Business plan for growing greens - features of business organization, possible risks and guarantees. How to start a gardening business

* Calculations use average data for Russia

Growing greenery is a business that you can do on your own site by building a greenhouse on it. It does not promise super profits, but it is perfect as a part-time job.

1. PROJECT SUMMARY

The purpose of the project is the organization of a greenhouse for growing greenery for its implementation in the Rostov region. The main target audience is concentrated in Rostov-on-Don. The target audience are small wholesale buyers who sell their products among the city's population aged 20 to 50 years with different income levels.

The growing demand for fresh vegetables and herbs, the fashion for healthy eating and state support for agriculture have led to the active development of the greenhouse business. In the Russian greenhouse industry, it is profitable to grow fresh herbs for sale - they are more unpretentious than vegetables and do not require constant care. According to market research, the need for salad greens increases by 10% every year.

Thus, the idea of organizing a greenhouse for growing greenery is relevant. This business has the following benefits:

Preferential conditions for doing business related to agriculture;

Increasing sales without investment!

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For the implementation of the project, a private land plot with a total area of 50 sq.m. is used. The personal household plot is located in the Rostov region, 25 km from the enterprise is the city of Rostov-on-Don.

The initial investment is 182,000 rubles. Investment costs are directed to the construction and equipment of greenhouses, advertising promotion, the formation of a working capital fund until the project reaches payback. The bulk of the required investment, 68%, falls on the construction and equipment of greenhouses. Own funds will be used to implement the project.

The financial calculations cover the two-year period of the project's operation. It is anticipated that after this time, business expansion will be required. In accordance with the calculations, the initial investment will pay off in the ninth month of operation. Based on the results of the first year of operation, a net profit of 513,800 rubles and a return on sales of 47.8% are forecasted.

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

The greenhouse business in Russia is a promising area, which is explained by the growing demand for fresh vegetables and herbs, the fashion for healthy eating, and the state priority for the development of agriculture in the country. Today, the state is increasingly focusing on the development of the industry, helping beginners and existing farmers, allocating land at preferential rates, subsidizing interest rates on loans and providing grants for the development of greenhouses. However, the main problem hindering the development of the industry is high utility tariffs.

At present, the greenhouse business continues to develop rapidly, increasing the production of vegetables and herbs in domestic greenhouses through the construction of new greenhouses and the modernization of old production facilities. As a result, the gross harvest of greenhouse vegetables and herbs has increased by 17.7% over the past two years. Despite this, the need of Russians for protected ground products produced in the country is satisfied only by 26%. About 600,000 tons of vegetables are harvested from greenhouses in Russia, with a need of 3 million tons. And this demand is increasing by 10-15% annually.

In the Russian greenhouse business, it is profitable to grow fresh herbs for sale. These products do not require as much light and heat as vegetables, they are more unpretentious and do not require constant care. Practice shows that growing greens is 5 times more profitable than vegetables.

In addition, according to marketing research, the need for people to include greens of various varieties in their diet increases by 10% every year, which creates a significant demand for these products among consumers.

Thus, the cultivation of greenhouse greens is a promising line of business. The peculiarity of greenhouse cultivation of greenery lies in the possibility of year-round production, under any climatic conditions. Table 1 summarizes the key advantages and disadvantages of growing greenhouse greenery to consider when planning a business. With the right development, a business can bring a stable and high income.

Table 1. Advantages and disadvantages of greenhouse cultivation of greenery

Advantages

Flaws

The greens grow quickly, which allows you to take several crops a year and quickly earn income;

High and regular demand for products, which allows finding distribution channels;

Both wholesale and retail sales are possible;

Simple business organization;

Greens are unpretentious in care and do not require much attention;

Small starting capital;

Growing greens does not require specialized knowledge;

Possibility to organize a business at home;

Fast payback

High level of competition in the market;

The market is seasonal;

Short shelf life of products and quick loss of presentation;
- to grow greenery all year round, an expensive greenhouse is required;

It is impossible to sell products through stores without obtaining permits;

Low price for products

When organizing a greenhouse business, it should be borne in mind that this is profitable only if production is located in the southern or central regions of the country. It is more profitable to pay for the transportation of products to the northern territories than to engage in the greenhouse business there, paying significant heating costs.

Thus, we can talk about the attractiveness of this business. Growing a greenhouse business can become a profitable and highly profitable business. A detailed business plan for growing greens in a greenhouse will help you avoid problems when starting your own business.

3. DESCRIPTION OF GREEN GREEN PRODUCTS

Leafy vegetables include lettuce, parsley, dill, onion, cilantro, basil, garlic, and a number of other crops. Lettuce, onion and dill are in the greatest demand. The most profitable type of greens for growing is onions, as it is an unpretentious and fast-growing crop. However, during its implementation, it may be difficult to find buyers, since many grow onions. The most cost-effective greens - lettuce. Recently, the cultivation of arugula is gaining popularity.

It is recommended to start with growing several crops and gradually expand the range. When selecting crops for cultivation, the following parameters should be taken into account: the growing season, the required area for sowing, greenhouse growing conditions, endurance, demand, price. Table 2 presents a comparative description of various types of greens, which will help to correctly form an assortment.

Table 2. Characteristics of the types of greens for cultivation

Types of greenery	greenhouse cultivation	growing season	Endurance	Required area	Long term storage
Parsley

This project involves the cultivation of the following types of greens: parsley, dill, lettuce, onion. All products comply with the requirements of GOSTs (GOST R 55904-2013, GOST 32856-2014, GOST 33985-2016 and GOST R 55652-2013, respectively). As packaging for fresh products, transparent plastic containers are used, as well as cone bags, which improve the presentation of products and simplify transportation. Packing for 100-150 gr. It is also planned to produce products in the form of assorted sets, which include at least two types of greens.

The products are sold at room temperature, chilled and are intended for sale in retail and wholesale trade networks, in public catering establishments and for industrial processing.

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Small-scale wholesale prices for greens vary between 50-150 rubles. per kilogram. It should be borne in mind that the price of greens fluctuates depending on the season. On average, the price is 80 rubles. per kilogram at retail prices of 200 rubles. per kilogram.

4. SALES AND MARKETING OF THE GREEN GROWING BUSINESS

The peculiarity of the greenhouse growing business is that the target audience is not the end consumer, but wholesale buyers, product distributors, represented mainly by various vegetable and food stores. At the same time, the advertising strategy must take into account the requirements of the end user in order to plan production and forecast sales. Portrait of the final consumer of products: city population aged 20 to 50 years with different income levels; gender and occupation as such do not play a role.

Thus, the marketing policy of the project covers both the assessment of end users and methods of promotion among flower distributors. Advertising is aimed at establishing long-term cooperation and developing a client base.

