Rating of world brands. Most expensive brand

Moscow, February 1 - “Vesti. Economy". Brand Finance has compiled its annual ranking of the most valuable brands in the world. For the third year already Russia has been represented in this rating by three brands. Sberbank became the most expensive Russian brand in the ranking. Sberbank is in 129th place in it, having improved its position compared to 2017, when it was 154th, and 2016, when it was 200th. Sberbank's brand value rose 27.5% last year to $ 11.6 billion, comparable to Land Rover and higher than brands such as Danone, Gucci, eBay and Warner Bros. Sberbank ranks 21st among the world's banks. The brand value in the Brand Finance rating is calculated by assessing the future potential income if the company did not own the brand, but paid royalties for it. Gazprom took 315th place against 339th last year and 302nd in 2016. The value of his brand for the year grew by 14% and is estimated at $ 5.6 billion This is at the level of the Airbnb service and the BBC broadcasting corporation. LUKOIL climbed several points to 363rd place - the company is recovering from last year's fall from 229th to 369th place. Its brand value rose 8% over the past year to $ 4.9 billion. That's about the same as Colgate toothpaste, Dove soap and Domino ∎s Pizza chain. Below are the 10 most expensive brands of 2018. 10. ICBC

Country: China Cost: $ 59.2 billion Dynamics: + 24% Industrial and Commercial Bank of China is the largest Chinese commercial bank. It is included in the Big Four of the largest state-owned banks in China (along with the Bank of China, Agricultural Bank of China and China Construction Bank). The bank's shares are owned by the Chinese government. At the end of October 2006, the bank conducted an initial public offering and raised a record $ 22 billion by placing 48.4 billion shares (18% of the total). Of these, 12% on the Hong Kong Stock Exchange and 6% on the Shanghai Stock Exchange. 9. Walmart

Country: USA Cost: $ 61.5 billion Dynamics: -1% Wal-Mart is the largest retail chain in the United States, if not worldwide. The chain includes both small shops and huge supermarkets scattered throughout the country. Wal-Mart Stores, Inc. exist outside the United States. The chain stores sell almost everything: electronics, furniture, computers and software, toys and goods for children, photographic equipment, cosmetics, sporting goods, groceries, medicines, various small items for the home, dishes, books and CDs ∎ The network was founded by Sam Walton in 1962 The first Wal-Mart Discount City is established in Rogers, Arkansas. Today Wal-Mart is a network of more than 7 thousand stores in 14 countries. The number of employees has long passed over a million, and incomes - over tens of billions. 8. Verizon

Country: USA Cost: $ 62.8 billion Dynamics: -2% Verizon Wireless is today the largest cellular operator in the United States. In terms of coverage, no other North American operator can even come close to it. Verizon Communications was founded on June 30, 2000 in New York as a result of the merger of two telecommunications companies - Bell Atlantic and GTE. The name of the new brand was not chosen by chance. It is a combination of two words: veritus (true) and horizon (horizon). 7. Microsoft

Country: USA Cost: $ 81.2 billion Dynamics: + 6% World-renowned manufacturer of software for desktops, mobile devices, clusters, servers and game consoles. In addition to software, the company is also engaged in the production of game consoles themselves, computer manipulators and audio players. The history of Microsoft is a history of dizzying success and continuous development. The corporation has repeatedly made mistakes and miscalculations, but always quickly corrected them, eventually conquering more and more new areas for itself and setting new records. 6. AT&T

Country: USA Cost: $ 82.4 billion Dynamics: -5% AT&T (American Telephone and Telegraph) is today one of the largest providers of wireless and telephony in the United States. The total number of its subscribers exceeds 150 million people, and the name itself has long become synonymous with quality. 5. Facebook

Country: USA Cost: $ 89.7 billion Dynamics: + 45% Facebook is one of the most popular social networks in the world, it has more than a billion active users, the number of which is constantly growing. The project was founded on February 4, 2004 and was originally conceived as a social network only for Harvard students, but later the scope was expanded, and then completely blurred. Facebook was founded by Harvard University students Mark Zuckerberg, Eduardo Saverin, Dustin Moskowitz, Andrew McCollum and Chris Hughes. 4. Samsung

