to complete the target action, that is, to make a purchase, as well as the stimulation of the buyer to perform a re-purchase.

Remarketing is based on the analysis and mark of the interests of the user. Thus, the advertisement of a particular product is demonstrated by those users who once revealed interest to him.

Remarketing effectively solves the following tasks:

• Increases conversion indicators.
• Promotes the brand on the Internet.
• Enhances ROI.

Today Remarketing is considered one of the most powerful Internet advertising tools. And this is not an exaggeration, since the Google AdWords and Yandex.Direct Systems allow you to accurately adjust the announcement display:

• Select an audience.
• Detect depth and coverage.
• Set optimal prices.
• Large user turnover.

How to create and configure contextual advertising?

Before creating a campaign, it is necessary to determine the objectives and objectives, and create a strategy. To do this, it is necessary to carry out a detailed analysis of the features of the sentence, target audience and competition. You also need to create accounts in Google Analytics and / or Yandex Metrics and set these services by which in the future you can create and configure advertising campaigns. After installing the services, you can proceed to creating and configuring campaigns. To do this, you must perform the following actions:

• Select keywords To do this, use your strength of thought, site sections names or use such instruments as Google AdWords Keyword Tool and Wordstat Yandex.
• Adjust advertising campaign . For this:
• Select "Create Campaign".
• Name campaign and select its type.
• Select "All Functions" options.
• Targeting the audience.
• Select the strategy assignment strategy and budget.

To optimize expenses, use additional settings. If necessary, configure the display of ads for additional settings, for example, the start and end of the campaign.

• Create an announcement itself . For more convenient management of advertising campaigns, ads are combined into groups, so before creating an ad, create a group of ads and direct it. Now you can proceed to creating the ad:
• Create a header with the key phrase.
• Stress the advantages of the advertised offer.
• Include in the announcement call to action.
• Use a brief URL in the ad, for example, the address of the main page.
• Select a country of accommodation and confirm with the "Continue" button.
• Specify tax data and click on "Complete Registration".

If all indicated correctly, at the end of registration, your ad will be shown to your potential buyers. D. to create an ad, regardless of its format, you can use the prepared typical ad templates located in the AdWords gallery.

• Create a landing page At the same time, it is necessary to allocate advantages, indicate the price, and place everything on one screen, as 60% of users will not scribe pages.

What benefits do you get from contextual advertising?

• Maximum coverage of the target audience.
• You get the most interested users.
• You get a detailed targeting of your advertising.
• Fast replenishment of the client base.
• The resource traffic increases, the site conversion increases.
• You can customize campaigns to make you a convenient mode of operation.
• You can effectively manage your budget.
• You have a lot of opportunities, for example, top positions in the search, banner, video advertisement, remarketing and MND.

So, contextual advertising is the most powerful, efficient and convenient tool for promoting the site and the offered goods and services. Such a type of advertising at low cost brings the advertiser the greatest return among other types of online advertising, the main thing is to correctly create and configure the campaign.

Contextual advertising Multifaceted tool with many subtleties, which are hard to master, even by passing specialized courses. To achieve the maximum effect, in addition to knowledge and experience, it is necessary to have a subtle sense of behavioral audience factors. That is why in this matter we always recommend contacting highly qualified specialists with extensive experience in this area. UAWEB employs exclusively such specialists.

Therefore, if you want to get a real return from advertising, do not go far, contact us!

So far, most Russians are in the pre-seeming state in honor of the first working day after a long New Year holidays, we already drink an article for those who want to save on the maintenance of the contextual advertising Yandex Direct and Google Adwords, not wanting to pay the directors for "keeping" advertising, which has already been Set up.

So, how to automatically change the rates of Yandex Direct and Google AdWords?

There are many services, but I chose the ELAMA service. Honestly, I can not say that I chose a long time and chorely. I came across them somehow on the expanses of the next resource of Russian "startups", I read several reviews (positive, bad and not) and decided to try.

At the moment, it worked with this service of 10-15 projects (from 2 to 15 advertising campaigns In each account), in general, satisfied, but let's focus on the fact that Elama is and with what it is eaten.

Control of the contextual recloca from ELAMA: Experience

ELAMA - Free service for automatic control rates of contextual advertising

Actually, how this service works in the details I do not know anything, but I know that this is a partner of Yandex and Google (so he does not take a commission for automatic advertising management), a proven service that organizes rather interesting webinars on contextual advertising and analytics , a thing that for six months of use did not cause me negative and bad associations.

Of the advantages:

• really working
• does not make the brain
• understandable interface (relatively)
• adequate technical support
• does not take any commissions
• offers free and interesting webinars to improve your advertising campaigns.
• no problems integrate with standard Yandex Direct and Google AdWords

Of the minuses:

• one account - one budget: you can not load on one account projects with different budgets, you have to create a bunch of accounts
• thresholds of replenishment of the budget of the service itself (from 1 000 rubles) and each contextual advertising service.

How to use Elama - a brief and understandable instruction

We register and receive data to the Cabinet Yandex Direct. To obtain data to the Google AdWords office, you will have to make a request and take a little bit, but the guys do everything promptly.

We go to the password login interface:

Here the button to replenish the balance, it replenishes the overall balance from which you can scatter google and Yandex:

In order to scatter money on accounts, you need to drive the amount in the appropriate field and click "Translate":

Google immediately holds 18% VAT, Yandex lays this amount in each click.

For automatic betting management, click here, such a button is under each advertising campaign, which gives us the opportunity to customize everything very flexible until the fact that the "fat keys" show will go at night when the rate is much lower, and in the afternoon we show advertising By low-pass:

We have a window to manage the display rules.

1. Choose the days and time of the day when the rule will act
2. Choose what the program should do (where it will be announced)
3. Maximum bid for this rule

If we show the announcement only in the afternoon, then create one rule for day-to-day shows, the second to turn off the hits at night (2 item). Many and many variations are possible. You can also disable the shows at anyway or days.

How best to set up contextual advertising via ELAMA - My personal opinion

I always use standard Yandex Direct and Google AdWords promotional offices to work with the ELAMA service, although they have their own customer. The fact is that standard RK always give a much more flexible and wide potential of settings, all sorts of ads' expansion, point targeting and other fishes implement through third-party services is much more complicated.

Finalochka

ELAMA service is good in the spectrum of activity for which it is intended - management of contextual advertising rates in automatic mode. Using Ehma, it is possible to save on the conduct of the advertising campaign itself, because the rates will move depending on the rules that you ask, and not on how they are managed by the person who you were going to pay for the management of your advertising campaigns. The main thing is to follow the budget and do not forget that any automated process should be controlled, we are not a business youth ...