Download a ready-made business plan for a nail salon. How to open a nail salon from scratch: what you need to open it

In our time, and in any other time, despite the crisis and various vicissitudes, women and girls always strive to look wonderful. This is why businesses built in the beauty industry are always in demand. Therefore, you can think about how to open a manicure salon even in our difficult times.

Of course, the majority of entrepreneurs involved in this area of ​​​​business are female. But if you are a man, then this is not a reason to give up the idea of ​​opening a nail salon. Now many representatives of the stronger half of humanity help ladies and not only ladies to bring beauty. In the end, you can open a salon for men, although they are less likely to resort to the services of manicurists and pedicurists, nevertheless, well-groomed hands are an indicator of high status for a person of any gender.

Business plan

In order to determine upcoming expenses and calculate the profitability of the business, you need to draw up a business plan for a manicure salon with calculations. First, let's determine the initial investment and monthly expenses for a salon or office for 4 masters.

1. Registration of a form of ownership 800 rub.
2. Equipment and furniture for the salon - about 270 thousand rubles.
3. Room design from 50 thousand rubles.
4. Rent of premises from 30 thousand rubles. per month.
5. Consumables about 35 thousand rubles. per month.
6. Internet and television 3 thousand rubles. per month.
7. Utilities 11 thousand rubles. per month.
8. Treats for clients 1.5–2 thousand rubles. per month.
9. Staff salaries from 50 thousand rubles. per month.
10. Advertising 5 - 10 thousand rubles. per month.
11. Unforeseen expenses 10 thousand rubles. per month.
12. Taxes.

As you can see, it is better to have an initial capital of at least 321 thousand rubles - this is subject to renting premises. If you decide to buy a premises, then the amount, accordingly, should be higher. Monthly expenses will be at least 138 thousand rubles. Taxes must be added to this amount.

With successful placement and good advertising, the turnover of the salon, consisting of four manicurists and pedicurists, will be at least 350 thousand rubles per month. Accordingly, our salon will pay for itself and begin to generate net profit in 3 months, which is a wonderful result. But you need to take into account that at the beginning of the salon’s work, the first 2-3 months, attendance will be lower than expected. But when many clients find out about the existence of the salon, then you can count on a good flow of people. For us, this means that we should not expect payback earlier than in six months.

Paperwork

Before you open a nail salon from scratch, you need to take care of all the paperwork. First, we draw up title documents and register with the federal tax service. It is easier and faster to choose a form of ownership in the form of an individual entrepreneur. To do this, you need to indicate the following code for the all-Russian classification of economic activity - 93.02 - provision of services by hairdressers and beauty salons.

You probably haven’t wondered why the nail salon business is so attractive to aspiring entrepreneurs. We will tell you what the secret of success of most nail salons is, we will advise where to open a nail salon and we will even tell you how to find staff. This service sector does not cease to flourish even during a crisis; the income of salons is constantly growing - all because people want to appear beautiful even when there is not enough money for gasoline. We will take advantage of this weakness of the population and open a nail salon, where more and more people will come, bring their money, and take away a good mood and beautiful nails. Of course, do not expect huge income from the very start of the enterprise, but after a couple of months of stable advertising you will like the flow of clients. We will advise you to open a nail salon with a narrow specialization - cleaning, painting nails, restoration. There are many reasons not to develop a large number of services at the start, the main one is that we simply do not have enough money to rent a huge room and buy specialized equipment. The good thing about a business plan for a nail salon is that we can save on several points and open a business without large financial investments.

Where to open a nail salon

When writing your business plan for a nail salon, you need to take into account the location of your business; a lot depends on it. If in the case of the car service we didn’t care where the company was located, now we need to find a suitable location. What should you pay attention to when choosing a room for a nail salon? It's simple - it should be near large boutiques, shopping centers, fitness centers. That is, near any entertainment, after which a woman or a man - they also use the services of a nail salon - could come in and make themselves beautiful. According to psychologists' research, after buying something new for one's wardrobe, a person is in high spirits and wants to make himself perfect and eliminate any shortcomings. If, after leaving the boutique, a potential client sees a sign with the name of your nail salon, consider the money you have already received. Of course, renting premises for a nail salon in the city center will be very expensive, but we will try to get out of a difficult situation. Find a shopping center a little further from the center, choose a smaller area and rental costs will be reduced to 30 thousand per month. These are the first operating expenses of a nail salon, and we will try to recoup them.

