Interesting ideas for selling coffee. coffee shop business plan

90% of people are sure that opening coffee to go is easy. On the one hand, they are right. The only clarification is that it is simple and easy to open coffee to go only if you know how to do it correctly. Despite the fact that in appearance the coffee to go format seems simple, like any other business, ignorance of the subtleties and nuances can turn a profitable and promising business idea into a loss-making enterprise that works to zero and sucks out the last pennies.

To avoid such a situation, you need to know where to start and what stages of the business should be given utmost attention.

For example, you need to start by defining the target audience for coffee to go. By asking yourself who will buy your coffee, you can adjust the design, strategy and concept of your small business to the needs and requests, interests and desires of specific people - your future customers.

The target audience of coffee to go is mainly young people from 18 to 24 years old. In 70% of cases, they are girls.

Students, young professionals, lower-level managers - these are your potential customers. They appreciate low prices, friendly service, efficiency and social activity. Of course, older people should not be discounted either, there are coffee-to-go fans among people over 50. But to be honest, answer yourself the question, how many of these fans will walk past your coffee to go every day and how many of them will consider buying?

But it is precisely the number of people passing by, coupled with their “quality” (belonging to the target audience) that is the key to the success of the coffee to go point. Finding a place like this is half the battle for coffee to go.

However, do not forget about another important fact for the coffee to go business. This is the taste and quality of the coffee itself. If you prepare delicious invigorating drinks, then they will come back to you, they will recommend you to friends and acquaintances. So you can ensure that spontaneous purchases will be reduced, and the number of regular customers will increase.

We will talk about all these subtleties and other important little things further.

Investment size

Opening a take-away coffee shop can be considered a business with little investment. According to the experience of entrepreneurs who have opened their own take-away coffee points, you can meet 200 thousand rubles, and the upper limit of the starting capital is unlikely to exceed 400 thousand rubles.

This difference in initial capital is explained by the wide opportunities to save.

Of course, the amount of funds needed to start will largely depend on several large expenses, without which it is simply impossible to open a coffee point with you. The first is rent, which we'll talk about a little later. Secondly, the equipment.

Takeaway coffee machines

If the flow of customers depends on the choice of the rental place, then the ability of the point to quickly and efficiently serve this flow will depend on the equipment on which you will prepare coffee.

Professional coffee machine and grinder - the main means of preparing and selling coffee to go.

It makes no sense to put a home or even a super-automatic coffee machine on the point of coffee to go. Firstly, such equipment will not be able to provide the required quality of the product, and secondly, it is not designed for continuous and uninterrupted operation. And if the coffee machine breaks down, you will no longer sell a single cup of coffee. Remember, the miser pays twice: time spent, money lost.

That is why many entrepreneurs are trying to buy high-quality, foreign equipment, the cost of which can be 150, and 250 thousand rubles, or more. If you don’t have that kind of money, but working on professional equipment is still a priority for you, equipment rental or the purchase of used coffee machines comes to the rescue.

Usually, coffee equipment for rent (even free of charge) is provided by coffee bean suppliers, subject to the purchase of a certain amount of coffee from them. At the same time, they also advise on the selection of the necessary list of equipment depending on the expected scope of work (for example, one- or two-chamber coffee machines) and provide maintenance and repair of equipment. However, even in the case of free rent, many companies require a security deposit - from 20 to 50 thousand rubles.

As for used equipment, it will take no more than 100 thousand rubles to buy it.

What else will you have to spend on?

You will also have to spend money on a sales stand or the design of a rented kiosk. Naturally, when designing the appearance of a coffee to go point, you need to pay attention to the fact that it attracts attention and attracts glances. The appearance should cause a reflex desire to drink coffee or tea. The name on the sign should not subtly hint that an invigorating drink is being poured here, but shout about it so that a person at first glance understands that you are offering coffee, and not selling donuts or SIM cards...

Returning to the investments required to open a coffee-to-go business, it is also worth mentioning all sorts of little things, which are nevertheless important for comfortable work without failures and overlaps.

Purchase of consumables for the preparation of a variety of coffee drinks - milk, toppings and syrups; additional assortment - snacks, sweets and snacks; purchase of disposable cups, lids, spoons; purchase of bar equipment.

By the way, there is an option to save on the purchase of consumables - for example, disposable tableware, if you can cooperate with other coffee-to-go owners who buy non-branded cups.

Step-by-step instruction

Having calculated the required amount of investment in the coffee to go business, it's time to take action.

For starters, legalize the business. It would be best to register yourself as an individual entrepreneur and submit an application to the tax office about choosing a UTII taxation system. This tax will allow you to pay less due to the lack of employees and the small rented area on which activities are carried out. Taking into account the minimum required area of ​​a coffee-to-go outlet of several square meters, you will pay an average tax of about 3,000 rubles. In addition, for individual entrepreneurs on UTII, a cash register is not required, which means that you can issue a check only on demand using a conventional CPM (check printing machine).

The OKVED code for the coffee to go business is 55.30 “Activities of restaurants and cafes”.

Despite this OKVED, you do not need to obtain any permits, since there is no full-fledged kitchen, which means that there is nothing for the supervisory authorities to check. All that is required of you is to notify Rospotrebnadzor of the start of activities. It is worth waiting for checks from the SES only if complaints appear. If you're lucky, you won't have your first audition meeting until three years later.

Attention to the workplace

You should also take care of ordering a sales rack in advance. It will take at least two weeks to design and manufacture. Provided that you already have a selected rental location.

The very process of installing a counter, bar or kiosk equipment can also cause difficulties and problems that will entail the postponement of the date of the planned opening.

In advance, for example, you need to take care of proper energy supply. If it is not there, you will have to call an electrician and conduct an additional line, which will need to be agreed with the landlord. Therefore, all issues related to electricity, heating or water supply must be resolved at the stage of signing the lease. At the same time, the contract itself should not be concluded for a long time: your expectations about traffic may be erroneous and in practice the pedestrian flow will not be converted into buyers and customers...

From coffee to cookies: how to choose a supplier?

Naturally, in parallel, you need to look for suppliers of consumables and raw materials.

And first of all, it is necessary to decide on the supplier of coffee beans. If your customers don't like your coffee, all is lost. Delicious coffee is one of the main components of the success of the coffee to go business. There are a huge number of varieties of coffee that suppliers can offer. Both your own taste and the advice of the suppliers themselves, and analysis of competitors will help you navigate the choice.

If you buy your own coffee equipment, you will not be dependent on a particular coffee supplier and the range of varieties offered can be much wider.