Country: South Korea Cost: $ 92.3 billion Dynamics: + 39% Samsung Group is a South Korean group of companies, one of the largest in South Korea, founded in 1938. In the world market, it is known as a manufacturer of high-tech components, telecommunications equipment, household appliances, audio and video devices. The company's head office is located in Seoul. Companies that are part of the Samsung Group concern electronics and microelectronics, the chemical industry, construction, automotive, heavy industry, finance and loans, insurance. The structure of the concern includes a full cycle of electronics production, from the extraction of resources, their processing and ending with finished products. Most of the conglomerate's divisions perform subordinate functions in relation to companies engaged directly in the manufacture of finished electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly visible from the distribution of profits by division. Thus, the main income of the concern comes from the electronics industry. 3. Google

Country: USA Cost: $ 120.9 billion Dynamics: + 30% The Google brand begins its history with the registration of Google Inc. January 7, 1998 in Menlo Park, California, USA. The company was founded by Stanford University graduate students Larry Page and Sergey Brin. The name Google is a beaten spelling of the English word googol, a mathematical term for a number consisting of one and one hundred zeros. The name reflects the company's goal - to create an endlessly huge database for finding the necessary information. 2. Apple

Country: USA Cost: $ 146.3 billion Dynamics: + 37% Today Apple is one of the leaders in the global IT industry, a manufacturer of computers, laptops, media players and various software. The company is one of the pioneers of the industry, a pioneer in many areas: the first truly personal computers, the first multicolor displays on the PC, the first graphical operating systems, the first computers with mouse support, the first personal audio player, the first online music store, and so on. ... 1. Amazon

Country: USA Cost: $ 150.8 billion Dynamics: + 42% The history of this largest online store began on July 16, 1995. It was created by businessman Jeff Bezos. Initially, only books were sold, later, by 1998, the assortment was expanded: first, audio and then video products were added to it. Today Amazon.com offers its visitors several dozen different categories of goods, including electronics, clothing, sports goods and even food.

The most expensive brands in the world are 10 top and prestigious brands. The Forbes ranking includes companies from Apple to General Electric. Each of these organizations has its own history of climbing the business Olympus.

The most expensive brands in the world are manufacturers of hardware, software, entertainment, clothing - the list turns out to be quite extensive. What is the principle of selection to the "powerful of this world"?

Ways to determine brand value

There is no single method for evaluating a brand. There are several popular approaches to creating an impression of a brand's high value:

1. Summation of all costs. The starting point will be the beginning of the brand creation. Everything is added up - from advertising costs to the salaries of all employees.
2. To find out the market value of a brand, such an arithmetic example is enough: multiply the number of shares issued by a brand by their current market value. The main disadvantage is the constantly changing market price (this leads to a fall or, conversely, an overvaluation of the asset).
3. The analysis of income occurs when assessing the future net income of the brand - this is how the value of the brand is determined at the moment.
4. All this economic research remains behind the scenes - the public is guided by Forbes' opinion. It maintains its own rating: in addition to the above points, it also takes into account the profitability of the brand, advertising spending, and the impact on other areas.

How brands differ from each other

The financial difference between these brands can be seen in the table below.

Which brand from this top ten do you like? To begin with, a small video review on the topic:

Which brands are called expensive

Potential competitors

Many world-famous companies dream of ousting leaders from today's pedestals:

1. In the high-tech field, such applications come from Samsung and HP.
2. Car brands BMW and Mercedes-Benz are also focused on sales to all countries of the world and finding new customers. Honda is a little behind them.
3. A special demand for Gillette products has formed in the rapidly developing countries of the world.
4. Expensive and high-quality accessories are an indispensable sign of prestige. We are talking about Rolex with its 110-year history of watchmaking.
5. A separate word for companies dictating a fashionable verdict (Louis Vuitton, Prada, Gucci, Chanel, Armani, Dior). Clothing and accessories of these brands are preferred by trendsetters from the world of show business and politics.
6. The main sports brand is Nike.
7. The leader in the production of lingerie is Victoria's secret, which also popularizes the line for sports.

The world is ruled by brands - today it is difficult to argue with this axiom. Many of the brands have already entered the financial Olympus, others are only striving for this. It all depends on what choice the consumer makes.

In 2013, the financial and economic magazine Forbes published a list of the 100 most valuable brands in the world. Most of them are known to a wide audience, but there are some that few people have heard of, at least some of us did not know about them.

1. Apple

American corporation, manufacturer of personal and tablet computers, audio players, phones, software.

2. Microsoft Corporation

One of the largest multinational companies producing proprietary software for various types of computing equipment - personal computers, game consoles, PDAs, mobile phones and others.

