What to sell on a one-pager. Selling goods from one-pagers with minimal investment

Topic in the section "Discussion of information products", created by the user eldar11, Jan 19, 2014 .

14 users liked it.

My IMHO is to receive an order at a minimum cost, that is, up to 200 rubles, and a turnover of at least 10-15 per day, otherwise there will be no sense.
Didn't you pay in advance for the discount? If so, what percentage paid?

1 person likes this.
In my opinion, at all webinars they say that a niche should first be tested and only then purchased and sold.
I don’t know about G-shock, but Iron Samurai is still being bought quite well even today.
As for the fact that the product should solve the problems of buyers - this is 100%. But there is a trick here, you can present any product as a solution to a particular problem.
Just look at the teaser networks, where they loudly declare that they help solve this or that problem. Behind each such ad is a product that is beautifully veiled.
When I started an online store, I sold a trendy product - a talking hamster. Then there were under 100 orders per day.
Therefore, everything must be tried. And for this we have publics in contact, Avito and teaser networks.
Good afternoon. My opinion: as soon as courses about one-pagers began to appear, this topic has already ceased to be profitable and relevant. Soon this fate will befall the Internet-shops.
Yes, I also signed up for all clubhouses where there are words by Fofanov and a one-pager. I pumped up a lot of material. I sit, I drink)
I think you can make money from a one-pager, but it has to be a super interesting product. Moreover, it is necessary to have time until the competitors find out, i.e. you have a week
I'm more inclined towards creating an online store. He will have a name, I will create a reputation for him and so little by little I will find my audience, I understand that the profit will come, to put it mildly, not immediately - the main thing is to build a system. Then you can boast in front of everyone - "and I keep an Internet stall"
Here is my takeover plan. I ordered the Rings of Omnipotence))) Judging by Yandex, about 2000 requests per month. Competitors are innumerable. The first sheet 3 in the issue for sure. Why? I just like the movie)) even if they sell poorly, I'll still wait until the last part of the Hobbit))) I won't sell it, I won't be upset. give to children.
I ordered some other little things for the rings - to test the demand))
I will make a one-pager for the rings.
I will make an Internet-shop of the ring + everything else. compare sales with a one-pager.
Let's see what happens.

2 users liked this.
There is also the question of making money on what you like.
And not to do everything in a row, but of course, according to statistics, every 20th startup shoots. And it's still okay.
But if you understand, for example, cars - deal with cars.
Broke a niche into 5 sub-niches, for example tires, engine, tuning, spare parts, resale. And test demand.

4 users liked this.
thanks for opening the topic, it’s very useful to go through the relevance of one-pagers in 2014
Perhaps I’ll subscribe. My IMHO, that it’s better to work with a pre-order. Cash on delivery, there’s really “no way” here ... Valeev and Fofanov, namely their material .. and in general they themselves did not inspire confidence in me Accordingly, their scheme of work also did not attracted ... If you deal with one-pagers, it’s really better to sell something more necessary than watches or glasses ... Well, here you need to test and watch the market, as well as promote your product .. Well, and accordingly, so that the whole “business” looks reliable ... with a product review in a video, etc. As a matter of fact, there are niches, they just may differ in different countries (cities) .. Well, for myself, I decided that I would only deal with high-quality goods. , according to the same scheme (in the sense that it inspires reliability by itself, it was clear that it is "alive", etc.) In short, you need to stay and work ... Rome was not built right away ... There is such a saying among businessmen, "That everything can be sold, it is important to be able to find a buyer." There is nothing to add to this. Personally, when I look through online stores, one-pagers judge by myself, of course, but few of them generally cause any positive desires, and even more so to buy .. It creates the feeling of "Attack of the Clones" copy-paste each other and as a result, only innovators usually have good money. In short, friends - "We think and grow rich."

3 people liked this.

3 people liked this.

I ordered more than 10 items from China in several pieces to feel them. I wanted to open an online store. But I don’t want to sell what has come, the goods suck. For such you do not want to answer to the buyer.
People just cut the loot on the info business.

1 person likes this.
I ordered more than 10 items from China in several pieces to feel them. I wanted to open an online store. But I don’t want to sell what has come, the goods suck. For such you do not want to answer to the buyer.
People just cut the loot on the info business.
Click to reveal...

