Food delivery business plan. How to make a profitable business selling homemade food Selling ready-made meals as a business

Many people are looking for various business ideas to start their own business. One of the niches in which it is profitable to develop your business is food services, since they are affordable and allow people to save their time.

Thus, the delivery of lunches to offices (in another way this business can be called catering) is a promising and fairly quickly paid off area, including because this market is unsaturated.

Project Summary

Thus, a food delivery project involves the creation of a company that will prepare and distribute lunches for office workers. For this purpose, it is advisable to be located in one building with the subsequent possibility of expanding the rented area.

Currently, delivery to offices is in increasing demand, which existing organizations cannot cover. Many employees place the main emphasis on ensuring that the diet is healthy and balanced. Accordingly, special attention should be paid to the quality of the products from which food is prepared. In addition, dishes should be versatile and not heavy.

The target audience of this project is employees aged from 25 to 45 years old, working in various companies with an average level of income.

At the same time, it is important to understand that initially food delivery should be organized within one city - so that the costs of organizing activities are not so high.

Among the main points to pay attention to are:

  • Taking into account the needs of the target audience.
  • The main factor of this service is not only high-quality food, but also fast delivery.
  • The issues of storing, serving and transporting products are among the most complex and require a careful approach.
  • Initially, it is advisable to analyze the principles of business organization of competitors.

You can watch an interesting interview with the owner of such a business in the following video:

Organizational plan

In order to organize such an enterprise, you will need:

  1. Prepare documentation and obtain permits.
  2. Rent a room.
  3. Purchase equipment.
  4. Hire staff.
  5. Develop a menu.
  6. Attract customers (this will require website creation, promotion, etc.).

Organizing documents can take from 1.5 to 3.5 months. It will take 1 to 2 months to rent the premises. In parallel with this, you can look for a supplier to purchase equipment. If the planned volumes are small, it is enough to buy used equipment. Finding staff can take about a month (as well as developing a menu).

Attracting customers is a long-term process that is important not only at the stage of opening a business, but also in the development process. If the number of clients increases, some steps will have to be repeated.

As a result, opening such a business will take from 5 to 8 months without taking into account the creation of a customer base. It is important to understand that initially you should not open a large production facility or office, since this is very unprofitable in terms of costs and payback period.

Finally, it comes with high risks: if the company gets its strategy wrong, it will fail to build a customer base. As a result, the investment will not pay off.

Financial plan

In order to open such a business, you will need about a million rubles. Most often, large and medium-sized companies use such services. If the markup in restaurants is at least 400%, then in order for a catering project to pay off, the markup should be at the level of 80-100%.

Accordingly, it is desirable that the cost of lunch per person was about 200-300 rubles- this amount will allow you to compete with restaurants and cafes (and even with the option of preparing food at home due to the time savings) and at the same time have revenue sufficient to recoup the investment.

  • To rent a room, it will take from 1200-1500 rubles per square meter.
  • The cost of equipment is about 500 thousand rubles.
  • Chefs' salaries will start at 30 thousand (depending on their level of training and employment).
  • In the first months of the company’s operation, it will be enough to have 1-2 couriers for delivery (their salary is from 20 thousand rubles).

Subsequently, the staff should expand (alternatively, you can use the services of third-party companies).

Marketing plan

Such companies most often do not work directly with office employees; most often they agree with a company that will order food for all office workers. This tactic has many advantages:

  • Saving shipping costs.
  • Possibility of economies of scale.
  • Reducing the amount of time spent on cooking.
  • For the company itself, this is an opportunity to increase employee loyalty to it.

From a marketing standpoint, it makes sense to focus on direct sales. Search for clients is carried out using:

  • Cold phone calls.
  • Meetings with representatives of medium-sized companies.
  • Low price.
  • The optimum ratio of price and quality.
  • Providing a wide range of choices.
  • Emphasis on healthy eating.
  • High quality products (food must be delicious).
  • Availability of additional services.
  • Service level.

Initially, in order to establish processes, it is best to involve an organization with a staff of 25-35 people. This will allow you to find bottlenecks in the activities of the enterprise and those advantages for which other clients will choose it.

Calculation of return on investment

Based on the fact that the total costs of opening an enterprise will be about 1-1.2 million rubles (the main costs will be spent on renting premises and purchasing equipment), the payback period will be from 1 to 2 years. It will depend on how competent decisions are made at the initial stage of operation, as well as on the balance of the menu in terms of dishes and prices.

