Where to buy things in bulk. Where to buy goods in bulk for the store "all at one price"

In recent years, stores selling goods at a fixed price have become extremely popular in Russia. In them you can buy various small things at fairly favorable conditions. It is also an interesting option for business - it brings a stable profit and practically does not reduce turnover even in a crisis, since the goods sold through it are constantly needed by people. In this article, we will look at how to open an “all at the same price” store and where to get goods, to work as efficiently as possible.

Introduction

Such stores first appeared in the United States in 1878 - Frank Woolworth became their founder. Initially, he worked as a salesman in a regular store. He came up with an interesting idea - to put the stale goods at a single price of 5 cents, raising the real price on something, and lowering it on something. The experiment turned out to be successful - people quickly bought up the stale goods, and the store made a profit.

Fix Price stores are very popular among the population

Woolworth took this idea on board and opened his own store in Utica, New York. He worked on the principle of FixPrice, that is, a fixed price. The goods in them had a certain price gradation - all for 5 cents, all for 10, etc. The result was stunning - sales broke all records, and the number of stores increased rapidly. At the moment, this network has about 5 thousand stores around the world, and their total revenue is almost 8 billion dollars.

In Russia, Fix Price stores appeared at the end of the 2000s and quickly became popular. Probably, each of the readers has seen outlets “all for 50”, “all for 100”, etc. - these are exactly them.

The main income of the store is not due to a large markup, but due to high traffic and sales volume. According to statistics, 87% of people who enter an institution make a purchase, while in a regular store - no more than 20, and out of 87% of those who enter, 75% buy 2 or more items.

Of course, that the store is “all at the same price” does not sell branded or high quality items, but low prices and minimal markups always attract people. They will not be offended if a knife for 30 rubles breaks after 3 months - they will simply buy a new one.

Where to get goods for sale

Consider where you can get suitable goods for sale through similar stores. Note that you need to purchase them in bulk in order to significantly reduce the cost and selling prices, but this is not always possible if you do not have a large warehouse and a wide distribution network. Therefore, it is more profitable to look for active suppliers for the “all at one price” store, which will offer you goods a little more expensive than from the manufacturer, but at the same time in a wide range and in the required volumes so as not to clog warehouses and utility rooms with products.

For a successful business, a store from 50 meters is enough, for a franchise - from 150-200

If you have a storage room, you can try to buy goods yourself - you can do this in China, through sites like Aliexpress or Alibaba, or through intermediaries if you do not want to contact the Chinese directly. Buying in China in bulk, especially large ones, you can get goods at very competitive prices, but you need to constantly monitor the quality and monitor the delivery - it can be delayed due to the quality of the work of the Russian Post and customs authorities.

There are other options for where to take the goods:

1. Buy it in bulk at large bases, gradually forming the right assortment.
2. Purchase at sales in supermarkets such as Auchan, etc.
3. In online stores, on various ad sites.

There is another option - to franchise a store. In this case, you get a fully established business and suppliers, but this approach will limit your assortment and require large initial investments. In return, you will save on advertising and will be able to develop immediately after the start.

What kind of assortment should be created in the store? We recommend focusing on the following types of goods:

1. Everything you need for the kitchen (inexpensive knives, sharpeners, planks, washcloths and brushes, coasters, etc.).
2. Household goods ranging from lids for closing preservation to brushes for applying paint.
3. Perfumery, cosmetics.
4. Inexpensive food, canned food.
5. Shampoos, detergents and other household chemicals.
6. Stationery.
7. Toys, puzzles, rubber bands, etc.
8. Festive accessories, paraphernalia, souvenirs.
9. Inexpensive clothes.
10. Hygiene products for men and women.

Think what else buy goods in bulk for the store "all at one price" it is possible in your locality and the chosen place - goods for animals will be popular in sleeping areas, in office centers - stationery, mice and keyboards, paper, etc.