So, you need to choose the appropriate products. China is good precisely because it gives everyone according to their needs / capabilities. If you need quality things - pay for them as for quality things and get it, if you need some kind of cheap stuff, then you can get it in China without any problems. Miracles don't happen. Good things cost money.
And 5-, 10-, and so on, cheats are done only on goods that someone managed to make trendy (naturally, temporarily).
There are two ways out: to sell goods that are always in demand (yes, the margin will be small, but sales will be regular), or look for goods that are in the future You and make them trendy (the margin will be huge, but you can only sell for a limited period of time). Specially highlighted in bold the word you. Since anyone can ride on someone else's trend (even a schoolboy). As well as selling cheaper than others. Unreasonable dumping is generally the scourge of any business. That's why the prices of trending goods begin to melt right before our eyes. But even in such situations, you can sell at your own prices, and not those that were underestimated by unsuccessful businessmen.

5 users liked this.

1 person likes this.

The worst thing about online sales is not cash-on-delivery redemption by buyers. I started on the same Samurai in February, From February to April there were no problems with returns, but since May it began (((. All this mass character through training ruined sales, although the watch is still selling normally. But the returns have INCREASED. The buyer first orders and confirms the order, and then stumbles upon a similar offer, but a little cheaper and does not redeem. The mood just disappeared to send cash on delivery. Now I’m slowly selling the rest through the bulletin board. The way out here I see is this: you need to create your audience through social networks, fasten to them online store (even with a small and narrow assortment) and build trusting personal relationships with them.People buy via the Internet, and this is a fact.But, companies that have a large turnover and assortment can afford to send cash on delivery.And small sellers can only work on trust with your audience, which you need to create.

6 users liked this.
So no one unsubscribed, what kind of conversion do you have if you accept payments not by cash on delivery, but by prepayment?
Timan tell me what are the problems with the e-autopay form, orders do not reach or what?
The worst thing about online sales is not cash-on-delivery redemption by buyers. I started on the same Samurai in February, From February to April there were no problems with returns, but since May it began (((. All this mass character through training ruined sales, although the watch is still selling normally. But the returns have INCREASED. The buyer first orders and confirms the order, and then stumbles upon a similar offer, but a little cheaper and does not redeem. The mood just disappeared to send cash on delivery. Now I’m slowly selling the rest through the bulletin board. The way out here I see is this: you need to create your audience through social networks, fasten to them online store (even with a small and narrow assortment) and build trusting personal relationships with them.People buy via the Internet, and this is a fact.But, companies that have a large turnover and assortment can afford to send cash on delivery.And small sellers can only work on trust with your audience, which you need to create.

Publication date: 19-05-2016 6781

Is it worth it to open today one page business? Let's start in order. Your first one page business website I opened in 2010 selling slimming belts. It was an interesting time, an interesting business from which I started. Has anything changed today? Don't think.

The one-page business is only gaining momentum, and today it has a lot of offshoots. Today, everyone understands this concept - business with China.

Selling Chinese goods through one-pagers

Let me tell you about my experience and the experience of our clients. When I started this business, there were no instructions or sales models. We just tried and brought to the result. In what I saw pluses of such business? Fully transparent model that is easy to calculate and maintain.

And the whole business was reduced to the fact that it would be correct to exchange 810 rubles. for 2400 rubles. In general, this is the basis of any business. Buy low, sell high, or produce low, sell high. There was only one downside to this business for me. Constant work with the goods generates large working capital and small incomes. You need to constantly invest in a product in order to earn money.

On average, the turnover is 400,000 rubles per month, net profit is 80,000-90,000 rubles per month.
We reached such income in 6 months of work from scratch.
At the time of the start, the initial investment was 6000-7000 rubles. This is of course the biggest plus of such a business, a very easy entry into the business.

How to open a one-page business from scratch

Today, in order to start a one-page business, you need about 5,000 - 10,000 investments at the entrance. Let's look at an example of a business on one-pages of our client. We have created a turnkey business for the sale of smart watches. This is an expensive commodity, and in this case the starting conditions are as follows.

Total net profit: 2400 rubles. from the sale of one item.
To start such a business, you need to purchase at least 5 goods (12,750 rubles),
The net profit will be from this - 12,000 rubles.

But if it were that easy, everyone would start doing one-page business. For such a business to work, several conditions must be met. Everything is based on the advertising budget. For example, we have 350 rubles, so that it would be so, you need to do the following.

And in order to achieve such a result, a beginner from scratch needs at least a month of constant routine conscious work on the project. And in this case, we will get a competent business through one-pagers. At the start of such a business, if the business model gives 0 rubles, i.e. you do not earn, but do not spend, this is already a good model to start. And then it's all about the numbers.

Recently, a one-page business is also called any business that is advertised through a one-page site.