The most difficult task in the greenhouse business is finding a sales market. Greens are a perishable commodity, so a well-functioning system of distribution channels and a competent marketing strategy are needed. In order to form sales channels, a novice entrepreneur should:

Analyze the competitive environment, assess the level of demand for products, develop their competitive advantages;

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Conduct a price analysis of the market and offer more favorable conditions as a supplier: lower cost, flexible system of discounts for wholesale buyers, guarantees, etc.;

Issue a catalog of finished products on paper and on the Internet. Form a list of potential buyers and send out commercial offers.

Sales channels for fresh herbs can be:

retail grocery stores with a wide range of products;

network grocery networks;

vegetable bases;

farm shops that specialize in the sale of organic products made in Russia;

establishments of the HoReCa segment - restaurants and cafes.

Promising sales markets include online stores, which have recently been gaining popularity and offer customers fresh, farm products. To develop this sales market, you can team up with vegetable cooperatives presented on Internet sites. In the future, with proper advertising of their products, it is possible to open their own outlet.

Each distribution channel has its own advantages and disadvantages, which relate to the final cost of greenery, the volume of batches sold, the terms of cooperation, etc. In order to establish distribution channels and avoid losses from overproduction, it is necessary to create a stable sales network several months before harvest. It should be noted that the search for new customers and the development of sales markets is an ongoing process, so a sales specialist is needed to carry out this function. His responsibilities will include attracting clients and working with them, as well as advertising support for the project and analyzing the effectiveness of using the advertising budget.

Promotion is carried out in various ways. The advertising budget is 30,000 rubles and consists of the following types of costs:

Creation of a product catalog (commercial offer) and printing of advertising material (including business cards) - 10,000;

Direct marketing is a way to increase sales by sending sales letters to potential customers. Effective direct marketing is ensured by narrowing the target audience and a well-composed mailing that may interest the client. The same group of expenses includes the costs of promotion on the Internet, the implementation of call-promotion and transportation costs - 20,000 rubles.

Participation in various thematic fairs and business events is also expected.

The competitiveness of the project is ensured by the high quality of products. In all promotional activities, attention is focused on the merits of purchasing goods from a domestic manufacturer (savings in transportation costs, lower prices, reduced risk of supply disruption, guarantees, a flexible system of discounts, high product quality, which is achieved by reducing delivery times).

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When planning the sales volume, production capacity should be taken into account, since the maximum production volume depends on the area of greenhouses, growing conditions, green varieties, etc.

The maximum production volume is calculated based on the area of greenhouses - 50 square meters. m., the average ripening period is 30 days and the average yield of lettuce crops is up to 4 kg per 1 sq. m. In total, the annual yield of the greenhouse will be about 2400 kg per year, and 200 kg per month. This indicator should be guided by when planning the volume of sales.

How much can you earn growing greens? With an established system of marketing products and an average retail price of 200 rubles. sales volume will be 40,000 rubles per month. In winter, when the price of greens increases significantly, monthly income can double.

5. PRODUCTION PLAN OF THE FARM FOR GREEN GROWING

How to open a greenery growing business from scratch? The project organization algorithm involves the following steps:

Decide on the place and technology of growing greenery;

Purchase specialized equipment;

Hire skilled workers;

Plant the seed.

Let's dwell on each point in more detail.

Organizing a greenery business includes the following steps:

1) Registration with state bodies. This project focuses on the cultivation of greenery and positions itself as a personal household plot. Its activities are not taxed and do not require registration. This option is suitable for a small production that plans to cooperate with small distributors.

The company is located on a private plot of 50 sq. meters, located in the Rostov region. The city of Rostov-on-Don is located 25 km from the enterprise. Because the area of the site does not exceed 2 hectares, for organizing a business it is enough to get only a certificate from the local administration that this site belongs to you and is used for growing greenery. With small volumes of production, it is not necessary to register as an entrepreneur: in this case, you sell the products yourself or sell them to resellers at wholesale prices. If in the future it is planned to sell products through grocery stores or vegetable bases, business registration will be required.

2) Production technology. The production technology provides for the creation of two greenhouses (total area - 50 square meters), the use of irrigation equipment. The process of planting seedlings, some care operations, as well as harvesting is carried out manually. The production cycle should be planned based on the fact that the first harvest is expected 30-40 days after transplanting.

There are different technologies for growing greens in a greenhouse:

Hydroponics (growing plants without soil in liquid media using fertilizers). The cost of 1 hydroponics installation is about 1500 rubles. for one installation;

- “intermediate” (peat, hydroponics and ordinary soil are used). This method is 3 times more expensive than conventional hydroponics.

There are also various types of soils that can be used in conjunction with hydroponics. Each soil has its own characteristics (Table 3).

Table 3. Types of soil for greenhouse cultivation of greenery

Soil type			Price
	no unpleasant smell, plants do not rot, low price	require care (need to be filled with hot water and placed in a container).	from 300 rub. per 1 cubic meter
	high availability	needs the introduction of various fertilizers and nutrients.	from 700 rubles per 1 cubic meter
Expanded clay	Retains moisture, lightweight, affordable price	does not contain nutrients, therefore it is necessary to fertilize regularly	from 1400 rub. per 1 cubic meter
	practical economical option, good air permeability	heavy and does not retain moisture.	from 50 rub. per kg
coconut flakes	environmentally friendly, durable, universal primer	high price.	from 100 rub. per kg
Hydrogel	retains moisture for a long time, passes water, does not harm plants	high price	from 1500 rub. per kg

The choice of soil depends on many factors, including the characteristics of growing crops from which the assortment is formed. Features of growing selected types of greenery are shown in Table 4.

Table 4. Features of growing various types of greenery

Kind of greenery	Growing features
After germination, it takes about 25-30 days to harvest. Watering needs plentiful and frequent, and after cutting, top dressing with fertilizers is required. When cloudy, additional illumination is needed, in winter we also illuminate with fitolamps (3-4 hours)
	Seeds germinate 2-3 weeks, harvest 40-50 days after germination Short shelf life, requires additional lighting in winter
	Seedlings for 5-7 days; harvesting - in 10-12 days. Unpretentious. After cutting the leaves, you need top dressing
	Harvest in 25-30 days It does not require special conditions and special care, but to increase the yield, onions need to be regularly watered and fed with fertilizers.

3) Purchase of equipment. Another important question when implementing a business project is how to choose a greenhouse for growing greens? The construction of a greenhouse is a very important stage in the organization of this business. The quality of the manufactured products, and hence the success of the business, depends by 60-70% on how well and technologically competently the greenhouse will be designed.

For growing greenery at home all year round, capital structures on a solid foundation are suitable. The most efficient greenhouse system for growing greenery is a thermos greenhouse. This design, due to the double coating and the solar collector, allows you to do without heating. Greenhouses with a wooden frame, coating (roof - polycarbonate, walls - thick film) with a total area of 50 sq.m. will cost, on average, 60-70 thousand rubles.

The volume of investments required to create greenhouses is 122,000 rubles. Of these, 80,000 rubles. - funds for the construction of greenhouses, and 42,000 rubles. - purchase of greenhouse equipment, the list of which is given in table 5.