After reaching payback, the profitability of the project can be from 100 thousand rubles and above per month. First of all, it will depend on the number of customers: it is important to understand that it is beneficial for a company to build long-term cooperation with its customers - in this case, they will be more loyal and place orders more often.

A successfully growing company should invest its earnings in expanding its capabilities.

So, you can not only purchase additional equipment and hire more qualified personnel, but also think about expanding your business and providing a wider range of services. This will allow you to quickly increase your customer base and raise your profit level to 200-250 thousand rubles per month.

Thus, food delivery is a profitable project, primarily due to the relatively low level of competition. Focusing on core competencies and striving for high quality will help the company conquer its niche of consumers and generate a high level of income.

In recent years, there has been a steady demand for such a service as lunch delivery to offices. This business is very promising and has enormous potential for profitability and expansion.


This is due to several factors:
  • In the process of searching for a business idea, aspiring entrepreneurs try to choose an activity that will have constant demand and high level of profitability. Any of the existing areas of catering or restaurant business are perfect for these purposes: cafes, restaurants, bistros, etc.
  • As the pace of life increases, people are less and less able to afford to devote their precious time to “cooking”. In the context of such a relay race with ever-increasing speeds, it is difficult for city residents to maintain a healthy diet. Moreover, time becomes such a valuable resource that people agree to satisfy their hunger with anything, just so as not to waste minutes.

Statistics show that food delivery is the most dynamically developing business area today in Russia. Segment increases annually from 18 to 20% and attracts businessmen with relatively low financial investments to start.

Project implementation

Food delivery business involves two ways to implement:

  • Organizing the delivery of ready-made food. A low-cost way to start a business, an entrepreneur specializes only in delivery, for which he will receive the main income. The partners do the cooking.
  • Full cycle organization. The entrepreneur prepares the food himself and delivers it. This method will require large investments and will allow you to get the maximum profit possible for this segment.

If you have limited resources, little business experience, or are simply not confident in the success of your project, then you can move on to the “full cycle” after successfully organizing regular food delivery.

Thanks to this approach the entrepreneur will insure himself against unnecessary risks and will approach the full implementation of the idea after he is completely “immersed” in the business and begins to understand its intricacies.

The choice of method of organizing activities will depend on the amount of investment and the scope of work. that must be completed to implement the project.

In order to create a successful and “correct” business plan for delivery of lunches to the office, he must, at a minimum, include the following list of questions:

  • State registration.
  • Selection of premises and its design.
  • Purchase of necessary equipment and furniture for the kitchen and office.
  • Recruitment.
  • Menu selection and pricing.
  • Resolving delivery issues and optimizing the process.
  • Marketing and brand promotion, search for sales routes.

By answering these questions, the entrepreneur will get a complete picture of the upcoming work. The information obtained will be used in the preparation of a step-by-step plan for the implementation of the business.

The success of the enterprise depends on whether the entrepreneur sticks to his plan or abandons it by going free-swimming. Let's look at some of the questions below.

Selecting a room

If you decide to organize a full production cycle, then along with the office you will also need a spacious kitchen.

A room with an area of ​​50-100 sq. m. should be located close to potential customers.

Renting the premises will be one of the largest expense items(from 90,000 to 120,000 rubles per month). However, its high cost in the area of ​​business centers is offset by savings due to transportation costs.

Thanks to this location you will be able to quickly deliver lunches to customers, which is one of the most important requirements for “survival”.

The kitchen should have separate “workshops”:

  • hot,
  • cold,
  • meat.

Also, there should be enough space for the location of the necessary equipment and kitchen furniture.

If the entrepreneur fails to find suitable premises in the “office” areas, then it is necessary to consider optimal delivery routes and take into account traffic jams and ways to overcome them.

Equipment purchase

The selected premises must comply with all sanitary and fire requirements and have the appropriate permits. You also need to make sure availability of reliable electrical wiring.

The equipment used during cooking will consume a very large amount of electricity.

When buying equipment, you should pay more attention to its quality, rather than novelty.

The minimum set of equipment that should be in the kitchen is as follows:

  • Refrigerators.
  • Frying surfaces.
  • Ovens.
  • Oven.
  • Dishes (pots, pans, etc.).