Opening a nail salon begins with purchasing equipment

First, we need to buy a manicure table and a good lamp for nail extensions. A high-quality table with good finishing will cost us 6 thousand rubles. A nail extension lamp today costs about 5 thousand rubles; it’s better not to save money and buy good equipment right away. Let's add two more chairs for each table to the costs of the nail salon - one for the salon employee, the other for the client. Two chairs will cost us 4 thousand rubles. Based on the size of the rented premises, we need to decide how many tables we need to buy and install. Large nail salons set up tables so that there is 10 square meters of free space per table. Considering the price of rent, we cannot afford such waste. To begin with, we will buy two tables with chairs and lamps, so as not to overburden our budget and at the same time be able to serve all clients. Later, when there are more clients, you will need to purchase additional tables and place them as comfortably as possible for the movement of clients. The costs of a nail salon should also be burdened by the purchase of consumables. Do not forget that most often people come to such salons to paint their nails and get them in order. Consumables include varnishes, paints, acrylics, tips, creams - all this will cost us 6 thousand rubles for one manicure table. You shouldn’t skimp on the quality of materials; most of your clients understand this themselves and will immediately notice a cheap varnish or cream. The one-time costs of a nail salon end there.

Business plan for a nail salon: hiring staff

At the start of the enterprise, we decided to install two tables to reduce costs. For each table you need to hire one worker, preferably a woman. You can start looking for personnel before purchasing materials, and then, if you don’t know where to start a nail salon, the staff themselves will tell you what is missing for comfortable work or what materials you need to buy more. The easiest way to find personnel is through employment services or job sites. Most makeup artists who have graduated from an educational institution want a salary of 60 thousand rubles after completing the courses, but after a couple of months of searching they are left with nothing. It is these valuable personnel who then look for work through the employment service in the hope of working in their specialty. We will find two makeup artists and offer them a salary of 15 thousand rubles per month. Believe me, this salary is enough for a person who has no salary at all. For two employees we need 30 thousand rubles per month, we will add this to the expenses of the nail salon. The staff, by the way, will not only do the work, but also receive money for this work - we don’t need any cashier, this is just extra expenses.

Our main advertising weapon will be a sign with the name of the nail salon. It’s worth paying attention to this and hiring a professional, because the entire salon will be judged by our sign. The nail salon business has been popular for a long time, and the first thing that can distinguish us from the crowd of identical companies is a bright sign. We will spend 8 thousand rubles on it. After installing it, we need to do direct advertising, which brings in the main number of clients for our business. What makes up most of a nail salon's income? That's right - from middle class women. We will not target below-average incomes for the reason that this segment of the population very rarely uses the services of a nail salon. So, the middle class is office workers, accountants, bank workers, salesmen from shopping centers, teachers, and so on. We will distribute color leaflets with descriptions of services and prices for them specifically to these people - during their lunch break, after the end of the working day, before work. It won’t be possible to reach everyone at once, so just change the place where you distribute leaflets periodically. This will bring a certain flow of clients, which is already good for a new business. Then these clients themselves will advertise us. We need to advertise our nail salon business as widely as possible, so let's not forget about online advertising. In every city there are women's forums where the fairer sex discusses their issues, there are VKontakte groups with all kinds of advertising. Don’t be lazy and write a good advertising message, which you will then post on all these resources. In some places you will have to pay, in others you can advertise for free. The main thing is, when you spend money on advertising, do not be disappointed - it will all later turn into income for the nail salon.

Business plan for a nail salon: calculate expenses and income

We have described in detail everything that we need to buy in order for the nail salon business to be successful and develop, now it’s worth summing up our expenses. One-time expenses consist of the purchase of two tables for 6 thousand rubles, two lamps and four chairs - 4 and 2 thousand each, respectively. For each table you need to buy materials worth 6 thousand rubles. Don’t forget that we are buying a high-quality, unique sign for our salon - that’s another 8 thousand rubles. In total, one-time expenses will amount to 50 thousand rubles. Operating expenses are made up of rent and wages to employees of the enterprise. We will find inexpensive premises near a shopping center with a rent of 30 thousand rubles per month, we will also use the trick with the staff and find workers through the employment service. The salary will be 15 thousand for one employee. Advertising our business will cost 6 thousand rubles. As a result, 66 thousand rubles for operation. Now let’s calculate the income of a nail salon. On average, a manicure in the region costs 1,000 rubles for all nails without coating, with coating 1,200 rubles. A pedicure will cost 1200 rubles without coating, 1500 with coating. That is, by serving one client you will receive approximately 2,500 rubles. To be profitable, we need to serve 26 clients per month, the rest is pure profit.