Industrial greenhouses most often use hydroponic technology. They can significantly save space and reduce the cost of finished products. Plants are grown in liquid nutrient solutions, without the use of soil. The cost of a hydroponics kit for a greenhouse is about 70,000 rubles. For soil cultivation, greenhouses must be equipped with a drip irrigation system. The cost of an automatic drip irrigation system for greenhouses with an area of 150 sq.m. - 12,000 rubles.

Lighting for greenhouses is provided by LED lamps, which have spectral characteristics that are completely identical to sunlight. Thanks to this, the normal process of photosynthesis in plants is ensured. In addition, LED lamps save up to 60% of electricity and do not heat up.

Table 5. List of farm equipment

The cost also includes the purchase of seeds, but they can be grown on their own, due to which it will be possible to save. It is also necessary to provide for the cost of biofertilizers - this item of expenditure will amount to 7,000 rubles.

4) Search for distribution channels for products. A greengrowing business will only generate consistent profits throughout the year if marketing channels are established. Therefore, it is necessary to pay special attention to the stage of finding customers and establishing commercial cooperation. Whole sale of greenery is the best option for organizing sales. The basis of successful sales is a competent pricing policy and a flexible system of working with clients.

5) Selection of personnel. At the first stages of work, the entrepreneur can perform all the actions on his own. In the future, he will need the help of a sales representative who will look for new distribution channels, as well as an assistant working in the greenhouse.

6. ORGANIZATIONAL PLAN

In the first year of work, it is planned that the entrepreneur will independently organize the production process. It is allowed to involve third-party assistants at certain stages (for example, during a period of high sales).

7. FINANCIAL PLAN

The financial plan takes into account all income and expenses of the greenhouse industry, the planning horizon is 2 years. It is planned that after this period, expansion of the business will be required.

To launch the project, it is necessary to calculate the amount of initial investment, which includes: the cost of purchasing equipment, advertising promotion on the market, the formation of working capital, which will cover the losses of the initial periods.

The initial investment for a greenhouse for growing greens is 182,000 rubles. Of these, 68% falls on the construction and equipment of greenhouses, advertising - 16%, and working capital - 16%. The project is financed by equity. The main items of investment costs are shown in Table 6.

Table 6. Investment costs

Variable costs consist of the capacity spent on irrigation, heating, as well as consumables (seedlings, fertilizers, etc.). In this case, utility costs are classified as variable. It is also necessary to calculate the cost of production. Practice shows that the cost of growing greens is 10-60 rubles (depending on the crop). To simplify financial calculations, the amount of variable costs is calculated as the average cost of growing greens - 25 rubles.

Fixed costs consist of advertising costs, depreciation and biofertilizer costs. Lack of staff allows you to eliminate staff costs. The amount of depreciation is determined by the straight-line method, based on the useful life of fixed assets in 3 years.

Table 7. Monthly expenses

Thus, fixed monthly expenses were determined in the amount of 17,000 rubles.

8. PERFORMANCE EVALUATION

The payback period of the project with an initial investment of 202,000 rubles is 10 months. The net monthly profit of the project upon reaching the planned sales volumes will be 18,000 rubles. It is planned to reach the planned sales volume in the fifth month of operation. Return on sales in the first year of operation - 47.8%. High profitability is achieved due to the high margin on products. The annual volume of net profit for the first year of implementation will be 245,575 rubles.

9. POSSIBLE RISKS

To assess the risk component of the project for greenhouse cultivation of roses, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

Internal risks include:

Greens are perishable goods that cannot be stored for a long time. In order to avoid losses, it is necessary to constantly monitor the market and forecast demand;

Errors in the estimation of sales volumes, which may lead to the disposal of products. It is possible to reduce the likelihood of this risk by creating a well-functioning system for marketing products;

Product quality that does not meet the stated requirements and market requirements: it is necessary to constantly monitor the quality and identify deviations (non-compliance with the technology or low-quality seed);

Errors in the process of growing products, on which product quality and yield depend. Constant monitoring and competent work in greenhouses will reduce the risk.

External factors include:

The presence of a variety of pests that can not only spoil, but also completely destroy the crop. This can be avoided by providing constant protection against pests;

Climatic conditions that complicate the process of growing products and incur additional costs (in the case of a cold winter - for warming the room, in the case of a dry, hot summer - for irrigation). This risk is the most specific for this type of business and almost cannot be managed. The only thing that an entrepreneur should do in this case is to have a reserve of funds in order to respond to the problem in a timely manner and eliminate it;

High level of competition in the market. It is possible to reduce this risk with a well-thought-out marketing strategy and achieving certain competitive advantages (due to a better price, special conditions, guarantees, additional services);

Termination of cooperation, entailing financial losses (decrease in profits, increased costs for finding new partners, etc.) The occurrence of this problem may occur due to inadequate product quality, disruption of supplies, the emergence of a competitor who is ready to offer more favorable conditions. One way or another, an entrepreneur must always take this risk into account and create conditions for cooperation that would be beneficial to both parties.

Evgeniya Yurkina
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Profitability calculator for this business

Growing greenery is a profitable business. Demand for fresh parsley, onion, dill, celery is consistently high. They are the ingredients of many dishes, a natural source of vitamins and useful trace elements. Having established their production and sale, you will receive a solid, and most importantly, permanent income.

Want to learn how to beat the competition and succeed? Get comfortable! I will tell you about how to write a business plan for growing greens.

Project Description

The goal of the project is to obtain a stable income from the cultivation and sale of greenery. This line of business is actively developing. The demand for fresh herbs is increasing every year, which is associated with an increase in the number of our fellow citizens choosing a healthy diet, as well as a decrease in imports.

If you organize the sale of grown products, you will not only quickly recoup your initial investment, but also get a decent stable income.

Goals and objectives

The goal is to develop business, increase production and sales volumes.

Achieving this goal is directly related to the solution of a number of tasks:

selection of land for the establishment of production;
studying the niche and choosing the cultures most in demand among buyers;
creation of optimal conditions for growing;
search and development of optimal ways to sell grown products.

Greens are a perishable commodity. Your main task is to implement it immediately after harvest.

Choice of growing method

Greens for sale are grown in three ways:

At home(on the balcony, window sills, on the loggia). Flaws: small volume of production, average quality of greens. Advantages: you will be able to sell your goods in winter, during the period of maximum demand, you will test the market and your crop-growing abilities.
At the dacha, garden plot. Flaws: seasonality, climate change. Advantages: high quality of greens, cultivation of a wide range of crops, "sample" of the market.
In a greenhouse or greenhouse. Flaws: we need start-up capital for the construction of greenhouses, little knowledge of agronomy, land, personnel, well-established sales channels. Advantages: this is a full-fledged entrepreneurial activity that promises good profits with the proper organization of the business.

If you are aiming for a good income, choose the greenhouse method of growing.