Hiring

No less attention needs to be paid to hiring chefs who must be professionals in their field to be able to cook very tasty food.

It is important not only to provide customers with high-quality delivery services.

The loyalty of customers to your services and the entire success of the enterprise depends on whether the food is tasty or not.

A cook who has the necessary work experience will receive 20,000 rubles.

Employees who will be involved in food delivery must be very polite and intelligent. Although there are no special requirements for this category of personnel, you should not hire the first person you come across.

Couriers will be the “face” of your organization and will judge your business as a whole. It is more expedient to hire young and active people and establish a piecework wage for them.

Development features

Conducting this type of activity has a number of features that should be considered when drawing up a business plan:

  • Food delivery must be organized in such a way that customers received it in a heated state. The purchase of automobile refrigerators can help with this, the acquisition of which will allow expanding the area of ​​​​operation.
  • Also important speed and prompt response to urgent orders. Food must be delivered by lunchtime, otherwise there will be no need for it. Therefore, it is worth thinking through all the routes in advance.
    Marketing activities should only be carried out in areas accessible for fast delivery. Otherwise, advertising for “fast” delivery may play a negative role.
  • In addition to delivery, your couriers must be able to set the table and serve food beautifully in case of possible orders for various meetings, conferences and presentations. Therefore, it is necessary to conduct appropriate training for your employees.
  • A good solution for promotion ease of ordering and payment will be the opening of a special website on which clients could place their applications. Today, more and more people turn to the Internet for their questions. Having an online presence will help increase sales and expand payment acceptance options.
  • A business delivering food to the office can be started with a small investment, which is why competition in this segment is very high. For increasing the loyalty of your customers It is necessary to provide discounts (discount coupons or cards) and periodically hold various promotions.

What sections should it contain? Project payback period.

In the next one, we will discuss the profitability of the idea of ​​​​creating a tea store, the specifics of the principles of its organization and development.

We will discuss what expenses to include in a hookah bar business plan at . Which establishment format to choose at the start?

Marketing and brand promotion

One more feature, which is worth talking about separately, is marketing.

As you know, business cannot do without advertising. This point must be taken into account in a business plan for delivering food to offices. After all, here you have to work with people from offices who are so overwhelmed with work that they cannot go out and have lunch outside the workplace.

Potential clients won't know about you unless you tell them. Most uh An effective and cheap method of informing customers today is direct marketing.

It is necessary to create a set of handouts, consisting of a business card, a beautifully designed menu and “reminder” gifts (pocket and desk calendars, pens, keychains).

Menu creation

People constantly seek variety, and food consumption is no exception to this unspoken rule.

In order to create a large customer base, it is not enough to cook delicious food. It is necessary to create a varied menu and constantly expand it.

You can do this in the following ways:

  • Prepare different dishes for specific days of the week.
  • Agree with national cuisines (European and Asian) on cooperation and include their signature dishes in your menu.
  • Along with choosing from the menu, offer customers ready-made “packages” of dishes with a fixed price.

The price of your dishes should not be higher than the average established in the market.

The average cost of a set lunch is 330 rubles.

  • Cold appetizers – 65 rub.
  • Hot dishes – 85 rub.
  • Second courses – 100 rub.
  • Dessert – 50 rub.
  • Drinks – 30 rub.

Set lunch with grilled dishes - 380 rub.

How to receive and process requests for lunch delivery to the office or home, watch the video:

Financial calculations

Let us provide a calculation of the costs that will need to be included to open a full production cycle.

If aspiring entrepreneurs are experiencing financial difficulties, then you can start exclusively with food delivery. In this case, it is best to negotiate with restaurants or cafes located nearby.

One-time costs – 1,485,000 rubles.

  • Decoration of the premises - 25,000 rubles.
  • Purchase of equipment for the kitchen - 300,000 rubles.
  • Communication costs - 15,000 rubles.
  • Website creation and promotion – 80,000 rub.
  • Marketing – 15,000 rub.
  • Purchase of groceries – 50,000 rub. (the amount that needs to be allocated for the purchase of products will constantly turn around).
  • Reserve fund (which will cover current expenses at the initial stage of operation) – 1,000,000 rubles.

Fixed costs – 480,000 rub.