Tens of thousands of female entrepreneurs across the country do manicure. Some rent a workplace in a salon or work on staff, others receive clients at home. We will talk about the last business option in this article. A business plan for a nail salon will help us answer the question of how profitable the nail business is, an example of which can be used to open your own nail salon.

Project Summary

There will be high demand for a nail salon in a large city, while in small and medium-sized cities, manicure at home is more promising, because the cost of a service in a salon may be higher than the financial capabilities of the target audience. We are opening a salon at home in the format of a small nail studio, where professional manicure services will be provided. It is designed for clients with an average income level.

Main clients:

• Women from 20 to 45 years old (55%).
• Girls from 16 to 20 years old (30%).
• Women from 45 to 65 years old (25%).

Opening hours: daily from 09:00 to 20:00.

The manicure salon will be located in a large residential area of ​​the city in a heavily traveled area.

List of mini-studio services:

• Hardware manicure.
• Hardware pedicure.
• Nail design with polish/gel/gel polish.

Main competitors:

• Beauty Salons.
• Similar manicure salons.

To fight against competitors it is necessary to have a high level of qualification of the craftsmen, a decent level of service, an individual approach, creative manicure design and effective procedures for hands, feet and nails.

Main risks:

A business plan for a nail salon with calculations will help you assess the possible risks of additional or unnecessary costs. It indicates the investment amounts that must be made at the start-up stage and monthly to achieve established revenue targets.

Decor

To open your own manicure salon, you must register with the local tax authorities in order to avoid penalties from the state. We will register as an individual entrepreneur with a simplified taxation system of 6% tax on income. In addition, to conduct activities in the field of beauty and health, you must select the OKVED code 96.02.

We will also need an extract from the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities, permission from the Fire Inspectorate and the SES. No more permits or licenses are required to conduct this type of business.

The state fee for obtaining an individual entrepreneur certificate will be about 800-1000 rubles + permit costs. The total investment will be about 10 thousand rubles.

Location

Our mini manicure salon will be located in a residential area of ​​a large city. It will use its own premises - a room in a personal apartment with a total area of ​​30 square meters. m. It includes a small reception area of ​​10 sq. m. m, customer service hall 15 sq. m and 5 sq. m for a bathroom. If the original layout does not correspond to this zoning, it is necessary to make redevelopment and repairs.

For these purposes we will need 150 thousand rubles.

We pay attention to the serviceability of sewerage, water supply, electrical wiring and heating.

Equipment purchase

Equipment, furniture and materials are the main expense item when opening your own mini manicure studio.

Detailed cost estimates in the table:

Services and staff

Our manicure salon will offer classic manicure and pedicure services at a price range accessible to our target audience.

To work in a salon at home, one specialist, a business owner, is enough. To hire employees and organize more than 1 workplace, a larger premises will be required.

Marketing and advertising

Before opening a mini-salon, you should analyze the area in which you plan to open. It is advisable that there are no similar manicure salons nearby. However, this is difficult, because not all masters work legally and are openly advertised. It is very important at the initial stage to attract a maximum of clients who, having received high-quality service, with a 90% guarantee, will remain with this master for a long time.

The main promotion channel is word of mouth and social networks. You should create public pages on popular social networks in the region. We give priority to VKontakte, Odnoklassniki and Instagram.

Expenses and income

Here we will make summary tables of the starting investments for opening a mini manicure salon, as well as tables with total monthly expenses. We will generate an estimated profit starting from the 3rd month of work, when we already have regular customers and a certain flow of new ones. Based on revenue, we will determine the profitability of the business and calculate the payback period for the initial investment.

Start-up costs

Income

Naturally, the first, and possibly the second month will be with a minimum number of clients. However, every client should leave the procedure satisfied and tell her friends and acquaintances about the wonderful master and high service. It is through word of mouth that 50% of our regular and temporary clients will come.