Market and competitor analysis

Analyze the situation on the market and the offers of competitors on your own or involve professionals from consulting companies (if there are funds for this).

Market analysis implies:

determination of the number of competitors in the regional market;
study of their assortment and price offers;
determination of demand in different periods of the year;
identification of risks and pitfalls.

Competitor analysis:

determination of the number of competitors and the "style" of their work (seasonal, permanent);
analysis of pricing principles;
range study.

According to the consulting company Growth Technologies, as of December 2017, the yield of greenhouse vegetables and salad crops was 3 times higher than the yield of the agro-industrial complex. In 2017, greenhouse areas in Russia increased by 200 hectares. The growth of the industry is associated with the restriction of imports and the growth of investment.

Marketing plan

The main objective of the marketing plan is to establish sales of products immediately after its collection, so pay close attention to finding buyers.

To attract customers, all means are good:

Commercial offers for shops, supermarkets, restaurants, cafes, eateries.
Search for resellers with optimal price offers.
Creating your own website, searching for buyers through social networks.
Retail sale in the local market.

Use all the ways to attract buyers. Only in this way will your products become in demand, and your business profitable.

Production step by step

The production plan combines the selection of the territory, equipment for greenhouses, the selection and purchase of planting material, the search for personnel, as well as the solution of other organizational issues.

Let's consider each of the points in more detail.

Step 1. Selection of equipment and greenhouses

To open a business, you will need 3-5 greenhouses made of glass, polycarbonate or acrylic. The cheapest option is plastic wrap, but it is short-lived and torn by wind and weather.

In addition to the frame, you need:

tillage equipment;
top dressing for the soil;
equipment for heating, lighting greenhouses;
shelving structures;
equipment for the installation of an irrigation system;
thermometers, humidity sensors.

The purchase and installation of equipment is a crucial stage, on which the productivity and convenience of the staff depend.

Step 2. Installation of the greenhouse

Installation begins with the foundation and installation of the supporting parts of the structure. The presence of a foundation is optional, but with it your crop will be reliably protected from rodents and pests. In cold regions, the foundation will prevent heat loss.

Welded metal structures are used as a base (frame), on which polycarbonate sheets are attached.

Choose a site for greenhouse farming near communications. Otherwise, for each meter of water supply and sewerage supplied to it, you will incur additional costs.

The next stage is the installation of an irrigation system, a hydroponics system (growing greens without soil), heating and lighting. When they are mounted, the ground is prepared. It needs to be loosened, fertilized, moistened.

The business plan should contain information about the material and model of the greenhouse, as well as information about who will install it.

Step 3. Purchase of seeds

Greens are grown from seeds, bulbs and seedlings. Buy planting material only from trusted sellers. Over time, you will collect the seeds yourself, but for the first time, visit specialized stores or greenhouse complexes.

Step 4. Recruitment

For 5 greenhouses you will need 15-18 employees.

Personnel costs depend on its quantity, production volumes. If the volumes are modest, many aspiring entrepreneurs save on hiring a sales manager and an accountant.

The list of employees and their approximate salary are given in the table:

Job title	Responsibilities	Approximate salary, rub
manager or engineer	Monitoring the work of employees, the operation of heating and lighting systems, the purchase of seeds	40 000-45 000
Handyman	Watering, loosening the soil, harvesting, packing greenery	18 000 -25 000
Driver	Delivery of products to the place of sale	20 000 — 25 000
Sales manager	Finding clients, resolving sales issues	30 000 -35 000
Accountant	Bookkeeping, employee payroll	25 000 -30 000
Security guard	Ensuring the safety of greenhouses	15 000 -20 000

Entrust bookkeeping to an outsourcing specialist. By concluding a cooperation agreement with him, you do not have to hire a full-time employee.

organizational plan

An organizational plan is the official registration of a business with state control bodies and the hiring of personnel. Without official registration, you will not establish sales.

Selling greens without documents is allowed if you grow it in your apartment and rely on customers from among your friends or neighbors, or on small retailers in a spontaneous market.

Business registration

To make money on growing and selling greenery in a greenhouse, it is enough to register an individual entrepreneur. An alternative is the organization of an LLC for two founders. The optimal system of taxation is the single agricultural tax (ESHN). According to it, tax payments will amount to only 6% of the amount of income.

Opening schedule

Opening schedule - a calendar plan in which each item of events for opening a business is entered with an indication of the timing of its implementation. With it, you concretize your actions by linking them to clear deadlines. For example, you plan to spend 1 month searching for a suitable land plot and renting it, installing greenhouses on it.

The table shows an illustrative example of a business opening schedule.

Action	February	March	April
Finding and renting land	+
Purchase of equipment, installation of greenhouses	+	+
Installation of heating, lighting, ventilation	+	+
Paperwork	+
Search and recruitment of personnel	+	+
Purchase of seeds, fertilizers	+
Beginning of work. Sowing seeds, planting bulbs, seedlings		+	+

Financial plan

Financial planning is the most important part of a business plan. Your expenses directly depend on the scale of the business.

Consider an approximate annual financial forecast of income and expenses of an individual entrepreneur growing greens in 5 greenhouses.

№	Indicators	Amount in rubles per year
1	Sales revenue	11 600 000
2	Land lease	250 000
3	Staff salary	4 450 000
4	Fertilizers, chemicals	230 000
5	Heating	790 000
6	Electric heating costs	234 000
7	Watering	45 000
8	Packaging materials	270 000
9	Depreciation of agricultural equipment	110 000
10	planting material	85 000
11	other expenses	300 000
12	Income before taxes	4 200 000
13	Tax (6% according to UAT)	252 000
14	net income	3 948 000

Want to save money to get started? Build a greenhouse with your own hands. Use a simple garden hose instead of automatic and solid fuel heating instead of electric. This way you will keep your initial costs to a minimum, evaluate your skills in agronomy and try out the market.

An approximate plan for the monthly expenses of the greenhouse industry:

Possible risks and guarantees

The risks of a year-round greenhouse business are few, but they should not be underestimated.

Decided to start growing green onions, basil, dill or parsley?

You are at risk for:

high competition;
high prices for heating greenhouses;
seasonal fluctuations in consumer demand;
failure of heating, watering or lighting equipment;
low yields due to the wrong choice of crop growing methods.

The guarantee of the profitability of this business area is the reduction in the import of lettuce crops from other countries, as well as the interest of investors in the greenhouse business, which has been experiencing a real boom since 2014.

Download business plan

Aspiring entrepreneurs, in addition to calculating annual and monthly expenses, need a sample greenhouse business plan. Downloading.

The document is available for viewing in PDF format and printing. It reflects in detail the principles of choosing the material for the greenhouse complex, the selection of equipment, and provides approximate calculations of energy resources.

Any business plan from the Internet is typical. This is the basis that you adapt to your business. You cannot use calculations from a standard plan without taking into account the specifics of your business. It is introductory in nature.