  • Rent of premises - 100,000 rubles.
  • Purchase of groceries – 20,000 rub.
  • Chefs' salary is 60,000 rubles.
  • Salary for couriers + car rental (people with their own cars will be hired) – 150,000 rubles.
  • Expenses for fuel and lubricants – 100,000 rubles.
  • Service and car wash – 30,000 rub.
  • Communication expenses – 10,000 rub.
  • Other expenses - 10,000 rubles.

Calculation of revenue – 660,000 rubles.

  • Cooking. The average bill is 500 rubles. By collecting a client base of 10-20 offices, you can ensure a minimum level of 50 orders per day.
    Income per month (22 working days) will be 50 orders * 500 rubles * 22 working days = 550,000 rubles.
  • Food delivery. Shipping costs will not be included in finished products. The average delivery price is 100 rubles.
    Based on this, the monthly revenue from this service will be 50 orders * 100 rubles * 22 working days = 110,000 rubles.

When calculating revenue, prices from operating food delivery companies were used (http://www.fenixprogress.ru/menu.shtml).

Net profit - 180,000 rubles.

Revenue 660,000 rub. — monthly expenses 480,000 rub. = 180,000 rubles per month.

  • The purpose of the project, its relevance
  • Investments required to implement the business
  • Paperwork
  • Operating and staffing costs
  • Calculation of cost of services

Home delivery of food is a service that requires a serious approach to organization. Most Internet specialists consider it in the context of the work of a cafe, sushi bar, or restaurant. In reality, this is an independent type of activity that requires a well-developed project. In this article, we will look at a food delivery business plan with calculations for 2019.

The purpose of the project, its relevance

The business plan is focused on creating a delivery service; food will be delivered to customers from cafes to their homes, offices, and picnics. To organize this business, it is necessary to establish connections with catering establishments.

In this business, demand significantly exceeds supply, which practically eliminates competition. The only exceptions are similar services operating in cafes, restaurants and sushi bars. But in 90% of cases it is not possible to combine cooking and delivery. The reason for this is the low level of service:

  • the need to wait a long time for an order;
  • common mistakes - dishes are mixed up, ordered culinary features are not fulfilled;
  • customers overpay taxi services for delivery.

All this causes a lot of inconvenience to customers and forces them to refuse to use cooked food delivery services. Therefore, a business plan with calculations examines in detail the organization of the service as a separate enterprise.

The relevance of business is confirmed by sociological research. They indicate that this service is used by a consumer audience aged 15 to 50 years. This means that the delivery of ready-made meals is a business with great potential and can bring enormous income in the future.

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Investments required to implement the business

This is an example of calculations of the initial investment required to organize a food delivery business. The figures given are averages and are focused on large cities with a population of more than 1,000,000 people.

  • Office rent – ​​20,000–30,000 rubles. This may be a small room located far from the city center. The position does not matter, since the delivery service is focused on remote work and the office will serve more as an information processing center.
  • Office equipment – ​​70,000–80,000 rubles. This amount includes office furniture and office equipment.
  • Buying cars. Delivery is impossible without our own vehicle fleet. For starters, 3 units will be enough - these are budget modifications, their approximate cost in our business plan is 360,000 rubles.
  • Corporate identity - car decoration - up to 70,000 rubles.
  • Organization and promotion of the website - 300,000 rubles. This is the main tool through which delivery will be promoted and promoted. Therefore, it is necessary that it be as functional and convenient as possible and work without failures or errors. The business plan includes the amount for the development of a high-quality software product with qualified promotion.
  • CRM system is software that allows you to optimize and automate the system of relationships with clients. This modern ready-made service costs an average of 150,000 rubles.
  • Authorized capital – from 500,000 to 1,000,000 rubles. It is needed to buy back products: hot lunches, healthy meals and other menu items. But you can also agree on settlement with partners after the sale of dishes. It is worth noting that this cannot be done immediately after opening the service, since you first need to earn a reputation as a reliable partner.

You might be interested in: Ready-made business plan for a veterinary clinic

Total: 1,470,000–1,890,000 rubles are needed to open a business.

Download a ready-made food delivery business plan you can from our partners. The quality of calculations is guaranteed!

Paperwork

This point should be considered separately, since an entrepreneur can independently register an enterprise with the tax authorities or seek help from specialized companies. Their services will cost 5,000–8,000 rubles.

At independent registration of individual entrepreneurs, it is advisable to seek advice from a specialist regarding the choice of taxation system. In this case, the simplified version will be optimal.

OKVED activity – 53.20.12 food delivery to home.