Find out if your chosen variety is suitable for classic coffee drinks, as it is on the usual espresso, latte, cappuccino, americano and mochachino that you will specialize. The volume of the initial purchase will depend on the conditions under which you sign a contract with the supplier, whether you will rent equipment, etc. No need to be afraid of numbers of 10 kg or more.

A small 200 ml cup of coffee takes 9 g of coffee, and 18 g for a 400 ml cup.

Thus, the purchased 10 kg of coffee will go to just over 1100 small cups of coffee. At the same time, a working point of coffee with you in a passable place sells much more per month.

In addition to the coffee card, it is necessary to draw up a menu and a list of additional assortment. Will you sell various chocolates and sweets, or maybe ready-made sandwiches or even pastries?

If the answer to this question is yes, you should look for profitable suppliers or partners who could provide you with the required amount of products, usually not too much. You can buy chocolates or oatmeal cookies at wholesale markets and bases, as well as at stores such as Metro, Lenta and Auchan.

Of course, coffee as a drink will remain the main component for a coffee to go point, and various sweets and “snacks” are needed more likely only to increase the average check and customer convenience. You can hardly make money on chocolates or pastries. Still, the margin on the resale of someone else's products is small.

In general, the volume of additional assortment does not exceed 5-7% of the turnover.

The assortment of snacks and additions to coffee will change - some positions will disappear, others will be added. It is definitely necessary to experiment with the assortment, but only when the work of the outlet stabilizes and the changes do not entail a sharp decline in revenue.

Barista for coffee to go

An important factor in the success of the take-away coffee shop is the professionalism and competence of the barista. This person should not only prepare delicious coffee, but also properly serve customers, communicate with them, be able to resell, thereby increasing the average bill. With the search and hiring of such a person, certain difficulties may arise both at the launch stage and at the first time of working coffee with you.

When opening their first coffee-to-go outlet, entrepreneurs often personally stand behind the counter and serve their first customers, working 12-hour days without days off and lunch. But such work on two fronts quickly drains. In any case, an entrepreneur will need a shift or a full-time employee. At the same time, hiring a professional barista is not always possible. Basically, young people who do not have the slightest idea of ​​​​how to properly prepare coffee respond to the vacancy of a barista at a coffee point with them. She is attracted by flexible hours, hourly pay, etc.

Careless young coffee baristas bring their friends to work so they don't get bored. And instead of working, they arrange a farce.

A feature of working with the staff of the coffee point to go is a large turnover of staff - which will stop only when you hire the right person - friendly, honest, hardworking and responsible, who, moreover, will quickly master the art of making delicious and high-quality coffee. Agree, such people, especially young ones, are rare today ...

Therefore, for the first time, the future owner of coffee to go will have the task of finding and training a reliable person who can replace you at the counter. Subsequently, if you do not stop at opening one point of coffee with you, the need for employees will increase. Therefore, it is necessary to immediately determine the stages of selection and training of employees, as well as develop a shift schedule, a system of motivation and control.

One of the barista motivation options is bonuses or bonuses for overfulfillment of the sales plan and the absence of comments (a percentage of the total revenue or a percentage of each coffee sold in excess of the plan).

But even the motivation system does not insure against unscrupulous workers who do not go to their shift, arrange a booth at the point, or simply treat work superficially. The owner of coffee to go is faced with the acute issue of control of an employee or shift.

Alternatively, you can install a surveillance camera at the coffee-to-go point and thus monitor the employee online.

Regardless of which option you choose to work with the staff - a stick or a carrot - when opening a coffee point with you, be prepared that at any moment you will be forced to personally stand at the counter and work as a barista.

If you are planning to open a take-away coffee point, be aware that all your profits will depend primarily on the location. At the same time, choosing the right location for a coffee to go point can be one big problem.

A couple of years ago, when no one heard anything about coffee to go, landlords, especially large shopping and business centers, did not understand how coffee could be prepared on three square meters and refused to rent. Today, almost all the tidbits in more or less large shopping centers and business centers have long been occupied.

However, the rental market is quite competitive and involves a change of tenants. It's just a matter of price. If you have found a tasty place, but it is occupied, you should start negotiations with the owner or the rental department, find out the rental rate and offer to pay more, or convince that your coffee shop can generate additional traffic and attract a certain audience.

By the way, you can open a coffee point with you not only in megacities, where the lifestyle pushes people to do everything on the run, including drinking coffee, but also in small towns. Moreover, it is even easier to find a profitable place for coffee to go in a small town - there are fewer points with high pedestrian traffic in small towns, which means that the probability of choosing an unsuccessful place is reduced.

However, it is still quite easy to make a mistake with the choice of a rental place for a coffee point with you. It often happens that a location seems to have high traffic, but its quality can only be assessed by starting to work. For example, it may turn out that there is simply no target audience among the traffic passing by. Or the point itself is not located in the flow of people, as it should, but “around the corner”.

When considering locations for coffee to go, you don’t need to limit yourself to rental options in shopping or business centers.

According to marketing research, the level of coffee consumption in Russia is growing every year. According to the forecast of Euromonitor International, in 2018 Russians will drink 45% of fresh coffee, 55% of instant coffee, and the market volume will be 131,000 tons of coffee. A culture of coffee consumption has emerged, many people prefer to drink coffee outside the home.

However, most people do not have enough time to stop by specialized coffee shops, and the cost of a cup of coffee will not be “affordable” for everyone. In such market conditions, the coffee-to-go business has emerged, allowing people to enjoy their favorite drink in a short time and for little money.

2. Description of the business, product or service

The take-away coffee business is actually a retail outlet, the main service of which is the preparation of natural coffee in a plastic cup. Thanks to this serving, the client gets the opportunity to drink coffee on the go, on the way to study/work/home.

Today, this type of business is very popular and is presented in several formats:

  • Coffee stalls. Located near bus stops, metro stations, universities.
  • A counter in a shopping center or business center. Due to the large traffic in one shopping center, even several similar outlets can be located.

The assortment of the outlet should be quite diverse: from simple espresso to branded drinks with syrups and toppings. As a rule, the product line includes several coffee hits - they are the first choice of the buyer, as well as seasonal drinks - coffee with additives, tea, non-alcoholic cocktails. The experience of some retail outlets shows that 90% of revenue comes from "classic" drinks: espresso, americano, cappuccino, latte.

In addition, in many kiosks, the client is additionally offered something from snacks. Sandwiches, donuts, muffins, cookies - all this is ordered separately, as the outlet does not have a permit for food preparation.