Where to open

We have already dealt with the goods a little, so let's think about where it is more profitable to open a similar store. Much, if not all, depends on the location. You need to find a convenient place in a walk-through place - you need constantly coming customers. For this, central streets, sleeping quarters, private sector centers, markets, entrances to supermarkets, etc. are suitable. The volume of the trading floor is from 50 m2, ten more squares will be needed to accommodate staff, a warehouse, a wardrobe, etc. There is no special rent for premises less than 40 squares meaning - you will not be able to put all the goods on them or its range will be extremely limited.

The wider the range, the more sales and customers

Attention:if you sign a franchise agreement, then be sure to study the requirements for the trading floor. Many franchisors have strict requirements for both the area and the design of the hall - if you do not fulfill them, then they will not sign a contract with you.

Does it make sense to buy a room or is it better to rent it? It all depends on how seriously you decide to approach the issue and how much money you have. It is most logical to conclude a lease for at least a year in order to try whether you have chosen a good place, whether you have organized your business correctly, whether you liked doing it. If everything suits you in a year, then you can think about buying.

How to open

So, you have already picked up an assortment of goods and found a room in a convenient passageway. How to proceed? If you have already analyzed the market and drawn up a business plan, then it's time to go to the tax authorities and register the store. There are two options for the development of events:

1. You open an IP if you work independently.
2. You open an LLC if you plan to open a store with a partner.

You can also open an LLC on your own - this solution has both its pros and cons - you can read about them in other articles on our website. One of the main advantages is that the LLC does not risk its property and many suppliers are more willing to work with a legal entity than with a private trader. But IP has its advantages - simplified reporting, ease of opening and closing, the ability to choose a taxation system, etc.

When registering, choose the KVED codes related to retail trade - this is quite enough for doing business. It is unlikely that you will occupy other industries in the process of trading, but if you plan to conduct other activities, then indicate the codes right away - this does not oblige you to anything.

Marketing and promotion

As you know, advertising is the engine of trade. You will also need it, but only advertising should be narrowly focused and centralized. You understand that it is pointless to play commercials on TV for the whole city, no one will travel 10 kilometers to buy a dish brush. Therefore, you need competent marketing. We suggest focusing on:

1. High-quality and noticeable signage, which should be placed at the entrance to the store.
2. For portable advertising (boards, streamers, posters near the store).
3. For print products distributed in your area.
4. For the correct design of the hall.
5. For promotions, discounts, discounts and various events. The grand opening of a new point will attract many passing customers to you, and then the glory will be passed on word of mouth.

Remember that you need to attract customers to the store and sell it as much as possible, so the goods in demand can be placed a little further from the entrance, so that while a person walks along the windows, his gaze caught on something he needs in the household and he just took it with him "small things" at the checkout.

Hall equipment

The issue of registration must be approached with all responsibility. It doesn't matter if you have store franchise “all for one price” or you are planning to deal with the equipment yourself - think about how the showcases will stand, how many there will be, what you will put on them.

Convenient shelves and proper layout - a guarantee of good sales

What equipment will you need? Since you won't be selling perishable food, you won't need refrigerators either. All that is needed is a few glass display cases, several floor systems and stands, mannequins for clothes and a full-fledged counter. The store will need to supply a barcode reader and a computer, as well as a cash register. In total, for the equipment of a store of 50 square meters, you will have to spend about 80-100 thousand rubles, for 100 m2 - about 150 thousand. Showcases and the rest can be purchased both from numerous companies that sell commercial equipment, and on the market. In some cases, it will be worthwhile to purchase a BU in good condition, perhaps someone closes a similar store and arranges a sale.

Brief business plan

Now let's look at an example of calculating a store operating in a city with a population of 300,000 people. The area of ​​the store is 50m2, the premises are rented, the goods are purchased on their own. The average buyer in such stores is a woman (75% versus 25% of men) with an income of up to 30 thousand rubles, aged 25 to 55 years. She visits such stores once a week, buying everything she needs for the house and various knick-knacks for the children. The main emphasis is on household chemicals, household and kitchen goods, an average of 4-6 items are purchased per visit.