3. Google

The largest search engine on the Internet

4. The Coca-Cola Company

An American food company, the world's largest manufacturer and supplier of concentrates, syrups and soft drinks.

5. IBM

A multinational corporation headquartered in Armonk, New York (USA), one of the world's largest manufacturers and suppliers of hardware and software, as well as IT services and consulting services.

6. McDonald's Corporation

American corporation, the world's largest fast food restaurant chain

7. General Electric

American diversified corporation, a manufacturer of many types of equipment, including locomotives, power plants (including nuclear reactors), gas turbines, aircraft engines, medical equipment, household and lighting equipment, plastics and sealants.

8. Intel Corporation

An American corporation that manufactures a wide range of electronic devices and computer components, including microprocessors, system logic kits, and others. Headquartered in Santa Clara, California, USA.

9. Samsung Group

An industrial concern, one of the largest chaebols in South Korea, founded in 1938.

10. Louis Vuitton

French fashion house specializing in the production of suitcases and bags, fashionable clothes and luxury accessories under the brand of the same name.

11. BMW

German manufacturer of cars, motorcycles, engines and bicycles.

12. Cisco Systems

American multinational company that develops and sells networking equipment.

13. Oracle

american corporation, the world's largest developer of software for organizations, a major supplier of server hardware.

14. Toyota Motor Corporation

The largest Japanese automotive corporation, which also provides financial services and has several additional business lines.

15. AT&T Inc

One of the largest American telecommunications companies and one of the largest media conglomerates.

16. Mercedes-Benz

Brand of premium passenger cars, trucks, buses and other vehicles of the German automotive concern "Daimler AG".

17. The Walt Disney Company

One of the largest financial conglomerates in the entertainment industry in the world.

18. Wal-Mart Stores

An American retailer that operates the world's largest retailer under the Walmart brand.

19. Budweiser

Beer trade mark.

20. Honda Motor Co., Ltd

An international industrial company known primarily as a manufacturer of automobiles and motorcycles.

21.SAP AG

German company, manufacturer of software for organizations.

22. Verizon Communications

American telecommunications company, one of the largest in the United States and worldwide.

23. Gillette

Shaving accessories manufacturer.

24. Nike

American company, world famous manufacturer of sportswear and footwear.

25. PepsiCo

American Food Company.

26. American Express

American financial company.

27. Nescafe

The world's largest brand of instant coffee from Nestlé.

28. L'Oréal

French company, leader of the world market for perfumery and cosmetics.

29. Marlboro

A cigarette brand produced by Philip Morris International since 1924.

30. H&M

H&M is a Swedish company, Europe's largest clothing retailer.

31. HP

Hewlett-Packard is a large American information technology company that provides hardware and software for organizations and individual consumers.

32. HSBC

HSBC Holdings plc, HSBC Bank, is one of the largest financial conglomerates in the world.

33. Amazon

Amazon.com, Inc. is an American company, the largest in the world in terms of turnover among those selling goods and services via the Internet and one of the first Internet services focused on the sale of real consumer goods.

34. Visa

American multinational company providing payment services.

35. Siemens

A German multinational concern operating in the field of electrical engineering, electronics, energy equipment, transport, medical equipment and lighting technology, as well as specialized services in various fields of industry, transport and communications.

36. Facebook

37. ESPN

American cable sports television channel.

38. Gucci

Italian fashion house and fashion brand.

41. IKEA

Dutch company, owner of one of the world's largest retail chains selling furniture and household goods.

42. Danone

A French company, a well-known manufacturer of dairy products and other food products.

43. Audi

A German automobile manufacturer within the Volkswagen Group, specializing in the production of cars under the Audi brand.

44. Ford

American automobile company, manufacturer of cars under the Ford brand.

49. Accenture

Consulting company that provides consulting services to organizations in the areas of strategic planning, optimization and organization of outsourcing of business processes, customer relationship management, management of logistics processes, personnel management, implementation of information technology.

50. Thomson Reuters

The media company formed as a result of the acquisition by Thomson media corporation in April 2008 of Reuters.

The modern war of brands hardly surprises anyone. Huge companies are tirelessly fighting for a place in the sun, constantly improving their products and innovating the manufacturing process. Replenishing popular brands in the world and earning a place in the ranking is not so easy. Unfortunately, domestic companies have not yet succeeded in this. This article will discuss those well-known world brands that occupy leading positions in various ratings.