There are two ways to open this type of business: through a franchise or independently. On average, the cost of a franchise ranges from 150,000 to 500,000, depending on the chosen franchisor.

The cost of a franchise usually includes a ready-made rack design layout, a brand book, well-established business promotion schemes, uninterrupted supply of basic ingredients, consultations on business organization and customer accounting system maintenance, flow charts and unique drink recipes, and professional training at existing outlets. Of course, the list of services provided may vary depending on the company and the selected franchise package. In addition to these investments, the franchisee will have to spend money on business registration, shop equipment, repairs, operating costs for the first month of operation and working capital.

However, you can reduce the cost of buying a franchise if you take the time to find the necessary information for each stage of starting a business. This approach will take more time and effort, but will save a decent amount of money.

3. Description of the market

The target audience of the "coffee to go" project is students and working people who are in a hurry and do not want to waste time waiting for an order in a standard coffee shop. The age category ranges from 17 to 35 years. Moreover, the largest share in the proceeds is made up of purchases by students (17–25 years old).

The company's competitors for selling coffee to go are the same outlets. Moreover, there are times when coffee kiosks open too close to each other and work at a loss until one of the competitors closes. Therefore, it is important that there are no other coffee stalls on the intended route of the target customer. The fact is that those who want to buy “coffee to go”, as a rule, do not constantly come to a certain outlet. Buying a cup of coffee is often impulse, caused by the elementary convenience of the location of the kiosk.

Kiosks compete with each other on the following parameters, each of which can be made into an advantage of your own business:

  • Price. As a rule, the price of standard drinks differs by a maximum of 10-15 rubles. For a working client, this amount is not significant. However, students try to save on everything. Therefore, regular monitoring of the market and keeping the price “slightly lower” will allow you to attract a significant part of the student audience.
  • Coffee quality. The modern consumer is very selective about the taste of coffee. Therefore, you should not save on the quality of coffee beans. After all, once you fail to justify the expectation of the consumer, he will not return again.
  • The convenience of the location. This is the main criterion by which the client chooses where exactly to buy coffee. It is necessary to locate a retail outlet in a crowded place, focusing on the indicators of the object's patency.
  • Service. Every person wants to return once again to the place where he was well served. A barista should be friendly and benevolent, as well as be able to fulfill the wishes of even the most demanding client.
  • Assortment of drinks. Replenishing your assortment with seasonal drinks, you get additional customers. For example, clients keen on maintaining a figure prefer coffee with skim milk. You can also "dilute" the assortment by offering hot and cold cocktails, several types of regular and fruit teas.
  • Assortment of snacks. If you have nothing to eat, some customers will go to a competitor so as not to waste time buying snacks elsewhere.
  • Active shares. Carry out promotions that will "fix" the client to your point. For example, when buying 5 cups of coffee, the sixth one is free.

Strengths of the project

Vulnerabilities of the project

  • The price is lower than that of competitors;
  • Wide assortment: tea, coffee, soft drinks;
  • Promotions: "The sixth glass as a gift", drawing prizes among active customers;
  • Fresh bakery;
  • Location: high traffic in the shopping center;
  • Supply of high quality coffee beans;
  • Sociable and friendly staff.
  • Lack of freshly prepared snacks;
  • Unknown brand;
  • Personnel turnover.

Opportunities and prospects

Threats of the external environment

  • Opportunity to open a network of retail outlets around the city, expanding brand awareness.
  • Opening competitors near the outlet;
  • The rapid rise in prices for ingredients;
  • Customer dissatisfaction with coffee quality.

4. Sales and Marketing

5. Production plan

6. Organizational structure

At the first stage, to serve one point, it will be enough for you to hire two baristas. One barista works per shift. His duties include preparing the order, serving and calculating the client.

A barista applicant undergoes training that lasts 3 full days. The training consists of sections:

  • How to prepare classic coffee drinks;
  • How to prepare branded drinks, combine ingredients;
  • How to work with a CRM system;
  • Sales script training.

After completing the course, an exam is taken. To pass it, you need to work for one day at a retail outlet under the supervision of a manager. The order lead time, customer reviews about the taste of the drink, exact adherence to the sales script, correct calculation and work with the cash register are taken into account.

A barista should not only be polite. His task is to serve the client in the minimum amount of time. At the same time, it is important to be able to hear exactly what the client wants, and accurately fulfill his wishes.

Since this work is often viewed as temporary, in order to avoid staff turnover, it is necessary to think over a competent system of employee motivation. Typically, baristas are paid by the hour. The average cost is 100 rubles per hour. The shift lasts 12 hours. In the case of opening an outlet in a shopping / business center, the duration of work coincides with the duration of the center: from 10.00 to 22.00.

To control the work of a barista, a checklist should be drawn up that includes the basic requirements for work: the readiness of the workplace and equipment, compliance with the standards for preparing and serving a drink, as well as customer service. For each of these items, the manager compiles a list of precise criteria and checks once a month with the help of a mystery shopper.

If for each criterion the barista receives a positive assessment, then he is entitled to a bonus in the form of 5% of the proceeds.

A detailed calculation of the bonus part of the payroll and insurance premiums is presented in the financial model.

7. Financial plan

Thanks to the modern rhythm of life, the popularity of the coffee to go service is constantly increasing. In medium and large cities of Russia today there are dozens (and in Moscow and hundreds) of small kiosks and mobile coffee shops on wheels selling an invigorating drink in thermocups.

Despite the fact that every day the number of businessmen offering coffee in this format is growing, there is no fierce competition between them. For the most part, this is due to the fact that this business began to emerge not so long ago, and therefore in every settlement there are still crowded places where it has not yet “reached”.

To create a highly profitable enterprise, it is necessary to draw up a competent business plan, which will cover organizational issues and calculations, analyze the market, consider risks and possible threats, and provide for unforeseen expenses. This applies to all business and other countries.

How to start a coffee to go business?

Many people are sure that organizing a takeaway coffee business project is easy. On the one hand, it is. True, there is one clarification - it is simple and easy to open a business only if you know how to do it right. Ignorance of all the subtleties and nuances can turn a profitable and promising project into a loss-making enterprise.

To prevent such a situation, you need to know where to start and what stages to pay more attention to. For example, first you need to determine the target audience. Confused by the question of who will buy coffee to go, the entrepreneur will be able to adjust the design, strategy, and business concept to the desires, interests, and needs of specific people - future customers.

The portrait of a potential client looks like this: a young or middle-aged person, a student or a worker, mobile, spending a lot of time on the street, who does not consider drinking a fragrant drink in a car or on the go to be something unnatural.