Let's calculate the required costs:

1. Repair and decoration of the hall - 150,000.
2. Purchase of the necessary equipment - 100,000.
3. Purchase of goods - 600,000.
4. Marketing, other expenses - 100,000.

In total, you will need about 950 thousand rubles to open it. Then you need staff. Usually, 1 employee is enough for an institution with such footage, but it all depends on the occupancy. Salary for the seller - 20,000 rubles. Rent will cost 500 thousand a year, another 100 will be eaten by utility costs. Taxes will be about 150 thousand a year and other expenses - 200 thousand. In total, a year of work will cost you 1,200 thousand rubles, but these costs can already be paid after opening, and if you work independently at least at the initial stage, they will drop to 900 thousand.

Further, we consider the income from one sale, the earnings are approximately 15 percent, the average check for a purchase is 300 rubles, that is, you receive about 50 rubles from one client. About 150 customers visit the store per day, bringing you 7,500 rubles of net profit, or 225,000 per month. In a year, your profit will be 2,700,000 rubles, that is, all the costs incurred will fully pay off. In practice, everything is somewhat more complicated: in the first days and even weeks you will not have so many customers, but as soon as people get used to a convenient store, they will constantly come to you. The main thing is to maintain a wide range, favorable price and good quality of goods. For example, it will cost you nothing to give a balloon to each little visitor, but next time he will definitely drag his parents into the institution when they pass by.

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21.02.17 216 187 0

Two times cheaper than in the store

When food becomes more expensive, and there is no more money, you have to save.

I found a way to save on food: I buy at wholesale depots. I live in St. Petersburg and I buy two thirds of my products at the Kalinin fruit and vegetable base. In this article I will tell you what a vegetable store is and how to handle it.

Sergey Kompaniets

economical city dweller

What is a vegetable base

The fruit and vegetable base is a large wholesale market. Shops, restaurants and thrifty citizens come here for groceries. The margin here is minimal, some products will cost you half as much as in the store.

Average product prices

Product, kg

Potato

In the shop

21-25 R

16-18 R

Product, kg

Cauliflower

In the shop

280 R

120 R

Product, kg

In the shop

70-160 R

25-75 R

Product, kg

oranges

In the shop

75-120 R

50-60 R

Product, kg

tangerines

In the shop

80-170 R

60 R

Product, kg

In the shop

55-75 R

40 R

Product, kg

In the shop

1400 R

700 R

Product, kg

In the shop

1200 R

600 R

Product, kg

In the shop

50 R

38-40 R

Product, kg

pork shoulder

In the shop

408 R

248 R

Products that you buy in a convenience store, the store itself buys at a wholesale base for half the price.

How the wholesale base is arranged

The city fruit and vegetable base is a platform with dozens of trade pavilions. In the pavilions there are boxes with goods and merchants sit.

The atmosphere here is informal, there are no labels and price tags. The quality of the goods, its origin and price should be asked from the seller.

The food base is a large market where they buy in bulk, usually from 3 kg of each product.

The base does not accept bank cards, and I have not seen ATMs anywhere. Therefore, it is worth withdrawing cash in advance. I advise you to take 5-10 thousand rubles with you, preferably in banknotes of 500 or 1000 R.

The price of a product often depends on the volume of purchases. Buy 10 kg of potatoes at 18 R per kg, and 100 kg at 12 R per kg. But you don’t eat so many products yourself, they spoil faster. Therefore, it is best to shop with friends.

How to shop with friends

My friends came up with "co-op". They go to the base in turn. Before the trip, everyone throws off their shopping lists to the responsible person. He buys at once for everyone and delivers products to homes. He puts a piece of paper with the amount that is thrown off to his card in a bag of groceries.

Now there are ten families in the cooperative. Each participant travels to the base about once every two months and receives cheap groceries delivered to their homes every week. If I had a car, I would join too.

Usually at the base they sell goods in bulk, 10-18 kg each. There are also retail pavilions. Prices are higher there, but you can buy 2 kg of bananas instead of a 20 kg box.