Starting from the 3rd month, it is planned to fulfill from 2 to 5 orders per day (depending on their complexity) with a total revenue of 3.5 thousand rubles. Taking into account 25 working days per month, revenue will be about 87.5 thousand rubles per month.

We determine the difference between monthly revenue and monthly costs:

87 500 – 25 000 = 62 500.

Tax payment:

87,500 x 0.06 = 5,250 rubles.

Net profit:

62,500 – 5,250 = 67,250 rubles per month.

We determine the profitability indicator.

(67,250 / 25,000) x 100 = 269%.

However, this indicator of profitability and profit is relevant for the maximum number of clients with a successful choice of location. When drawing up your own plan, we advise you to consider the negative development scenario.

282,700 / 67,250 = 3.43 months. Accordingly, approximately in the 7-8th month we plan to fully recoup the initial investment in the project.

Eventually

A nail salon at home is an excellent and profitable business that has the prospect of opening your own beauty salon. The main task on this path is to competently fight competitors and provide truly high-quality services. The profitability of a mini-studio depends on the number of clients and the range of services. In the future, an increase in clients and the inability to serve everyone at home - it is planned to open a manicure and pedicure salon for at least 5 masters, offering spa treatments for hands and feet, a sugaring room and selling professional body cosmetics.

The beautiful half of humanity wants to look beautiful at any time of the year, regardless of the circumstances. A very profitable area in this market segment is the provision of manicure services. It is very important for both a novice entrepreneur and an experienced businessman to draw up a clear and competent business plan for a nail salon with calculations and conduct an analysis of the market and competition in order to have an objective idea of ​​​​the future enterprise that will generate a stable income.

Market analysis

The number of salons providing manicure services is quite high. Many of them have already managed to gain a positive reputation among clients and take the lion's share of profits. Here it is important to study in detail all the pros and cons of the most advanced salons. And try to make sure that your enterprise has a distinctive feature and can somehow stand out from the rest.

Analyze the location of the salons. An important point is the price category of the services provided. There is no point in having a business class manicure salon in a residential area, because... purchasing power will be low. Accordingly, in an area with elite new buildings, economy services will not be held in high esteem. Perhaps you should pay attention to shopping centers, which are a concentration of large masses of people, mostly women.

As numerous sociological surveys show, there is a great demand for these services among the unemployed female half of the population (this includes housewives and young mothers on maternity leave, but who prefer to look good). But going to the other end of the city to paint and process your nails with a small child is quite problematic, but going to the nearest salon, located in a local shopping center, is quite convenient.

If you are targeting the other half of the female population, then it makes sense to think about a location near business centers and offices.

And you can attract both. Main - conduct a complete market analysis andchoose the right place.

Project goals and objectives

Project goals:

• creating a client base,
• obtaining net profit in the desired amount (depending on the desires of a particular entrepreneur).

Project objectives:

• organization of jobs for a certain number of specialists,
• increasing profits due to the introduction of additional services,
• attracting new customers through innovations and an active advertising policy.

Have you decided to open a nail salon? What do you need for this?

To open a nail salon you will need:

1. registration with the tax authorities of you as;
2. obtaining permission from the SES and fire service. It is necessary to take care in advance to ensure full compliance with all fire safety norms and standards, as well as sanitary hygiene rules. SanPiN 2.1.2.2631-10 “Sanitary and epidemiological requirements for the location, design, equipment, maintenance and operating hours of public utility organizations providing hairdressing and cosmetic services” will help you. All personnel must have health certificates;
3. obtaining a standard license to provide services of this type;
4. registration with the tax office;
5. print for your salon.

Business for sports fans: opening your own fitness club from scratch. What you need, where to start, how much it costs - read.

The nuances of choosing a room for a salon

• As noted earlier, it is advisable to choose places where there are large concentrations of people, mainly women. Namely: shopping centers, places near offices, central streets.
• Buying or renting premises depends on your desire and financial capabilities. Of course, renting premises for a nail salon in the city center will not be cheap, as will purchasing premises. However, there is no need to rush into purchasing. Within a few months of entrepreneurial activity, you will be able to understand how profitable the business is in a given location. And only after winning a certain client base that will generate a stable income, you can think about buying out the premises for further expansion.
• Don't forget about a small household. a room in the salon where equipment and work uniforms for staff will be stored.
• In addition, it is advisable to allocate a small room for employees to relax, where they can eat.
• Do not forget that, according to the rules of SanPiN, at least 6 m2 is allocated per master.