Wholesale business on one page

Recently, we are increasingly faced with a wholesale business on one-way websites. A wholesale business is ideally promoted through one-page websites. Wholesale businesses have a minimum of information, and in this regard, the landing page is an ideal solution for starting such a business on the Internet. There are a lot on our constructor that you can use for free. Some examples of wholesale one-page templates:

In this case, starting a wholesale business on the Internet is very simple. You can work as a reseller or as a wholesaler. The difference is only in the initial investment in such a business. For more than 3 years we have been connected with earnings in the wholesale business, and one way or another, such a business brings good money. The only thing is that it is very difficult to start, because. constant work is required.

Wholesale Business Business Plan:

You are creating a one-page site, for example, selling flour in bulk. You set up and launch Yandex Direct, after which you receive the first applications. Because there is very little competition in the wholesale business, applications will be quite cheap, and the conversion of the site will be quite high, because. among all equals, your sites will be very high class. Everything is pretty easy here. The most difficult thing is that you need to find enterprises, companies that sell flour, and negotiate the transfer of a client with your margin. In other words, this is called agency sales. This is where all the troubles begin, but if you solve this issue and learn how to negotiate with suppliers, then you will start getting very good money.

If you are not at the start, and are ready to sell your product, then in this case such a business becomes just chocolate. There is practically no competition, easy entry into the market.

Here is such a wholesale business through one-pagers. The only thing is that with constant work, our students usually reach the first transaction 2-3 months after the start. Therefore, it is morally difficult to start with such a business.

Business through one-page services

Selling services via the Internet on one-page sites (landing page) is the most interesting thing. The beginning in Russia was laid by the development of the infobusiness, a little later it became clear that selling any service through a one-page site is much easier than on a multi-page site. Today, you can use any template of our website builder, we have about 160+ website templates for services in different businesses.

With the competent development of the site, and setting up online advertising, on average, a potential client's application for services from the Internet costs from 60 to 600 rubles. This is much less than through a multi-page site.

How to create a one page business from scratch

First, decide what kind of business you would like to do. If you are just starting out and you are between 18 and 25 years old and you are a man, I advise you to start with a one-page business selling one product.

Choose a product and start selling it throughout the Russian Federation.
for your online store, for this we have prepared an article for you on the right choice.
And it remains only to act and develop.
All development in this business will lie through

If you are 26-45, I would advise you to start already with a business selling services or a wholesale business from scratch, but with your own product (not an intermediary one). This is the better solution.

Sales Generator

Reading time: 16 minutes

We will send the material to you:

From this article you will learn:

What are the main advantages of a one-pager for selling goods
How to promote a one-page site for selling goods

Recently, one-page sites have gained popularity. The trend for their use in the field of online trading appeared in 2013 and is gaining momentum. The main advantage of such a page is that its creation does not require specific skills and time-consuming: the entire development process can take less than an hour. You will learn about how goods are sold through one-pagers from the article.

What is a one-pager and how is it different from a regular site

one page is a site with only one page. As a rule, such resources are created by entrepreneurs or commercial organizations. The meaning of the landing page is to collect the contact details of potential customers to create an address base or directly sell the product.

One-page sites can be used in two main ways: they are created to make money on the sale of products or to collect traffic and redirect it to other, larger sites. A few situations in which a landing page would be the best solution:

Sale of info-products. One-pagers show high efficiency when it comes to the original product, which has practically no analogues. The main advantage of such a site is the ability to quickly advance in the search results due to filling with a large number of keywords. Recently, the policy of search engines has changed, and large resources began to rank higher than landing pages. However, if the product really has no direct competitors, a one-pager will be enough.
Preparation of a large project for which it is necessary to collect a subscriber base. Let's say you are creating a new social network, but the launch is planned only in a year. If the description on the one-page is of interest to users, they will leave you data (name, phone number, email) in order to be the first to evaluate the site after leaving. So the landing page will help to collect an impressive database of contacts of potential visitors to your site.

The main thing that is necessary for the successful use of a landing page is an intriguing text from the category “Social network that will make you forget about VKontakte”. Such statements quickly spread on the Internet and attract millions of users. In other words, the one-pager will become one of the key elements of the advertising campaign of the new Internet resource.

Small businesses can sell products through one-pagers. In this case, the choice in favor of a landing page is determined by the acceptable cost of creating and maintaining.
In each case, the above options may be combined.

9 undeniable advantages of a one-page for selling goods

Selling goods through one-page sites is one of the most popular types of online commerce. Companies create landing pages to present one or more products that are in demand at the moment to the audience. The attractiveness of the format is due to the fact that a one-page site is much cheaper than a full-fledged site.

You don't have to be a professional web developer to make a landing page. You only need basic skills in using graphics programs, and in a few hours you will create a selling page with your own hands.