How to bargain

Find out prices from nearby sellers. Don't buy from the first dealer you see. Ask for a price, nod back, and move on to the next one. Prices in different pavilions are different, and you can buy cheaper without haggling.

• - How much do you have potatoes?
• - Twenty rubles per kilo, I sell bags of 10 kg.
• Thanks, I'll take a look.
• - Hey, stop, take two bags, I'll give them for 380 rubles.
• - I'll take it for 350.
• - OK then.

Ask to "throw" the goods. Sometimes the price is minimal, and the seller refuses to throw off more. Then I ask you to add to the purchase a little other product for testing. For the seller, a couple of apples is a trifle, but I'm pleased.

• - Will you give three bags for a thousand?
• - No, dear, 1200 is the minimum price. Further at a loss.
• - Okay, I'll take three bags for 1200. Will you add a couple of pears to me?
• - Choose what you want?

Ask for ripe goods. When I buy only for myself, I only ask for ripe fruits and vegetables. They must be eaten immediately, today or tomorrow, otherwise they will spoil. Sellers are ready to give such goods cheaper so as not to throw them away.

How to choose a product

Often the buyer chooses vegetables and fruits in the window, and the seller weighs others - from under the counter. If the seller allows, I put the goods myself: I ask for a package and select what I like.

For all the time I have never been given bad fruit or weighed down. It seems that merchants are interested in long-term work and care about reputation.

If I buy for the future, then I ask you to select not too ripe products. Slightly green bananas will not turn sour in a couple of days, but will ripen for a week.

Where are the bases

Usually the bases are located on the outskirts of the city and outside the city. The largest vegetable warehouse in Moscow is called "Food City" and is located 900 meters from Moscow along the Kaluga highway. Three more large vegetable warehouses in Moscow are located on Kashirsky proezd, 27; on Otkrytoye shosse, 15 and on Amurskaya street, 2a. In total, there are about thirty vegetable bases and branded food warehouses in Moscow and the Moscow region.

In St. Petersburg, go to the Kalininskaya vegetable warehouse (63 Nepokorennykh Ave., building 34, warehouse 2) or to Sofiyskaya (60 Sofiyskaya St.). Even in St. Petersburg, there are about a dozen branded trading warehouses that function as bases.

It is most convenient to come to the base by car, but entry is paid. For example, a pass to the Sofia base in St. Petersburg costs 50 rubles.

You can take a taxi, but it's not very convenient. You can't leave a taxi at the base - you have to let go of the car and then catch another one. It is expensive to travel by taxi, so many get there by buses and minibuses.

I ride a bike with a large rear rack and a large basket on the handlebars, with additional luggage bags attached. And entry is free, and I take away a lot.

My savings

At a time, I take 15-20 kg of vegetables, fruits, nuts and other products from the base. At the same time, exotic fruits are also in my luggage: mangoes, avocados, pineapples. For one trip I spend 2-3 thousand, I go about once a week.

To prevent vegetables and fruits from spoiling, store them on the balcony. Take the food out of the polyethylene and put it in a plastic or wooden box. In the warm season, hide them away from sunlight and heat sources.

Remember

1. At food bases, food costs twice as much. But you will have to buy them in small wholesale, 3-10 kg at a time.
2. It is most profitable to cooperate with friends and buy at once for everyone. The larger the batch, the cheaper the products.
3. Withdraw cash before heading to the base.
4. The base is the market. Therefore, bargain and look for goods cheaper.
5. Find your seller and get good discounts.

It is important that the assortment of his store is always complete: new seasonal collections arrive on time, and it is possible to offer customers any size they are interested in. Trading balances is not only unprofitable, but simply disastrous for business. It is not easy to find conscientious suppliers, therefore, at the beginning of the activity, every entrepreneur thinks about where to buy quality clothes for sale. Before starting the search, you need to define clear criteria by which to choose a future partner. It must satisfy a number of conditions, namely:

1. Meet the needs of future buyers;
2. Its product must be harmonious with each other;
3. Clothing collections for sale should always be new and in line with fashion trends;
4. The range must be new and up-to-date.