A video on how to analyze the market on your own, how best to sell products and why growing greens is profitable:

Conclusion

According to entrepreneurs working in the field of growing greenhouse salads, green onions and parsley, celery and other crops, with proper business management, you will work out all the invested funds after six months.

Starting a business in this industry is a promising activity that brings good income. The main thing is to correctly draw up a business plan, establish sales by offering the buyer an interesting assortment.

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In order for growing greenery in a greenhouse as a business to be profitable and bring a stable profit all year round, you need to study the entire algorithm of this process. Find out how to competently implement the idea of this type of income, where to start, what investments will be required at the initial stage. Familiarize yourself with the types of greenhouses and crops suitable for them, learn how to sell products and some legal subtleties in setting up your own business.

Advantages and disadvantages of year-round cultivation of greenery

Agricultural business is mainly seasonal. But there are crops that can be grown and sold all year round. These include greens - it is in demand at any time of the year. Dill, parsley, green onions can be grown in greenhouses even in winter and sent for sale.

Sales of products on the market

Year-round cultivation of edible herbs has a number of advantages:

the technology of growing greens is very simple and does not require special agronomic knowledge;
greens are unpretentious and easy to care for;
it can be combined together when growing different species;
Several crops can be harvested during the year.

Growing green onions on a feather

For all its attractiveness, year-round cultivation has its drawbacks:

the need for significant financial investments in the creation of a greenhouse and its heating in the winter;
short implementation times - the plucked crop quickly deteriorates;
for a high yield, regular application of expensive high-quality fertilizers and the purchase of good seeds are necessary.

The process of growing greenery itself is simple, but the construction of a greenhouse and its complete equipment requires considerable effort and expense. Therefore, it is worth starting to implement the idea of a green business only after a thorough study of all its nuances.

Scale business

Greenery in the greenhouse as a business idea

Year-round cultivation of greenery is a fairly popular business, and its main feature is quick profit. You can start selling products as early as 1.5 months after the launch. Another plus is high profitability, since the demand for these products is always high and does not depend on the season.

Actual product

Overview of crops suitable for greenhouses

A properly equipped greenhouse for growing greenery in winter for sale is the key to a good harvest and quick profit. It is also important to know which herbs are suitable for greenhouse conditions.

Almost all types of greens grow well in greenhouses:

dill;
parsley;
green onions on a feather;
various varieties of leaf lettuce;
cilantro.

Dill can be freely grown with parsley

Dill is quite unpretentious, tolerates cold well, sprouts quickly and is disease resistant. The first harvest can be harvested after 1.5 months.

Parsley can be grown curly or plain. It is resistant to cold, already a month after germination it is suitable for sale as bunch greens.

Green onion chives

Green onions should be selected hybrid varieties that give lush greenery and do not form bulbs: batun, slime, chives. Green onions need regular feeding with various mineral complexes.

Leaf lettuce for a greenhouse is better to choose fast-growing varieties: watercress, frieze, oaky, romano. This culture is very photophilous, loves nutritious soil and abundant watering.

lettuce cultivation

In cilantro shoots appear quickly, it is undemanding and resistant to cold. The soil for cilantro should be well fertilized and constantly moist.

Business opening algorithm and implementation options

The herb growing business should start with a rough business plan. At the initial stage of its development, it is worth carefully studying this niche in your region:

the level of competition;
points of sale;
implementation conditions;
average prices for greens in the region.

Small business growing green crops

Another article of the business plan is the formalization of your activities. The registration conditions will depend on the volumes in which you will grow greens in the greenhouse all year round.

The category of small business (one or two greenhouses on its own plot) does not require official registration. However, for the sale of products, a certificate from local authorities confirming the availability of the site will be required.

The category of medium business (a large number of greenhouses) is registered as a peasant farm, it must be registered with the tax office. In this case, you will need the necessary package of documents provided for by the legislation of the Russian Federation for registering a farm.

Industrial greenhouse scale

The next stage is the purchase of materials and equipment:

materials for building a greenhouse;
irrigation and lighting equipment;
fertilizers;
priming;
seeds;
equipment for heating in winter;
growing containers.

You can sell greens grown with your own hands on your own and through resellers. If you have not registered your activity, then you can sell greens on your own only in the markets. You can also supply products for sale to chain stores and catering outlets. But this method of implementation requires the presence of accompanying documentation.

Greenhouse products on store shelves

In order not to look for points of sale, greens can be handed over to resellers. True, the purchase price will be significantly lower than with independent implementation.

So, the algorithm for opening a greenery growing business is quite simple:

market research;
registration of activity (if necessary);
purchase of materials and equipment;
building a greenhouse and planting greenery;
search for sales points and implementation.

Upcoming expenses and income

The cost and income of a greengrowing business depends on its scale and volume of production.

For a small business on its own site, the initial investment is the most minimal. The costs will be as follows:

purchase of material for the equipment of one or two greenhouses;
purchase of soil, fertilizers and seeds;
installation of additional lighting and heating systems.

Such a business can be launched quite quickly, and the first profit will also not be long in coming. However, one should not expect large incomes, since the volume of products for sale will also be insignificant.

Farms and industrial greenhouses already require more serious investments both at the initial stage and in the future. For a large-scale business, additional items of expenses are added in addition to the above:

land lease (relevant for industrial greenhouses);
construction;
paperwork;
staff salaries;
taxes;
costs for electricity and water at the tariff for enterprises;
packaging and transportation of products.

Growing greens in winter is profitable

If for farms some items of this list may not be relevant, for example, land rent or wages, then for organizing an industrial-scale greenhouse farm, all these costs will have to be taken into account without fail.

Income in this type of business depends on the crops grown and the way they are sold. It is most profitable to sell products through stores or a catering chain. In winter, profits increase, as supply decreases, and demand remains the same as in summer.

The profitability of growing herbs for sale, according to various estimates, varies from 15 to 25%. A farm greenhouse, on average, pays off in 1.5-2 years, an industrial greenhouse in 2-3 years.

The profitability of a business for growing greenery in a greenhouse in winter also depends on the climatic conditions of the region: in the southern regions it is higher than in the middle ones. In the northern region, the cost of production is much higher, which significantly reduces profits. You can reduce costs if you increase the sales market and make the heating system more economical.

Features of growing greens

One of the most difficult stages in the organization of year-round cultivation of greenery for income is the construction of a greenhouse. For a stable income, it is necessary to properly equip it, and it is better to get acquainted with this process visually - from a photo or video.

Polyethylene won't last long

Choice of greenhouse and equipment

A greenhouse for year-round use should be as strong as possible: the frame is best made of galvanized metal. It practically does not corrode and has a long service life. The most popular materials for walls and ceilings are plastic film, polycarbonate and glass.