The business plan of this project provides for the following distribution of profits depending on the season:

Winter

Spring Summer

Autumn

33% 26% 13%

As you can see, there is a certain seasonality in this case, and it should be taken into account. For example, when planning to expand a business, you should not do this before the summer season.

Collection of documents and registration

A take-away coffee establishment must be registered; for this, a businessman should register as an individual entrepreneur or register an LLC. The first option is the most preferable because it saves time and money. You can register with your local tax office.

When choosing a taxation system, special attention should be paid to UTII. This option will allow you to pay less due to the small rented area and the lack of staff. On average, this tax will be about 3,000 rubles. In addition, for individual entrepreneurs working on UTII, a cash register is not required, which means that checks can be printed on a regular CPM.

The OKVED code for "take-away coffee" is 55.30 "Activities of restaurants and cafes". For a coffee house of this format, you do not need to obtain any permits, because there is no full-fledged kitchen in such an institution, which means that there is also nothing that supervisory authorities should check. All that an entrepreneur has to do is to notify Rospotrebnadzor of the launch of his activity. SES can swoop in with a check only if a complaint is received.

Investment amount

The organization of a take-away coffee outlet is a relevant business idea with little investment. To open a take-away coffee point, on average, the following amount of funds is required:

  • registration of an individual entrepreneur or LLC - 800 and 4000 rubles, respectively (state duty);
  • professional coffee machine - 150,000–300,000 rubles;
  • bar counter - 30,000–130,000 rubles;
  • cups - depending on the volume of the order and the size of the cup - 25,000–30,000 rubles.

According to the experience of businessmen who have opened their own coffee kiosks, you can meet 200,000 rubles, and the maximum amount of initial investment is unlikely to exceed 400,000 rubles. This difference in start-up capital is explained by the large savings opportunities.

Of course, the amount of money required to start will largely depend on the amount of costs required to open a trading kiosk. Firstly, this is rent, and secondly, the purchase of equipment, etc. You will also have to spend money on the design of a sales rack or a rented kiosk. Thinking over the appearance for a point of sale, one should be guided by the fact that it should attract and attract attention, arouse the desire to drink coffee.

Not every entrepreneur is able to lay out the required amount of money for the organization and promotion of his project. However, there are several ways in which you can find money to grow your business. One of them is (collective cooperation of people, built on the voluntary pooling of money or resources in order to support the efforts of other people or organizations). The second is to receive financial assistance from the state, for this, the future businessman must register with the employment service (as unemployed) and provide a salary certificate from his former place of work, draw up a detailed business plan and submit it to the commission for consideration.

Supplier selection

In parallel with organizing a business, it is worth considering the choice of suppliers. First of all, you should agree with the company that supplies coffee beans. If the client does not like the coffee, then write wasted. A delicious drink is one of the main conditions for business. There are many varieties of coffee. To understand the range and make the right choice will help the suppliers themselves and the analysis of competitors.

Buying your own coffee equipment makes the entrepreneur independent of a particular coffee supplier. The range of varieties sold is also not limited to strict limits and can be expanded at the discretion of the businessman.

The entrepreneur should find out if the variety he has chosen is suitable for traditional coffee drinks, since he will have to specialize in the usual cappuccino, latte, americano and espresso. The volume of the first purchase will depend on the conditions on which the contract with the supplier will be signed. Do not be afraid of numbers such as 10 kg or more. For a 200 ml glass, 9 g is required. coffee, for 400 ml - 18 gr. Consequently, 10 kg of the product will go to about 1100 small cups, and this despite the fact that a retail outlet with a good location is able to sell much more coffee per month.

Over time, when the work of the kiosk stabilizes, in addition to coffee, it will be possible to add an assortment of snacks (pastries, chocolates, sandwiches, etc.). It is unlikely to make money on them, because the margin for reselling other people's products is low.

Barista for coffee to go

An important component of the success of the outlet "coffee to go" is the professionalism and competence of the barista. Such an employee should not only prepare delicious coffee, but also build the right relationships with customers, have a polite conversation, and be able to resell, which will increase the average check. Finding and hiring the right worker can be difficult both at the start-up stage and at the beginning of work.

When launching a point of sale, entrepreneurs very often stand behind the counter themselves and engage in customer service, working many hours without breaks and weekends. However, the work "on two fronts" quickly drains, and over time, the owner will simply need a shift or a full-fledged barista. However, finding a professional is not easy. As a rule, young people who have no idea how to properly prepare coffee respond to the vacancy of a barista. Of course, you can hire a person without experience, but first you have to train him. It is possible that he will make mistakes that will lead to the loss of some regular customers. But the entrepreneur will be able to save on his wages.

Rent for "coffee to go" in the business center

The business project "coffee to go" is an ideal option for those who want to organize their business with minimal investment. However, to open a profitable and successful business, the point of sale should be located in a place with high traffic of people. When choosing a location, you need to consider that out of 100 people passing by the kiosk, 3 people are potential customers. Therefore, the more intense this flow, the more chances to earn good money.

The service "coffee to go" is aimed at people who are in a constant hurry, who do not have time to sit in a cozy cafe. Therefore, this offer is relevant for business centers and business districts. No less popular are places such as:

  • shopping and entertainment centers;
  • parks, squares, places adjacent to bus stops and metro stations;
  • railway station territories, higher educational institutions.

Advice: when choosing a place for a future outlet, it is necessary to take into account the activities of competitors. These include not only mobile coffee shops, but also large popular cafeterias that offer not only drinks, but also sweets, snacks, etc.

If you are going to open "coffee to go" in a business center, you should give preference to a place located near the entrance-exit, or where there is a large crowd of people. The cross-country zone will have to be determined independently.

Professional coffee machines for takeaway coffee

For a point of sale to bring a good profit, the quality of coffee must be high. This is the main condition for successful sales. A cafe of this format will require a professional coffee machine (of course, super-automatic equipment will also cope with this work, but the cost of such equipment is comparable to the budget of a mobile coffee shop).

To work with a high-quality drink, you will need a seller who knows how to prepare coffee on a traditional coffee machine, as well as having experience in setting up and maintaining this equipment.

The most suitable option for take-away coffee is a two-group coffee machine with two milk frothers. The equipment must have a boiler with a volume of 7-8 liters. A smaller machine will not be suitable for a high level of coffee performance. The dimensions of this technique, as a rule, are standard: 800 * 650 * 450 mm. When planning the arrangement of a place for installing equipment in a kiosk, it is necessary to take into account the size of the machine and coffee grinder, which requires a separate space. A complete set of such equipment consumes an average of 4-4.5 kW of electricity.