Cars

What are the most of the world in this category? The first places in the lists are occupied by such car brands as BMW, Mercedes-Benz, Toyota. These three companies always go together, periodically changing places and taking the last places in the top ten (but this is by no means a bad thing!). The main directions of their development: targeting sales to all countries of the world, advertising, searching for new categories of customers. A little further from the main positions in the ranking is the Honda brand, which has recently focused on retaining old customers, rather than finding new ones. But the leader of the world's automotive brands is GE, which is not very well known in the post-Soviet markets. She won the victory after she decided to provide her cars with software and connect them to the Internet. The move was risky, although completely successful. For which the company made its way closer to the first places in the ratings.

Computers

The world's brands are successfully replenished by companies that produce software for computers. So, in the rating there is necessarily Intel - a company that is successfully developing and pleases consumers with a good filling of their "workhorses". Microsoft has consistently taken the lead in the ranking, regardless of who exactly was or is its CEO. Timely response to all innovations, full support of the world of computer fashion is all that is needed in order not to leave the tops and to be at the forefront. And unexpectedly bypassed the most famous brands in the world Google thanks to the Google Glass program.

Technics

The best brands in the world in the "technology" section, as always, are replenished by Apple. She consistently occupies a leading position, fully satisfying the desires and needs of her customers. Samsung is also trying to keep up with her. The company took a huge step forward after re-focusing on Apple, focusing on the interconnectedness of its products. Computer fashion is represented by HP, which also occupies a leading position.

For children

The most famous and always ranked first brand is Disney. He is always in the center of events, finding more and more new opportunities to win the attention of people. By the way, the products of this company are aimed not only at children (although, to tell the truth, mainly at them), but also at adults who are ready to have fun for a certain amount of time. In addition to entertainment centers, toys and cartoons, this company creates various show programs and video games.

Nutrition

The list of the most expensive brands in the world is often topped by the Coca-Cola company. She is always at the peak among the winners, from time to time changing her places. This happened, for example, in 2013, when after thirteen years of leadership, the company gave way to other worthy brands. However, at the same time, Coca-Cola received another prestigious award, becoming the most creative player in the market this year. As for food, McDonald’s is adding to the rating of brands - a company that is ready to feed everyone in the world. She took a huge step forward after she decided on various new dishes, introducing into her menu the peculiarities of the cuisine of those countries where her restaurants are located.

Household items

Gillette replenishes the brands of the world, always being in the top twenty. The company's products are targeted not only at men, but also at women. The fast-growing countries of the world, where this brand is particularly successful, are in particular demand for products. This, for example, applies to India, as well as the countries of the post-Soviet space.

Accessories

And, of course, how can you do without the fashion world? There are well-known brands of the world in this section of goods. For example, the leading position in the world of accessories is occupied by the Swiss company Rolex, which has been producing watches for almost 110 years. Their products are not cheap, but they differ in quality. And this accessory is an integral part of every successful and self-respecting person. This list must include Louis Vuitton - the only company that occupies a leading position in the world of fashion in world rankings. She specializes in the production of primarily bags and suitcases, as well as other accessories and clothing. The most expensive brands in the world are also headed by Prada. Her story began in a small leather goods store in Italy. However, thanks to the hard work and desire of workers, today it is a well-known brand that is recognized all over the world. The company specializes in leather goods, it produces bags, hats, clothes, shoes and many different accessories. Close to her in nature is the Gucci company, which became famous in the 60s of the last century. She now produces leather accessories, clothing, as well as jewelry and perfume. The ratings also include the French company Hermes, which produces original bags and scarves. Interesting for many will be the fact that initially the company specialized in the manufacture of harnesses and as evidenced by its logo.