A plastic film greenhouse is easy to equip, but its service life will be short-lived. The film cracks from frost, breaks, becomes brittle over time. This design requires repair every year, and the maximum period of its operation is 4 years. The only advantage of polyethylene film is its low price. You need to cover it in two layers so that an air cushion forms between them to retain heat.

Economical and durable polycarbonate

Polycarbonate is the most popular material for building greenhouses. It is durable, effectively retains heat, transmits light well, makes it diffuse. Another advantage is that the shape of the frame can be any, both straight and in the form of an arch.

Glass is the most durable and most expensive material. Its main advantage is an almost unlimited service life. Glass transmits sunlight well, but retains heat worse. For greenhouses, glass with a thickness of 5 mm or more is suitable: showcase, tempered or multilayer.

Also, for year-round cultivation of greenery for sale, you will need to equip the greenhouse with the necessary equipment:

lighting and heating systems;
irrigation equipment;
racks;
thermometers.

Glass is not a cheap material

Lighting and heating in winter

Greenery in winter needs additional lighting and heating. For greenhouses, LED or fluorescent lighting is best suited. Conventional incandescent lamps are, in principle, suitable for growing greens, but their use is not economical, and their light spectrum does not have the desired effect on the photosynthesis process.

Additional bow lighting

The easiest way to heat in winter is a wide metal pipe and a barrel. The barrel is placed on the ground near the entrance, a pipe is inserted into the bottom of the barrel. It stretches through the entire greenhouse, rises up and is brought out. You need to heat such a stove with wood. This option is suitable for one or two greenhouses due to the high consumption of firewood.

Soil bioheating can be used as additional heating. Manure 40-50 cm thick is laid on the bottom of the beds and watered with hot water. After a few days, the manure begins to decompose and release heat. From above you need to fill the soil and you can plant greens.

The following types of heating can also be used for heating:

electric or infrared heating;
wood burning stove;
gas heating;
water heating.

A simple and inexpensive way to heat

These types of heating are more suitable for industrial greenhouses: they are quite expensive to install and operate.

How to prepare a greenhouse for growing greens

In addition to additional lighting and heating, it is necessary to equip a place for growing the greenery itself.

You can use the main area of the greenhouse for planting, but this method has many disadvantages:

the landing area is limited by the size of the building and is used uneconomically;
inconvenience in care: for watering, weeding, harvesting, you will need to constantly bend over;
plants need more water and heat.

Useful area can be increased by shelving. This growing method has many advantages:

Increased yield: Multiple tiers of shelving will allow you to grow more greens.
The soil in the rack warms up faster, due to which the growth period of plants is reduced.
Saving water: the bottom of the rack can be lined with a film to retain moisture.

From such an area you can harvest a large crop.

Shelves can be made independently from wood. But the service life of such racks is short-lived - the tree will eventually soak from moisture, deform. It is better to purchase ready-made racks made of plastic or metal that will last more than one year.

Plant care rules

To learn how to grow greens in a greenhouse all year round, you need to familiarize yourself with the rules for care. Although herbs are not whimsical, their cultivation in greenhouse conditions, especially in winter, requires special care.

Green onions will grow well under a number of conditions:

regular abundant watering;
lack of draft;
do not allow stagnant moisture;
maintaining a comfortable temperature: 19◦c during the day and 12◦c at night;
top dressing with ammonium nitrate once a season.

Parsley is easier to grow in greenhouse conditions than any other herb. It is absolutely unpretentious and always gives good seed germination. To speed up the harvest time, you can use the advice of experienced gardeners. Parsley seeds should be germinated in a gauze bag. Sprouted seeds should be placed in the refrigerator for 10 days, and then planted in a greenhouse.

Dill is also unpretentious, but when growing it, you should adhere to the following recommendations:

dill should be sprayed several times a day;
maintain the temperature in the greenhouse at least 15 degrees;
loosen the soil after watering;
Be sure to light up at night.

Parsley is a perishable product

Leaf lettuce needs at least 16 hours of light. The most comfortable temperature for salad is 18 degrees, at night - 10 degrees. Also, when growing lettuce, it is necessary to monitor the soil moisture: when water stagnates, the root system begins to rot.

Harvesting and transportation

Greens quickly lose their presentation, so you need to sell it immediately after harvest. It must be collected correctly in order to increase the shelf life.

5-6 hours before harvesting, the beds should be watered abundantly. Then carefully dig each plant with a special spatula. Onions must be pulled out of the ground along with the head, leaf lettuce - along with the root. After harvesting, the crop is washed, packed and transported.

Harvest should be transported in waterproof containers. The bundles should stand upright and be tightly pressed against each other. Water and special substances are added to the bottom of the container, which will help keep freshness longer. Most often, ordinary aspirin is used for these purposes.

Supermarket packaging

Video: how to make money selling greens

Growing greenery all year round, with a reasonable approach, brings considerable profit. This business has many advantages:

Anyone can start it - no special knowledge is required here. It will be enough to study the information on the Internet well and you can begin to implement the idea.
Income is stable and does not depend on the season.
No risks: with the right arrangement of the greenhouse, the harvest will always be.
Consistently high demand for products all year round.
Minimum initial investment when organizing a small business (one - two greenhouses).
The prospect of development due to the increase in production volumes and profits.

Video: How to make money selling greens

With small volumes of grown greens, incomes will be low. But if these funds are invested in business development and gradually expanded, then over time the profit will increase several times.

Lettuce, as the earliest and most unpretentious green crop, has always been held in high esteem by gardeners. Most summer residents usually begin spring plantings with sowing lettuce, parsley and radish. Recently, the desire for a healthy diet and a large selection of greens in supermarkets make gardeners think about which of these plants can be grown in their beds? In this article we will talk about the nine most interesting, in our opinion, varieties of lettuce.

Carrots come in a variety of colors: orange, white, yellow, purple. Orange carrots are dominated by beta-carotene and lycopene, the yellow color is due to the presence of xanthophylls (lutein); white carrots are high in fiber, while purple ones contain anthocyanin, beta and alpha carotenes. But, as a rule, gardeners choose varieties of carrots for sowing not by the color of the fruit, but by the timing of their ripening. We will talk about the best early, medium and late varieties in this article.

We recommend a fairly easy recipe for a pie with a delicious filling of chicken and potatoes. Chicken and potato open pie is a great hearty dish that is suitable for a hearty snack, it is very convenient to take a couple of pieces of this pastry on the road. The cake is baked in the oven for one hour at 180 degrees. After that, lay it out on a wooden surface, after releasing it from the mold. It is enough to slightly cool the pastries and you can start tasting.

The long-awaited spring for many houseplants is the period of the start of active vegetation, and for the majority - the return of their decorative effect. Admiring the young leaves and emerging shoots, you should not forget that spring is also a big stress for all houseplants. Sensitive to changes in conditions and versatile, all indoor crops are faced with much brighter lighting, changes in air humidity and temperature conditions.