When installing coffee equipment in a mobile coffee-to-go kiosk, you should equip the car with 220 W of electricity and a daily supply of drinking water. In some cases, with limited opportunities, when there is no running water and there are restrictions on the use of electricity, capsule equipment and coffee capsules can be used. The cost of coffee in capsules is higher than that of coffee beans, but this does not affect the profit in any way.

Purchasing equipment is the most expensive part of a business plan. Among the brands of coffee equipment, it is worth highlighting the following manufacturers:

  • Egro 70 Series;
  • Nuova Simonelli;
  • Saeco;
  • artic;

High-quality foreign equipment is very expensive (150-250 thousand rubles or more). However, if a businessman does not have the required amount, the rental of equipment or the purchase of used coffee machines comes to the rescue.

Sometimes coffee equipment is rented or provided free of charge by bean suppliers, subject to the purchase of a certain amount of coffee from them. They also advise on the acquisition of the necessary equipment, depending on the planned scope of work, carry out repairs and maintenance of equipment.

Franchise Benefits

Any entrepreneurial idea, be it coffee to go, is associated with risks. For a novice businessman, the best solution that can reduce losses to a minimum would be to organize a business with a franchise of a well-known brand. This approach will cost an entrepreneur much cheaper than starting a business from scratch (some brand networks offer service packages starting at 60,000 rubles).

If a businessman purchases this package, then in return he receives assistance in obtaining the required permits, registering an establishment, and purchasing the necessary raw materials and equipment. In addition, the entrepreneur enlists the support of the franchisor in matters related to doing business. To choose the most suitable offer, it is recommended to familiarize yourself with the catalog.

"Coffee to go" as a business - reviews

Those who decide to use the idea of ​​"coffee to go" to organize a business should be guided by the feedback of those who already had experience in conducting such activities. To date, reviews about it are predominantly positive, because this service brings a stable income and, as practice shows, has development prospects.

The popularity of establishments of this format began to grow as soon as such a service from McDonald's became available to Russians, over time, other retail chains began to put forward this offer. Today, you can buy a glass of an invigorating drink in almost every street kiosk, pavilion or.

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As a result, we can say that organizing a takeaway coffee business is not such a simple undertaking as it might seem at first glance. In this business, one cannot do without start-up capital and good organizational skills. In the current conditions, in order to be competitive, it is necessary to rely on quality, service and marketing, work with assortment and prices. If you love your business and put all your strength and soul into it, you can achieve excellent results - not only profitability, but also consistently high profits.

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July 27, 2018

How to open a takeaway coffee shop. Business plan: everything from site selection to payback

More and more people drink coffee, and few people are surprised by a take-away coffee kiosk. But a culture of drink consumption has appeared: now people prefer to drink coffee outside the home and sometimes pay a lot of money for a cup.

Most city dwellers constantly do not have enough time and do not always have the opportunity to visit gourmet coffee shops with good coffee. Therefore, a business model such as “coffee to go” or “coffee to go” has appeared, which allows people to quickly buy their favorite drink for little money.

“Coffee to go” and, in general, selling coffee is a highly profitable business, especially if you have more than one outlet. Today, the assortment of coffee is very wide, and thanks to competition, wholesale suppliers offer good prices and favorable conditions for different sales volumes.

The price of coffee beans, such as 100% Arabica, from trusted suppliers is an average of 400 UAH (1000 rubles) per kilogram. For one cup of Americano, you need about 7 grams of coffee - as a result, the cost is about 3 UAH (8 rubles) per cup, and they sell it at coffee to go points at a price of 15-20 UAH (45-60 rubles)! (The data is based on anonymous statistics of the Poster POS automation system for the cities of Russia and Ukraine.)

Coffee to go franchise or your own business model?

There are two ways to open such a business: independently or through a franchise. Depending on the choice of the franchisor, the finished project will cost UAH 70,000–200,000 (150,000–500,000 rubles).

Franchises for Ukraine:

Franchises for Russia:

The franchise package usually includes a ready-made brand book, point design and well-established promotion schemes, as well as its suppliers, technological cards and own drink recipes, business organization and accounting system consulting, perhaps even a general customer base and loyalty system. Some offer additional training for your staff at working coffee outlets as a bonus.

Of course, the availability of such services from the franchisor depends on the selected package and the terms of the contract. But in any case, in addition to acquiring a franchise, you will have to spend money and time on registering a business, purchasing equipment, initial investments in the first month of operation and working capital.

But you can save on buying a franchise, spend time searching for the necessary information and do everything yourself, having thought through your business model. This approach will take more time and effort, but you can invest more money in equipment or renting a good place. To help you in this difficult task, we have tried to cover all the most important points of the checklist for a novice owner of a coffee pot in this article.


Choosing a place for coffee

One of the most important points when opening a takeaway coffee shop is choosing a location. When calculating the patency of a place, it should be taken into account that approximately 3 people out of 100 are your potential customers. The greater the flow of people, the higher the revenue, the profitability of the institution and, consequently, the return on initial investment.

The most "fishy" places:

    pedestrian crossings;

    subway entrances;

    public transport stops;

    parks, squares, embankments;

    areas near educational institutions (universities, colleges, etc.);

    shopping centers and large pavilions;

    airports, train stations.

To maintain a high turnover of your coffee pot, you need to constantly monitor the dynamics of parameters such as number of checks And .

The number of checks depends on the patency of the place and the correct definition of the target audience. Even despite the high traffic, there may simply not be your potential customers among people.

What documents are needed to open coffee to go

Registration of sole proprietorship (Ukraine), individual entrepreneur (Russia) or LLC

Registration of FLP (IP) is much cheaper, faster and requires the collection of fewer documents. When registering with the tax office, you need to classify your type of economic activity as “food retail”. You must also obtain permission to open a point from the sanitary and epidemiological service, territorial property management authorities and the fire inspectorate.

The entire registration process takes an average of 3 to 4 weeks. If you do not want to solve these issues on your own, you can entrust all the work to a company that collects and prepares documents. It usually takes no more than a week and costs about 2,000 UAH (5,000 rubles).

If you plan to open a coffee shop on the territory of a shopping center, then it will be a little easier for you: you do not need to obtain permission from the fire department and other services. Shopping and business centers have almost all the necessary permits, except for the sanitary and epidemiological station.