Operating and staff costs

Food, its delivery cannot be carried out without staff. It is desirable that these are qualified specialists. The business plan presents average salary figures for 2019 for personnel with experience, as well as the staffing necessary to organize a business without disruptions:

  1. Dispatchers - 20,000 rubles - 2 people.
  2. Accountant - 23,000 - 1 specialist.
  3. Site administrator - 18,000.
  4. Courier drivers - 18,000 - 6 people.

In total, the payroll will amount to 189,000 rubles. Don’t forget about current expenses, which consist of the following items:

  • Rental payment – ​​20,000–30,000 rubles.
  • Payment of utilities – 5000.
  • Payment for Internet and telephone – 8000–10000.
  • Advertising campaign – 40,000 rubles. This is a fundamental factor for success, so saving here is not recommended; rather, you need to invest your money as efficiently as possible.
  • Business expenses. This item includes: fuel costs, depreciation of the vehicle fleet - repairs, maintenance, purchase of office supplies and possibly unexpected costs. Approximately 20,000–30,000 rubles must be budgeted monthly for all this. It all depends on the workload of the enterprise.

Total: 93,000–115,000 rubles. The business plan assumes total monthly costs, including payroll, in the region of 282,000–304,000 rubles.

Calculation of cost of services

Food delivery, its cost should include, in addition to the cost of healthy food, home-cooked meals and other dishes, operating expenses, as well as margin - net profit. Its size is determined individually, but it is advisable to reduce this figure as much as possible at the beginning of the activity in order to attract customers and form their permanent base. For this purpose, you can also hold promotions, for example, dinner or lunch is delivered at a discount.


At the same time, the normal markup is 3–3.5 times the increased cost of the service. By the same principle, food and its cost are calculated.

The presented example of calculations will allow you to determine the size of the starting investment, evaluate the possibilities, and navigate the sequence of actions. However, you should not assume that food delivery is a simple business. In addition to financial investments, it requires close attention, effective leadership and interesting innovative ideas from the organizer. Therefore, it is necessary to soberly assess your capabilities before organizing a business. We hope that the provided food delivery business plan was useful for you and was useful for your own calculation of costs and payback!

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* The calculations use average data for Russia

From 20,000 ₽

Starting investments

80,000 - 510,000 ₽

50,000 - 400,000 ₽

Net profit

200%

If you want to open a business with minimal investment, then take a closer look at the idea of ​​delivering home-cooked lunches. This is a great business option for women and aspiring entrepreneurs.

Many catering establishments have verified that business lunches are a very profitable business. But this was the case until 2016, when people actively visited various cafes and restaurants. In 2016, business lunch orders dropped by half. RBC specialists note that the culprit is a decrease in purchasing power. People cannot afford restaurant business lunches costing 300 rubles. But many people have already lost the habit of bringing lunch to work in home containers. So such a time can be considered as a period of opportunity, which is perfect for starting your own business delivering ready-made business lunches.

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Trending product 2019..

Food delivery is a fairly profitable business. More and more people are giving up their daily “from-home” containers. Some people don’t have time to cook, while others don’t feel comfortable carrying food containers with them to work. Still others just want to eat a filling, freshly prepared lunch. Still others will not go to nearby cafes and canteens because they want to save money or do not want to leave the office. One way or another, delivery of business lunches makes life easier for office workers, and gives entrepreneurs the opportunity to earn money.

The idea of ​​a business for preparing and delivering hot lunches to offices is to prepare delicious lunches at home and deliver them directly to the clients’ workplace. And at the same time offer low prices - a full lunch can be bought for 170 rubles. A business lunch in the office will be the best option for local employees. It's convenient, tasty and cheap. These three main criteria by which a business lunch is selected must be combined in one project.

What are the advantages of business lunch delivery:

    A business lunch delivery business does not require large investments.

    A successful business delivering ready-to-eat meals does not require any special knowledge or skills. It is enough to be able to cook tasty food and be careful.

    Suitable for home business, women's business and requires relatively little working time.

    It is a promising area of ​​catering and has the opportunity to expand its business.

    Provides a decent level of profit.

To open a business delivering ready-made meals, you need a minimum start-up capital - you can keep it at 20 thousand rubles. For profitability, it is best to organize the full cycle of the enterprise - from preparing dishes to delivering food to the client. It will be a huge plus if a novice entrepreneur knows how to cook deliciously and will do it independently. By combining both the investor and the contractor, you will be able to save significantly. You can prepare meals in your own kitchen without the help of assistants. At the initial stage, the entrepreneur will be able to cope with the entire volume of work alone.