You can easily cook homemade Easter cake with cottage cheese and candied fruits, even without any confectionery experience behind you. You can bake Easter cake not only in a special form or in a paper mold. For the first culinary experiences (and not only) I advise you to take a small cast-iron frying pan. Easter cake in a pan will not turn out as high as in a narrow form, but it never burns and always bakes well inside! Yeast curd dough is airy and fragrant.

It is also interesting in that its fruits (pumpkins) are used as food by young, not ripe ones (greens). This means that you do not have to wait for the harvest to ripen, and from late spring to autumn you can have fresh vegetables on the menu. In your beds, it is better to grow varieties and hybrids of zucchini that are resistant to diseases and changes in weather conditions. This eliminates unwanted treatments and allows you to get a crop in any weather. It is about such varieties of zucchini that will be discussed in this article.

In the middle lane, April is the time when the first flowering of plants begins in gardens and parks. The constant soloists of the spring that has come into its own are bulbous primroses. But even among ornamental shrubs you can find those that will delight you with fragrant flowers that enliven a still inconspicuous garden. The main riot of flowering ornamental shrubs falls on the month of May, and most of them, as a rule, bloom in mid-May.

Salad "Uzbekistan" with green radish, boiled meat and eggs is a classic dish of Uzbek cuisine, known to many since the days of the USSR. In any Uzbek restaurant for a snack, you could order this unpretentious, but very tasty salad with meat and radish. If you have never cooked this dish before, I advise you to try it - you will like it and fall into the favorite category! You can diversify the taste a little and add finely chopped cilantro, parsley and a pod of red chili pepper.

We are offered such a huge number of different preparations that, at times, even an experienced summer resident can get confused in the choice of a particular fertilizer. In this article, we invite the reader to get acquainted with WMD - a complex granular organomineral fertilizer of prolonged action, which compares favorably with other modern complex fertilizers. Why WMD is the best nutrition you can offer your plants and how does it work?

The group of medicinal plants that have a general calming (sedative) effect includes a large number of aromatic herbs and shrubs. When used correctly, teas and infusions from these plants help to cope with stressful situations, improve mood, eliminate or reduce nervous overexcitation. In this article, we will talk about the nine most interesting, in our opinion, medicinal plants that can be grown on the site without much difficulty.

Aroma is not the most important and not at all associated with orchids trait. But in some species and individual varieties, the smell is a significant addition to their main "image". Favorite sweets, confectionery and spicy flavors are not uncommon among orchids. Vanilla aromas or more original spicy notes make the delightfully bright flowers even more exotic. And you can choose spicy fragrant orchids from both popular and rare species.

Easy pear and walnut muffins - sweet, juicy and delicious! The homeland of muffins is considered to be Great Britain and America. In England, such cupcakes are made from rich yeast dough, in America from buttery yeast-free dough, which is loosened with baking soda or baking powder, or both at the same time. The basic muffin recipe looks something like this: 200 g flour, 200 ml milk or kefir, 100 g eggs, 100 g butter, baking powder and soda.

What does it take to get a good potato crop? Many gardeners will say - good seed material, fertile soil, timely watering and top dressing. But there is one negative factor that can significantly reduce the potato yield, despite the fulfillment of the above conditions - weeds. On plantations overgrown with weeds, it is not possible to get a rich potato crop, and reusable weeding is one of the most time-consuming procedures in crop care.

Some of the summer residents are lucky, and they acquire an estate with several adult sprawling trees that create shade and cozy corners. But our new dacha had practically no such plantings. And the half-empty area behind the chain-link mesh turned out to be completely open to prying eyes. Therefore, this interesting design was born, which meets the specific requirements of our family. I think our experience in building a multifunctional support for plants will be of interest to you.

Today we will talk about the annual variety "Amore Mio". In 2016, the petunia "Amore Myo Orange" received the gold medal of the International Association of Breeders, Traders and Producers of Flower Crops. The plant grows up to 25 cm in height. The bush looks like a ball, which is densely strewn with bright fragrant flowers up to 6 cm in diameter. Does not set seeds. Petunia "Amore Mio" is used for vertical and horizontal gardening.

Greenery business - 7 stages of this project + 10 ideas that will help ensure a stable income + 10 business tips.

Capital investment: you will need from 30 000 rubles
Payback period: from 1 month

The promise of such an undertaking is obvious: growing greens as a business meets the needs of today's citizens.

Residents of megacities are increasingly experiencing a lack of strength and energy.

The high pace of life, the abundance of information, the deterioration of the environment affect people's health.

Citizens run to pharmacies and improve their health by buying synthetic vitamins.

Everyone knows that such drugs are absorbed much worse than natural vitamins, which are found in abundance in greens.

In addition, the whole "greenfinch" is a powerful antioxidant.

It is used as a "detox" diet.

"Detox" means detoxification.

That is, if a person is not a fan of eating greens or a raw foodist, he will still use it for dietary and medicinal purposes.

In extreme cases, as a seasoning and a means of improving appetite and digestion.

It is clear that there will always be a demand for this type of product.

So all you have to do is roll up your sleeves and work for the health of your fellow citizens.

Decide how to grow greens

4 ways to grow greens:

In a room in my own apartment.
In the country in the open field or a larger area.
In a greenhouse.
In an insulated garage or basement.

If there is nothing at all, you can start with a room in an apartment. There will be little investment.

You will need soil, growing containers, top dressing and seed.

Seedling boxes should be arranged in tiers.

This will increase the useful area of \u200b\u200bthe room.

You won’t grow much here, but as a start, to decide what, where, how much and how much they take from you, this is a good option.

What kind of competition?

Maybe this niche in your city is already occupied?

In a word, mini-marketing in action.

Yes, and get acquainted with the peculiarities of growing crops, for sure you will try something new and exotic, unusual for our Slavic stomachs.

On a personal plot, it is possible to realize your idea only in warm weather.

The quality of greens will be higher, but the price will also be lower due to the abundance of products in the summer. You can grow a lot more here.

Investments will be minimal.

But since the land is not located in the city, transportation costs will increase.

Especially if you rent large areas.

Growing greens in is a year-round business.

But this is the most costly option.

You will have to buy a plot, if you do not have your own, and build a greenhouse on it.

The room must be heated and lit.

The soil will deplete faster.

Transportation costs will increase, as you will be shipping all year round, and not seasonally.

Let's compare the pros and cons of each way of doing business:

Business type	pros	Minuses
indoor growing greenery	✓ Low costs. ✓ All year round. ✓ Opportunity to explore the market. ✓ Small risks. ✓ Business at home.	✓ Small volume of production - small income. ✓ Greenery quality is low. ✓ The room may suffer due to the climatic regime (fungus, etc.).
Outdoor cultivation	✓ Low costs. ✓ High quality greens. ✓ Ability to regulate the amount of grown products (from medium to large).	✓ Product prices are lower than in winter. ✓ Only part of the year is occupied. ✓ Transportation costs.
greenhouse business	✓ Year-round business. ✓ Medium green quality. ✓ Large volume of production - more income.	✓ Big investment. ✓ Utilities (heating, lighting, water). ✓ Seasonal marketing risks (summer). ✓ Transportation costs. ✓ Doing business in warm areas. In winter, the maintenance of greenhouses in the northern regions is very expensive. ✓ Not all types of greens do well in greenhouses.
Greenhouse in the garage	✓ All year round. ✓ Medium investment. ✓ Business within the city. ✓ Small risks. ✓ No need to make repairs in the apartment (compared to the 1st point).	✓ High lighting costs are needed. ✓ Product quality is low. ✓ Small volume of goods.