Equipment for coffee to go

The most important equipment that you need to buy for a takeaway coffee shop is a coffee machine. The volume of the tank must be at least 8 liters, and the power must be up to 5 kW (this must be taken into account when calculating energy consumption). A smaller coffee machine simply won't be suitable for the required speed and volume of coffee preparation.

For quick work and instructing beginner baristas, it is better to consider devices with a minimum set of necessary functions. The fewer additional features, the cheaper and easier the repair of equipment. However, setting up any professional equipment takes a lot of time, and you will also need an experienced person to supervise coffee preparation during start-up and debugging.

Buying equipment for a coffee shop is the most expensive part of a business plan. It is best to trust manufacturers whose dealers and service centers are located in almost all regions: Saeco, Egro 70 Series, Settanta, Nuova Simonelli, CMA, Arctic.

High-quality foreign equipment is very expensive: UAH 60,000–100,000 (150,000–250,000 rubles) or more. But you can always consider the option of buying a used coffee machine and coffee grinder, which will be almost 2 times cheaper. You can also rent coffee equipment or even free of charge from coffee suppliers - subject to the conclusion of an agreement for the purchase of a certain amount of coffee within a year or several years. In addition, they can advise on the purchase of necessary equipment depending on the volume of coffee preparation and quite often help with the repair and maintenance of coffee equipment.

Don't forget about sales stand costs, the design of a rented island or kiosk and various little things that are also important for the comfortable operation of the point without overlays:

    consumables for coffee drinks (milk, toppings and syrups);

    snacks, sweets, snacks;

    disposable cups, lids, spoons;

    bar inventory.


coffee shop menu

The menu in small coffee shops without tables, as a rule, is limited to only a coffee card, if you do not have imported cakes, chocolate or other sweets in your assortment. Coffee and drinks based on it - depending on the season. Sale of coffee provides from 80% of all revenue, the rest is related products, most often various desserts.

To diversify the menu, add positions that not only differ in the way they are prepared (latte, espresso, cappuccino, etc.), but also types and varieties of coffee that will distinguish the drinks in taste. Now it is not enough to present only one type of coffee - in order to stand out from the competition, you need to offer an exclusive in the form of a unique variety or a mixture of different varieties. Don't forget the toppings and spices!

And most importantly - do not be too lazy to arrange a stand for the sale of roasted coffee by weight in branded packages - this is real will increase your average check.

What you need to open coffee to go - the choice of supplier

The quality of the coffee is the most important factor when choosing a supplier. Be sure to check all certificates for products and production and the conclusions of the sanitary and epidemiological examination. You can read more about choosing a supplier in, in which she answered all the most important questions about choosing coffee suppliers and working with them Irina Uskova, CEO of the Coffee Molly business coffee chain.

Coffee shop staff

The job of a barista is often viewed as temporary. To avoid turnover, you need to think. Most baristas are paid by the hour. According to trud.com, the average salary of a barista in Ukraine is UAH 5,000–6,000, depending on the city; in million-plus cities they are naturally larger, and in the capital they are the highest. In Russia, salaries are slightly higher, but also differ significantly from region to region - on average, from 25,000 to 35,000 rubles. Usually the shift lasts 10 hours, but if the coffee shop is located in a shopping or business center, then the beginning and end of work coincide with the opening and closing of the center (for example, from 10:00 to 22:00), and then the duration of the shift is 12 hours.

In addition to the rate, you can motivate the barista with a share of sales within 2-3% if the plan is met and all work instructions are followed.


How to open coffee to go from scratch. Financial plan

Concerning investment, then opening a take-away coffee shop is considered a business with little investment. If you choose the most budget options with inexpensive rent and used equipment, then you can meet UAH 100,000 (250,000 rubles), and the maximum is unlikely to be higher than UAH 180,000 (400,000 rubles).

* The cost of rent in shopping centers of large cities in Ukraine and Russia starts from 1000 UAH (2500 rubles) and goes up to 5000 UAH (13 000 rubles) per square meter. The price depends on the location of the shopping center itself, its class and the location of the point inside the shopping center. The average area of ​​a coffee shop is 10 square meters. m.

** The list of purchased equipment includes: bar counter, refrigerator, coffee grinder, water filters, disposable tableware. The volume of purchased coffee depends on the traffic of the place.

Calculation of the cost of coffee to go

Consider the calculation of the cost on the example of a cup of Americano. As we said at the very beginning, at a price of 400 UAH (1000 rubles) per kilogram of coffee, about 120 servings can be made from this raw material - 3 UAH (8 rubles) for each. We also include here the cost of a glass with a lid, a stirrer and sugar - as a result, the cost of the drink will be approximately 7 UAH (18 rubles).

income per day

In the example, we calculate the average income of a take-away coffee outlet based on the average ticket amount and the number of purchases.

Monthly income

To increase profit, you need to increase the average check. Your barista can do this, the main thing is to properly motivate him. We need to sell more desserts, snacks, drink toppings, and encourage customers to order larger drinks.

The number of purchases also needs to be increased, but it is more difficult to do this: here it is already necessary to seriously work on the brand and recognition of your outlets with coffee to go.

It is very important to quickly serve the client: take the order, calculate and serve the drink. If the speed of preparing drinks depends only on the skills of the barista, then everything else can be greatly accelerated if an automation system is installed. For example, to use Poster POS, you will need an ordinary tablet that can easily fit on a stand. A barista places an order with a couple of touches on the screen, prints a receipt for the buyer, and the owner immediately sees this sale on the screen of his smartphone or laptop browser.


Payback point with coffee to go

The cost of drinks - 30-40%.

Profitability of sales - 22%.

Initial investment - UAH 105,000 (267,500 rubles)

Break even - from 2 to 4 months.

Return on investment - from 9 to 12 months.

Risks when opening coffee to go

What are the advantages and disadvantages of such a business? The success of the coffee-to-go business depends most of all on the location of the outlet. A big risk to business profitability is a decrease in traffic. For example, if your coffee shop is located in a shopping center, then the decline could be:

    during the holiday season (summer is a rather difficult period for the coffee business: at this time, people prefer to go to nature, to the sea, abroad, and not to walk around shopping centers);

    during the holidays (the basis of the target audience is students);

    during a crisis in the economy, exchange rate fluctuations, etc. (when the purchasing power of people falls, they less often go to shopping centers for non-essential products).

If your point is located at the entrance to the subway or at a stop, then the traffic depends primarily on the weather. Daily revenue will decrease during snow, rain and severe frosts. People are in a hurry to take shelter from the weather, and not stand at the kiosk waiting for coffee. There is also a decline in the summer period, but profits at this time can be increased in other ways, which we have already described in the article.