For a lunch delivery business, you don’t need to take out loans, save for a long time to open and risk large sums. In fact, the only thing you are risking is your time. It will take about 2 months to develop the business. The most important thing in this matter is creativity, decency and clear planning.


How to think through a business lunch menu

The most important thing in this business is delicious lunches and a varied menu that customers will like. We recommend providing a menu by day of the week: the product will not have time to deteriorate, and customers will appreciate the variety. Plus, by offering new dishes every day, you show that you're selling fresh, not yesterday's leftovers. This inspires confidence.

The menu can include various porridges, meat and fish dishes, dumplings, soups, potato side dishes, salads, and baked goods. You can sell set lunches, which include a main course + a main course with a side dish or salad. Or you can offer each dish separately.

Study competitors' offers. Start with inexpensive cafes and restaurants, canteens offering a business menu. Then, when you roughly decide on the offices where you will sell your hot lunches, study the menu of catering establishments that are located next to the office buildings. Gather as much information as possible about what dishes are offered and how much it costs to order. This will allow you to set the optimal price and correctly create your menu.

How to calculate the cost and set the price for business lunches

To set the optimal price for a product, you should calculate the cost of its preparation. And to do this, you need to create a detailed recipe for each dish and calculate its cost, taking into account the cost of ingredients. For example, you are preparing a vegetable salad. Ingredients: 1 tomato (150 g) and 2 cucumbers (350 g). The cost of 1 kg of tomatoes is 100 rubles, and 1 kg of cucumbers is 125 rubles. Thus, the cost of vegetable salad is calculated using the formula: 0.15*100+0.35*125=58.8 rubles.

In addition, you should take into account the time spent on preparing a particular dish (not only your working time is spent, but also energy savings). Also, the cost of business lunches should include packaging and transportation costs.

There is no need to carry out complex calculations to determine the price. It is enough to determine the cost of products and provide a certain markup on products that will cover all costs. The approximate markup on products will be 200%. On average, 1 serving of a full meal should cost an average of 170 rubles. Before setting a price, study competitors' offers. To attract customers, offer prices slightly lower than your competitors. This is the law of starting a business. Don't chase high profits. First, gain your client's trust.


How to register a lunch delivery business

It is better to start a business delivering ready-made meals in the format of a home kitchen. To do this, you do not need to rent a room or buy equipment. You can also avoid SES checks and other bureaucratic procedures. But we still recommend legalizing your business if you plan to develop it in the future and avoid unpleasant situations.

The first instance is the tax office. There you should fill out the PD (tax) form, pay a state fee of 800 rubles, and also write an application for inclusion in the Unified State Register of Individual Entrepreneurs. Next, you should obtain permission from the SES and issue a health certificate (you can get tested at the nearest clinic). In general, completing the package of documents will take about a month and cost 2-3 thousand rubles.

How much money do you need to start a lunch delivery business?

To answer this question, you need to calculate the amount of initial costs. To organize a business, you will need utensils for cooking, disposable tableware and bags for transportation. Let's look at each point in more detail.

We purchase equipment. Even if you have a cabinet full of pots and pans at home, we advise you to purchase dishes specifically for work. And cook in it. An approximate list of necessary utensils is given below:

    pots of different sizes (4-5 pcs.);

    frying pans (2 pcs.);

    kitchen knives (2-3 pcs.);

    cutting board (2 pcs.);

  • baking dishes;

    other utensils (spoons, spatulas, ladle, colander, etc.).

All the dishes will cost about 5,000 rubles. It is also recommended to purchase kitchen scales so that you can conveniently calculate portion sizes and their cost. They will cost about 1,000 rubles.

Ready ideas for your business

For convenience, you can buy a separate refrigerator to store food. However, in the first stages of business, food supplies will not be very large, and you can completely do without a separate refrigerator.

But you will immediately need to purchase thermal bags in which the finished products will be transported. They will allow ready-made meals to be delivered while still hot. The number of bags depends on the size of your business and the capacity of the bags themselves. A volume of 44 liters will be sufficient to transport lunches. The average cost of such a thermal bag will be 2,500 rubles. Thus, the cost of equipment will be about 8,500 rubles.