These are not all the conditions for long-term cooperation, but if the quality and models of the goods satisfy the buyers of the owner of the outlet, then the rest of the nuances can be "settled" in the process.

What are the providers

Wholesale clothing suppliers are divided into two categories: small and large. The peculiarity of large suppliers is that they deliver in large quantities, sometimes unbearable for small businesses. More often than not, they are. Small suppliers are those who can buy lots of goods from them and then sell them in small bulk. Their prices are higher, but it is possible to choose those items of goods that are needed. For an aspiring entrepreneur who does not yet know how to start selling children's, women's or men's clothing, this option is the best.

If the clothing retail trade is franchised, there will be no problem with suppliers. Contracts are concluded exclusively with companies recommended by the franchisor. Here we can talk about the advantages and disadvantages of such cooperation at the same time. The supplier sets prices that are valid for the entire network, regardless of whether a new outlet has opened or not. Negotiations to reduce the price of clothing are almost impossible. On the other hand, the entrepreneur is provided with a new and relevant product on time, without delay, and sales are stable.

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What is stock stuff

A separate study of the issue deserves such goods as second-hand and stock clothing. From English, the word "stock" is translated as "reserve". In fact, it is. Stock clothing is usually represented by world famous brands, high quality and inexpensive. In Western countries, the population prefers it in most cases. In Russia, buyers practically do not distinguish between stock and second-hand concepts, but despite this, it is worth starting this business. Here is the difference between the two categories of clothing. First of all, stock is new clothes for sale that no one has ever worn. It accumulated in the warehouses of large wholesalers, as it was not in demand during the sales of new collections. The following season, it is sold cheaper, which makes the production of manufacturers break even. We answered the question of what stock imported clothes are. Now you need to find out where you can buy it and start selling it at retail. You need to look for contacts in the following areas:

• Wholesale dealers of famous brands;
• Large chain stores that can afford to buy the latest range in a timely manner, selling off previous models of clothing;
• Garment factories that did not have time to organize the supply of a certain amount of goods to retail chains.

All goods, whether stock items or second-hand items, must have:

1. Minimum wear (for second-hand);
2. High quality;
3. Sanitization of things admitted for sale;
4. The minimum chain of wholesalers and dealers;
5. The ability to constantly update the range and timely supply the store with new arrivals.

Second-hand goods are always delivered in bags, and if stock clothing is ordered, it can be delivered individually packed. In any case, the goods are sorted according to the category, and the purchase price also depends on it.

If an entrepreneur decides to bet on a multi-brand product, then he can use the supply of stock items and fashion collections from manufacturers. This decision will increase sales due to the richness of the assortment in different price categories.

How to choose a wholesale supplier

Any retail sale of clothing begins with a study of the offers of wholesalers. Their sites are usually full of product photos and more or less detailed descriptions. However, in the case of wholesale deliveries, virtual information should not be trusted. The entrepreneur himself must visit the supplier's office, see samples of products, and negotiate the terms of the contract.

The second way to find suppliers is thematic exhibitions, fairs, forums, fashion shows. It is quite possible to start cooperating with responsible suppliers there. They always take place only live communication, as a result of which you can collect enough contact information for further cooperation. After accumulating information about potential partners, you can begin to select them. When concluding contracts, clothing store owners often make typical mistakes:

• Purchase of goods according to photographs and oral or written description. Clothing should always be judged personally. Consider the quality of the fabric, the product itself, if possible, view it on models.
• The conclusion of an agreement with one-day firms that do not value their reputation.
• The first purchase is made from one supplier, while having no alternative to the quality and variety of the range.
• Purchase of the seasonal collection during the start today. It must be remembered that summer things are purchased in the spring, and winter things in the fall.

Any contract for the supply of goods must have the following mandatory conditions:

1. Terms of delivery: number of days of travel, transport.
2. Payment: preliminary in a certain amount or 100%.
3. The quality of the goods must necessarily be specified in separate clauses or specifications so that there is no substitution.