clothing

This section is a must for those people who closely follow the world of fashion. So, who are the top brands in the fashion world? This is Chanel. Quite a long time ago, petite, but very charismatic Coco made a huge leap in the world of women's fashion, forcing the ladies to abandon uncomfortable prim dresses in exchange for stylish and practical men's trousers. Since that time, this company has not lost its position and today is in the top ratings. Armani is preferred by many celebrities from the show business world. In addition, this brand is also available for young people who want to always remain fashionable. Targeting all age categories - this is the strong point of this Well, how can you bypass the well-known brand Dior, which became known to the public at the very beginning of the last century? This is not only great clothes, but also exclusive fragrances, high-quality decorative cosmetics - everything that a modern person may need to always remain fashionable. The H&M brand, well-known in Europe, but gradually gaining positions in the vastness of the former Soviet Union, is also affordable at its prices. These are clothes for all tastes that will suit many people in style. In addition, it is very affordable at its prices. Thanks to this, you can always stay at the height of fashion and be a stylish person. Comfortable and practical clothing in a sporty style is offered by Nike, which has occupied a dominant position in the sales market for quite a long time. Urban style clothes are offered by the well-known company Calvin Klein, whose products are loved by many people in different countries of the world. And the brand of sexuality and femininity is, of course, Victoria's secret, which mainly produces lingerie, but does not stop there. And for lovers of brightness and originality, there is such a brand as Dolce & Gabbana. Their clothes always keep up with new fashion trends, differs in a wide range of colors and various prints, which is very popular not only among young people, but also by all courageous people.

According to wikipedia, a brand is a brand name or trademark that has a high reputation among consumers.

Note that the concept of a brand is slightly narrower than that of a company. Consequently, one company can own several brands. For example Google is a brand and Alphabet is a company.

In this article, we have collected exactly the most expensive brands in the world. Actual information on January 20, 2020.

We also suggest that you familiarize yourself with and compare with the list.

10 most valuable brands in the world

Apple inc.

$ 205.5 billion

Industry: Electronics, information technology.
Products: Personal computers and tablets, mobile phones, audio players.

List leader and the most expensive brand in the world is - Apple... Today, the company logo is likely to be recognized by many people, because Apple has become truly the most successful brand, which experts from rating agencies have estimated at 205.5 billion dollars.

The company was founded on April 1, 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs. Initially, the trio were engaged in assembling home computers and releasing their own PC models, but the greatest success fell precisely in the last years of the company, when Apple introduced the world to its line of mobile products - iPhone smartphones and iPad tablets.

Today the range of the company's products is very wide - smartwatches, computers and laptops, tablets, smartphones and more. But the main feature of the popularity of "apple" gadgets is the high quality, stylish design and clever marketing program of Steve Jobs.

Today the company includes thousands of representative offices, brand stores and service centers around the world, with a staff of about 132 thousand employees.

The headquarters is located in the USA, in Cupertino, California.

$ 167.7 billion

Industry: The Internet.

The largest search network on the Internet called Google is probably known to all users of the global network. This made the Google brand one of the most valuable in the world rankings.

Experts estimated the brand's value at $ 167.7 billion, making it the second most valuable brand in the world.

Founded in 1993 by Sergei Brin and Larry Page, the company is focused on a search engine that processes billions of queries every day. Thanks to an advanced search engine, the creators of the service were able to implement one of the most powerful advertising aggregators on the Internet, which brings the company the bulk of its revenue.

But this is not the only product of the company. Many additional projects are developing every day. At the moment, Google produces mobile gadgets of its own production, software for them (for example, Android OS) and owns a number of popular Internet services, such as YouTube, Gmail, Google Maps, Google AdWords and others.

Headquarters: Mountain View, California, USA

$ 125.3 billion

Industry: Software development.
Products: Microsoft Office, Microsoft Windows, Xbox.

The world famous corporation Microsoft was founded in 1975, today the richest man in the world is Bill Gates. At that time, Microsoft was the first developer to offer bundled software for home computers, which made PC management convenient and intuitive for the user. This program - the Windows operating system - was a real breakthrough, as it made it easy for ordinary users to master the PC, which brought the company incredible success and huge profits.

Today Microsoft is also one of the leaders in the PC software market, releasing new generation Windows operating systems, application applications for working with documentation - Microsoft Office, and a number of other programs. In addition, MS produces its own mobile devices and components, video, audio and office equipment.

The headquarters are located in Redmond, Washington.

$ 97 billion

Industry: Retail.
Products: Internet services for the sale of goods.

Amazon is an American retail company that sells and supplies various goods over the Internet.

With the help of Amazon, Internet users, suppliers and manufacturers can sell any goods themselves, using the company's website as an online platform. The main direction is the independent sale of various goods. The popularity of the service has increased due to the high quality of goods, low prices, prompt delivery and a wide range of various products.

The company was founded in 1994 by Jeff Bezos. The main office is located in Seattle, Washington.

According to a general estimate, the company currently employs about 647.5 thousand employees, assets in the corporation are more than 162 billion, and the annual turnover is about $ 232 billion.