The most profitable green crops to grow

The most popular crop is green onion, one of the most unpretentious and fast growing.

The downside will be the search for buyers, as many grow it.

Requires large cultivated areas.

The most profitable crop is lettuce.

It costs more and its growing season is 25 days.

Good luck selling!

Well grown in greenhouses.

Spinach is in demand, but it takes longer to grow.

Variants that are always asked and easy to care for are our traditional dill and parsley.

Very profitable radish.

Has a short ripening period and high demand.

But for its crops, large areas are needed.

It is better to start small, gradually expanding the range.

You can grow cilantro, celery, basil, tarragon (tarragon), thyme, sorrel.

Of the new trends - the cultivation of arugula.

Choose early and hardy crops.

Pay attention to the period and storage conditions of grown greens.

Let's arrange our analysis and show it in a table.

Types of greenery	Demand	growing season	Price	Required area	Endurance	Long term storage	greenhouse cultivation
feather bow	+	+	-	-	+	-	+
Parsley	+	-	-	+	+	+	+
Dill	+	+	-	+	+	+	+
Salad	+	+	+	+	+	+	+
Spinach	+	-	+	+	+	+	-
cilantro	+	-	-	+	+	-	+
Other types of greenery	-	- + for arugula	+	+	+	+	- (not all cultures)
Radish	+	+	+	-	+	+	+

It remains for you to decide what to choose in the conditions of your area, as the most profitable culture.

Growing greenery in a greenhouse as a business. Peculiarities.

Growing greens in a greenhouse is the most costly and time-consuming business of the listed options.

But it is 4 times more profitable than growing vegetables in a greenhouse way.

You will need:

plot, area for a greenhouse;
costly materials for construction (a film greenhouse is cheaper than a glass one) and insulation;
investments in greenhouse equipment (lighting, watering system (watering cans), racks, containers for plants, foil for wrapping pots (to avoid overheating of the soil), heaters, thermometer);
seeds or seedlings;
priming;
fertilizers;
costs for the necessary technological needs of cultivation.

There are different technologies for growing greens in greenhouses:

hydroponics (growing plants without soil in liquid media with the addition of fertilizers);
"intermediate" (peat, hydroponics (liquid fertilizers) and ordinary soil are used); this method is 3 times more expensive than conventional hydroponics.

There are also different types of soils that can be used in combination with hydroponics: ordinary soil, sawdust, gravel, coconut fiber, expanded clay, hydrogel.

Each soil has its own characteristics.

So sawdust allows the greens not to rot, cheap.

Gravel is a practical, economical option, but it is heavy and does not retain moisture. Coconut fiber, hydrogel are environmentally friendly, versatile, but expensive.

Expanded clay is an ideal option.

Retains moisture, lightweight, inexpensive.

The larger the greenhouse, the more you can grow.

But the cost of a large greenhouse is more.

It is always better to go from simple to complex, from small to large.

So start with a small greenhouse.

Type of seed for growing greens

Traditionally, using seeds is the easiest and cheapest way to sow.

Later, you can collect your seeds instead of buying them.

You can grow greens from seedlings, but you need to buy it or grow it yourself.

It is advantageous to use seedlings for planting in open ground instead of seeds in order to get a faster harvest.

Extended growing: transferring the plant from the open field to a pot and placing it in greenhouse conditions.

By the way, boxes of greens can be sold.

If the plant is decorative, for example, basil, then it can be sold in flower shops.

Forcing is growing from bulbs or tubers.

Registration of a business for growing greenery

If you have small volumes of grown greens, then you may not be registered as an entrepreneur.

In this case, you sell the products yourself (the market) or sell them to resellers who offer a low price.

To sell greens to the bases, you will need to register in stores.

When you have a large excess of products that you cannot sell yourself, take care of the design (coding

OKVED - A.01.12.2.)

This means that you are an agricultural producer with a preferential form of taxation: the Uniform Agricultural Tax will be 6% of the profit (UAT).

We evaluate the profitability and payback period of growing greenery as a business

The payback period for a greenery business is short.

This makes him very attractive.

Some entrepreneurs have achieved profitability of 500%.!

But this is from the realm of records.

Each method of growing has its own profitability and its own lower threshold at which the costs will not pay off.

For example, growing greenery in a greenhouse as a business has a 30% deadline.

The plate will help us evaluate each type of business.

Business type	Required investment, rub.	Growing season and sowing cycle	Profit per month	Payback periods
Room or garage	✓ Seed material - 4000 ✓ Packaging - 5000 ✓ Fertilizers and soils - 2500 ✓ Lighting - 11,000 ✓ Utility bills - 2500 ✓ Transport - 5000 Total: 30,000 rubles.	✓ All year round ✓ 4 crops	30 000 rub.	1 month, profitability 50 -180%
Land plot	✓ Seeds - 4000 ✓ Fertilizers - 1000 ✓ Watering - 1500 ✓ Transport - 10,000 Total: 17,500 rubles.	✓ 4-5 months ✓ 2 crops	30 000 rub.	1 month, profitability 100-150%
Greenhouse	✓ Building materials - from 40,000 to 130,000 ✓ Hydroponic installation - 30,000 ✓ Packaging - 7000 ✓ Fertilizers and soils - 3500 ✓ Seed material - 4000 ✓ Lighting - 11,000 ✓ Transport - 10,000 ✓ Utilities - 2500 Total: from 108,000 rubles.	✓ All year round ✓ 4 crops	30 000 rub.	1-3 months, profitability from 25-250%

How to organize the sale of grown greens?

“Don't be afraid of big expenses. You have to be afraid of small incomes.”
John Davison Rockefeller

For a green business, this is a key issue.

The product is perishable, so it is better to find a market in advance.

Some buyers will need to conclude an agreement.

You can sell greens:

on the market (retail and small wholesale);
but a wholesale vegetable base;
in the cafe, ;
directly to stores
organize your store.

To have a good income on growing greens, we recommend watching the video:

Find greenery outlets.
Start a greengrocery business with traditional crops.
Gain experience on simpler growing options: at home or in the country.
Expand the range gradually.
Growing lettuce will help increase income.
If there is a surplus of products, register.
Invest the first income in the further development of the business.
As experience and desire increase, master greenhouse cultivation of greens.
Combine outdoor and indoor cultivation.
Open your greenery outlets.

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