Both parties to the contract usually bear the same responsibility for failure to comply with the terms of the contract. This applies both to payments for products and to the timeliness and completeness of deliveries.

If you decide to try your hand at other types of business, you can see how to get income on investment in cars . A few secrets that experienced investors will reveal to you will help you find out how and from which cars it is better to make a profit.

Online shopping is becoming more and more popular these days. This is due to the fact that they provide the widest possible choice, and the fact that such outlets are mobile and quickly respond to the needs of the user environment, and the cost of goods in them is an order of magnitude lower than in standard stationary stores, and with many other factors.

Today, you can buy anything in the online store: from household appliances and clothes to food. To understand where such outlets get their goods, you first need to understand their organization.

Where do online stores get their goods

Depending on what type of store has opened on the Internet, its distributor is also determined. So, for example, if a given outlet belongs to a specific brand, for example, Sela, Zara, Mango, GloriaJeans, Ostin, etc. will sell the products of his label. And there is hardly another one. Accordingly, manufacturers will act as a supplier.

In such stores, the price of goods is unlikely to be lower than in stationary points. Indeed, in this case, corporate rules apply to online trading too. This shopping option is suitable for those who save time.

Stores like Utkonos, Enter, Vikimart, etc. act as intermediaries. They establish contacts with various manufacturers who have their own sales departments and people involved in the sale of products. Further, the goods are simply put on a virtual showcase and delivered to the user at the request of the user.

This method of receiving goods is mutually beneficial for both suppliers and distributors. the products are not stale, and the intermediary receives his percentage.

True, in some cases, online stores can receive goods through second hands, i.e. through a distributor who himself purchases from some other intermediary. Naturally, in this case, there is no need to talk about a fundamental difference in price with stationary points.

Owners of websites that sell clothes, small household appliances, and accessories often buy from large wholesale warehouses. These can be located in Russia, for example, Moscow, or in other countries (China is especially popular in such a situation).

Where is the best place to buy

Naturally, it is better to buy in trusted outlets. Especially when it comes to fairly large and expensive goods. If you are not sure that the online store is reliable, place an order for some small thing in it and wait. Then evaluate the result: the speed of delivery, order processing and other details.

Alternatively, you can try to return the purchased item and check the return procedure. After all, even if there is a problem with a small product, it will be even more difficult with a large product.

You can also use the feedback system that is on each site. It can be used to easily track the performance of a particular trading platform.

If you want to be as sure as possible about the quality of the purchased goods, make online purchases in official

Everything, of course, depends on what product you need.

The absolute leader in this area is China, here you can find absolutely any category of goods. Cons - trading in dollars and long delivery. Pros: very cheap (even if it is not a full-fledged wholesale), China promises to make its own international payment system in the fall and it will be possible to trade without the dollar.

Now, more specifically on the sites:

Just select the "wholesale" category when searching for the product you need and view the products. A large number of local wholesalers have their own "page" on this site. The minimum purchase from them can start from 3,000 and end with 30,000, depending on the check, coolness and other factors. Delivery, of course, is not as expensive as from China, but still evaluate the distance of the supplier's region from your region and calculate prices using calculators on the website of transport companies in order to clearly see all the costs.

Prices from Russian wholesalers, of course, are higher than in China, and the range is much lower. And if you really need to quickly, then turn your eyes ... to Ukraine.

Yes, yes, you heard right. Ukraine. Odessa. 7 kilometer. The largest market in Europe. Your task is to find an intermediary who will buy goods there (trust me, at very cheap prices) and send them to you. There you will find far from all groups of goods, you need to specify about specific categories. But it is very profitable to deal with clothes with them, for example. Delivery to Belgorod, Rostov, Voronezh, Krasnodar usually occurs within 2-5 days, shopping mall or by bus. Further, it all depends on the transport company. But ideally, of course, you need to go there and buy (which became a little problematic after the Ukrainian events)

If you still have questions, you can go to my VK page through my profile and ask me in a private message)