$ 88.9 billion

Industry: The Internet.
Products: Social network.

Facebook was developed by Mark Zuckerberg in February 2004. Today, the social network Facebook is visited by over 2 billion people daily. For one Internet project, the cost of $ 88.9 billion is simply an astronomical indicator of popularity and demand.

Today Facebook generates more than $ 22 billion in net revenue per year from advertising.

The headquarters are located in Menlo Park, California.

$ 59.2 billion

Industry: Food industry.
Products: Soft drinks.

The world's most famous carbonated soft drink, Coca-Cola, generates more than $ 6 billion in annual net profit for its company.

The famous beverage brand was founded in 1882. Today, the company's product list also includes Fanta, Sprite, Diet Coke and Schweppes drinks. Due to the large number of its own assets, high profitability, a huge staff of employees and profitability, the Coca-Cola brand is valued at $ 59.2 billion.

The headquarters are located in Atlanta, Georgia.

$ 53.1 billion

Industry: Electronics.
Products: Electronics, household appliances, shipbuilding, aircraft construction, finance, chemistry, entertainment.

Samsung is known internationally as a manufacturer of electrical household appliances.

It was founded in 1938 in South Korea. 1969 saw the merger of Sanyo and Samsung to form the Samsung Group. There was a change in approaches to marketing, amendments were made to the company's mission. In 1980, the first models of Samsung air conditioners appeared, which was the beginning of the company's successful development in the European and Asian markets in the field of climate technology.

In 1983, the company began manufacturing personal computers. In 1991-1992 the creation of the 1st series of mobile phones was completed. And in 1999, Samsung Electronics won an award from Forbes Global for consumer electronics manufacturing.

The Samsung Group now has many product lines that focus on different types of products.

The headquarters are located in Suwon, the capital of Gyeonggi province, Republic of Korea.

$ 52.2 billion

Industry: TV and radio broadcasting, animation, cinema, theme parks.
Products: Full-length animated cartoons.

The brand was created back in 1923 by Walt Disney and his brother Roy Disney. It started out as a small animation studio and is now one of the largest studios in Hollywood.

The company owns 11 amusement parks, 2 water parks, and a large ABC broadcast network.

The headquarters and main manufacturing facilities are located in Burbank, California, USA.

$ 44.6 billion

Industry: Mechanical engineering.
Products: Cars.

Toyota is a Japanese company that dates back to 1924. Its founder was Sakichi Toyoda. Interestingly, he was not at all involved in the manufacture of automobiles, but produced looms. His son, Kiichiro Toyoda, became interested in the automotive industry. With the proceeds from the sale of a patent for an automatic machine tool, he organized a division engaged in the production of cars.

In 2018, annual car sales reached $ 272 billion, and the share of sales in Japan itself decreases significantly every year, which indicates the company's activity in the global market.

The headquarters are located in Toyota, Aichi, Japan.

$ 43.8 billion

Industry: Public catering.
Products: Fast food.

A network of fast food restaurants spread around the world - McDonald's is currently ranked last in the TOP-10 most expensive brands in the world. Its current estimated value is $ 43.8 billion. This is despite the fact that in 2015, due to a series of incidents, MCD's capitalization decreased by 11 percent.

McDonald's was created in 1940 by two brothers Mac and Dick McDonald, who opened their first restaurant in San Bernandino, California.

# 11 - # 30 Most expensive brands

* Some data may be inaccurate, given the lack of or limited access to report publications for recent periods.

How is brand value determined?

There are various ways to measure brand value, with many controversial. Everyone understands the concept of value in his own way, so the assessment is usually subjective.

Popular methods and approaches for assessing brand value:

The sum of all costs. A brand is valued based on the sum of all costs that have been incurred to build the brand since its inception. This can be advertising costs, asset purchases, employee salaries, etc. We index the resulting amount and get the real brand value.

Please note that the value received will only reflect the costs of creating the brand, not the fact that the owners will agree to sell it at that value.

Market value. The easiest method to count. We simply multiply the number of shares issued by their current market value. By the way, we have and.

The disadvantage of this method is that the market price changes very dynamically and in times of crisis the brand value falls noticeably. Or vice versa, there may be a revaluation of the asset by investors.

Based on income. Estimates of future net income, which are directly attributed to the brand, to determine its current value.

The methods described above generate approximate data, therefore, this article uses information about the cost according to the Forbes Internet publication.