With all its simplicity, a one-pager is able to provide a business with a fairly high level of sales, since it has the following advantages:

In general, the audience of one-pagers can be defined as follows: these are people from 18 to 40 years old who actively use the Internet and have a positive attitude towards buying goods online. To make a more accurate description, take into account the features of the proposed product.

For example, if souvenir knives are sold on the site, men are the clients here; or women who wish to purchase goods as a gift. Understanding this, you can correctly build contextual advertising and arrange a commercial idea in such a way as to form a certain attitude towards it among potential buyers.

How to create a one-page website for selling products

More about dropshipping

is called the delivery of goods from the manufacturer through an intermediary. The principle of operation of the system is simple: the order is made by the dealer, but the address of the final buyer is indicated. As a result, the client receives the item he likes, the supplier receives the income from the product, and the intermediary receives a percentage of the transaction. The only significant nuance of dropshipping is that the term for receiving the product can be increased compared to direct sales.

One-pagers allow entrepreneurs to sell products without the initial capital for the purchase, without experience in the field of creating websites and without the need to deal with delivery issues. They are used to start a dropshipping business, which makes it possible to earn millions, initially having nothing.

In the classical sense, dropshipping is when a buyer places an order through an intermediary and pays him a certain amount, and he purchases the goods from the supplier, indicating the required delivery address. At the same time, the seller is responsible for the assembly of the order, its transportation and return in case of discrepancy. All that the intermediary does is accept the payment and transfer the amount, minus its interest, to the supplier's account.

Landing pages are one of the most effective dropshipping tools. Such pages contain a concise and attractive offer, accompanied by an emotional call to purchase the product. If you choose a product that will surely interest many users, you can make good money on it. The one-pager does not even need to be tested using the statistics of coupon services.

11 Principles of the Perfect One-Page Selling Products

Products that are in high demand are best suited for selling through one-pagers. Surely you have ever seen landing pages dedicated to the following products:

Goods for health.

Corsets, hearing aids, dietary supplements and so on.

Toys.

Parents never spare money to make their child happy. Moreover, they buy not only dolls and designers, but also developing goods that allow them to form certain skills in a playful way.

Unusual gifts.

There are many examples of such products: starry sky projectors, flying alarm clocks, eternal flowers, and so on. On popular Chinese sites, products are constantly appearing, which then become a trend around the world.

Practical accessories.

Landing pages are suitable for selling watches, wallets, bags. Such things are acquired by both men and women; often something like this is chosen as a gift. The main thing is to keep the quality of the products offered at a high level.

One-page selling of goods that are at the peak of popularity is one of the most common types of Internet business. The algorithm of actions that must be taken to open a small online store in the form of a landing page:

choose a fairly popular, but not too common product in your region;
order the creation of a selling page or design it yourself;
set up teaser ads;
pay for the publication of advertising in social networks;
make a call on the received applications;
send the ordered goods;
inform customers about the shipment;
get profit.

The profitability of selling goods through one-pagers can be assessed using the famous Tag Heuer watches as an example.

The purchase price is up to 300 rubles per piece.
The cost of advertising is about 50 rubles per product.
Accordingly, the total cost of the goods is 350 rubles.

The margin for trading through landing pages ranges from 200 to 500%. In the case of Tag Heuer watches, the retail price is kept at the level of 1600 rubles. In this case, the client pays 300 rubles for delivery.

From the sale of one watch, the business owner receives 1,250 rubles of profit.

Online trading involves holding promotions. For example, some sites offer a discount when buying two watches at once. According to statistics, about half of the buyers participate in such promotions.

Only 24 orders - and the creator of a one-page sale of watches will earn 30,000 rubles.

Even with a small number of orders (about 100) and a minimum margin (1000 rubles per product), you can become richer by 100 thousand rubles in a month without having any experience in the field of trade. At the same time, it is not at all necessary to limit yourself to one landing page: if you have start-up capital, launch several similar sites at once.

There are the following channels for promoting landings:

Advertising in teaser networks compares favorably with contextual advertising with a lower cost per click. To place ads, sites with topics close to the landing page are used. At the same time, the design of the ad block is adapted in such a way that it does not stand out from the general style of the site and is not perceived as spam.

In recent years, more and more attention has been paid to the promotion of sites through social networks: VKontakte and Instagram help entrepreneurs establish permanent sales channels.

Large online stores actively use e-mail marketing methods. They collect data from potential customers who are not ready to make a deal now in order to sell them a product later. One-page sites in this case help to create an address base for future mailings.

Such landings are also called capture pages. They exist in various forms:

POP-UP window on the main site.