Ready ideas for your business

We purchase disposable tableware. To sell ready-made lunches, you will need to purchase disposable tableware - plastic containers, forks, plates. You will also need cling film and paper napkins. Containers will cost from 7 rubles apiece. With an average sales volume of 50 orders per day, you will have to spend 500-600 rubles on containers. Those. for a month you will have to purchase about 120 containers for the amount of 1200 rubles.

We purchase raw materials. Delicious home-cooked meals require fresh, high-quality ingredients. To save on the purchase of raw materials, preference should be given to markets and wholesale depots. It's cheaper there than in supermarkets. The shopping plan depends on the recipe for future lunches. For the first month, when there will not be very many customers, you should provide for the cost of products in the amount of 4,000 rubles.

Costs of starting a home business lunch delivery business:

    dishes and utensils– 6,000 rubles;

    business registration– 2,000 rubles;

    utensils for transportation(thermal bags, containers) – 3,700 rubles;

    initial purchases of ingredients– 4,000 rubles.

Thus, in order to open a business for the delivery of ready meals, investments of about 20,000 rubles will be required.



Delivery of business lunches: where to find clients

Your target audience is office employees. Where to look for them? You should mainly look for them in business centers, office buildings, shops, banks, beauty salons, etc. You can search for potential customers in two ways: prepare a flyer about your offer and distribute it to potential customers. You can also contact the heads of enterprises to conclude agreements with offices for corporate food delivery. A more effective method is to prepare a test batch of home-cooked meals and personally walk around the places of work of potential clients at lunchtime. Letting the product try is the best way to advertise it! If you like the dinners, the first clients will appear very quickly.

We recommend that you personally go around the establishments that may be interested in your offer. It is important to understand whether the idea is in demand among potential clients. Offer SMS notifications about the daily menu, provide the ability to pre-order certain items from the menu. Use the buzzy business word “customer centricity.” What is a business without advertising? For promotion, business cards or leaflets are useful, where the menu for the week is presented. Handouts can be ordered from a printing house, or you can simply print them on a color printer. The cost of this will be no more than 1,000 rubles.

How to plan a business lunch delivery workflow

At first, you will have to work alone for quite a long time - draw up a purchasing plan yourself, cook and deliver lunches. Over time, when the delivery of lunches to offices gains good momentum and regular customers appear, you need to think about expanding your business - hiring a courier, a cook and an assistant.

It makes sense to prepare food on the day of orders and deliver hot lunch to the office “piping hot.” Therefore, you will have to get up early in the morning and buy groceries. If you start cooking at 8 am, then everything should be ready by 11. You can deliver lunches yourself or hire a courier. Service hours are from 6 a.m. to 2 p.m.

How much can you earn on business lunches?

Now let’s calculate how quickly we can recoup the investment and how much we can earn. With a 200% increase, you can count on revenue of 80,000 rubles per month. Based on this, the cost of lunch will be about 30,000. Then the monthly profit will be about 50,000 rubles. And this is based on conservative estimates. There is a high chance that your business will pay for itself in the first month of operation. Another advantage of this business lunch delivery business is that it is not limited in volume. You can develop, increase sales, expand your business. If you serve several organizations, you can reach a sales volume of 100 orders per day and earn up to 400,000 rubles per month.



In conclusion, we share useful tips that will make your business easier, better and more profitable:

    Study the tastes of clients, observe what they like. Analyze which menu items are most in demand and which are sold less frequently. Eliminate unprofitable items from the menu and offer instead what your customers like.

    Always offer customers snacks - salted or fresh (depending on the season) cucumbers or tomatoes, sauerkraut, Korean vegetables, and so on.

    Make purchases of products at wholesale centers or food markets. Choose only quality products. Do not save on products; losses from their poor quality can be several times greater than the amount saved.

    Make sure that the products are always fresh, tasty, carefully prepared and packaged, and delivered while still hot.

    Plan your menu so that ingredients are repeated in different dishes. For example, if you cook chicken noodles in broth, provide a salad with chicken fillet on the same day. This allows you to save on cooking time, saves product consumption, avoids unnecessary food leftovers and simplifies purchasing planning.

    Track trends and innovations. Especially watch out for business ideas that appear abroad: the main drivers in the field of delivery are the United States and European countries. Reviews of fresh business ideas can be found.

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