Results

"Coffee to go" or a mini-coffee shop is a profitable business, but you should not count on excess profits. On average, the monthly income from one point rarely exceeds 40,000 UAH (100,000 rubles), and most often it is 20,000–30,000 UAH (40,000–80,000 rubles). It is very good if in the first month you can go to zero, but in the future, with the expansion of the assortment and promotion of the outlet itself, increasing awareness, you can reach a more worthy profit of 80,000 UAH (140,000 rubles).

Despite the fact that the cost of a cup of coffee is 30-40% of the sale price, the profitability still remains at about 20%. Part of the revenue goes to renting a good place, but thanks to this, you can earn more, so you should not cut costs here.

The first 30-60 cups of coffee sold per day pay off the cost of rent and consumables. And only the following sales will already bring 60-70% of the profit.

To earn more, the owners of "coffee to go" open several points in different parts of the city- firstly, to increase your income and increase brand awareness, and secondly, to compensate for sales declines in different locations. For example, a point in a shopping center brings a stable income on weekends, but shows a rather low efficiency on weekdays, but with a point in a business center, the opposite is true.

Do not forget about the loyalty of your customers: encourage constant purchases, hold promotions: “The fifth coffee as a gift”, “Free waffle with a large cappuccino”, etc.


I was interested in business issues long before I got into it. My choice fell on coffee.

It has become too fashionable in the last five or seven years to drink it while walking along the streets. Each coffee shop offers an opportunity called "take your coffee" . Plus, I'm a big fan of his myself.

Why a coffee shop

When I came up with the idea of ​​starting a business, I went through a lot of ideas in my head and did not even consider the option of opening a coffee shop. Somewhere on a subconscious level, I convinced myself that there are too many establishments of this kind and opening a coffee shop means dooming myself to a constant struggle with competition and possibly incurring losses.

At that time, I paid attention to vending and was already ready to buy two coffee machines and one snack machine, but then I found out that in this business it is best to start by choosing a location for the machines, and only then start buying.

I could not find a place, so I switched to a coffee shop. Moreover, the income from the coffee shop, according to my calculations, should have been much more than the income from several coffee machines.

I had no acquaintances who could give advice in this regard, so I had to rely only on myself. Looking ahead, I can say that there is a lot of false information on the Internet.

Almost every second article about this business promises mountains of gold to a novice businessman. In fact, it's not like that at all.

Which coffee shop

Most of all, I wanted to open a coffee shop where the buyer could go and sit. Shelf with books, chess table - this is the ideal coffee house that I built in my imagination, but then it would have taken too much money. In addition, this style already resembles an anti-cafe.

Therefore, it was decided to open a mini-coffee shop. That is, a small, modern booth, in the form of a stall. In other words, it is called a coffee kiosk.

In principle, a mini-coffee house is in no way inferior to large coffee houses, because the main trend of coffee houses is “Coffee to go”. That is the direction I was trying to follow.

When I first became interested in this issue, I watched several of these stalls for several hours. One was near the railway station.

Another kiosk in the city center. For half a day, there were 24 and 32 buyers in these stalls, respectively.

Location selection

Choosing a place for a coffee shop is not so easy. It seemed to me that all the best places have long been occupied. The first place I chose was in a shopping center, but I was confused by the fact that the revival in it only happens on weekends. In other shopping centers I was denied. In several of them, the cost of rent was too high.

In the end, I chose the main street of the city. Our city has its own "Arbat". It can only be used by pedestrians. The traffic is busy, especially on weekends and holidays. There are shops and business centers here. Street vendors sell souvenirs.

I set up my kiosk near the bookstore. Rent 4 sq. m. only 12,300 per month. The contract was concluded in the city administration. True, there is one thing but ... .. During the holidays, the rent is 2400 for the area I occupy. That is, it is an additional payment to the monthly rent.

Such conditions are common throughout our country. In my case, there is a discount because I am a permanent tenant. Those who trade exclusively on public holidays pay more. The price is also measured from the number of square meters occupied.

You don't have to pay for electricity. It is included in the rental price. However, during periods of heating, the price rises by 900 rubles.

Buying a coffee shop

There are many coffee kiosks for sale on the Internet. When I first became interested in this issue and saw the prices, I gasped! The cost of booths in the form of coffee cups is 200,000 -250,000 thousand rubles.

And this is provided that I planned to meet the 200,000 thousand rubles.

The cost of this kiosk is 240,000 tr.

This is what my kiosk looks like. Price 120,000 tr.

I managed to find a cheaper option for 120,000 tr. Used options I did not consider. Its internal area is less than that of models for 200,000 thousand rubles. Being there together is already cramped.

The choice of a kiosk should be taken very carefully. Initially, I chose a model for 90,000 tr. and already wanted to order, but when I phoned the company, it turned out that this was only the cost of the frame, without interior decoration and insulation.
You can buy a kiosk and cheaper. Regular, rectangular. Their average price is 50,000 - 70,000 tr.

The kiosk was delivered five days after the payment was made and the sale contract was signed. For most companies, the transaction scheme is approximately the same. The contract is sent to the e-mail address, it must be signed and sent back. You can ask to send the contract by mail.

The price includes delivery, directly to the location of the kiosk. After installation, it is necessary to check the integrity of the kiosk: doors, locks, windows, roof, no damage, after which a document is signed that the goods have been received intact. It is also necessary to sign the inventory, after checking the presence of all the details and elements of the kiosk.

Purchase of equipment

I didn't buy equipment for my kiosk until it was delivered to me. It was important for me to see what was going on inside and determine the size of the future equipment. How and where to place it. At that time, I was sure that I would spend a lot of money, but everything turned out cheaper than I expected.

I purchased a FUTURMAT Rimini A/2 coffee machine. One of the most expensive. Its price is rising from year to year. I managed to purchase it for 85,000 rubles. Six months later, when I was selling a coffee shop, its price rose to 130,000 thousand rubles.


This model is used by world-famous coffee houses. It has practically no analogues. At least in its price range. Its warranty is 2 years.

The main quality of this device is good performance. Many coffee houses use cheap machines at a price of 25,000 - 40,000 tr. but in order not to spoil the coffee machine, you have to buy two copies.

Another plus when buying this coffee machine is that as a gift the buyer receives spoons for the coptester, pencils for hatching, temping mats, several trays, several mugs for mixing ingredients.