It means the page of the main resource, which contains information about the special offer and a form for collecting contact information.

For the POP-UP window to work, the offer must be truly attractive. It can be a serious discount, favorable conditions for the first purchase or a gift. This window is shown to those who visit the site for the first time.

In practice, the method allows you to turn up to 10% of site guests into subscribers.

Pop-up windows are more reasonable to use on resources with consistently high attendance. It is desirable that they appear after viewing several pages, and not immediately upon opening the site.

If there is not a lot of traffic, but you want to collect the base as soon as possible, create a separate page. On it, place an e-mail field and a brief description of what the subscriber will receive: a discount, the opportunity to participate in the draw, useful articles on your topic, and so on. Thus, you can quickly collect contacts of potential buyers.

Please note that mailing services make it possible to show a special one-page to a guest who has just left an address. They usually have a special offer for new subscribers. For example, they offer a big discount on a popular product, which can be used within a short time.

So, you have already started selling goods through a one-pager and earned the first money. How to make business more efficient?

12 common mistakes that reduce sales through one-pagers

The following are the mistakes that beginners most often make when selling products through one-pagers. They are associated, as a rule, with a lack of understanding of the principles of interaction between the seller and the buyer in online trading.

Mistake #1: large amount of text.

Images play an important role in the presentation of the product, but without a competent selling text, a one-page will not work. And yet, it is necessary to understand that the abundance of words also does not guarantee a high level of sales. The reverse situation is also possible, in which there is a lot of content, but there is so little sense in it that the client simply stops reading and closes the page.

What to do?

First of all, determine the upper bound of the text volume. One minute is enough for the user to read it “diagonally” from beginning to end. It is also worth minimizing the use of terms, presenting some processes in the form of infographics and removing SEO blocks. Remember that the landing page should make a good impression on customers, and texts with the words “buy cheap watches in Moscow” do not contribute to this. SEO content is best placed on other pages of the site.

Mistake #2: irrelevance.

If the product is sold in a certain season (for example, Christmas trees), this item is not so important. But for landing pages that function constantly, relevance is one of the key criteria. They should constantly appear new offers tied to the time.

As an example, here are typical promotions used in the sale of smartphones:

Buy a phone - get a case as a gift.
All Samsung smartphones are 15% off.
10% discount for pickup.
Birthdays - 20% discount (upon presentation of a document).
Battery at half price when buying from 5000 rubles.

What to do?

Create an action plan for the coming year. First, sketch out all sorts of options for profitable offers in the form of discounts, bonuses and gifts, and then distribute them over the selected period. Determine the best time for holding a particular promotion: tie it to the corresponding season or holiday date.

Mistake #3: wrong choice of benefits.

Icons denoting the special benefits of working with a company have long been a traditional element of landing page design. However, there is not always a real meaning behind them, because you must first find out what qualities you really possess that are attractive to customers.

What to do?

Do not choose emotional characteristics that do not have a material embodiment as advantages (unless, of course, you offer the services of an animator). Better focus on real value for customers. Free shipping, warranty repairs, useful gifts - that's what really catches potential buyers.

Mistake #4: too many traps.

It is not necessary to adhere to the rule that there should be only one hook per page. However, one should not overdo it: when there are too many offers, the site becomes like a market, where obsessive sellers pounce on the client from all sides.

What to do?

Don't try to sell everything at once. Focus on showing the product to the customer. If in doubt, try to convince him with a discount or a special offer, but only one.

Mistake #5: poor text quality.

There should not be a lot of content on the selling page. But if it is completely absent, the landing will not work. Text is the main tool for influencing the client. No matter how many beautiful pictures you place on the site, only good content will ensure a high level of sales.

What to do?

If you are poorly versed in the field of copywriting and poorly understand how to push the reader to buy with the help of text, entrust the filling of the landing page to specialists.

Mistake #6: reloading the first screen.

The screen that appears in front of a potential client when going to the site is the very first impression that is almost impossible to change. When designing it, professionals advise to stick to minimalism: a couple of beautiful photos and a brief description of the product will be enough. It is better to leave more space and place a detailed description below than to compress the landing page to two screens, each of which will be overloaded.

What to do?

Remove everything that is not aimed directly at achieving the main goal of a one-pager - selling a product. To do this, you have to prioritize and sacrifice some of the information. If you tell everything at once, there is a risk that the most important thing will be lost sight of.

Mistake #7: violation of generally accepted standards.

To capture the attention of the client, you need an original approach to the design of the site. For landing pages, this rule is especially important, but there are exceptions to it. Trying to interpret the traditional elements of a sales page in your own way can play a trick on you.