The cost of renting non-residential premises, for example, in Moscow in 2017 ranges from 250 thousand rubles to 700, depending on the area, location, proximity to the metro, repairs, etc. Thus, you will spend an average of 7-10 million on annual rent . rub. Whereas buying a premises will cost you several tens, or even hundreds of millions.

Equipment, materials

The purchase of equipment and materials should be taken seriously. The equipment must be of high quality and modern. Don't go for cheap. Match it to your salon interior. Now this can be done very easily.

There are various models available on the modern market that can be selected not only by size, but also by color:

• manicure tables costing from 3 to 15 thousand rubles,
• lamps for drying - from 3 to 6.5 thousand rubles,
• manicure machines, wax melters - from 2 to 20 thousand rubles,
• stands and pads - from 500 rub. and higher,
• sterilizers and accessories - from 500 rubles. up to 5 thousand,
• chairs for the master - from 2 to 8 thousand rubles,
• towels - from 50 rub.,
• the working material itself (nail polishes, remover, brushes, etc.) - from 50 rubles. and higher.

Buy all equipment only from trusted places with a certificate.

Recruitment

Almost half of the success of your business depends on personnel selection. Take this very seriously, with a great deal of responsibility.

The master must meet several criteria:

• have a good education in his specialty, it would be nice if he also had a medical education;
• It is desirable to have diplomas and medals from various competitions and master classes, which indicates high qualifications. All these trophies can be placed in the lobby of your salon to increase your reputation;
• be polite and competent;
• Appearance plays a significant role when working with people. It is unlikely that an unkempt master will inspire confidence.

In addition to the craftsmen, you should also think about the service personnel. Administrator, greeting clients, taking calls and requests, cleaning lady. Whether you need an accountant - decide for yourself, based on your requirements, number of staff, monthly profit.

Do you have talent as a hairdresser? Start your business in this direction! Nuances and recommendations for running a business in the hairdressing industry:

Nail salon services

In addition to the main services, you can specialize in a number of others. Pedicure, solarium, hairdresser, makeup artist, cosmetologist.

The highlight of your salon can be a children's room. After all, a considerable part of the clients are young mothers who would gladly visit the salon more often if they had the opportunity to leave their child with someone. Therefore, consider dedicating a small area for children's leisure time. For example, a dry pool could be an excellent solution. And the child is busy, and the mother is happy.

For a solarium, which is in demand all year round, you can purchase special equipment. Well, take care of a coffee machine and a terminal for paying for cellular services. All these not particularly costly measures will help significantly improve the status of the salon.

Promotion of manicure business

So, we've figured out how to open a nail salon from scratch. What to do next? Of course, promote your services and look for clients. Here advertising, a well-known engine of progress, will come to your aid. Advertising for a nail salon can be different. Newspapers, radio or television, leaflets, banners, business cards. It all depends on your imagination and creativity.

Think in advance about creating your own website on the Internet. Bright, beautiful, laconic - it will definitely attract the public.

Financial part

How much does it cost to open a nail salon?

Profit and payback

The cost of a classic manicure in Moscow and Moscow Region is approximately 500-600 rubles. We will take other types of services provided at the rate of 500 - 1500 rubles. Thus, one master per day is able to perform about 5 services worth approximately 5,000 rubles. In total, 5 masters per day will bring about 25 thousand rubles. This amount will be about 750 thousand rubles per month. Of which, net profit minus rent, utilities, staff wages, purchase of necessary materials will amount to 100-150 thousand rubles.

With such amounts, the payback period for the salon will be approximately 10 - 12 months. At the initial stages, this profit will be enough, but with an increase in the range of services provided, proper advertising and attracting a large client base, revenue will grow.

Summary

During the implementation of the nail salon business plan, a premises of a certain area (at least 30 m2) will be used. Form of ownership - individual entrepreneur. According to preliminary calculations, opening a manicure salon will cost 620 thousand rubles. excluding employee salaries. The salon will consist of the main room, utility room. premises and rooms for employees.

The main client base, according to our business plan for a manicure studio, will be middle-income females (office workers, residents of nearby houses, etc.).

Now you know how to open a nail salon with the prospect of a successful business.