Purchase of ingredients

I bought all the ingredients in one city company. True, they did not have delivery and had to go to their warehouse, which is located outside the city. But the prices are quite low. In addition to coffee, I bought cups, lids, milk, cocoa, chocolate, sugar there.

The purchase was made strictly once every two weeks, regardless of whether the ingredients from the previous purchase were left or not. For one purchase, I fit into 2500 - 3000 rubles.

Recruitment

I hired two salesmen. One was a professional barista, the second employee (a girl) had experience in a coffee shop. I managed to find them thanks to an ad on the Internet. Of course, they had to arrange them without official registration.

Schedule: 2 days in two days, from 8.00 am to 19.00 pm.

Payment: 800 rubles per shift.

Registration in the tax

Since I already had registration with the tax authority as an individual entrepreneur, I did not have to register my business. I pay a fixed amount, in the region of 30,000 rubles once a year, plus 6,000 thousand rubles. to an accounting firm.

I think this is the most ideal system of taxation. Moreover, I have benefits, so the percentage of taxation is lower. True, the amount is growing every year.

Identification of needs

Initially, there were a lot of drinks in our assortment, but after two months we left only the most popular ones:

Cappuccino

Cappuccino is the most sought after coffee. If we compare the number of purchases of this coffee in percentage terms with other drinks, then according to my calculations, it turns out 80% by 20%.

They buy not only classic cappuccino, but also with various additives. Most often it is chocolate, caramel and vanilla. Additives in the form of fruit syrups are not in demand. Except a banana.

Steamers

A steamer is a simple, weak cocoa drink. It is in demand not only among adults, but also among children. The main feature of the steamer is a good amount of protein cream, which is eaten with a spoon and washed down with a drink through a straw.

Steamer topping: chocolate chips, candy filling, cocoa topping.

Unclaimed drinks

Nobody buys tea. Hot chocolate is rarely bought, as is cocoa. Our assortment consisted of cappuccinos of different dosages with various fillings and several types of steamers. Latte is also bought very rarely.

seasonality

My coffee shop worked from August 2017 to January 2018, after which it was successfully sold. During this time, I managed to determine that the best buying activity fell on autumn. Although initially it was assumed that most of the sales would be made in the winter.

Summer is hot, so this time of year is the best time to buy cold drinks. Many people think that you should start selling lemonade, but this opinion is wrong. My observations have shown that people in hot weather prefer branded carbonated drinks.

Competition

What I initially feared the most was competition, but if someone asked me about it, I would answer: “I don’t know anything about it.” The nearest competitor was 150 meters away, but I think he had more difficulties than me. There were no steamers. This drink was very popular.

Prices

Cappuccino price:

300 grams - 80 rubles.

450 grams - 110 rubles.

Addition of syrup - 20 rubles.

Steamers

Any steamer - 80 rubles.

Expenses. Income.

Kiosk - 120,000 tr.

Coffee machine - 85,000 tr.

Total 205,000 tr. my business investment.

monthly expenses:

Ingredients for a month - 6000 tr.

Rent - 12,000 tr.

Payment to employees - 48,000 tr.

Total: 66,000 tr.

Income

The cost of one glass of cappuccino is 13-16 rubles, depending on the dosage.

The cost of one steamer is 18 rubles.

Income from each glass sold is 60 - 100 rubles.

Every day I managed to sell 40-60 cups of coffee and steamers.

Approximate income per day ranged from 3000 to 4500 tr.

Several holidays fell during the work. On such days there are more purchases, about 70-80. To get the greatest benefit, I raised prices by 10 rubles.

Monthly income was: 90 00 - 120 000t.r.

Reading profit 24,000 - 42,000 tr. per month. For six months of operation of the kiosk, I managed to fully recoup the kiosk, after which I decided to sell it.

Many owners of such kiosks make more profit because they themselves are behind the counter. I could not afford it, as I have been doing other activities for a long time.

Consumers

Coffee is bought by all people aged 16 to 40 years. Parents buy steamers for their children. They are also readily acquired by schoolchildren and students.

A lot of shopping occurs in the morning, when office plankton rush to their jobs. Therefore, the working day of the coffee shop began at 8.00 in the morning. Stably from 8.00 to 10.00 in the morning it was possible to sell 8-12 glasses of coffee.

Business sale

When I started this business, I assumed that maybe if things went badly, I would try to sell it, or in extreme cases I would sell the kiosk and equipment. That is why I bought everything new.

In principle, things were not going so badly, although I initially assumed that I would earn more. Perhaps I did something wrong. At least he didn't keep strict bookkeeping. There just wasn't time for it. And it is simply impossible to calculate real expenses with incomes down to a penny. My calculations have always been approximate.

There are many companies that sell businesses, but I did not sell my business through them. This is because they take a large percentage of the sale. The lower the value of the business, the higher the percentage. Through these companies, it is important to sell a business worth more than a million rubles.

I sold my business through Avito and our local website. To be honest, I didn't expect so many calls. There were about 10 of them.

The kiosk was bought by a woman who already had several of the same coffee shops. I exhibited my business for 300,000 tr. but during a personal meeting and inspection of the coffee shop, she proved by calculations and calculations that it costs less than I want to receive for it.

Total 230 00 tr. Basically not bad. Of course, I wanted to sell it for more, but I understood that if I miss this buyer, then it is not known when I will find the next one.

The sale of the kiosk and equipment was formalized through a notary (we shared all the costs equally), the lease agreement for the area was re-registered in the city administration.

Thus, within six months I earned an average of 30,000 tr. and sold the coffee shop at a price higher than he invested for 25,000 tr.

For those who want to save money when opening a mini-coffee house, you need to purchase a rectangular coffee house. Their cost is two times lower than coffee shops in the form of a cup of coffee. You can also save money on a coffee machine.

Conclusion

As a result, we can draw a conclusion: it is profitable to open a mini-coffee house. Especially beneficial for those who plan to work there themselves. The competition in this market is quite strong, so you need to carefully consider the choice of location and drinks that will be sold in a coffee shop.

Ingredients for the preparation of any coffee drinks are sold in all major cities, at affordable prices. I would even say at very low prices, so the approximate cost of coffee produced is from 12 to 20 rubles.

Hiring should be sellers who have had experience, unless, of course, there is no necessary knowledge. I was taught to understand the preparation of coffee by my own employees.

In general, this type of earnings is very relevant, if, of course, all the necessary conditions are met.

After the sale of the coffee shop, I even bought coffee there several times, but the new owner changed the staff, increased the number of drinks, repainted the kiosk and even moved it a few meters. A few months ago, I discovered that the coffee shop was no longer there.

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