Imagine a car that does not have a steering column, and the steering wheel is fixed right on the front seat. To say that it is unusual is to say nothing, and it is unlikely to push you to buy. Of course, because a machine with the usual arrangement of parts is much more convenient to control.

What to do?

Don't try to reinvent the wheel. Define for yourself the key rules for the design of a one-pager and do not violate them. For example, a phone number is always in the upper right corner. Clients subconsciously expect to see it there, so changing the position of the element is completely unreasonable.

Mistake #8: demand too much from the client.

It’s not so easy to come to terms with this, but the fact remains: selling goods through one-pagers is impossible without the competent work of a manager. Often, the site only exists to present the product to the user and get his contact information. At this stage, we are talking about “cold customers”, from whom one cannot expect an unconditional readiness to place an order.

Now it is difficult to find a unique product. Most likely, you have competitors offering a similar product. Therefore, provide the client with all the necessary information and ensure the maximum usability of the site.

What to do?

The site should unobtrusively push the user to the decision to leave you contact information. This will allow the manager to contact the potential buyer, answer their questions and close the deal.

Mistake #9: use of fake reviews.

Even reviews written by copywriters are seriously different from real ones. What can we say about those that are written in haste with the thought "and so it will do."

What to do?

In the design layout, instead of real reviews, you can use anything, even entire blocks of text in the format “this is the most beautiful, high-quality, functional and at the same time inexpensive product.” But try to collect real opinions of buyers by the time the site is launched. There are many ways to verify the authenticity of reviews: use photos or even videos, leave links to customer profiles on social networks, and so on. In no case do not use photos taken from stocks. Only in this way will you create the image of a serious company that you can trust.

Mistake #10: misunderstanding of CA.

A site focused on instant sales is not suitable for the sale of construction equipment: those who need it do not make a choice in haste. At the same time, the one-click purchase system will be very useful if the client wants to pay for the order quickly and without problems. Here, a long process of registration will cause the failure of the transaction.

What to do?

Define your target audience and communicate with its representatives. Find out what a good landing page looks like and what opportunities it offers. Create site functionality based on client requests.

Mistake #11: lack of information about the employees of the organization.

When selling goods through one-pagers, many entrepreneurs do not consider it necessary to introduce customers to their employees. In most cases, it is extremely important for the audience to see who is behind the brand.

What to do?

If you offer door-to-door delivery, take pictures of the couriers. Upload a couple more images to the site, and it will immediately become much more “human”. You can take a high-quality photo of all employees against the background of the company logo. Do not neglect the opportunity to show your team, because it shows your openness. And, of course, be honest and do not use third-party photos.

Mistake #12: using a landing page without testing.

Often, one-pagers work rather poorly due to banal shortcomings that were not identified during the testing phase. Designers and business leaders do not always understand what exactly in the design of the site seems to the audience the most important. For example, on the page of a company whose office is not so easy to find, there is no map, and at the same time an indication of the nearest public transport stops and parking lots. If such a landing page is shown to representatives of the target audience, they will definitely pay attention to this problem.

What to do?

Regularly test your one-pager and record how it is perceived by potential buyers. This will help you discover flaws that the site's creators don't notice.

Do not make the mistakes described above, and it will be possible to create a truly effective landing page that can bring thousands of new customers to your business.

When an entrepreneur launches the sale of a new product, he is not always sure that the direction will ever become successful. If you have an online store, the implementation of the product is simple: they create an appropriate page for it and provide an influx of traffic. But what if there is no online store or its theme is not suitable for the selected product?

In this case, entrepreneurs often resort to creating a one-page site. With it, you can test an unfamiliar niche without investing a lot of resources in it, and in a couple of weeks you will have an idea of the demand for the offer.

Of course, not in all cases, landing is the right tool. It is best used to check the demand for a single product or a group that includes a small list of models. In fact, the number of positions is not limited by anything, but when there are more than ten of them, the effectiveness of the site begins to fall.

There are a huge number of examples of successful selling through one-pagers of a variety of products. These are clothing, household appliances, sports goods, interior items and much more. However, in each case, a specific product is selected that is not divided into categories, such as a bicycle or a blender.

Example: the entrepreneur launched a landing page selling Isabel Marants sneakers. To attract customers, an advertising campaign was set up in Yandex.Direct. Every day, the site received about 5-7 orders. For 2.5 months of the store's operation, the turnover amounted to 890,000 rubles.

Landing pages can be successfully used for special offers that you provide to customers. We are talking about drawings, competitions, discounts and other special conditions for cooperation.

Such pages are sent via e-mail or groups on social networks and help turn subscribers into real customers. The tool can be used constantly, regularly coming up with and distributing new offers that will interest your audience.

Using a landing page, it is convenient to demonstrate a new product, remind about an upcoming sale, or talk about the conditions for receiving free delivery.

For some entrepreneurs, selling goods through one-pagers is the only way to sell a product. This approach has become widespread because it has a number of significant advantages:

pages are created quickly and without problems (usually using the same template);
all orders are collected in one place (for example, by e-mail);
several commodity items are enough for work (there are no problems taking into account the assortment);
the level of demand is quickly checked (sales are on - work continues, no - you can find another direction);
business is not tied to a specific area;
high speed "A / B testing".

As a result, a small company can quickly grow into a profitable business.

It is possible that other effective methods of using one-pagers will soon appear. Then the advantage will be for those who have already figured out the basics of their functioning. Therefore, if the specifics of your business involve working with landing pages, start using them now.

Array ( => 23 [~ID] => 23 => 10.10.2019 18:39:53 [~TIMESTAMP_X] => 10.10.2019 18:39:53 => 1 [~MODIFIED_BY] => 1 => 10.10. 2019 18:39:24 [~DATE_CREATE] => 10/10/2019 18:39:24 => 1 [~CREATED_BY] => 1 => 6 [~IBLOCK_ID] => 6 => [~IBLOCK_SECTION_ID] => => Y [~ACTIVE] => Y => Y [~GLOBAL_ACTIVE] => Y => 500 [~SORT] => 500 => Articles by Pavel Manzadey [~NAME] => Articles by Pavel Manzadey => 11743 [~PICTURE] = > 11743 => 15 [~LEFT_MARGIN] => 15 => 16 [~RIGHT_MARGIN] => 16 => 1 [~DEPTH_LEVEL] => 1 => Pavel Manzadei [~DESCRIPTION] => Pavel Manzadei => text [~DESCRIPTION_TYPE ] => text => Articles by Pavel Manzadeya Pavel Manzadeya [~SEARCHABLE_CONTENT] => Articles by Pavel Manzadeya Pavel Manzadeya => stati-pavla-manzadeya [~CODE] => stati-pavla-manzadeya => [~XML_ID] => => [~TMP_ID] => => [~DETAIL_PICTURE] => => [~SOCNET_GROUP_ID] => => /blog/index.php?ID=6 [~LIST_PAGE_URL] => /blog/index.php?ID=6 => /blog/list.php?SECTION_ID=23 [~SECTION_PAGE_URL] => /blog/list.php?SECTION_ID=23 => blog [~IBLOCK_TYPE_ID] => blog => blog [~IBLOCK_CODE] => blog => [~IBLOCK_EXTERNAL_ID] => => [~EXTERNAL_ID] =>)

More and more entrepreneurs began to go to the Internet in order to promote their product or service. The most optimal for this is a platform that allows you to create a first-class landing page. Thanks to it, you can promote a certain product on the network in a fairly short time, increasing its recognition among potential customers.

Even without big finances, you can launch a PR campaign for a promoted product in the network space. Having thoroughly studied the principles of Internet sales marketing using a one-page site, there is a high probability that the demand for the promoted product will increase. The profit from the sale of such a product will increase exponentially, provided that the advertising company of the landing page is built according to all the requirements of search engines.

Choosing to sell products through a one-pager

Before you start promoting a product on the network, launch the platform and wait for the influx of buyers, you should study the wishes of the audience. The fact that the product is in trend is very important. If it does not fall into this category, it is unlikely that it will be successfully sold.

In some way, you can speculate on commodities. The advantage of this method is that people do not know the real value of the product that is being sold. As a rule, the majority seeks to take possession of a branded product without really studying the price range.

Some goods (antiques) are great for collectors who offer good amounts. Such “finds” can be sold for nothing on bulletin boards by their owners. Separate photo studios, art venues, theaters are often in search of retro goods, so a really interesting thing from the past can bring excellent income to the seller.

Example: A one-page site that sells a Chinese copy of a branded watch.

Or a handmade wallet.

Magnetic clip “Anti-scratch”.

And there are hundreds of such products!

The advantage of one-page sites over online stores

We sell one item on one site. We only sell items that are in high demand. There is already a demand for it and it is already being bought! We do not need a warehouse and an office.

We do not need employees until you yourself want to scale your business on one-page sites. At the first stage, you can work without IP and LLC. Minimum investment. Fast result. An online store will require much more effort and financial investment.

This business can be decomposed into 7 stages.

Product search
Supplier search
Technical points
Advertising and first orders
Confirmation of an order
Sending an order to a customer
Money!

Stage 1 - Product Search

How to find products for one-page sites that sell well? There are many ways, let's look at a few of them.
First way. We look at the teaser showcase. We will talk more about teaser networks in paragraph 4.

This showcase belongs to the largest teaser network MarketGid. We go to it and immediately see the most popular products that are currently being sold. Click on the teaser and go to the site with the product.

We carefully study it, if we liked the idea of the product, then we write it down. We pay attention to the design of the site and write down the price. We will need the price in the second stage.

If you see that the same product is found very often on different sites, then this at least indicates that the product is now very popular! No one will advertise a product that is not for sale!

The second way. We look at products that are in CPA networks. The CPA network connects advertisers and affiliates. What is a CPA network? For example, you have (a product, product or service), you do not want to engage in advertising and attract traffic (visitors) to it yourself.

Your task is to receive not 10-20 orders per day, but 100 or 1000 orders per day. Or, on the contrary, you do not want to deal with the purchase and shipment of goods, but want to work with traffic and receive your commission for each confirmed order, then CPA networks will come to your aid. Now there are a lot of them. Let's take a look at some of the most popular CPA networks.

MonsterLeads.pro. Registration on the site is not required. On the main page you can see the best offers.

M1-Shop.ru. To view all offers, you need to register.

stat.kma.biz. You must register to view all products. This CPA network publishes its TOP 10 every week. Also, there you can see additional information. Traffic source and conversion. For example, the numbers 1 to 100 indicate that every hundredth visitor makes an order on the site.

Now you can easily find an offer that will sell!

Stage 2 - Finding suppliers

We have decided on the goods, now we need to find and purchase it. There are two options. The first is to order goods directly from China. Now working with China is much easier than it might seem at first glance.

You can order any batch of goods without leaving your home at all! From China you can bring goods that are not yet available in Russia and the CIS countries. Thus, earn a lot of money until competitors understand what's what.

The second option is to buy from suppliers in Russia or the CIS. We drive in the name of the product in Yandex + buy in bulk. We look at all the proposed options. For example, “Buy Wholesale ULYSSE NARDIN MARINE Watches”. I choose a site and go to it. We see the wholesale price.

If you place an order of 5 pieces, the price will be 650 rubles per piece. If we order 100 pieces, then the price will already be 485 rubles per piece. Let's remember the Price on the very first example. The price of such watches on the site is 2190 rubles!

Information: Bought for 650 rubles, selling for 2190 rubles. The profit is 1540 rubles from one order!

Stage 3 - Technical highlights

We need hosting and a domain. I use this hosting service. You can also buy a domain there (the name of our site, for example, www.site.ru). If you are a beginner and have never ordered hosting with a domain, then this article will help you.

Now we need a design for our one page website. Everything is simple. You do not need to invest money and order an expensive design. You can borrow it from colleagues.

We take the site you like and download it to your computer, edit it for yourself. This method is suitable for experienced computer users.

If you are a beginner, then go to the site work-zilla, register. Click "Submit Assignment". We describe in detail what needs to be done. We set the price from 500 to 1000 rubles. We publish the task and wait for the performer.

For example, we give a link to the site whose design we need. We are writing a task. You need to download this design. Set up so that when you click the “order” button, a letter with a notification about a new order comes to my mail, write your mail. If you need to change the texts, we also write in the task. Ready.

Stage 4 - Advertising and first orders

How to advertise a one page website? The site is ready, now comes the crucial moment, as it requires an investment of money. First, we test on small amounts of 1000-3000-5000 rubles. We start buying traffic (visitors) to our one-page site. Consider several sources of traffic.

Yandex Direct
Google Adwords
teaser networks
Advertising VKontakte
Advertising on Odnoklassniki

In fact, there are many more, but these are enough! Choose any one source and start working with it.

Yandex Direct. When requested in the Yandex search line, as a rule, the first 3 positions are advertisements.

The traffic here is very high quality, as the client is ready to buy this product and enters it into the search himself. Our task is to correctly set up an advertisement. When you go to our site, there is a high probability that there will be an order.

Google AdWords. The principle of operation is the same as that of Yandex Direct. For beginners, I do not recommend starting with this network, since there is a high probability of doing something against the rules and getting your account blocked without the possibility of recovering it!

teaser networks. You have already seen what teasers look like on special showcases. More such teasers can be found on various torrents and online cinemas.

In teaser networks, there is a lot of low-quality traffic (bots), in order to identify it, you need to work with blacklists. Each teaser network has its own black list. There are grids where these sheets are not needed.